$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- CONTAINS: 1 - 32 fl oz bottle of Enfamil Optimum baby formula milk powder
- NEW FORMAT, SAME TRUSTED FORMULA: Enfamil Optimum, formerly known as Enfamil Enspire Optimum has a fresh new look in a new ready-to-feed format.
- NOW IN A READY-TO-FEED OPTION: The same trusted formula you love is now available in a convenient, ready-to-feed liquid - no mixing or measuring required.
- PERFECT FOR COMBO FEEDING: Ideal for supplementing breastfeeding, Enfamil Optimum offers essential nutrients for baby while giving parents peace of mind and convenience
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum is our closest formula to breast milk. It has 2'FL and LnNT, HMOs that are naturally present in breastmilk
- PEACE OF MIND: Optimum has NO artificial growth hormones, NO artificial colors or flavors, and NON-GMO, designed for complete nutrition for babies through 12 months
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand By Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support
- SNAP ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits
Description
Introducing Enfamil Optimum, formerly known as Enfamil Enspire Optimum—now with a fresh new look in a new ready-to-feed format. Enfamil Optimum is designed to be our closest formula to breast milk, it has two of the most abundant HMOs, and a premium immune blend.
Perfect for combo feeding, Enfamil Optimum is ideal for supplementing breastfeeding, ensuring your baby gets essential nutrients while providing parents with convenience and peace of mind. Enfamil Optimum has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Optimum has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Perfect for combo feeding, Enfamil Optimum is ideal for supplementing breastfeeding, ensuring your baby gets essential nutrients while providing parents with convenience and peace of mind. Enfamil Optimum has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Optimum has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Contains: Soy, Milk, Coconut
Baby Formula Focus: Immune System Support, Brain Development, Growth Support
Base Ingredient: Milk
Dietary Needs: Naturally Flavored
Features: No Artificial Colors
Form: Liquid
State of Readiness: Ready to Use
Package Quantity: 1
Age Stage: Infant
Net weight: 32 fl oz (US)
TCIN: 94051720
UPC: 300875135464
Item Number (DPCI): 007-09-0091
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.7 inches length x 3.4 inches width x 3.2 inches height
Estimated ship weight: 2.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Do you have to store this In the fridge after opening?
submitted by Lacy - 16 days ago
A: Hello, Lacy! Our opened or prepared liquid infant formulas can be kept covered in the refrigerator for up to 48 hours. -Katelin, Enfamil Expert
submitted byEnfamil Customer Care - 15 days agoBrand expert
Q: Since this is missing the lactoferrin, what would be the difference with this and nueropro?
submitted by Ash - 1 month ago
A: Hello, Ash! Enfamil Optimum has naturally occurring MFGM (Milk Fat Globule Membrane) components and well as LnNT (Lacto-N-tetraose) HMO, components also found in breast milk. Enfamil NeuroPro Infant has naturally occurring MFGM components, however, it does not contain LnNT (Lacto-N-tetraose) HMO. LnNt primarily functions as a prebiotic, meaning it selectively nourishes beneficial bacteria in the infant's gut, promoting healthy gut development and potentially supports immune function. -Katelin, Enfamil Expert
submitted byEnfamil Customer Care - 1 month agoBrand expert
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$12.89($0.40/fluid ounce)
4.6 out of 5 stars with 7018 ratings
Related Categories
4.8 out of 5 stars with 3222 reviews
100% would recommend
1 recommendations
I love it
5 out of 5 stars
adors mother - 11 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this after only breastfeeding and we absolutely love it
1 reply from Customer Care team - 9 days ago
We appreciate your feedback regarding our products! Thank you for choosing Enfamil to help give your little one the best start in life! — Tasha, Enfamil Expert
Smoothest powder
5 out of 5 stars
Mama - 12 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] The powder mixes so nicely into water. No lumps and less bubbles
1 reply from Enfamil Customer Care team - 9 days ago
Hello Mama! We are glad to hear that you have been enjoying using our Enfamil® Optimum™ Infant! If you have any further questions, please give us a call at 1-800-222-9123, choose option 1, and reference #6572235. Thanks! - Lovely, Enfamil Expert
The best formula on the market
5 out of 5 stars
RaeM - 13 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I had my son prematurely and my milk supply never came in. Thank God for this formula! By his first well baby he was on track for his height and weight. He had zero issues with this formula. It was easy for him to digest and he had zero reflux.
