$2.89 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Scented
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Removes Grease, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 14.7 fl oz (US)
TCIN: 84230940
UPC: 030772002063
Item Number (DPCI): 003-06-6028
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.5 inches length x 2.6 inches width x 7.7 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 639 ratings
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4.0 out of 5 stars with 4609 reviews
63% would recommend
291 recommendations
Good buy
4 out of 5 stars
Thumbs up graphic, would recommend
You and me - 8 days ago, Verified purchaser
I like this dish soap because a little goes a long way. but the most attractive thing about it is the way it's designed. You simply pick it up and squeeze to dispense it, you don't have to turn it over or set it upright. No leaking! I wish I discovered this sooner. One slight drawback is that, as the soap gets closer to the bottom, it's harder to squeeze out. Otherwise, it's a good value for the price.
Soap explosion
1 out of 5 stars
Mikala - 12 days ago, Verified purchaser
Bottle cracked open in the bag on the way home.
1 reply from Dawn team - 9 days ago
We're sorry to hear this, Mikala. After the extensive quality tests these bottles have gone through, this isn't the result we expect. So we can gather some further information, could you please give us a call at (800) 725-3296?
Love Dawn
5 out of 5 stars
rehnuma_4951 - 14 days ago
originally posted on influenster.com
SO easy to use this bottle in the middle of washing dishes, just squeeze it onto the sponge from the easy-to-hold bottle. Great value for size and how long the bottle will last.
Love my Palmolive now!
1 out of 5 stars
Honest Lee - 14 days ago
originally posted on dawn-dish.com
Approval rating since the sent change plummeted from about 87% to now down to 20%. That's even with Procter & Gamble trying to sprinkle in all these biased Influenster reviews. What a bunch of garbage that is. Incentivized reviews are not honest. They'll say anything to keep the freebies coming.
Nah, traditional Dawn bottle better
2 out of 5 stars
Jelanimom - 15 days ago
originally posted on dawn-dish.com
Hurts my hand and wrist to dispense soap after bottle is half full. Why did you name it EZ squeeze?
1 reply from Customer Care team - 12 days ago
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, Jelanimom, and we’re sorry you’re finding it hurts you hand and wrist to use. Extensive research and consumer testing goes into our products to create appealing product features. Because preferences and needs can vary from person to person, we offer a variety of Dawn products. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense after it's been in use awhile, there may be buildup on the opening. To get help remove buildup, we recommend that you rinse the cap with water and dry it off. Because you're. We hope that tip helps! Your satisfaction matters to us, and we’d like to learn more about your experience to see how we can further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
No lid just squeeze it
4 out of 5 stars
romanr21_8631 - 15 days ago
originally posted on influenster.com
This thing is actually cool, I remember I went to my aunts house and she had one of these, and I needed to wash my hands and I picked it up and was looking for the lid to open it😂 until I just squeezed it, and it came out, in a way it was satisfying and well put together for some reason I would definitely get one of these, for the money price? Maybe if it was a little bit bigger than money worth.
Average Result
4 out of 5 stars
margaritat27_5601 - 16 days ago
originally posted on influenster.com
Dawn Ultra Dishwashing Liquid, Original Scent gave me mixed feelings. It cleans the dishes, but the lather is not as good as I expected. The scent is fine, but not particularly enjoyable. I also noticed that it runs out faster compared to other dishwashing liquids of the same size I’ve tried. Overall, I’d give it 3 out of 5 — not terrible, but definitely not my favorite
Love the squeeze feature!
5 out of 5 stars
melissag982_2838 - 16 days ago
originally posted on influenster.com
I love the squeeze packaging! Its the little things that make a difference! Scent is pleasant, not overpowering. I've always trusted dawn to clean any type of dish, no matter how greasy.
New smell is terrible and makes me sick
1 out of 5 stars
BLEN - 23 days ago
originally posted on dawn-dish.com
The new scent gives me a headache almost instantaneously. It's false advertising to refer to it as "original scent" because it clearly isn't the original scent. I've purchased a few bottles online that say "original" and then have had them be the new scent. And even though everyone in my household agree it's the best for removing grease, it's only used in our house if I'm not home. But the scent lingers - I can smell if it's been used as soon as I walk in the door, even after 24 hours.
1 reply from Customer Care team - 22 days ago
Thank you for bringing this to our attention, Blen. Please know that Dawn products go through strict testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so it's very unexpected that your Dawn Ultra makes you feel sick, and we're grateful you let us know. If you haven't already, please discontinue use. Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Hate hate bottle
2 out of 5 stars
Krissy M - 23 days ago
originally posted on dawn-dish.com
The Dawn gentle clean works great. The soap that is. I hate hate hate the ez squeeze bottle. Nothing easy about it.It literally hurts both my hands( can't do it one handed) to squeeze it. I did not buy it my daughter did but Procter and Gamble definitely needs to naked it easier
1 reply from Customer Care team - 22 days ago
We appreciate you reaching out, Krissy! Please know that we do extensive research and testing to ensure our products work safely and effectively as intended. While it's disappointing to hear that our Dawn Ultra EZ-Squeeze wasn't able to meet your expectations, we'd like to thank you for sharing your thoughts on this with us. For now, be sure to discontinue use, if it still hurts to squeeze the bottle. Your safety and satisfaction are important to us, and we'd love to learn more about your experience to be able to assist with this further. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
AWFUL CONTAINER!!
