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Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz

Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 2 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 3 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 4 of 4
Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 1 of 4
$3.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • The only brand trusted by rescue workers to save wildlife
  • Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)

Description

Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Ingredients:

water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, deceth-8, alcohol denat., c9-11 pareth-8, sodium chloride, tetrasodium glutamate diacetate, pei-14 peg-24/ppg-16 copolymer, sodium citrate, fragrances, ppg-26, phenoxyethanol, methylisothiazolinone, colorants.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.9 inches width x 8.5 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this could be used for dishwasher?

submitted by Eve - 6 months ago
  • A: That's a great question, Eve! Dishwashing liquids make too many suds for a dishwasher. Only use products which are specifically designed for dishwashers.

    submitted byDawn - 6 months ago
    Brand expert

Q: Does this have the new Dawn scent or is it original scent?

submitted by Kara - 8 months ago
  • A: This dish soap has not underwent a scent change.

    submitted byDawn - 7 months ago
    Brand expert

Q: Is this cruelty free?

submitted by Lilhoot - 8 months ago
  • A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.

    submitted byDawn - 5 months ago
    Brand expert

Q: Is this antibacterial

submitted by AW - 8 months ago
  • A: No, this product isn't antibacterial.

    submitted byDawn - 8 months ago
    Brand expert

Q: Is there a clear, unscented version? I don't really care for the scent.

submitted by Dee - 10 months ago
  • A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.

    submitted byDawn - 10 months ago
    Brand expert

Q: Is this concentrated?

submitted by AQ - 1 year ago
  • A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.

    submitted byDawn - 1 year ago
    Brand expert

Q: Does it leak or leave residue on the counter?

submitted by Experienced Cook - 2 years ago
  • A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team

    submitted byDawn - 2 years ago
    Brand expert

Q: Is this refillable? x

submitted by Stacey - 4 years ago
  • A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.

    submitted byDawn - 4 years ago
    Brand expert

Related Categories

Guests are saying

Guests appreciate the innovative design of the Dawn Platinum EZ Squeeze bottle, noting its convenience and mess-free dispensing. The cleaning power of the soap is highly praised for its effectiveness on grease and stuck-on food, with many guests finding it superior to other brands. However, the new 'Refreshing Rain' scent has received mixed reactions, with some guests finding it unpleasant.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2148 reviews
    cleans effectively: 4.69 out of 5
    quality: 4.38 out of 5
    value: 4.32 out of 5
    80% would recommend
    134 recommendations

    Dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shskdkd - 7 days ago, Verified purchaser
    I'm almost done with the bottle smells amazing
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Dawn is the GOAT

    5 out of 5 stars
    Thumbs up graphic, would recommend
    yayasmom - 9 days ago
    Dawn is the GOAT. Removes the yuck while still gentle on my skin.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Dawn for the win

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Carrie M - 18 days ago, Verified purchaser
    You are never going to be disappointed in dawn. Like, ever.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    None None - 21 days ago, Verified purchaser
    Get your dishes really clean. I really like Dawn it cleans your dishes are spotless. I do recommend this product.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No 1

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Red - 22 days ago, Verified purchaser
    This product is great for so many things. Reasonably priced.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Delighted with Dawn

    5 out of 5 stars
    NeNe - 26 days ago
    originally posted on dawn-dish.com
    Image
    I'm delighted with Dawn dish soap, because I know I don't need to use much or scrub too hard to clean my dishes.
    Did you find this review helpful?

    Terrible new scent, please go back to the original

    1 out of 5 stars
    Anne4245 - 1 month ago
    originally posted on dawn-dish.com
    Image
    I am so disappointed in the new fragrance. I recently finished my supply of the original product and opened a new bottle - the new scent is nauseating to use and lingers on dishes afterwards. It smells like chemicals, and instead of getting used to the smell it feels like it’s just getting worse. As a customer who has used Dawn dish soap for a long, long time, I’m sad to say I will be switching to another brand. I won’t even be finishing this bottle.
    1 reply from Customer Care team - 29 days ago
    We appreciate that you've used Dawn for a long time, Anne. We're very sorry you're finding the Fresh Rain fragrance nauseating, and have found it to linger on your dishes. Extensive research and consumer testing goes into our product features, and our dish soaps are tested to be safe when used as directed. Since this scent is making you feel nauseated, we recommend that you discontinue use of this fragrance. If you're interested in an unscented option, we recommend our Dawn Free & Clear Fragrance-Free dish soap. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report and your satisfaction very seriously, and would like to learn more about your experience in order to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    1 guest found this review helpful. Did you?

