$49.99 when purchased online
Target Online store #3991
About this item
Highlights
- CONTAINS: 1 - 19.5 oz reusable tub of Enfamil Optimum baby formula milk powder that has Lactoferrin (found in colostrum and breast milk)
- NEW LOOK, UPDATED FORMULA: Enfamil Optimum Gentlease, formerly Enspire Gentlease, has a fresh new look and an improved formula designed for your little one’s comfort
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum Gentlease is the first and only leading brand with lactoferrin (also found in colostrum and breast milk) and has dual HMOs for optimal immune support
- EASY-TO-DIGEST PROTEINS: Gentle formula, specially formulated to help ease fussiness, crying, gas and spit-up in 24 hours.
- PREMIUM IMMUNE BLEND: Now has a dual prebiotic blend (2'FL & LnNT), key ingredients naturally present in breastmilk to support baby's developing immune system
- PEACE OF MIND: Optimum contains NO artificial growth hormones, NO artificial colors or flavors, and is NON-GMO, offering complete nutrition for babies through 12 months.
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand By Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support
- SNAP ELIGIBLE: Eligible for purchase with Supplemental Nutrition Assistance Program (SNAP) benefits, providing greater accessibility for caring caretakers.
Description
Introducing Enfamil Optimum Gentlease, formerly known as Enfamil Enspire Gentlease—now with a fresh new look and an advanced formula. Designed to be our closest formula to breast milk with gentle nutrition, Optimum Gentlease is specially formulated to ease fussiness, crying, and gas in just 24 hours, making it ideal for babies with sensitive tummies. It has lactoferrin, a key protein also found in colostrum and breast milk, to support immune health and gut health.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.3g
Total Carbohydrate 10.8g
Water 133g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300IU
Vitamin D 70IU
Vitamin E 0.2IU
Vitamin K 0.9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 40mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup solids, partially hydrolyzed nonfat milk and whey protein concentrate solids (soy)‡, vegetable oil (contains one or more of the following: palm olein oil, coconut oil, soy oil, high oleic sunflower oil), and less than 2%: lactoferrin, mortierella alpina oil*, schizochytrium sp. oil+, sodium citrate, calcium phosphate, potassium chloride, calcium carbonate, magnesium phosphate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, soy lecithin, choline chloride, inositol, ascorbic acid, niacinamide, calcium pantothenate, riboflavin, thiamin hydrochloride, vitamin d3, vitamin b6 hydrochloride, folic acid, vitamin k1, biotin, vitamin b12, vitamin e acetate, vitamin a palmitate, taurine, l-carnitine. ‡a source of mfgm (milk fat globule membrane composed of proteins and fats) components, *a source of arachidonic acid (ara), +a source of docosahexaenoic acid (dha)
Allergens & Warnings:
WARNING: Do not use a microwave oven to warm formula. Serious burns may result. Failure to follow these instructions could result in severe harm. Once prepared, infant formula can spoil quickly. Either feed immediately or cover and store in refrigerator at 35-40°F (2-4°C) for no longer than 24 hours. Do not use prepared formula if it is unrefrigerated for more than a total of 2 hours. Do not freeze prepared formula. After feeding begins, use formula within one hour or discard.Contains: Soy, Milk, Coconut
Base Ingredient: Milk
Baby Formula Focus: Easy to Digest, Brain Development, Immune System Support
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 19.5 Ounces
Beverage container material: Plastic
TCIN: 94051721
UPC: 300875123539
Item Number (DPCI): 007-09-3424
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.3 inches length x 5.5 inches width x 4.4 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This product has received positive feedback from guests who appreciate its effectiveness in addressing tummy issues for their babies. Many guests have noted that it is gentle on the stomach and helps reduce fussiness and gas. The convenient powder form is also highlighted as a plus. However, availability remains a concern, as many guests express frustration over its scarcity in stores and online. Overall, it is a highly recommended formula for infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 780 reviews
50% would recommend
2 recommendations
Great features
3 out of 5 stars
User123 - 14 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Got this in June and ended up using it a day ago and my baby liked it and he wasn’t spitting up as much
1 reply from Enfamil Customer Care team - 11 days ago
Hello User123! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease®! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6572980. We look forward to speaking with you and seeing how we can help! -Lovely, Enfamil Expert
Excellent formula
5 out of 5 stars
Laura Farias - 16 days ago
originally posted on Enfamil
I changed to this type of formula and the results are very good for my baby
1 reply from Customer Care team - 12 days ago
Your comments are so appreciated, Laura. Thanks! — Abby, Enfamil Expert
So much more formula !
