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Enfamil Optimum Enspire Powder Infant Formula - 30oz
$54.99 ($1.83/ounce)
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About this item
Highlights
- CONTAINS: 1 - 30 oz refill box of baby formula milk powder with Lactoferrin (found in colostrum and breast milk)
- ENFAMIL: #1 Trusted Infant Formula Brand of Pediatricians and Parents
- FIRST AND ONLY FORMULA: With lactoferrin, also found in breast milk + colostrum, to support immune health
- BRAIN BUILDING & IMMUNE SUPPORT: DHA has been shown to support brain development and Lactoferrin is a protein found in Colostrum that supports the immune system
- DUAL PREBIOTICS: Proprietary blend of Dual Prebiotics designed to support the immune system, and clinically proven to promote digestive health
- NON-GMO: Enspire is a non-GMO baby formula that is designed to provide complete nutrition for babies through 12 months
- #1 TRUSTED BRAND: Enfamil is the #1 Trusted Brand for Brain-building & Immune Support
- PEDIATRICIAN RECOMMENDED: Enfamil is the #1 infant formula brand recommended by pediatricians
- SNAP ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits
Description
Enfamil Enspire-the first and only formula line in the U.S. containing ingredients MFGM and Lactoferrin, making it our closest ever to breast milk. A non-GMO* baby formula designed to provide complete nutrition for babies through 12 months
*Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. More information at www.enfamil.com/non-GMO.
*Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. More information at www.enfamil.com/non-GMO.
Serving Size: 5 fl oz
Amount :
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 11.1g
Water 133g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300IU
Vitamin D 70IU
Vitamin E 2IU
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 78mg
Phosphorus 43mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 27mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, vegetable oil (contains one or more of the following: palm olein oil, coconut oil, soy oil, high oleic sunflower oil), whey protein concentrate++, and less than 2%: lacto-n-neotetraose~, 2'-fucosyllactose~, lactoferrin, mortierella alpina oil#, schizochytrium sp. oil**, calcium carbonate, calcium phosphate, cupric sulfate, ferrous sulfate, magnesium oxide, manganese sulfate, potassium chloride, potassium citrate, potassium iodide, sodium chloride, sodium selenite, zinc sulfate, soy lecithin, choline chloride, inositol, ascorbic acid, biotin, calcium pantothenate, folic acid, niacinamide, riboflavin, thiamin hydrochloride, vitamin b12, vitamin b6 hydrochloride, vitamin d3, vitamin k1, vitamin e acetate, vitamin a, palmitate, taurine, l-carnitine. ++a source of mfgm (milk fat globule membrane composed of proteins and fats) components ~a source of hmo (2'-fl & lnnt human milk oligosaccharides) #a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)' '
Allergens & Warnings:
WARNING: Do not use a microwave oven to warm formula. Serious burns may result.Baby Formula Focus: Easy to Digest, Brain Development, Immune System Support
Base Ingredient: Milk
Dietary Needs: Kosher
Features: Added Prebiotics
Form: Powdered
State of Readiness: Mix
Package Quantity: 2
Age Stage: Infant
Net weight: 30 Ounces
Beverage container material: Paper or Cardboard
Street Date: October 20, 2017
TCIN: 52853961
UPC: 300875120415
Item Number (DPCI): 007-09-0123
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.8 inches length x 5.85 inches width x 3.89 inches height
Estimated ship weight: 2.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Does the enfamil enspire refill how the measuring scoop
submitted by Monique W - 7 years ago
A: A scoop is included with our Enspire Refill Boxes. It is important to use a scoop from the same product you are using. During manufacturing, the scoop is placed in the container so that it's near the top when first opened. Sometimes, as the powder settles, the scoop settles down toward the bottom of the container. Please check to see if the scoop has settled to the bottom by cutting through the powder with a clean, dry utensil.