    Lingering scent

    2 out of 5 stars
    VGeer - 2 months ago
    originally posted on dawn-dish.com
    Image
    It cleans just fine, but I don't notice a difference between this and regular Dawn. No, the problem I have with this soap is the lingering scent of it. When I was my Yeti coffee mug, I cannot rinse the rubber seal enough to remove that scent, which ruins my next cup of coffee. I'm going back to the original Dawn.
    1 reply from Customer Care team - 2 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 2 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Gives me a headache

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    SH456 - 2 months ago, Verified purchaser
    I use this as a spot cleaner and the fragrance gives me a headache. I won’t purchase again.
    1 reply from Dawn team - 2 months ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    cleans effectively: 5 out of 5
    1 guest found this review helpful. Did you?

    Great dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Herrera2019 - 2 months ago, Verified purchaser
    Love how easy this is to use one hand when washing dishes!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Mrs

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mama N - 3 months ago, Verified purchaser
    The lid does not need to be opened. Makes it easier when doing the dishes.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No-Flip, No-Mess is the greatest invention of soap

    5 out of 5 stars
    Val00 - 3 months ago
    originally posted on dawn-dish.com
    Image
    I’ve used Dawn dishwashing liquid for many, many years. I insist on it. It does what it claims to. I’ve used it for things other than dishes too. The greatest drawback to bottles with spouts (pop up or flip top) is when you go to empty the bottle and being unable to get as much of the contents out towards the end. This new invention is the greatest you’ve come up with. I like fleshing scents and this “Rain Fresh scent” does it for me. If an ocean scent could be invented, it would be my first choice!
    Did you find this review helpful?

    Why did they change the scent?

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    CaitlynW - 4 months ago
    I usually always purchase Dawn dish soap in the “fresh” original scent. I got this new one and the scent is now “fresh rain” and it is literally the worst smell. It’s so strong versus the original and I can’t get past it. My husband jokes it smells like a nursing home and I feel like that’s pretty accurate. Please bring back the original scent that isn’t as potent. Still cleans my dishes well! So I can’t complain there.
    1 reply from Dawn team - 4 months ago
    Thank you for taking the time to share your thoughts with us, Caitlyn. Our team is always researching, and taking in feedback to help us improve our Dawn in ways that we believe everyone will love as much as we do. We implemented the new scent to our Dawn Original, after receiving positive feedback during our extensive research, and we appreciate you sharing you aren't a fan. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 725-3296.
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Platinum Dawn is a waste of Money

    2 out of 5 stars
    laura1535 - 4 months ago
    originally posted on dawn-dish.com
    Image
    I really don't like this new Platinum Dawn. I hate the Smell and it does not clean as well as the Original. I have to use twice as much to get the grease off my pans. I won't be buying this again. The Original smelled good and worked Excellent! I used it for many years! Don't waste your money!
    1 reply from Customer Care team - 4 months ago
    Laura, our goal is for you to have an amazing dishwashing experience, so we're very sorry to hear that your most recent bottle of Dawn doesn't have the same cleaning ability you have come to know, trust, and love. With our quality checks, and when using the right amount of dish soap for your load of dishes, this isn't what we expect. Our fans are the eyes and ears of our brand, so we want to make sure your feedback is heard. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Smells super cheap

    1 out of 5 stars
    Bob 8273747 - 4 months ago
    originally posted on dawn-dish.com
    Image
    Smells really cheap . Smells bad like cheap dollar store soap. YUCH!
    1 reply from Customer Care team - 4 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    Smells like Suntan Lotion!!!

    3 out of 5 stars
    cjjj - 4 months ago
    originally posted on dawn-dish.com
    Image
    I love Dawn dish soap but this batch with the Fresh Rain scent smells like suntan lotion! It's not horrible, but it is not what I expected from "Fresh Rain"!!😁 Also seems less "sudsy" and is difficult to rinse off. I'll buy a different version next time.
    1 reply from Customer Care team - 4 months ago
    We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure you get the best. We hope it helps to know, a lack of suds does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. To increase the amount of suds, use water that is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help find the right Dawn for you, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    babybump29 - 4 months ago, Verified purchaser
    Great product. Love the Ez-Squeeze, easy to use. Cleans effectively and through tough spots.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Dawn platinum Ez Squeeze

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Butterfly - 4 months ago, Verified purchaser
    I sincerely love Dawn, I ‘ve been using dawn for years. The clean is chefs kiss!! Always amazing!!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Not for me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    KJW - 5 months ago
    I can see why some would love this bottle that squirts out the bottom, but I didn’t like how I couldn’t control the squirt. Used more than what I would have with the traditional bottle.
    1 reply from Dawn team - 5 months ago
    We’re very sorry you’re not a fan of our EZ-Squeeze bottle design. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We're always happy to help and encourage you to give us a call at (800) 725-3296 any time.
    cleans effectively: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    The only dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Liz - 5 months ago, Verified purchaser
    This is far better than other dish soapes, including Dawn original. I have to use 4 times less.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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