1 reply from Customer Care team - 10 days ago
Thank you for telling us about your experience, RaeM. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Breastmilk
5 out of 5 stars
Sop1 - 16 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This is by far the best formula I tired to my infant. He doesn’t cry or get gassy when he drink it, I would recommend to everyone.
1 reply from Customer Care team - 15 days ago
Thanks so much for sharing your experience with us, Sop1! — Tasha, Enfamil Expert
Recommend
4 out of 5 stars
Sheogorath94 - 16 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] It's pretty good...baby seems to like it alot no spit ups just smiles
1 reply from Customer Care team - 16 days ago
We at Enfamil are so glad you're a part of our family, Sheogorath94! Thanks for taking time to leave a review! — Tasha, Enfamil Expert
Best formula
5 out of 5 stars
Girlmom - 17 days ago
originally posted on Enfamil
My daughter has been on this formula for months and had no issues with it at all. She was originally on Similac but kept spitting it up when we switched to optimum it was a game changer. She started putting on weight and keeping it down.
1 reply from Customer Care team - 17 days ago
We appreciate your feedback regarding our product, Girlmom! Thank you for choosing Enfamil to help give your little girl the best start in life! — Tasha, Enfamil Expert
Great Product
5 out of 5 stars
SanZ - 17 days ago
originally posted on Enfamil
Enfamil Optimum Baby Formula is a great choice for parents looking for a formula close to breast milk. It contains lactoferrin, an immune-supporting protein naturally found in breast milk. I decided to use this formula because I was struggling with low breast milk production, and it was one of the best decisions as it is recognized as one of the closest alternatives to breast milk. My baby loves it. No stomach issues. No spit up & doesn't leave him gassy.
1 reply from Customer Care team - 17 days ago
Thank you for telling us about your experience, SanZ. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Baby loves it
5 out of 5 stars
Kelso - 18 days ago
originally posted on Enfamil
Out of everything we’ve tried, he loves and tolerates this the most after transitioning from breast milk to formula.
1 reply from Customer Care team - 17 days ago
Thanks for such a great review, Kelso! — Tasha, Enfamil Expert
Love it
5 out of 5 stars
RozMommy - 18 days ago
originally posted on Enfamil
My son was exclusively breastfeeding for the first 2 months, my supply took a dip due to stress so i needed formula to supplement with. After trying others this was the ONLY formula my son would take!! I stand by both the powder and premade version.
1 reply from Customer Care team - 17 days ago
Thank you for sharing your experience using our product, RozMommy! We appreciate your feedback! — Marcy, Enfamil Expert
Great features
5 out of 5 stars
Tr252& - 20 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I never tried it but I’m buying it and I know it’s going to be good but I’m still breast feeding I’m going to do both at night breast feed during day formula while his getting babysit n I’m at work
1 reply from Customer Care team - 20 days ago
We are so happy you chose us to help you supplement feedings for your little one, Tr252&! Thank you for being part of our Enfamil family. — Abby, Enfamil Expert
The best one ever yet
5 out of 5 stars
Lex04 - 20 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This is best infant formula I used so for very similar to breast milk and colostrum baby gets full quick
1 reply from Customer Care team - 20 days ago
Thank you for sharing your experience using our product, Lex04! We appreciate your feedback! — Marcy, Enfamil Expert
Amazing transition
5 out of 5 stars
NomNom6 - 21 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My daughter loves this formula! So easy to transition her from breast milk! And it’s got good ingredients and nutritional value.