5 out of 5 stars
Rae2390 - 16 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] We usually buy the bigger cans to last longer since the smaller cans go quickly. Buying bigger ones helps us !
1 reply from Customer Care team - 12 days ago
We have the best customers and we thank you for being one of them, Rae2390. We appreciate you taking the time to leave us a review! — Abby, Enfamil Expert
Anazing! Baby is so much better now.
5 out of 5 stars
Thumbs up graphic, would recommend
Marissa Elle - 17 days ago, Verified purchaser
This formula is amazing. My child had issues with bm on other formulas. The pediatrician had us try various gentle formulas which all smelled disgusting, baby wouldn’t take & little bit she did caused diarrhea. This one she’s having regular bm & not hysterically crying beforehand / for hours. She’s much happier even her skin has cleared. Not sure what’s different in this gentle formula vs the others. The price is astronomical but worth it for happy healthy baby. Hope they bring it down a little.
1 reply from Enfamil Customer Care team - 16 days ago
Thank you so much for sharing your feedback, Marissa! We appreciate that you have chosen Enfamil to help give your little one the best start in life. Thank you for being a part of our Enfamil family! — Abby, Enfamil Expert
Great product
5 out of 5 stars
Krissy5 - 18 days ago
originally posted on Enfamil
Received as gift a while ago, baby does well with formula. She struggle at first with a different formula, but with this one, she does great with little to none symptoms of gas pains or fussiness or spit up.
1 reply from Enfamil Customer Care team - 17 days ago
Hello Krissy5 ! We are thrilled to hear that your little one is doing well while using our Enfamil Enspire Gentlease. If you have any questions/if we can assist you in any way in the future, please feel free to reach out to us at 1-800-222-9123, select option 1 and reference #6547940. Thanks! Ayn– Enfamil Expert
Best formula for sensitive tummies
5 out of 5 stars
AMAC16 - 19 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I absolutely loved this formula when my newborn was on it. We had a sample sent to us prior to the hospital and we decided formula feeding was the best option and we started her on this. Absolutely loved the results.
1 reply from Customer Care team - 18 days ago
Thank you for telling us about your experience, AMAC16. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Helped out tremendously
5 out of 5 stars
Hjr55 - 23 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This product was such a help with my grandsons tummy trouble.
1 reply from Customer Care team - 22 days ago
Thank you for sharing your experience using our product, Hjr55! We appreciate your feedback! — Abby, Enfamil Expert
Big poops
2 out of 5 stars
Milkmaid1213 - 24 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Tried this one first when my milk was low and this one gave my baby the runs every time he drank it. This would be better if he was constipated
1 reply from Enfamil Customer Care team - 23 days ago
Hello! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease®! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6516602. We look forward to speaking with you and seeing how we can help! -Jobare, Enfamil Expert
Baby likes it
5 out of 5 stars
JC 83 - 24 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Started using this to help with gas and spit up. Seems to solve the issue
1 reply from Customer Care team - 23 days ago
Thank you for sharing your experience using our product, JC! We appreciate your feedback! — Abby, Enfamil Expert
Good formula
4 out of 5 stars
Cass32 - 25 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I can’t wait to try this formula I’ve nothing but good reviews and good for baby
1 reply from Customer Care team - 24 days ago
Thank you for being part of the Enfamil family, Cass32! — Abby, Enfamil Expert
Best one!
5 out of 5 stars
Kren10 - 25 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My baby loves it! No issues with gas or reflux either this formula like he had with others!
1 reply from Customer Care team - 25 days ago
What a great review, Kren10! Thanks! — Tasha, Enfamil Expert
Helps my baby’s tummy !!
5 out of 5 stars
Aly27 - 28 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I decided i wanted to give my baby just a little bit more nutrients so i switched from the normal Gentlease to the Enfamil Enspire! My baby has absolutely had no problems compared to when she was on similac 100 percent recommend to any momma who’s baby suffers from colic !
