Disposable Diapers - up&up™ (Select Size and Count) (Color or Pattern May Vary)
$25.99 when purchased online
Target Online store #3991
About this item
Highlights
Packaging may vary. Same trusted quality.
New and improved
Disposable diapers
Hypoallergenic
Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
12-hour leak protection
2 designs per pack
Breathable outer cover
Wetness indicator
Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
16733 star ratings
4.3 out of 5 stars with 16733 reviews
gentle on baby
3.3 out of 5
gentle on baby: 3.34 out of 5
keeps baby dry
2.9 out of 5
keeps baby dry: 2.94 out of 5
quality
2.8 out of 5
quality: 2.76 out of 5
sizing
true to size
sizing: true to size
value
3.2 out of 5
value: 3.21 out of 5
41% would recommend
2325 recommendations
Doesn't stay on well..
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Mom of 3 - 1 day ago, Verified purchaser
Want to like it but the design doesn't work out the tabs pull down and it saggs down too easily make a better grip attach like kirkland and it would be 5 stars
gentle on baby
3.0 out of 5
gentle on baby: 3 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
3.0 out of 5
quality: 3 out of 5
sizing
true to size
sizing: true to size
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
Great and affordable!
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Mamaof3 - 3 days ago, Verified purchaser
Have been using up&up diapers for the past two years and never once have had an inside with them. They are super absorbente and price is great for the amount of diapers.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Great on a budget or in a pinch!
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Morgan - 4 days ago, Verified purchaser
I personally prefer Millie Moon diapers, however these are a close secon in a pinch especially since I usually have to order the other ones!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Dry daipers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Heather - 4 days ago, Verified purchaser
Good quality, did not leak easily!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Great diapers for the price!
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Jules - 4 days ago, Verified purchaser
These diapers are really great for the price of them. They are definitely not the most absorbant but they are soft and great if you do diaper changes often. They are great if you ran out of diapers on a trip and only need a few more to get you through til you get home!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
3.0 out of 5
keeps baby dry: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Not enough coverage
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
torig - 4 days ago, Verified purchaser
Though my child’s weight fits in the sizing chart’s category (13 lb) (size 2) these are too small. See pic for comparison to the Millie Moon diapers we have been using. Not enough coverage and prone to leaks.
1 reply from the Product Manufacturer team - 4 days ago
Thank you for sharing your review, and we are sorry to hear that you had trouble with the sizing on our diapers! We would love to help ensure that you are using the best fit possible, so please reach out to us at guest.service@target.com so that we can advise further. We look forward to hearing from you.
gentle on baby
3.0 out of 5
gentle on baby: 3 out of 5
keeps baby dry
3.0 out of 5
keeps baby dry: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
sizing
too small
sizing: too small
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
Size up if baby is on the higher end of the weight range
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Nicole - 4 days ago
They’re good diapers if you size up. My daughter is 15lb and we bought size 3s. They fit well for her and no leaks so far. We do wear different diapers at night though.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
too small
sizing: too small
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
They work
4 out of 5 stars
asan - 6 days ago, Verified purchaser
I usually am a big fan of up & up but I’m indifferent about these. They run a little smaller compared to pampers. They have the scrunchy thing in the back and because they run small, they leave a mark on my baby with scrunchy print. I have a lot leftover from my babyshower and although they aren’t my favorite, they work just fine if you size up! They fit comparably to Huggies little snuggler
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
too small
sizing: too small
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Up and Up Diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
lalalabean - 6 days ago, Verified purchaser
Good quality for a lower price. My kiddo is sensitive to some brands and has zero issues with this diaper. No leaks and sizing is on point.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Good diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Shahirajc - 6 days ago, Verified purchaser
Very good diapers for the price .
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
sizing
true to size
sizing: true to size
Did you find this review helpful?
Not the best diapers but not bad either
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
AN - 7 days ago, Verified purchaser
These diapers are sooooo soft and cute on the outside. Absorbency is about average. I would purchase these again if I couldn’t find my usual favorites in stock. I would give these a 5 if they had up the back blowout protection, a stretchier back, and better absorbency. But the price is unbeatable.
