$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Bleach-Free, Phosphate-Free, Phthalate-Free, Paraben-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Aluminum-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 82823990
UPC: 030772100516
Item Number (DPCI): 003-07-0016
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water' '
Allergens & Warnings:
NOT A DETERGENT: Use fabric softener in addition to your usual detergent., Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 6.09 inches length x 9.27 inches width x 10.58 inches height
Estimated ship weight: 9.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14165 reviews
quality: 4.8 out of 5
scent: 4.8 out of 5
value: 4.65 out of 5
96% would recommend
518 recommendations
Downy
1 out of 5 stars
Tina Boas - 1 day ago, Verified purchaser
When I received it the cup was smashed and the red part u push for detergent was pushed in! Very unhappy!
Downy review
5 out of 5 stars
Thumbs up graphic, would recommend
kathy - 1 day ago, Verified purchaser
Great product -my favorite
Downey
5 out of 5 stars
Thumbs up graphic, would recommend
Natty - 5 days ago, Verified purchaser
Love the value and the smell is amazing
Product is ok
1 out of 5 stars
Dijon - 6 days ago
originally posted on downy.com
Why are your customers having to go a safari for instructions!
1 reply from Customer Care team - 5 days ago
We're sorry to hear this. For assistance, please reach out to Sam's Club at 1-888-746-7726.
Smells so good and reduces static too.
5 out of 5 stars
diannw7_975 - 9 days ago
originally posted on influenster.com
I love the classic scent of downy. It creates a barrier on the fabric to reduce static. You get a lot of loads for the bottle size. Refill packages in earth friendly bags would be nice.
My go to fab
5 out of 5 stars
sarahm1538_3770 - 15 days ago
originally posted on influenster.com
Downy is my go to product for freshness you can't ever go wrong with the brand leaves clothes feeling soft and smelling soo good day all pair it with you favorite detergent for washing and you can't fail
IT SMELLS SOOOO GOOD BUYYYY
5 out of 5 stars
unknowaisha56_9465 - 16 days ago
originally posted on influenster.com
THIS STUFF I AMAZING AND MAKES YOUR CLOTHES SMELL SO GOOD AND BRAND NEWN. IT REMOVES ALL THE ODOR AND ITS JUST AMAZING. THE PACAGING IS SOOO CUTEEE AND ITS ACTUALLY A REASONABLE PRICE!! AND IT DOESNT HARM THE ENVIRONEMNT.
Downy saves the day.
5 out of 5 stars
Thumbs up graphic, would recommend
Pumpkin - 27 days ago, Verified purchaser
Great service and care. package neatly wrapped up. Arrived safely. thank you.
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Cottoncandy012011 - 29 days ago, Verified purchaser
I love downy it’s all I use
Buy it regularly
5 out of 5 stars
Thumbs up graphic, would recommend
Siddeeqah - 1 month ago, Verified purchaser
Love the smell of fresh
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Momof4 - 1 month ago, Verified purchaser
Love the smell of downy but dislike that the bottles are getting smaller which means less in bottle but higher price
Helps clothes feel soft !
5 out of 5 stars
Thumbs up graphic, would recommend
Hope - 1 month ago, Verified purchaser
I absolutly love the smell ! Helps the clothes feel like a nice warm blanket ! So soft feeling .
feeling great again
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 2 months ago, Verified purchaser
make America great again and smell better people use Downy
Love, love, love
5 out of 5 stars
Thumbs up graphic, would recommend
Senta - 2 months ago, Verified purchaser
Love it use it all the time
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Lakelife - 2 months ago, Verified purchaser
Love this. Live the smell and the way it leave my clothes.
This product is like no other
5 out of 5 stars
Steph33 - 2 months ago
originally posted on downy.com
I have sensitive skin and discovered years ago that Downy is the fabric softener for me. Downy does not irritate my skin and I've used it exclusively for over 20 years. I love the smell of Downy. On occasion, I am asked what detergent or fabric softener I use and I proudly advise it's the fabric softener you're smelling and it's Downy! Grateful for this product!
What a mess with shipping
2 out of 5 stars
Boomchicaboom - 3 months ago, Verified purchaser
Target sucks at shipping this along with other products busted and they refused to refund me. This is NOT the first time.
1 reply from Downy team - 3 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Downy
5 out of 5 stars
Thumbs up graphic, would recommend
Linda M - 3 months ago
Extra soft for my clothes.
Laundry Smells & Feels Amazing!
5 out of 5 stars
mia100_6644 - 3 months ago
originally posted on influenster.com
Ultra Downy Fabric Softener Liquid in the April Fresh scent is an absolute staple for my laundry. The scent is simply delightful . it leaves my clothes smelling wonderfully clean and fresh, a scent that lasts. But beyond the scent, the real magic is how soft and fluffy it makes my laundry feel. Towels, sheets, clothes—they all come out feeling luxurious, not stiff or rough. It also helps reduce static cling, which is a lifesaver for certain fabrics. With 140 fl oz providing up to 190 loads, it's a great value that ensures my clothes always smell and feel nice. This is a great size bottle and the size we normally get; this last month we had to get the larger bottle as this size wasn't available. It works great in our laundry. I absolutely love it!.
Downy April Fresh Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Cactus - 3 months ago, Verified purchaser
My absolute favorite scent.