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Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 2 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 3 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 4 of 4
Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 1 of 4

Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz

$3.99 ($0.22/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • The only brand trusted by rescue workers to save wildlife
  • Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)

Description

Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, deceth-8, alcohol denat., c9-11 pareth-8, sodium chloride, tetrasodium glutamate diacetate, pei-14 peg-24/ppg-16 copolymer, sodium citrate, fragrances, ppg-26, phenoxyethanol, methylisothiazolinone, colorants' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.9 inches width x 8.5 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this could be used for dishwasher?

submitted by Eve - 8 months ago
  • A: That's a great question, Eve! Dishwashing liquids make too many suds for a dishwasher. Only use products which are specifically designed for dishwashers.

    submitted byDawn - 8 months ago
    Brand expert

Q: Does this have the new Dawn scent or is it original scent?

submitted by Kara - 9 months ago
  • A: This dish soap has not underwent a scent change.

    submitted byDawn - 9 months ago
    Brand expert

Q: Is this cruelty free?

submitted by Lilhoot - 10 months ago
  • A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.

    submitted byDawn - 7 months ago
    Brand expert

Q: Is this antibacterial

submitted by AW - 10 months ago
  • A: No, this product isn't antibacterial.

    submitted byDawn - 10 months ago
    Brand expert

Q: Is there a clear, unscented version? I don't really care for the scent.

submitted by Dee - 11 months ago
  • A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.

    submitted byDawn - 11 months ago
    Brand expert

Q: Is this concentrated?

submitted by AQ - 1 year ago
  • A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.

    submitted byDawn - 1 year ago
    Brand expert

Q: Does it leak or leave residue on the counter?

submitted by Brette - 2 years ago
  • A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team

    submitted byDawn - 2 years ago
    Brand expert

Q: Is this refillable? x

submitted by Squeakalicious - 4 years ago
  • A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.

    submitted byDawn - 4 years ago
    Brand expert

Related Categories

Guests are saying

Guests appreciate the innovative design of the Dawn Platinum EZ Squeeze bottle, noting its convenience and mess-free dispensing. The cleaning power of the soap is highly praised for its effectiveness on grease and stuck-on food, with many guests finding it superior to other brands. However, the new 'Refreshing Rain' scent has received mixed reactions, with some guests finding it unpleasant.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2199 reviews
    cleans effectively: 4.69 out of 5
    quality: 4.39 out of 5
    value: 4.32 out of 5
    80% would recommend
    136 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 October, 2025Verified purchase

    great detergent as usual. not a great bottle design.

    dawn is a great dish detergent. but this bottle design is not a good idea. you need a while hand to dispense soap, so half the time your touching the whole bottle with a dirty hands. pump is way easier and more convenient to use.
    1 reply from Dawn team - 5 days ago
    Thank you so much for your review, Gabriel. We're very sorry that you're not a fan of this dish soaps bottle. Your feedback is important to us, and we'd like to connect about this and ensure your feedback is passed along to our team. Please call us at (800) 725-3296.
    Gabriel
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2025Verified purchase

    (no review title)

    I think it does a great job
    Aubrey
    Did you find this review helpful?
    1 out of 5 stars
    9 October, 2025
    originally posted on dawn-dish.com
    Image

    Smells horrible. What happened?

    The smell is awful. I’ve never had this problem with blue Dawn but this smells terrible. It’s a scent that is hard to describe, but it starts almost immediately when I start washing and it’s on my dishes and my brush. I used to love the smell of blue Dawn, but this is going in the trash. It might clean fine, but the smell is so bad that I can’t even use it.
    1 reply from Customer Care team - 19 days ago
    We're so sorry to read about your recent experience with Dawn Platinum in the Fresh Rain scent. Our products go through many quality checks before consumers receive them, and we also try our very best to create fragrances you'll enjoy. Since this wasn't the case for you, JamieS, kindly give us a call at (800) 725-3296 and we'll be happy to help.
    JamieS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 October, 2025Verified purchase

    dawn is best

    always good and cleans so well thru gross grime.
    Sera
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2025
    originally posted on dawn-dish.com
    Image

    Ez squeeze ??

    The product itself... Is great. The new ez squeeze bottle ? Takes me to hands to get it out... So I waste half of it. Never by again
    1 reply from Customer Care team - 1 month ago
    Thank you so much for your review. We're sorry that you need to use two hands to dispense the dish soap. We do extensive quality and consumer testing to get the bottle design just right, so we'd like to connect about this and ensure your feedback is heard, and tell you more about our Powerwash you may enjoy more. We can be reached at (800) 725-3296.
    Mustang sally
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025Verified purchase

    Grocery

    Quick pick up. All items available. Great job
    Doris
    Did you find this review helpful?
    3 out of 5 stars
    3 September, 2025
    originally posted on dawn-dish.com
    Image

