$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Our strongest formula for tough, everyday messes
- Contains 4X MORE Grease Cleaning Power (cleaning ingredients per drop vs. non-ultra Dawn)
- Powers away 48-hour, stuck-on food in seconds
- Refreshing Rain Scent
Description
Your toughest everyday messes are no match for Dawn Platinum dishwashing liquid dish soap. With 4X MORE Grease Cleaning Power per drop. * Dawn Platinum dishwashing liquid dish soap is our best dish detergent. In just seconds, Dawn Platinum dishwashing liquid dish soap takes on the baked on, even 48 hour, stuck on food.*Based on cleaning ingredients per drop vs. non ultra Dawn. Dawn Platinum dishwashing liquid dish soap powers away 48 hours, stuck on food in seconds. Dawn Platinum Dishwashing Liquid Dish Soap is out strongest formula for tough, everyday messes. Dawn Platinum Dishwashing Liquid Dish Soap with the Refreshing Rain Scent.
Scent: Fresh, Rain Shower
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
TCIN: 93209577
UPC: 030772188422
Item Number (DPCI): 003-06-0050
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., NOT FOR USE IN DISHWASHERS., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 11.1 inches length x 7.8 inches width x 2.5 inches height
Estimated ship weight: 2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Dawn dish soap has long been a favorite for its exceptional cleaning power and versatility, effectively tackling grease and grime on dishes and various surfaces. However, recent changes to the scent have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original fragrance. Despite the cleaning efficiency, the new scents have led to allergic reactions and complaints about lingering odors, prompting some guests to seek alternatives. Overall, while the product remains effective, the scent change has overshadowed its strengths for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 7232 reviews
cleans effectively: 4.76 out of 5
quality: 4.59 out of 5
value: 4.39 out of 5
81% would recommend
205 recommendations
Mix a little
5 out of 5 stars
Thumbs up graphic, would recommend
Abreu - 5 days ago, Verified purchaser
Best dish soap especially if you mix a little Clorox. Thank me later
Totally satisfied
5 out of 5 stars
Thumbs up graphic, would recommend
Cherise - 11 days ago, Verified purchaser
My first order of this soap came damaged and open and empty so they delivered a second one wrapped alot safer thank you so much it was so easy and convenient to get a new one
love dawn
5 out of 5 stars
Thumbs up graphic, would recommend
Mari - 13 days ago
I dont use anything else for dishwashing!
Why the awful new scent??
1 out of 5 stars
Mom24 - 1 month ago
originally posted on dawn-dish.com
The new smell is completely too strong and awful! I used to love Dawn but unfortunately the new smell makes me feel sick! Ugh!
1 reply from Customer Care team - 1 month ago
Firstly, thank you so much for your loving and using Dawn. We're so very sorry to hear that this has been your experience with this dish soap. We're always looking for ways to improve our dish soaps, so we sometimes change the scent of our products after getting positive feedback during extensive consumer testing. However, while scent perceptions and preferences will vary from person to person, we never expect the scent to be so strong that it makes users feel sick when used as directed. Please discontinue using it. This isn't something we take lightly, so we'd like to connect, make a report to our Quality and Safety Teams, and help you with this. Please call us at (800) 725-3296.
Why did they have to ruin a great product??
1 out of 5 stars
Tparks - 1 month ago
originally posted on dawn-dish.com
I cannot stand the new scent I threw it in the garbage!
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of the new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect so that we can pass your feedback along to our team and help. Please call us at (800) 725-3296.
Smells like wet dog!!
1 out of 5 stars
Thumbs down graphic, would not recommend
AshM - 3 months ago
The smell changed a while ago on this, or maybe it’s always been bad because I usually buy regular dawn or generic but this was all they had. Terrible! Made everything in the house smell like wet dog that rolled in something! I actually gave my lab a bath in case it was her, washed all her bedding, etc. nope, turned out it was using this while cleaning the kitchen and making my usual all purpose cleaner with this! Disgusting!
1 reply from Dawn team - 3 months ago
Ash, we're so very sorry to hear that you're not a fan of our Fresh Rain Dish Soap. While scent perceptions will vary from person to person, as you can imagine, a wet dog scent isn't exactly what we're going for, so we'd love to learn more and help. Please call us at (800) 725-3296.
Off putting fragrance
1 out of 5 stars
Mcilplay - 3 months ago
originally posted on dawn-dish.com
The new scent is too perfumed. Gives me a headache. Changing to a different brand.
1 reply from Customer Care team - 3 months ago
Thank you for taking the time to share your feedback with us! Dawn products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design our scents to be able to meet the needs/preferences of our consumers, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gives you a headache, as this is very unexpected and not the experience we want you to have when using our products. If you're concerned with how the product is affecting you and haven't discontinued use, please do so moving forward. Your satisfaction is important to us, and we'd like to learn more, so that we can offer you further assistance with this. Please hold on to your Dawn, if possible, and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
The queen of dishsoap
5 out of 5 stars
Thumbs up graphic, would recommend
Pickle ball novice - 3 months ago, Verified purchaser
This really is a great dishsoap. You don't have to use much to get a great sink full of suds. The suds last throughout the wash (which is something I noticed with a lot of other brands - the bubbles don't last). And Dawn is known for it's grease cutting ability...it does not disappoint. You do need to rinse your dishes really well or they will have a dishsoap smell to them.
