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Downy Fabric Softener April Fresh HE Liquid Downy Softener
$4.99 ($0.11/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Paraben-Free, Phthalate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Phosphate-Free, Aluminum-Free, Sulfate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, wash hands with soap and water after handling
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 44 fl oz (US)
Number of uses: 60
TCIN: 89044157
UPC: 030772100332
Item Number (DPCI): 003-07-4668
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water' '
Allergens & Warnings:
Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.42 inches length x 5.12 inches width x 11.17 inches height
Estimated ship weight: 3.18 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 681 ratings
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14198 reviews
quality: 4.8 out of 5
scent: 4.8 out of 5
value: 4.65 out of 5
96% would recommend
518 recommendations
1 out of 5 stars
7 October, 2025Verified purchase
Downy
When I received it the cup was smashed and the red part u push for detergent was pushed in! Very unhappy!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Downy review
Great product -my favorite
5 out of 5 stars
3 October, 2025Verified purchase
Softerner sale
Love it. Perfect size. Good sale.
1 out of 5 stars
2 October, 2025
originally posted on downy.com
Product is ok
Why are your customers having to go a safari for instructions!
1 reply from Customer Care team - 17 days ago
We're sorry to hear this. For assistance, please reach out to Sam's Club at 1-888-746-7726.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Smells so good and reduces static too.
I love the classic scent of downy. It creates a barrier on the fabric to reduce static. You get a lot of loads for the bottle size. Refill packages in earth friendly bags would be nice.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
My go to fab
Downy is my go to product for freshness you can't ever go wrong with the brand leaves clothes feeling soft and smelling soo good day all pair it with you favorite detergent for washing and you can't fail
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
IT SMELLS SOOOO GOOD BUYYYY
THIS STUFF I AMAZING AND MAKES YOUR CLOTHES SMELL SO GOOD AND BRAND NEWN. IT REMOVES ALL THE ODOR AND ITS JUST AMAZING. THE PACAGING IS SOOO CUTEEE AND ITS ACTUALLY A REASONABLE PRICE!! AND IT DOESNT HARM THE ENVIRONEMNT.
1 out of 5 stars
6 September, 2025
20 min wait
It took 20 min for pick up one item at curb side. No one was outside for assistance. When given my item I was told they were short staffed and no apology was given.
1 reply from Downy team - 1 month ago
We're sorry to hear your pick up order didn't go as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
So fresh
I love how everything always smells so fresh, even days later
1 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Delivery Dissatisfaction
I did not like the fact that my delivery was in a trash bag on the ground under my mailbox. This is the 3rd Target delivery that has not made it to my house. I am tired of having to go on a scavenger hunt every time I order something from Target.
1 reply from Downy team - 2 months ago
Thank you for sharing this with us. We recommend reaching out to Target for assistance by calling 1-800-440-0680.
4 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Downy April Fresh
I like using Downy Fabric Softener because it leaves my clothes, towels, and linens, so soft and fresh smelling. I have used this product along with Tide for many many years and I am always pleased with how my laundry smells and feels after using Downy April Fresh.
3 out of 5 stars
28 August, 2025
PURCHASE
did not buy 2nd bottle for free bottle
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Great
I always like Downy who doesn't like a fabric softener that makes your clothes smell good & soft
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Nice
I love when I wash my close esmell so good
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Great Smell
I love downy it makes your clothes smell so good
5 out of 5 stars
3 August, 2025
originally posted on downy.com
This product is like no other
I have sensitive skin and discovered years ago that Downy is the fabric softener for me. Downy does not irritate my skin and I've used it exclusively for over 20 years. I love the smell of Downy. On occasion, I am asked what detergent or fabric softener I use and I proudly advise it's the fabric softener you're smelling and it's Downy! Grateful for this product!
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
Laundry Smells & Feels Amazing!
Ultra Downy Fabric Softener Liquid in the April Fresh scent is an absolute staple for my laundry. The scent is simply delightful . it leaves my clothes smelling wonderfully clean and fresh, a scent that lasts. But beyond the scent, the real magic is how soft and fluffy it makes my laundry feel. Towels, sheets, clothes—they all come out feeling luxurious, not stiff or rough. It also helps reduce static cling, which is a lifesaver for certain fabrics. With 140 fl oz providing up to 190 loads, it's a great value that ensures my clothes always smell and feel nice. This is a great size bottle and the size we normally get; this last month we had to get the larger bottle as this size wasn't available. It works great in our laundry. I absolutely love it!.
5 out of 5 stars
4 July, 2025
originally posted on influenster.com
Smells amazing and leaves clothes super soft
This fabric softener always leaves my clothes incredibly soft and the April fresh scent lasts a long while after they’re washed. I usually end up getting compliments on the smell, it’s a soft and warm scent. Not to mention how affordable it is, it’s my go to when buying fabric conditioners.
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Softner
Been using for years.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
close
I love this I always use it in my clothes