Sponsored
Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap
$3.99 ($0.18/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 22 fl oz (US)
TCIN: 84230938
UPC: 030772002087
Item Number (DPCI): 003-06-5360
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.
Shipping details
Estimated ship dimensions: 3.4 inches length x 9.2 inches width x 2.2 inches height
Estimated ship weight: 1.598 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$4.99($0.21/fluid ounce)
4.5 out of 5 stars with 651 ratings
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Guests are saying
The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4658 reviews
62% would recommend
293 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025
New scent is beyond awful!!!
I had no idea they changed the scent until I used it. Man is it awful!! It’s SO strong and fruity - the smell lingers on my hands long after I hand wash a dish or glass and it makes me nauseous. After being a customer for many, many years I’m going to have to find another dishwashing liquid. Why did they mess with a good thing?
1 out of 5 stars
18 October, 2025
originally posted on dawn-dish.com
Dawn Ultra New Scent Sucks
New scent of Dawn Ultra sucks. Was nice for us for years. Won’t buy it again.
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
Cleaning power
This is my go-to dishwashing liquid. It cleans dishes and has so many other uses around the house. It has a fresh clean scent and is very effective at cleaning.
1 out of 5 stars
16 October, 2025
originally posted on dawn-dish.com
No clean scent
Clean scent sucks! Bought by accident. Won't make that mistake again.
1 reply from Customer Care team - 19 days ago
Thank you for taking the time to share your thoughts with us, and we're so sorry to hear that you're unhappy with the scent of your Dawn Ultra. When we design our products, we do extensive research and consumer testing to create features that we hope you'll love, however, we know that preferences can vary from person to person, so we really appreciate your input on this. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments with the rest of our team. Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
Tampered with scent (and not successfully!)
I’ve used Dawn (blue) since it first came on the market many years ago. My grown daughter once even remarked that the scent reminds her of home :) Recently the scent has changed and it is over powering and, to be honest, horrible. I have two large bottles and will be donating both. Will find another brand which is disappointing.
1 reply from Dawn team - 23 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Good for dishes
The scent I’m very used to cause I’ve been using this for a while. You get a great value for your money. You put it on dishes and it comes right off. The packaging is simple. And it makes an environmental impact as well.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
Great product
Dawn has a great line of products. Nice colorful packaging. Dawn is very effective. This product is environmentally safe. Nice scented. Always a good value for the money.
1 out of 5 stars
30 September, 2025
originally posted on dawn-dish.com
Horrible scent
The Original new scent is horrible. Bring back the formal Original scent.
1 reply from Customer Care team - 1 month ago
Thank you so much for your review. We're so very sorry to hear that you're not a fan of this new scent. Having our users enjoy doing the dishes is our top priority, so we made the scent change after receiving positive feedback during extensive consumer testing. Scent preferences will vary from person to person, so your feedback is valuable, and we'd love to ensure it's passed along to our team, and we'd love to make sure your interest in having the old scent return is passed on too. Please call us at (800) 725-3296.
4 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
Good buy
I like this dish soap because a little goes a long way. but the most attractive thing about it is the way it's designed. You simply pick it up and squeeze to dispense it, you don't have to turn it over or set it upright. No leaking! I wish I discovered this sooner. One slight drawback is that, as the soap gets closer to the bottom, it's harder to squeeze out. Otherwise, it's a good value for the price.
1 out of 5 stars
20 September, 2025Verified purchase
Soap explosion
Bottle cracked open in the bag on the way home.
1 reply from Dawn team - 1 month ago
We're sorry to hear this, Mikala. After the extensive quality tests these bottles have gone through, this isn't the result we expect. So we can gather some further information, could you please give us a call at (800) 725-3296?
5 out of 5 stars
18 September, 2025
originally posted on influenster.com
Love Dawn
SO easy to use this bottle in the middle of washing dishes, just squeeze it onto the sponge from the easy-to-hold bottle. Great value for size and how long the bottle will last.
1 out of 5 stars
17 September, 2025
originally posted on dawn-dish.com
Love my Palmolive now!
Approval rating since the sent change plummeted from about 87% to now down to 20%. That's even with Procter & Gamble trying to sprinkle in all these biased Influenster reviews. What a bunch of garbage that is. Incentivized reviews are not honest. They'll say anything to keep the freebies coming.
2 out of 5 stars
16 September, 2025
originally posted on dawn-dish.com
Nah, traditional Dawn bottle better
Hurts my hand and wrist to dispense soap after bottle is half full. Why did you name it EZ squeeze?