1 reply from Customer Care team - 21 days ago
Your comments are so appreciated, NomNom6. Thanks! — Tasha, Enfamil Expert
Great Replacement for Breastmilk
5 out of 5 stars
Rom381 - 22 days ago
originally posted on Enfamil
Due to health reasons I had to stop breastfeeding a little while after my son was born my husband did research and we found Enfamil Enspore to be the best and closest to breast milk our son is 4 months now and he loves it he has had no bad experiences with it so glad we found this
1 reply from Customer Care team - 21 days ago
We are so happy you chose us to supplement your little one's feedings, Rom381! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
Optimum for the win
5 out of 5 stars
Heaven on earth - 22 days ago
originally posted on Enfamil
I absolutely love this formula and so does my babygirl. After breastfeeding for a while I was unable to produce an adequate amount of milk per feeding so I was forcd to put my daughter on formula. I had the sample boxes of enfamil and began trying yo give her the regular enfamil and then the gentle ease however she was finicky when eating and often spitting up. I then tried the optimum because it said it was the closest to breastmilk and they were absolutely correct, she loves ot. She finishes her whole bottle now.
1 reply from Enfamil Customer Care team - 21 days ago
Hello Heaven on earth! We are thrilled to hear that your little one is doing well while using our Enspire Optimum. If you have any questions/if we can assist you in any way in the future, please feel free to reach out to us at 1-800-222-9123, select option 1 and reference #RB0006515366. Thanks! Ayn– Enfamil Expert
This formula is the best out of the ones tried!
5 out of 5 stars
KC18 - 22 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My baby is a preemie baby by 1mo & 2weeks, so in the hospital I had to pump even tho my body wasn’t ready for it yet. My flow was really good and the nicu nurses actually said I was an over producer, so much so I had to stop bringing milk for a minute to the nicu, but after about 2 no of breast feeding/pumping, my milk supply dropped and I couldn’t steadily keep it up no matter what I did. So we had to switch to formula and enspire optimum is the closest to breast milk and it’s been the best for her out of the other formulas we’ve tried. So to all mommies who could be struggling , I’d give this a try , it might not be your milk but it’s the next best thing ! :))
1 reply from Customer Care team - 22 days ago
We are so happy you chose us to supplement feedings for your little girl, KC18! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
great formula
5 out of 5 stars
Yann - 23 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My son really love the enspire optimum fomula. Great pro
1 reply from Customer Care team - 23 days ago
We are so happy your little guy is loving Enfamil, Yann. Thank you for taking time to let us know! — Abby, Enfamil Expert
Great Formula, But Wish It Were Palm Oil-Free
4 out of 5 stars
Cole - 24 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I switched my baby to Enfamil Optimum after learning about trace amounts of lead found in Similac 360 Total Care. It’s been about two weeks since the transition, and so far, it’s been great… no spit-ups, colic, or any issues at all. I’m deducting one star because it contains palm oil, which has been linked to reduced calcium absorption and can be harder for babies to digest. I wish Enfamil would consider removing it to make an already solid formula even better.
1 reply from Enfamil Customer Care team - 23 days ago
Hello Cole! We would love to speak with you directly about your experience with our Enfamil Enspire Optimum! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6508425. We look forward to speaking with you and seeing how we can help! - Nelpa, Enfamil Expert
Breastfeeding
5 out of 5 stars
Allsy - 24 days ago
originally posted on Enfamil
Loved this formula for my 37 week baby. Closest to breastfeeding for those of us who can’t!
1 reply from Customer Care team - 23 days ago
Thank you for telling us about your experience, Allsy. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
No la revomiendo
1 out of 5 stars
Dalgy - 25 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Le causó mucho cólico a mi bebé casi no dormido retorciéndose
1 reply from Enfamil Customer Care team - 23 days ago
Hi Dalgy! We’re sorry to hear your little one experienced on our Enfamil NeuroPro Infant. We appreciate your feedback and would like to get a little more information about your baby’s experience on our formula. One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6507438. We look forward to speaking with you and seeing how we can help! Thanks! Jobare, Enfamil Expert
Loves it!
4 out of 5 stars
Fjfiallo - 25 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My baby loves this formula. Helps her bowels be regular as well as loves the taste.
1 reply from Customer Care team - 23 days ago
Thanks so much for sharing your experience with us, Fjfiallo! — Tasha, Enfamil Expert