1 out of 5 stars
bubi - 29 days ago
originally posted on dawn-dish.com
Absolutely awful container!! The so-called EZ Squeeze bottle is maddening & I won't buy it again, as it's too hard to dispense the dish soap. Terrible & frustrating to use!
1 reply from Customer Care team - 28 days ago
The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sorry you’re finding it hard to squeeze, Bubi. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. We realize that preferences can vary from person to person, so we also offer a variety of product versions. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Not scented, but disagreeable - it's SMELLY!
1 out of 5 stars
Yucch - 1 month ago
originally posted on dawn-dish.com
The new smell of blue Dawn is cloyingly sweet. The smell persists so much that washed items seem to require another rinse. Revert to the old formula, please.
1 reply from Customer Care team - 28 days ago
Thank you so much for letting us know your thoughts on our new scent. We do extensive quality and consumer testing to get the scent just right, so we appreciate you sharing your feedback. To remove the scent from your dishes, please soak them in hot water with a bit of distilled white vinegar added to it. In the future, we recommend washing these dishes by hand, and avoid soaking them. We'd love to connect about this and help. Please call us at (800) 725-3296.
New scent ruins a great product
1 out of 5 stars
Chrissie529 - 1 month ago
originally posted on dawn-dish.com
The new scent is absolutely terrible!!! I have used Blue Dawn for years and not just for dishes, it is great for cleaning and laundry stains. Due to this absolutely horrible new scent I will no longer be purchasing Dawn. Aside from getting a headache it leaves a disgusting taste on your dishes. I have no idea what your were thinking when you reuined a great product.
1 reply from Customer Care team - 29 days ago
We appreciate that you've used Dawn for years, Chrissie, and are sorry you're disappointed with the change in fragrance. Our products are tested to be safe when used as directed, and your safety is our highest priority. Because the scent is causing you to experience headaches, we recommend that you discontinue use of this fragrance. We're slso sorry you're finding a taste left behind on your dishes. We wouldn't expect Dawn to impart a taste, however, if the soap isn't completely rinsed off, or if the dishes have become porous, this is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous, and items made of cast iron and plastic items can absorb flavors. For best results, we recommend that you do not soak porous items; wash immediately and rinse thoroughly. Also, you can soak any affected items in water with white vinegar added to remove any residue. Your loyalty is appreciated, and we hope you'll consider trying another version such as our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your report very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Great product! Recommended !
5 out of 5 stars
shirleyy19_6219 - 1 month ago
originally posted on influenster.com
It’s very good product. The dish and glassware look so shining after used it. Dawn never disappointed me. I really recommend this product for your home. If the price go down a little bit will good for the household!
No waiting!
5 out of 5 stars
margareth110_8526 - 1 month ago
originally posted on influenster.com
I love that they made a soap that’s always ready to squeeze out, no more waiting for it to get to the bottom. I don't have any issues with leaking on the counter and appears to last longer than the normal bottle. Works great, and great value for your money. Definitely recommend!
smells terrible!
1 out of 5 stars
Pete21 - 1 month ago
originally posted on dawn-dish.com
the new scent is horrific I will no longer be using dawn, because of the terrible scent! It was my go to.
1 reply from Customer Care team - 1 month ago
We're sad to hear you aren't enjoying the new scent of Dawn. Your feedback is extremely important to u, so we'll be sharing this with the rest of our team. If you'd like to share more or would like to learn more about our many great scent options, give us a call at (800) 725-3296.
Horrible Smell
1 out of 5 stars
H8thatnewscent - 1 month ago
originally posted on dawn-dish.com
This new scent is disgusting and nauseating. I'm reconsidering buying Dawn ever again if they keep this scent. I hate it with a passion. Why would they ever change their iconic scent. Awful.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Gross
1 out of 5 stars
Dlee - 1 month ago
originally posted on dawn-dish.com
Very disappointed with the new scent. Unpleasant!
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our new clean scent. We made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect about this and help. Please call us at (800) 725-3296.
Another thumbs down for the new scent
1 out of 5 stars
john w - 1 month ago
originally posted on dawn-dish.com
I can't think of the last time I used a dish soap other than Dawn. Unfortunately, I'll now be looking for a new product. Like most of the posts here, I cannot stand the new scent. Not only do I not like the fragrance, it actually gives me a headache. I have no idea what led the brand team to make the change. Also - very strange that most of the reviews are negative - except from the ones from influenster.com, which are obviously being used to skew the reviews. Sad.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your experience with the new scent of Dawn, John. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bring back the original scent
1 out of 5 stars
Nikkelynn - 1 month ago
originally posted on dawn-dish.com
There is no other scent of dish soap that I love more than the original Dawn. It brings me back to going to my Aunt's Lake house. We were a Palmolive family and she always used Dawn. I can't begin to say how devastated I was the first time I did dishes and realized the scent had changed.
1 reply from Customer Care team - 1 month ago
We're sad to hear you aren't enjoying the new scent of Dawn. Feedback like this means a lot to us, so we'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version of Dawn return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.