Great cleaner
5 out of 5 stars
Thumbs up graphic, would recommend
Christine p - 3 months ago, Verified purchaser
Only a little bit goes a long way
Horrible Smelling Dish Soap
1 out of 5 stars
Double D - 3 months ago
originally posted on dawn-dish.com
I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!
1 reply from Customer Care team - 3 months ago
We're sorry to hear that ypu're not a fan of this scent, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be passed along. If you'd prefer a different scent, please give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Dish doap leaked
1 out of 5 stars
Thumbs up graphic, would recommend
Beth - 4 months ago
Dish soap was in the bag with my other items and leaked all over them. Anything liquid should be in a bag by itself.
1 reply from Dawn team - 4 months ago
We're sorry to hear this, Beth. For assistance, please reach out to Target at 1-800-440-0680.
Dawn Platinum
5 out of 5 stars
Thumbs up graphic, would recommend
Louie - 4 months ago, Verified purchaser
Great degreaser tendencies
Putrid New Smell
1 out of 5 stars
GiGi99 - 5 months ago
originally posted on dawn-dish.com
I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.
1 reply from Customer Care team - 5 months ago
We're sorry to hear that a loyal Dawn fan like you feels this way, as we can assure you that a lot of thought goes into creating features that we think you'll like. We'd like to mention that we haven't made any recent changes to the scent of our Dawn Platinum Fresh Rain. While we did change the name from Refreshing Rain to Fresh Rain in February 2024, this was a name change only. Your comments will be shared with our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Awful “new scent”
1 out of 5 stars
ButMyNameIsJulia - 6 months ago
originally posted on dawn-dish.com
The “new scent” is terrible. My nose and throat felt irritated right away and it was as if I could taste it from the fumes. I’ve never described soap as having fumes before but I’m switching soap brands now. This is terrible.
1 reply from Customer Care team - 5 months ago
We're sorry to hear you aren't enjoying this bottle of Dawn. With the many health and safety tests this dish soap has undergone, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't already, we recommend that you discontinue using this bottle. So our Safety Team can make sure you're ok, we ask that you please give us a call at (800) 725-3296.
New scent is not good
1 out of 5 stars
Jojo45 - 6 months ago
originally posted on dawn-dish.com
I just bought Dawn Platinum and noticed it has a new scent. Please go back to the original scent. The new scent is not very nice at all... I might need to return it.
1 reply from Customer Care team - 6 months ago
We’re very sorry you’re unhappy with one of our updated Dawn scents, Jojo. When we design and update our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd like to help more, and tell you about our Free & Clear Unscented Dish Soap, so please give us call at (800) 725-3296.
Rank & Malodorous
1 out of 5 stars
Smol - 6 months ago
originally posted on dawn-dish.com
The new scent is an ODOR. NOT GOOD. Changing brands after decades because this is invading my home.
1 reply from Customer Care team - 6 months ago
Your long-time loyalty means a lot to us, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Horrible Smell! “New & Improved FRESH scent”
1 out of 5 stars
Jermwen - 6 months ago
originally posted on dawn-dish.com
The smell is sickening. Horrible and so overly powerful. Stays on everything for so long. I can’t even stand to use it now. Used to be our favorite and bought every time.
1 reply from Customer Care team - 6 months ago
Thank you for bringing this to our attention, and we hope you're feeling much better. Our Dawn products are put through rigorous safety tests to ensure they're safe for use. We understand that scent sensitivity can vary from person to person, and we're sorry to hear you were feeling sick from your Dawn Platinum Green Papaya. If you have not done so, we recommend discontinuing use. We want to learn more about your experience, please give us a call at (800) 725-3296, anytime from 9:00AM-6:00PM EST.
Horrible smell
1 out of 5 stars
Spudz - 6 months ago
originally posted on dawn-dish.com
I’ve been using Dawn for years and find the new smell of Dawn Platinum utterly revolting. It’s a chemically perfumy odor that’s hard to rinse away and sticks on plastic. Please go back to using more scents from things we’d actually put on plates—lemons, oranges, mint—even spaghetti would smell better than Dawn Platinum.
1 reply from Customer Care team - 6 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
HORRIBLE CHEMICAL PERFUME SMELL
1 out of 5 stars
Not4Me - 6 months ago
originally posted on dawn-dish.com
MORE CHEMICALS ARE NOT NECESSARY. YOUR ‘FRESH SCENT’ IS NOT MY FRESH SCENT!!! PLEASE CLEARLY STATE YOU HAVE ADDED CHEMICAL FRAGRANCE! AND MAKE A PURE DISH SOAP WITHOUT CHEMICAL FRAGRANCE
1 reply from Customer Care team - 6 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bad smell
1 out of 5 stars
Lala78 - 7 months ago
originally posted on dawn-dish.com
After just one use, my sponges and rags smell really bad (musty smell). That has never happened to me with other brands of dish soap.
1 reply from Customer Care team - 6 months ago
We appreciate you taking the time to share your feedback with us. Our products go through many quality checks to ensure they provide a great clean, and we do extensive research to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the one you have no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.