$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 22 fl oz (US)
TCIN: 84230938
UPC: 030772002087
Item Number (DPCI): 003-06-5360
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.4 inches length x 9.2 inches width x 2.2 inches height
Estimated ship weight: 1.598 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 5073 ratings
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4.0 out of 5 stars with 4320 reviews
62% would recommend
279 recommendations
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
DuxxyDo - 15 days ago, Verified purchaser
If I was loved this product but there's something about this version that just hits different!
Don't like the new scent!
2 out of 5 stars
MKow - 15 days ago
originally posted on dawn-dish.com
I don't like the new scent. PLEASE bring back the old scent.
1 reply from Customer Care team - 15 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn queen
5 out of 5 stars
Thumbs up graphic, would recommend
Shay3 - 16 days ago, Verified purchaser
This is one of my fav cleaning products
Terrible scent
1 out of 5 stars
Jj43532 - 16 days ago
originally posted on dawn-dish.com
The new scent on original dawn is terrible. I just bought a huge bottle for refills. It does not indicate any scent and it is pervasive. The old original Dawn was my only soap for over 25 years. Now I need to find another brand because I am sensitive to scents. Unfortunate.
1 reply from Customer Care team - 15 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Burns my skin!!!
1 out of 5 stars
DG0709 - 17 days ago
originally posted on dawn-dish.com
Ive been a faithful Dawn user for over 30 years. Unlike other commenters, I actually like the new scent, but my skin is very sensitive to perfumes. This new formula affects my skin like a caustic substance might. I'll now need to glove up to wash dishes, or buy another brand, which I hate to do. Please make the original available again!!
1 reply from Customer Care team - 15 days ago
Thanks for being part of our Dawn family for over 30 years, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Please label scents on the bottle.
1 out of 5 stars
1Disappointed1 - 18 days ago
originally posted on dawn-dish.com
This has a scent to it and it is terrible. The worst part is the scent isn’t listed on the bottle so you think you are getting the original dawn. I am highly sensitive to smells and the original scent I can tolerate, but this new one gives me an instant headache. It doesn’t seem to cut the grease as well as the original Dawn.
1 reply from Customer Care team - 15 days ago
We always want you to get the scent and cleaning power you're expecting, so we're sorry to hear this wasn't the case with your recent purchase. Please be assured that we thoroughly test all of our ingredients for quality and safety before we use them in a product, so this is not something we would expect. We do understand that sensitivities vary from person to person, so if you haven't already, we recommend discontinuing use of this Dawn. It may help to know we do have a Free & Clear Fragrance-Free option in our E-Z Squeeze bottle, so in order to help you locate this version, and learn more about your experience to share with our Quality and Safety Teams, please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Awful changes to fragrance and performance
1 out of 5 stars
A Goat Lady - 18 days ago
originally posted on dawn-dish.com
I own a dairy farm and we have always used Dawn as the first step of cleaning the milk lines and tanks. (I say that to let you know I was a volume buyer. Because of the formula, Dawn was considered to do the best job of removing the initial milk residue and was used by many dairy farmers for this purpose.) Now, no more. We finally ran out of our old supply and opened a new bottle. The new formula leaves a nasty fragrance residue and is generally gross and not as good as cleaning - the perfume-y smell just doesn't ever rinse away. I'm sure the fragrance change was based on cost considerations when changing fragrance catalogues, but can't understand why they couldn't come a little closer to the original's benign, soapy scent. We have discontinued use of Dawn permanently and switched to a different alkaline soap for commercial needs.
1 reply from Customer Care team - 15 days ago
We truly appreciate your loyalty, and we thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Quality is one of our top priorities, so we'd like to hear more about your experience. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Perfect for dishes and cleaning
5 out of 5 stars
jennn05_1906 - 21 days ago
originally posted on influenster.com
I have used A LOT of different dish soap brands and I always end up going back to Dawn. Like the commercial mentions it breaks down grease and makes dish washing so easy. I also like to use it through out the house to clean.
Bad smell
1 out of 5 stars
Cherie75 - 24 days ago
originally posted on dawn-dish.com
Dislike the new dawn smell. Go back to the old scent
1 reply from Customer Care team - 22 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Great Bottle
5 out of 5 stars
Thumbs up graphic, would recommend
JamiLM - 24 days ago, Verified purchaser
This style bottle seems to last longer than the traditional bottle.
The new smell is terrible! Bring back the original
1 out of 5 stars
Sjbaer82 - 25 days ago
originally posted on dawn-dish.com
The new clean scent in all the blue dawn soaps are terrible! Please bring back the original scent! I’m thinking about switching away from dawn because I can’t stand the smell.