1 reply from the Product Manufacturer team - 3 days ago
Hello, and thank you for taking the time to leave your review. We appreciate your feedback, and we will be sure to forward your comments to the rest of our team. If you have any additional feedback or questions, please feel free to reach out to Target Guest Services at guest.service@target.com.
gentle on baby
3.0 out of 5
gentle on baby: 3 out of 5
keeps baby dry
2.0 out of 5
keeps baby dry: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Good price
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
S - 8 days ago, Verified purchaser
These diapers have been a great choice for us! They effectively prevent rashes and keep my baby dry throughout the night, which is a huge plus. However, compared to other brands like Huggies and Rascal + Friends, the sizing runs a bit smaller. Our baby is 14lbs now and it’s being too tight already. Overall, they offer excellent value for the price.
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
too small
sizing: too small
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Worst diapers Sadly
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Sanz - 8 days ago, Verified purchaser
The worst diapers ever! They start hanging , they look so odd in clothes, with these diapers keep an eye out for incidents, incident that will ruin your baby clothes , neve had such bad experience with any brand.
1 reply from the Product Manufacturer team - 6 days ago
Hello, and thank you for taking the time to leave your review. We appreciate your feedback, and we will be sure to forward your comments to the rest of our team. If you have any additional feedback or questions, please feel free to reach out to Target Guest Services at guest.service@target.com.
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
keeps baby dry
1.0 out of 5
keeps baby dry: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
sizing
true to size
sizing: true to size
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
Low quality!
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Maci - 8 days ago, Verified purchaser
The price is good unfortunately the quality is just not there. These diapers do not fit properly around the waist and poop can get out.
1 reply from the Product Manufacturer team - 6 days ago
Oh no! This isn't what we like to hear, and we would like to help. Please connect with us at guest.service@target.com, and our team can assist further. Thank you.
quality
2.0 out of 5
quality: 2 out of 5
Did you find this review helpful?
Fav brand
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
cct - 9 days ago, Verified purchaser
Best diapers. No leaks. she wore them overnight no issues. She never had a reaction to target diapers. Also the price can't be beat!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Bad dont buy
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Vanessa - 9 days ago, Verified purchaser
Leak so much, I change my child often and they still leak so much, can’t even leave the house in them.
1 reply from the Product Manufacturer team - 8 days ago
Hello, and thank you for your feedback! We're sorry to hear about your experience, and this is not what we would expect from our products. We would like to learn more and gather further details from you. At your convenience, please connect with Target Guest Services at guest.service@target.com. Thanks again, and we look forward to hearing from you.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
1.0 out of 5
keeps baby dry: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
sizing
true to size
sizing: true to size
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
Best diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Ashley - 12 days ago, Verified purchaser
These are my favorite diapers. They are comparable quality to pampers or Huggies and are not near as expensive. They contain the mess for the most part and the tabs have never broken when using.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Not true with the number
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Giz - 13 days ago, Verified purchaser
The diapers are not bad at all . It misleading the quantity of diapers. It’s only 156 in the box.
1 reply from the Product Manufacturer team - 11 days ago
We hope that Target was able to resolve this, but if not please connect with Target Guest Services directly at guest.service@target.com. We want to make sure that you are satisfied with your purchase. Thank you!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
too small
sizing: too small
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
Great budget friendly diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Vserrato2918 - 14 days ago, Verified purchaser
We used to buy kirklands diapers all the time, but since they changed, who makes them now, it causes nothing but rashes. We've been looking for a new alternative, one that doesn't break the bank since we have two little guys. We decided to give up & up a try, mind you, this is the very time we've ever tried them. They aren't as soft as what we are used to. To my surprise, we've had zero leaks even when using overnight. I definitely recommend giving these a try if you are looking for a budget friendly alternative to most leading diaper brands.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
No diaper rashes here & lasts all night
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
ZNovia - 14 days ago, Verified purchaser
We only use the target brand diapers and formula in our household bc they work. The only time we've experienced any leaks is if baby had a really big poop or pee but that's rare these days. Nor does our baby get any diaper rashes from them. These diapers can last all night without any leaks.