submitted byMike J - 6 years agoBrand expertA: How many bags are in the refill box
submitted byNy - 1 year agoA: Two bags of formula
submitted byRgran2 - 7 months agoA: Yes, there is one measuring scoop included.
submitted byKaitlin - 7 years ago
Q: Best way to transition to Similac version? Enfamil Enspire seems to always be out of stock and it has been removed from my stores instock inventory. Could I mix Enfamil Enspire and Similac 360 Total?
submitted by Alex - 3 years ago
A: Hello, Alex! We are so sorry to hear that. We started phasing out Enfamil Enspire in the fourth quarter of 2022. We started phasing out Enfamil Enspire when we launched Enfamil Enspire Optimum. We do not recommend alternating formulas back and forth due to the adjustment period that most babies go through when the formula is changed. If your baby’s doctor has recommended that you mix formulas, we suggest you discuss this with your doctor and follow his or her instructions. If your doctor has recommended another brand of formula for your baby, we usually suggest completely switching over to the new formula. Your baby's doctor is in the best position to guide you. -Katelin, Enfamil Expert
submitted byEnfamil Customer Care - 3 years agoBrand expert
Q: what is the shelf life date of the product
submitted by Winnie - 7 years ago
A: It depends, I have seen the expire date be over a year away.
submitted byKaitlin - 7 years ago
Q: i am not quite sure what the refill box means.
submitted by zy - 8 years ago
A: This package does not include the plastic storage tub with the lid. Just two refill bags. You can purchase the formula powder in the reusable tub separately, and then buy the refills; or just store these bags in an airtight Tupperware container (that's what we do).
submitted byJT - 8 years ago
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Guests are saying
This formula is highly praised by guests for its close resemblance to breast milk, making it an excellent choice for supplementing or transitioning from breastfeeding. Many guests report that their babies love the taste and have experienced fewer digestive issues compared to other formulas. The inclusion of beneficial components like lactoferrin supports immune health, and its easy digestibility is a significant advantage for sensitive stomachs. Overall, it is a reliable option for parents seeking quality nutrition for their infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 3668 reviews
easy on tummy: 4.81 out of 5
easy to prepare: 5 out of 5
quality: 4.9 out of 5
value: 4.54 out of 5
98% would recommend
71 recommendations
5 out of 5 stars
30 November, 2025
originally posted on Enfamil
Great product
Baby loves it. And kept gaining weight and height. We are satisfied.
1 reply from Customer Care team - 12 days ago
We are so happy your little one is loving Enfamil, Sponghebob. Thank you for taking time to let us know! — Abby, Enfamil Expert
5 out of 5 stars
29 November, 2025
originally posted on Enfamil
Wanting the best for baby
[This review was collected as part of a promotion.] Wanted something that would provide baby the best nutrition, close to breast milk, and help with immunity. Baby loves it too, had an easy time transitioning from one brand to another.
1 reply from Customer Care team - 12 days ago
We are so happy your little one is loving Enfamil, Maggy93. Thank you for taking time to let us know! — Abby, Enfamil Expert
4 out of 5 stars
28 November, 2025
originally posted on Enfamil
Great formula
[This review was collected as part of a promotion.] My baby use 2 formula before this and I love she's gain weight and doing really good with this formula.
1 reply from Customer Care team - 13 days ago
Thank you for being part of the Enfamil family, Isa09! — Abby, Enfamil Expert
5 out of 5 stars
27 November, 2025
originally posted on Enfamil
The best
This is the first formula we tried, and after trying a few other different ones after, it’s the one we ended up going back to. Due to the higher dollar value, we wanted to try other options to see what else might work for our little one who is combination breast/formula, but after one very long month of an upset stomach, we now know that the enfamil inspire is worth every penny. Looking back, we should have never tried anything else!