1 reply from Customer Care team - 21 days ago
We're disappointed to hear you aren't enjoying the new formula. Your feedback means a lot to us, so we appreciate you taking the time to share this with us. We'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Horrible new fragrance! 😷
1 out of 5 stars
Hedge - 25 days ago
originally posted on dawn-dish.com
Horrible new fragrance! ☹️ Why did they change it? The new fragrance gave me an instant headache I knew something was wrong immediately. If it ain’t broke, don’t fix it. I won’t be buying Dawn again until they change it back.
1 reply from Customer Care team - 22 days ago
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and you may be interested in our Dawn Free & Clear, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Unfortunate Aroma
1 out of 5 stars
notclean - 25 days ago
originally posted on dawn-dish.com
I am disappointed with the new "Clean Scent" that has replaced the original. I have been using Dawn for most of my life. I enjoyed that the former offering was very close to scent free. This new offering triggers a headache and the need to wash the smell off of my hands. The soap still works great, however I will be on the hunt for something different.
1 reply from Customer Care team - 22 days ago
Thank you so much for being a long-time Dawn user, and we're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting a headache when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. Additionally, if you wash your hands with a mild dish soap a couple of times, the scent should dissipate. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Awful new scent- it was fine before!
1 out of 5 stars
Unhappy with headache - 27 days ago
originally posted on dawn-dish.com
Awful new scent - change it back please! I don’t need my dishes and food tasting like weird fragrant soap. Also- headache triggering! Also- for all the replies from Dawn telling us to switch to fragrance free and clear- it’s almost twice as expensive for less soap!!! So you make an obnoxious smell and tell us to switch product to give you more money for less crap in our soap? No thank you- a switch in brands seems more adequate if that is your response.
1 reply from Customer Care team - 25 days ago
Thank you for sharing your thoughts and experiences with your recently purchased bottle of Dawn Ultra Original with the new Clean Scent in the EZ-Squeeze Bottle. We are sorry you're not a fan of the fragrance, and that you're struggling to use it comfortably. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We appreciate your concern over cost, and we'd be happy to help you pick up your next bottle of Dawn, in hopes you'll find a new favorite. Please, call us soon, so we can make a complete report to our Safety Team regarding your experience, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New smell = terrible.
1 out of 5 stars
sjg2379 - 28 days ago
originally posted on dawn-dish.com
I have used Dawn for most of my life. Love the product. I should say, loved. The new scent is so off-putting that I can no longer use it. I don't even know what it's supposed to smell like, but whatever it is, it's bad. And judging by the 100s of other reviews, I am not alone. I highly recommend you revert back to the 'classic, family loved scent'. Please, think of the ducks.
1 reply from Customer Care team - 24 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Awful new scent
1 out of 5 stars
KellyL - 28 days ago
originally posted on dawn-dish.com
The new scent is AWFUL!! Why change something that has worked and obviously has been popular. I have been using Dawn for as long as I can remember for its effectiveness and mild scent. Goodbye Dawn. I’ll need to find another brand of dish soap.
1 reply from Customer Care team - 27 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Don't forget your long-time trust in our brand, as we have many versions of dish soap. One of them may become your new favorite. We'd recommend giving Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Essential product
5 out of 5 stars
mcfinaganthe3rd_894 - 29 days ago
originally posted on influenster.com
Dawn dish soap is an absolute essential in my household. It’s incredibly effective at cutting through grease and leaves dishes spotless with minimal effort. Even with baked-on messes, a small amount of Dawn goes a long way. I appreciate how it lathers well and rinses off cleanly without leaving any residue.
Weird new smell!
2 out of 5 stars
Fred30 - 30 days ago
originally posted on dawn-dish.com
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
1 reply from Customer Care team - 29 days ago
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Not!!
1 out of 5 stars
Sargo - 30 days ago
originally posted on dawn-dish.com
Nasty!! Like a putrified stale man’s aftershave. Gave me a nauseous headache. Thanks for the memories.
1 reply from Customer Care team - 27 days ago
Thank you for sharing your experience with the new scent of Dawn. We're sorry to learn you're not a fan of the new scent, and while we thoroughly test all of our ingredients for safety before we use them in a product, we hope you'll stop using this EZ-Squeeze style bottle of Dawn Ultra with the new Clean scent. Safety is our top priority, and we want you to stay comfortable. We hope you'll give our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Smells horrible
1 out of 5 stars
RayRay555 - 30 days ago
originally posted on dawn-dish.com
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
1 reply from Customer Care team - 28 days ago
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.