    Too difficult to squeeze bottle

    With my peripheral neuropathy, this bottle is very difficult to squeeze in an effort to dispense soap. My question is: By design, how much pressure is required to dispense liquid? Many seniors are experiencing a similar issue.
    1 reply from Customer Care team - 2 months ago
    We're sorry you don't find our EZ-Squeeze bottle easy at all, Bigsqueeze, and we appreciate your reaching out. The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sharing your feedback with our product team. Extensive research and consumer testing goes into our products, however, we realize that preferences and needs can vary from person to person. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. If you fid the bottle design is hard for you to use right from the beginning, you may want to consider instead using Dawn in our traditional bottle with the opening at the top. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday
    Bigsqueeze
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 August, 2025Verified purchase

    Dish soap

    I'm almost done with the bottle smells amazing
    Shskdkd
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025

    Dawn is the GOAT

    Dawn is the GOAT. Removes the yuck while still gentle on my skin.
    yayasmom
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2025Verified purchase

    Dawn for the win

    You are never going to be disappointed in dawn. Like, ever.
    Carrie M
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2025Verified purchase

    Great product

    Get your dishes really clean. I really like Dawn it cleans your dishes are spotless. I do recommend this product.
    None None
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2025Verified purchase

    No 1

    This product is great for so many things. Reasonably priced.
    Red
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on dawn-dish.com
    Image

    Delighted with Dawn

    I'm delighted with Dawn dish soap, because I know I don't need to use much or scrub too hard to clean my dishes.
    NeNe
    Did you find this review helpful?
    1 out of 5 stars
    1 August, 2025
    originally posted on dawn-dish.com
    Image

    Terrible new scent, please go back to the original

    I am so disappointed in the new fragrance. I recently finished my supply of the original product and opened a new bottle - the new scent is nauseating to use and lingers on dishes afterwards. It smells like chemicals, and instead of getting used to the smell it feels like it’s just getting worse. As a customer who has used Dawn dish soap for a long, long time, I’m sad to say I will be switching to another brand. I won’t even be finishing this bottle.
    1 reply from Customer Care team - 3 months ago
    We appreciate that you've used Dawn for a long time, Anne. We're very sorry you're finding the Fresh Rain fragrance nauseating, and have found it to linger on your dishes. Extensive research and consumer testing goes into our product features, and our dish soaps are tested to be safe when used as directed. Since this scent is making you feel nauseated, we recommend that you discontinue use of this fragrance. If you're interested in an unscented option, we recommend our Dawn Free & Clear Fragrance-Free dish soap. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report and your satisfaction very seriously, and would like to learn more about your experience in order to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Anne4245
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    6 July, 2025
    originally posted on dawn-dish.com
    Image

    Lingering scent

    It cleans just fine, but I don't notice a difference between this and regular Dawn. No, the problem I have with this soap is the lingering scent of it. When I was my Yeti coffee mug, I cannot rinse the rubber seal enough to remove that scent, which ruins my next cup of coffee. I'm going back to the original Dawn.
    1 reply from Customer Care team - 4 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 4 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    VGeer
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 June, 2025Verified purchase

    Gives me a headache

    I use this as a spot cleaner and the fragrance gives me a headache. I won’t purchase again.
    1 reply from Dawn team - 4 months ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    SH456
    cleans effectively: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2025Verified purchase

    Great dish soap

    Love how easy this is to use one hand when washing dishes!
    Herrera2019
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2025Verified purchase

    Mrs

    The lid does not need to be opened. Makes it easier when doing the dishes.
    Mama N
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2025
    originally posted on dawn-dish.com
    Image

    No-Flip, No-Mess is the greatest invention of soap

    I’ve used Dawn dishwashing liquid for many, many years. I insist on it. It does what it claims to. I’ve used it for things other than dishes too. The greatest drawback to bottles with spouts (pop up or flip top) is when you go to empty the bottle and being unable to get as much of the contents out towards the end. This new invention is the greatest you’ve come up with. I like fleshing scents and this “Rain Fresh scent” does it for me. If an ocean scent could be invented, it would be my first choice!
    Val00
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 May, 2025

    Why did they change the scent?

    I usually always purchase Dawn dish soap in the “fresh” original scent. I got this new one and the scent is now “fresh rain” and it is literally the worst smell. It’s so strong versus the original and I can’t get past it. My husband jokes it smells like a nursing home and I feel like that’s pretty accurate. Please bring back the original scent that isn’t as potent. Still cleans my dishes well! So I can’t complain there.
    1 reply from Dawn team - 6 months ago
    Thank you for taking the time to share your thoughts with us, Caitlyn. Our team is always researching, and taking in feedback to help us improve our Dawn in ways that we believe everyone will love as much as we do. We implemented the new scent to our Dawn Original, after receiving positive feedback during our extensive research, and we appreciate you sharing you aren't a fan. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 725-3296.
    CaitlynW
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

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