$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 805 reviews
easy to apply: 4.43 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.57 out of 5
quality: 4.33 out of 5
value: 4.57 out of 5
66% would recommend
9 recommendations
so great
5 out of 5 stars
Thumbs up graphic, would recommend
evie - 4 days ago, Verified purchaser
it works SO well, it does dry out quickly so if u like using second layers, u should work quickly
BEST MASCARA EVER!
5 out of 5 stars
Thumbs up graphic, would recommend
Cynthia O - 4 days ago
- Skin type: Normal
- Skin tone: Medium
Do a favor your self, save money and get this one! Best eveeeeerrrr and for the price! Is a holy grail!
The best product!!!
5 out of 5 stars
Mascara Beautiful - 11 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this Elf mascara and I loved it. I had never bought it before and now I love it. It gives beautiful volume and color to the eyelashes. From now on, it's my favorite.
Very nice
5 out of 5 stars
Rishi - 12 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I got this mascara from topboxcircle and its really good. Its weightless, easy to wear. Doesn’t even smudge and make my eyelashes long
This is amazing!
5 out of 5 stars
Ciara.bean - 14 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) To start off, I have a lot of eyelashes and any mascara I try can never seem to hold a curl. They all hold for 5 minutes and then fall, but this mascara is different. I tried it even without curling my eyelashes and the results were amazing! It not only curled my lashes but also gave them volume and left them looking better than ever! I also loved how the wand was curved, I feel like it coated them more evenly so they didn't clump together. Forever will be a repurchase! I received this product for free from Topbox Marketing for testing and review purposes.
A solid mascara
4 out of 5 stars
Olive13 - 16 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free from TopBox for marketing and testing purposes, and over the last few weeks have been wearing it daily to the gym and work. After a number of hours intense wear (10 hour serving shift+gym) it does begin to wear a little under the eyes, but I have yet to find a mascara that doesn’t do this. I do which it went on a little smoother- I find the brush holds quite a lot of products, that you have to whip off to not end up with clumpy lashes. I do think it hold a up fairly well and when time is taken to apply it looks quite nice,
Love!!
5 out of 5 stars
Thumbs up graphic, would recommend
cab321 - 17 days ago
- Skin tone: Light
- Skin type: Combination
I love this mascara! I don’t have long lashes anymore but this stuff makes them look long and I love it!!
Bedt mascara!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
T - 18 days ago
- Eye color: Green
- Skin concern: Cellulite, Pores, Calluses, Acne, Redness, Aging
- Skin type: Dry, Normal
- Hair color: Brunette
- Skin tone: Light
I love this mascara !!! It lifts your lashes up so so good, without being super clumpy . I’ve struggled finding a good mascara now the search is over
New favourite mascara
5 out of 5 stars
pooh - 18 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I’ve been using this mascara for 2 weeks and I’m seriously impressed! It gives my lashes such a nice lift and curl without needing an eyelash curler. The brush hugs every lash and separates them beautifully- no clumps at all. It stays put all day without flaking or smudging. Perfect for a natural, lifted lash look. Definitely a new favourite in my routine! I received this product for free from Topbox Marketing for testing and review purposes!
My beautiful lashes
5 out of 5 stars
Cerena27 - 19 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Je suis en amour avec mes cils . Le recils est extrêmement bon j’ai bien aimée surtout le volume qui le fais . Je le recommande fortement
Best mascara to curl your lashes
5 out of 5 stars
ishmoments - 20 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I’ve tried so many different mascaras but nothing beats this one in terms of holding the curls. Even if I didn’t curl my lashed using an eyelash curler, this alone gives nice curl. so easy to use. I highly recommend. I received this product for free from topbox marketing for testing and review purposes
Must try
5 out of 5 stars
Nail - 20 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) This is perfect for a natural look! Makes your eyelashes look longer and fuller without being overly covered with mascara!
Favorite mascara!
5 out of 5 stars
ice.bgs - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) After trying at least 30 differents mascara’s from high end brands and drugstore brands, I finally found my favorite. This mascara gives me lengths and volume without getting clumpy and smudging. I have very watery and sensible eyes and this is the FIRST mascara that doesn’t hurt my eyes. I am so happy I had the chance to try it and will buy it in the future for sure! I wore it at work and at the playa, it didn’t budge! I recommend. I received this product for free from Topbox Marketing for testing and review purposes.
Great Product!
5 out of 5 stars
sandkaursk - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Elf always releases the best beauty products ! This is another one of those products , Love that the Incredible Curl Mascara is vegan and cruelty free product!! this mascara is buildable and curls your lashes! Very light formula and does not clump when you make layers! Also love the applicator brush , It has thick hair and curled wand for real easy application. very easy to clean up as well when you are done with your day it does not make mess or spread around in sun either! Overall 10/10 product ! I received this product for free from topbox marketing for testing and reviewing purposes.
Best mascara
5 out of 5 stars
Komal - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I have got this mascara from topbox. It’s really good and gives amazing curl and volume to my lashes I received this product for free from Topbox Marketing for testing and review purposes."
Product review !
5 out of 5 stars
MalLand - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free through topbox circle and so far am loving the product. It applies easily, stays on for hours and super easy to remove (especially just if using water)
Not for summer
3 out of 5 stars
Paige - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I was lucky to be able to test this product for review through topbox marketing. It went on nice and easy little to no clumps but the second you start to sweat it burns so bad you need to take off . I'm sure it would be a bitter experience in the cooler months and if still good will try again I would also try in waterproof
Amazing mascara
5 out of 5 stars
TheresaG - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I love my mascara sample this product is absolutely amazing it's so easy to use made my lashes look think long and beautiful I will definitely purchase this product in the future I would highly recommend trying this awesome product.
Awesome!
5 out of 5 stars
kc.review - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Most mascaras aren't able to hold the curl for my straight lashes, but with E.L.F's mascara, it does the trick! It's awesome! I received this product for free from Topbox Marketing for testing and review purposes.
Love the Product
5 out of 5 stars
Rutu - 22 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free from Topbox Marketing for testing and review purposes. I tried new mascara from e.l.f. and it works well for everyday use. It curls my lashes nicely and gives a natural look without clumps. The brush is easy to use and reaches the corner lashes too. It lasts for many hours but is also easy to remove. It did not irritate my eyes, which is good because I have sensitive eyes. The curl is not very dramatic, but it’s great for a soft and clean look. For the price, this is a good mascara to try if you want a gentle lift and curl.