1 reply from Customer Care team - 16 days ago
We are so happy you chose us to help you supplement feedings for your little one, garabrats! Thank you for being part of our Enfamil family. — Abby, Enfamil Expert
5 out of 5 stars
25 November, 2025
originally posted on Enfamil
Half and Half
I’m not producing enough milk to keep up with my hungry 1 month old so I started doing half breast milk and half formula. My baby seem happier and sleeps really good. Only thing I don’t like is how expensive it is, just hope I can keep up with it because he really likes is and I like that it’s non dairy and a well trusted brand.
1 reply from Customer Care team - 18 days ago
We are so happy that your son is doing well on our formula, Caitlynn Salva! Thanks for taking the time to let us know.- Tasha, Enfamil Expert
5 out of 5 stars
19 November, 2025
originally posted on Enfamil
Started after 9mo
[This review was collected as part of a promotion.] We had to start formula after breast feeding for 9mo. This transition was super easy & we were lucky enough to not have any upset tummy
1 reply from Customer Care team - 24 days ago
Thank you for sharing your experience using our product, Anonymous! We appreciate your feedback! — Marcy, Enfamil Expert
5 out of 5 stars
18 November, 2025
originally posted on Enfamil
Love it
My baby loves this milk only milk that doesn’t make him gassy and is easy for him to digest
1 reply from Customer Care team - 26 days ago
What a great review, Keems! Thanks! — Tasha, Enfamil Expert
5 out of 5 stars
16 November, 2025
originally posted on Enfamil
breastfeeding mommy
[This review was collected as part of a promotion.] I have been supplying breastmilk for my baby and recently stopped when my baby was ten months. This formula has helped us make a smooth transition from breastmilk to formula. We have tried others but it was an expensive failure. I’m glad we found this formula to help us transition.
1 reply from Customer Care team - 27 days ago
Thank you for sharing your experience using our product, alljoy! We appreciate your feedback! — Marcy, Enfamil Expert
5 out of 5 stars
15 November, 2025
originally posted on Enfamil
Great Formula!
I use this formula to supplement with breast milk and it is a wonderful product! I am a very health conscious mama and tried a few brands that are “organic” and they just did not agree with her. I have done more research on formula and mamas need to be careful what they believe from some of the marketing and formula companies use to make parents fear some of the ingredients in formulas (palm oil, corn syrup, etc). After learning more about what makes up the various components of formula and reviewing ingredients and not just on marketing claims, I chose optimum and am so glad I did. The smell is so much better than other formulas and is more subtle than most formulas. So far her poop still looks like breast milk poop (that could change with exclusively formula feeding). She loves the taste. It brings me peace of mind knowing she is getting some of the beneficial components of breastmilk. It also mixes so well with no clumps.
1 reply from Customer Care team - 27 days ago
We are so happy you chose us to supplement feedings for your little one, Healthy! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
2 out of 5 stars
14 November, 2025
originally posted on Enfamil
Gas/spit up
[This review was collected as part of a promotion.] Increased gas and spit up. Tried this thinking my baby may have an allergy. Switched to gentlease neuropro with much improvement, no allergy present
1 reply from Jane team - 30 days ago
Hi brittanynmyles! We are sorry to hear your little one's experience gas and spit-ups while using our Enfamil® Optimum™ (Enspire) Infant Formula. One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #7535523 and one of our friendly representatives will be happy to speak with you. Thank you for choosing Enfamil! - Jane, Enfamil Expert
5 out of 5 stars
14 November, 2025
originally posted on Enfamil
Great features
[This review was collected as part of a promotion.] I bought this for my breastfed baby to supplement with and he took it the best
1 reply from Customer Care team - 30 days ago
We are so happy you chose us to supplement feedings for your little one, Belly28! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
5 out of 5 stars
13 November, 2025
originally posted on Enfamil
Closest to my breast milk!