1 reply from Customer Care team - 2 months ago
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, Jelanimom, and we’re sorry you’re finding it hurts you hand and wrist to use. Extensive research and consumer testing goes into our products to create appealing product features. Because preferences and needs can vary from person to person, we offer a variety of Dawn products. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense after it's been in use awhile, there may be buildup on the opening. To get help remove buildup, we recommend that you rinse the cap with water and dry it off. Because you're. We hope that tip helps! Your satisfaction matters to us, and we’d like to learn more about your experience to see how we can further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
4 out of 5 stars
16 September, 2025
originally posted on influenster.com
No lid just squeeze it
This thing is actually cool, I remember I went to my aunts house and she had one of these, and I needed to wash my hands and I picked it up and was looking for the lid to open it😂 until I just squeezed it, and it came out, in a way it was satisfying and well put together for some reason I would definitely get one of these, for the money price? Maybe if it was a little bit bigger than money worth.
4 out of 5 stars
15 September, 2025
originally posted on influenster.com
Average Result
Dawn Ultra Dishwashing Liquid, Original Scent gave me mixed feelings. It cleans the dishes, but the lather is not as good as I expected. The scent is fine, but not particularly enjoyable. I also noticed that it runs out faster compared to other dishwashing liquids of the same size I’ve tried. Overall, I’d give it 3 out of 5 — not terrible, but definitely not my favorite
5 out of 5 stars
15 September, 2025
originally posted on influenster.com
Love the squeeze feature!
I love the squeeze packaging! Its the little things that make a difference! Scent is pleasant, not overpowering. I've always trusted dawn to clean any type of dish, no matter how greasy.
1 out of 5 stars
8 September, 2025
originally posted on dawn-dish.com
New smell is terrible and makes me sick
The new scent gives me a headache almost instantaneously. It's false advertising to refer to it as "original scent" because it clearly isn't the original scent. I've purchased a few bottles online that say "original" and then have had them be the new scent. And even though everyone in my household agree it's the best for removing grease, it's only used in our house if I'm not home. But the scent lingers - I can smell if it's been used as soon as I walk in the door, even after 24 hours.
1 reply from Customer Care team - 2 months ago
Thank you for bringing this to our attention, Blen. Please know that Dawn products go through strict testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so it's very unexpected that your Dawn Ultra makes you feel sick, and we're grateful you let us know. If you haven't already, please discontinue use. Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
2 out of 5 stars
8 September, 2025
originally posted on dawn-dish.com
Hate hate bottle
The Dawn gentle clean works great. The soap that is. I hate hate hate the ez squeeze bottle. Nothing easy about it.It literally hurts both my hands( can't do it one handed) to squeeze it. I did not buy it my daughter did but Procter and Gamble definitely needs to naked it easier
1 reply from Customer Care team - 2 months ago
We appreciate you reaching out, Krissy! Please know that we do extensive research and testing to ensure our products work safely and effectively as intended. While it's disappointing to hear that our Dawn Ultra EZ-Squeeze wasn't able to meet your expectations, we'd like to thank you for sharing your thoughts on this with us. For now, be sure to discontinue use, if it still hurts to squeeze the bottle. Your safety and satisfaction are important to us, and we'd love to learn more about your experience to be able to assist with this further. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
2 September, 2025
originally posted on dawn-dish.com
AWFUL CONTAINER!!
Absolutely awful container!! The so-called EZ Squeeze bottle is maddening & I won't buy it again, as it's too hard to dispense the dish soap. Terrible & frustrating to use!
1 reply from Customer Care team - 2 months ago
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sorry you’re finding it hard to squeeze, Bubi. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. We realize that preferences can vary from person to person, so we also offer a variety of product versions. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
1 out of 5 stars
1 September, 2025
originally posted on dawn-dish.com
Not scented, but disagreeable - it's SMELLY!
The new smell of blue Dawn is cloyingly sweet. The smell persists so much that washed items seem to require another rinse. Revert to the old formula, please.
1 reply from Customer Care team - 2 months ago
Thank you so much for letting us know your thoughts on our new scent. We do extensive quality and consumer testing to get the scent just right, so we appreciate you sharing your feedback. To remove the scent from your dishes, please soak them in hot water with a bit of distilled white vinegar added to it. In the future, we recommend washing these dishes by hand, and avoid soaking them. We'd love to connect about this and help. Please call us at (800) 725-3296.