$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Luminous putty primer that smooths over imperfections
- Universal Glow
- Infused with hyaluronic acid and vegan collagen to hydrate and plump skin
- Adds a soft glow for a radiant complexion
- Velvety texture grips makeup for all-day wear
- 100% Vegan and Cruelty-Free
Description
Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup.
Which Putty Primer is perfect for you?
• Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion
• Poreless Putty Primer- Perfect for those who want a poreless, flawless finish
• Matte Putty Primer – Perfect for those who want a shine-free matte complexion
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Combination
Net weight: .74 Ounces
TCIN: 76615225
UPC: 609332859104
Item Number (DPCI): 052-16-0743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cyclopentasiloxane, ceresin, dimethicone, glycerin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, propylene glycol, trimethylsiloxysilicate, synthetic fluorphlogopite, lauryl peg-10 tris (trimethylsiloxy) silylethyl dimethicone, sodium chloride, squalane, sodium hyaluronate, soluble collagen, dimethicone/peg-10/15 crosspolymer, dimethicone crosspolymer, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, silica, oryza sativa (rice) bran wax, tin oxide, triethoxycaprylylsilane, may contain: titanium dioxide (ci 77891), yellow iron oxide (ci 77492)
Shipping details
Estimated ship dimensions: 0.91 inches length x 2.559 inches width x 4.094 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This primer has garnered positive feedback for its ability to create a smooth base for makeup application, effectively blurring pores and imperfections. Many guests appreciate its affordability and long-lasting effects, making it a favorite for daily use. While some guests experienced mixed results, particularly with oiliness or sparkle, the overall consensus highlights its effectiveness in enhancing makeup wear and providing a flawless finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 8662 reviews
easy to apply: 4.61 out of 5
easy to remove: 4.59 out of 5
long lasting: 4.04 out of 5
quality: 4.08 out of 5
value: 4.25 out of 5
77% would recommend
274 recommendations
Perfection
5 out of 5 stars
Glitz4 - 10 days ago
originally posted on elfcosmetics.com
One of the only products that keeps foundation on my nose. A must buy for flawless, long lasting makeup.
Broke me out
1 out of 5 stars
Sydeezy - 14 days ago
originally posted on elfcosmetics.com
The putty primer and the putty bronzers and blushes ALL break me out! Not sure what the common ingredient is that is causing this but beware if you have sensitive skin. I rarely have a reaction. Wanted to love :(
Beautiful Glow
5 out of 5 stars
Neleen - 14 days ago
originally posted on elfcosmetics.com
The luminous putty primer is a new Holy Grail. Creamy and hydrating that leaves a beautiful dewy glow. Works perfectly with the Soft Glam foundation. My new favorite combination for everyday or special occasions.
great texture
5 out of 5 stars
irais - 15 days ago
originally posted on elfcosmetics.com
ive been buying this product for 3 years and its been in my makeup routine ever since really gives a smooth finish
a little bit too much glitter for me.
4 out of 5 stars
elflover89 - 19 days ago
originally posted on elfcosmetics.com
I have oily/acne-prone skin, and I found that this product makes my skin look too oily. I've had to use a bunch of powder on top to make it look normal. Seems like a great product for those with normal/dry skin.
Another Repurchase
5 out of 5 stars
FabulousMissB - 23 days ago
originally posted on elfcosmetics.com
I have oily skin and this works well for me. I love the matte version. Its just tones down the shine, but does not make skin look flat. Must use this sparingly because a little but goes a long way, too much will make skin feel greasy & makeup will separate. I use the power grip for the other areas of my face. Good combo for makeup prep.
Loved it!
5 out of 5 stars
SSMZ - 27 days ago
originally posted on elfcosmetics.com
I love this product! It’s like magic makes the pores disappear!
This primer is really the best I've tried!
5 out of 5 stars
Sherrie Mangis - 1 month ago
originally posted on elfcosmetics.com
My mature skin is very dry, but this primer adds a much needed luminous glow. I love how light-weight this product feels, as well.
Great Option for Extra Glow!
4 out of 5 stars
KS55 - 1 month ago
originally posted on elfcosmetics.com
This primer goes on really nice. It gives skin a nice glow and I haven't had any issues with my makeup not staying out. Definitely not as sticky and the grip primers, but it's creamy and goes on super smooth.
Great primer
5 out of 5 stars
eleanory - 1 month ago
originally posted on elfcosmetics.com
Such a nice texture sits really well on the skin. Makes the skin so smooth!
Good Primer and affordable
4 out of 5 stars
Thumbs up graphic, would recommend
Ams - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Pores, Sensitivity
I like the texture and the quality. Works well. I wouldn't recommend getting it shipped though because it got roughed up in shipping and wasn't in its package when it arrived and was a bit scuffed up.
Best PRODUCT
5 out of 5 stars
Z2TRAP - 2 months ago
originally posted on elfcosmetics.com
I Have used this product multiple times and my makeup lasts all day especially through school air in the winter
Top product
5 out of 5 stars
Kylia - 2 months ago
originally posted on elfcosmetics.com
I cannot fault this primer one if the best ive ever used! Ive never got on with primera and used lots of exspensive ones - but this is by far the best! Its affordable, fills my face craters blur imperfections and makes my make up actually make me up!
I don't like how unnatural it looks
2 out of 5 stars
LongLuvLiv3330545 - 2 months ago
originally posted on elfcosmetics.com
I normally live sparkly product but this just looked so weird and didt really prime very well the only thing it did was make my face sparkly.
Pores where?!
5 out of 5 stars
porelesbaddie - 2 months ago
originally posted on elfcosmetics.com
This putty primer leaves my pores looking non existent! I have large pores too & it’s def an insecurity of mine but this def helps w the confidence boost!
best primer
5 out of 5 stars
itzjavkie182 - 2 months ago
originally posted on elfcosmetics.com
love this primer it’s a great affordable option and it actually blurs my pores
A good one
4 out of 5 stars
v1111233 - 2 months ago
originally posted on elfcosmetics.com
It's soft, makes my makeup last, slighly blurring but not extremely pore fillimg
So good!
5 out of 5 stars
dreamcatcher345 - 2 months ago
originally posted on elfcosmetics.com
I love this. The texture is silky smooth. It works very well. I’d buy again!
So good
5 out of 5 stars
Sharkeisha - 2 months ago
originally posted on elfcosmetics.com
This is soooo good at blurring pores is even looks good makeup free
love it!
5 out of 5 stars
sa2069999 - 2 months ago
originally posted on elfcosmetics.com
this is the best primer ive ever used! it makes your foundation go on so smoothly and doesn't cause any cakeiness or feel slippery! i totally recommend!