[This review was collected as part of a promotion.] We loved this formula for our daughter, but she needs a gentle ease version so we got the optimum version. Overall great product, mimics breastmilk in bowel movements for littles
1 reply from Enfamil Customer Care team - 1 month ago
Hi Raven99! Thank you for choosing Enfamil® Optimum™! We appreciate your feedback and would like to learn more about your child's experience using our formula. Please give us a call at 1-800-222-9123, choose option 1 and reference #7532812. Thanks! Jen-Enfamil Expert
5 out of 5 stars
12 November, 2025
originally posted on Enfamil
No anxiety!
My child was exclusively breastfed until my supply started to run low. We opted to mix formula into her diet to ensure she was getting all that she needed. The Optimum Formula made for an easy transition during a hard time.
1 reply from Customer Care team - 1 month ago
We are so happy you chose us to supplement feedings for your little one, Nik1! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
5 out of 5 stars
11 November, 2025
originally posted on Enfamil
Great
[This review was collected as part of a promotion.] I bought this when my baby was born and she loves it. She’s been on it for eight months now.
1 reply from Customer Care team - 1 month ago
We appreciate your feedback regarding our product, Thena25! Thank you for choosing Enfamil to help give your little one the best start in life! — Abby, Enfamil Expert
5 out of 5 stars
8 November, 2025
originally posted on Enfamil
Baby loves
i bought this formula about a month ago to use for supplementing and my baby absolutely loves it!
1 reply from Customer Care team - 1 month ago
We are so happy your little one is loving Enfamil, Jt90. Thank you for taking the time to let us know! — Tasha, Enfamil Expert
5 out of 5 stars
6 November, 2025
originally posted on Enfamil
Enfamil Optimum – A Gentle Transition
[This review was collected as part of a promotion.] As a mom who breastfed for nearly a year, switching to formula wasn't an easy decision. With my supply dipping due to a new pregnancy, I needed to ensure my 11-month-old still got all the right nutrients. After doing some research, I chose Enfamil Optimum, and I'm so glad I did! What stood out to me was how gentle it is. It's designed for easy digestion, which was a big plus. The blend of DHA and prebiotics is great for brain development and immune support, things I didn't want to compromise on. My little one took to it pretty well, with minimal fussiness. Every baby is different, but for us, Enfamil Optimum has been a reliable choice during this transition. If you're looking for a formula that supports your baby's development and is easy on their tummy, definitely give this one a try!
1 reply from Enfamil Costumer Care team - 1 month ago
Hello! We would love to speak with you directly about your experience with our Enfamil® Optimum™ (Enspire)! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #7509323. We look forward to speaking with you and seeing how we can help! -Hazel, Enfamil Expert
5 out of 5 stars
4 November, 2025
originally posted on Enfamil
Great product
This product is awesome! I am an under supplier and have to supplement with formula we chose this and I have to say this is pretty similar in color to breast milk and my baby tolerates it very well!
1 reply from Customer Care team - 1 month ago
Thank you for sharing your experience using our product, CMB94! We appreciate your feedback! — Marcy, Enfamil Expert
5 out of 5 stars
3 November, 2025
originally posted on Enfamil
Perfect for my baby!
[This review was collected as part of a promotion.] I bought this when my breastmilk dropped and I tried similac that he refused until I tried this and he loved it!
1 reply from Customer Care team - 1 month ago
Thanks so much for sharing your experience with us, Jazz! We appreciate you being a part of our Enfamil family.— Tasha, Enfamil Expert
5 out of 5 stars
31 October, 2025
originally posted on Enfamil
Love
[This review was collected as part of a promotion.] Absolutely loved this when combo feeding my baby!!
1 reply from Customer Care team - 1 month ago
Thanks for such a great review, Lakynba15! — Marcy, Enfamil Expert
5 out of 5 stars
29 October, 2025
originally posted on Enfamil
Great!
[This review was collected as part of a promotion.] Smells so much better than other formulas. Does great with my babies tummy. Other formulas have her gas and sip up and this one does neither. Love this formula and ingredients.