1 reply from Enfamil Customer Care team - 26 days ago
Hello Aly27! We would love to speak with you directly about your experience with our Enfamil Enspire Genlease! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6501350. We look forward to speaking with you and seeing how we can help! - Nelpa, Enfamil Expert
Why is corn syrup the first ingredient??
1 out of 5 stars
Thumbs down graphic, would not recommend
Jay - 1 month ago
And why are so many parents happy about this? What kind of parent feeds their baby something that has corn syrup as the prominent ingredient. This is sick.
1 reply from Enfamil Team team - 1 month ago
Hello Jay! We are sorry to hear about your concerns regarding our Enfamil Optimum Gentlease. We do take such reports seriously and would like to learn more about your experience. Please give us a call at 1-800-222-9123, choose option 2 and reference #6470652. We look forward to speaking with you. Ayn, Enfamil Expert
very good
5 out of 5 stars
Maria - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My baby had a lot of colic and was spitting up. We switched to this formula a week ago and everything has improved 🙏🏻
1 reply from Enfamil Customer Care team - 1 month ago
Hello! We are happy to hear our Enfamil Optimum Gentlease is working out well for your baby! We appreciate your feedback and would like to learn more about your child’s experience using our formula. Please give us a call at 1-800-222-9123, choose option 1, and reference #6471525. Thanks! Richard - Enfamil Expert
Game Changer
5 out of 5 stars
Rylee's Review - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Enfamil Gentlease has been a game-changer for our baby! We switched to it after struggling with gas and fussiness on another formula, and the difference was almost immediate. Our baby is much more comfortable, sleeps better, and has far fewer tummy issues. We also love that it still provides complete nutrition and supports brain development. It’s reassuring to know we’re giving our little one something that’s both gentle and effective. Highly recommend to any parent dealing with a sensitive tummy!
1 reply from Enfamil Customer Care team - 1 month ago
Hello! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease®! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6455949. We look forward to speaking with you and seeing how we can help! -Jobare, Enfamil Expert
GOOD TOO
5 out of 5 stars
aloura202 - 1 month ago
originally posted on Enfamil
switched from gentslwase to this and it’s okay not as good but okay
1 reply from Enfamil Costumer Care team - 1 month ago
Hello aloura202! We are glad to hear that you have been enjoying using our Enfamil Optimum Gentlease! If you have any further questions, please give us a call at 1-800-222-9123, choose option 1, and reference #6452786. Thanks! - Hazel, Enfamil Expert
Love it
5 out of 5 stars
A123 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] It's so gentle on my babies tummy, and she loves it!!! It's also super easy to find at the stores
1 reply from Customer Care team - 1 month ago
Thanks so much for sharing your experience with us, A123! — Abby, Enfamil Expert
Great Product
5 out of 5 stars
Madi - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] We switched from Similac to Enfamil based on recommendations by our family and friends and even my baby's pediatrician. Honestly so glad we started using it. Its so easy on my baby's digestive system keeps her full and we haven't had any problems yet. Shes seems to be gaining a good amount of weight also. We also use the enfamil vitamin D.
1 reply from Customer Care team - 1 month ago
Thank you for telling us about your experience, Madi. We are grateful for such a wonderful review! — Tasha, Enfamil Expert
The best formula
5 out of 5 stars
Memaw 5 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This is the best formula for babies with sensitive tummies. After going through several others and still have spit up & gas we found the Gentlease. Our grandbaby has no more spit up and much less gas now.
1 reply from Enfamil Costumer Care team - 1 month ago
Hello Memaw 5! We would love to speak with you directly about your experience with our Enfamil Optimum Gentlease! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6405753. We look forward to speaking with you and seeing how we can help! -Hazel, Enfamil Expert
Works great!
5 out of 5 stars
Jdm2025 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Our baby girl was on the yellow pro, but was having a lot of stomach issues. We switched to the purple one and she is feeling way lot better now! Thank you
1 reply from Enfamil Customer Care team - 1 month ago
Hi Jdm2025! Thank you for choosing Enfamil Enspire Gentlease! We appreciate your feedback and would like to learn more about your child's experience using our formula. Please give us a call at 1-800-222-9123, choose option 1 and reference #6403439. Thanks! Baldwin -Enfamil Expert