$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- CONTAINS: 1 - 32 fl oz bottle of Enfamil Optimum baby formula milk powder
- NEW FORMAT, SAME TRUSTED FORMULA: Enfamil Optimum, formerly known as Enfamil Enspire Optimum has a fresh new look in a new ready-to-feed format.
- NOW IN A READY-TO-FEED OPTION: The same trusted formula you love is now available in a convenient, ready-to-feed liquid - no mixing or measuring required.
- PERFECT FOR COMBO FEEDING: Ideal for supplementing breastfeeding, Enfamil Optimum offers essential nutrients for baby while giving parents peace of mind and convenience
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum is our closest formula to breast milk. It has 2'FL and LnNT, HMOs that are naturally present in breastmilk
- PEACE OF MIND: Optimum has NO artificial growth hormones, NO artificial colors or flavors, and NON-GMO, designed for complete nutrition for babies through 12 months
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand By Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support
- SNAP ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits
Description
Introducing Enfamil Optimum, formerly known as Enfamil Enspire Optimum—now with a fresh new look in a new ready-to-feed format. Enfamil Optimum is designed to be our closest formula to breast milk, it has two of the most abundant HMOs, and a premium immune blend.
Perfect for combo feeding, Enfamil Optimum is ideal for supplementing breastfeeding, ensuring your baby gets essential nutrients while providing parents with convenience and peace of mind. Enfamil Optimum has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Optimum has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Perfect for combo feeding, Enfamil Optimum is ideal for supplementing breastfeeding, ensuring your baby gets essential nutrients while providing parents with convenience and peace of mind. Enfamil Optimum has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Optimum has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Baby Formula Focus: Brain Development, Immune System Support, Growth Support
Base Ingredient: Milk
Dietary Needs: Naturally Flavored
Features: No Artificial Colors
Form: Liquid
State of Readiness: Ready to Use
Package Quantity: 1
Age Stage: Infant
Net weight: 32 fl oz (US)
TCIN: 94051720
UPC: 300875135464
Item Number (DPCI): 007-09-0091
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.7 inches length x 3.4 inches width x 3.2 inches height
Estimated ship weight: 2.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Do you have to store this In the fridge after opening?
submitted by Lacy - 1 month ago
A: Hello, Lacy! Our opened or prepared liquid infant formulas can be kept covered in the refrigerator for up to 48 hours. -Katelin, Enfamil Expert
submitted byEnfamil Customer Care - 1 month agoBrand expert
Q: Since this is missing the lactoferrin, what would be the difference with this and nueropro?
submitted by Ash - 2 months ago
A: Hello, Ash! Enfamil Optimum has naturally occurring MFGM (Milk Fat Globule Membrane) components and well as LnNT (Lacto-N-tetraose) HMO, components also found in breast milk. Enfamil NeuroPro Infant has naturally occurring MFGM components, however, it does not contain LnNT (Lacto-N-tetraose) HMO. LnNt primarily functions as a prebiotic, meaning it selectively nourishes beneficial bacteria in the infant's gut, promoting healthy gut development and potentially supports immune function. -Katelin, Enfamil Expert
submitted byEnfamil Customer Care - 2 months agoBrand expert
Frequently bought together
More to consider
$0.69 - $23.49
$15 Target GiftCard with $75 on select wipes & diapers
4.1 out of 5 stars with 24685 ratings
$2.29 - $39.99
$15 Target GiftCard with $75 on select wipes & diapers on select items
4.8 out of 5 stars with 15822 ratings
$8.29 - $19.99
$15 Target GiftCard with $75 on select wipes & diapers
4.4 out of 5 stars with 2741 ratings
Discover more options
$11.89($0.37/fluid ounce)
4.7 out of 5 stars with 8153 ratings
$12.89($0.40/fluid ounce)
4.6 out of 5 stars with 7046 ratings
Related Categories
4.8 out of 5 stars with 3237 reviews
100% would recommend
1 recommendations
Gentle on my baby’s tummy
5 out of 5 stars
Cori - 15 days ago
originally posted on Enfamil
I’m fully breastfeeding my baby and this was the perfect transition to formula
1 reply from Customer Care team - 13 days ago
Thank you for telling us about your experience, Cori. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Great for combination feeding
5 out of 5 stars
Jwheelz98 - 15 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I was struggling to produce enough milk for my baby. This formula works so well for combination feeding to keeps my baby healthy and happy!
1 reply from Customer Care team - 13 days ago
Thank you for sharing your experience using our product, Jwheelz98! We appreciate your feedback! — Marcy, Enfamil Expert
My babe likes it
4 out of 5 stars
Ashlee - 17 days ago
originally posted on Enfamil
Started giving him this formula when I didn’t have the biggest supply. I give him both formula and breastmilk and he enjoys this just as much. With this formula it seems like it’s harder for him to burp though.
1 reply from Enfamil Customer Care team - 16 days ago
Hello Ashlee! We would love to speak with you directly about your experience with our Enfamil Enspire Optimum! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6631238. We look forward to speaking with you and seeing how we can help! - Nelpa, Enfamil Expert
Great product
5 out of 5 stars
Anna - 17 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] We have been using this product since baby born and there is no issue with it. Good formula
1 reply from Customer Care team - 16 days ago
Thanks so much for sharing your experience with us, Anna! — Tasha, Enfamil Expert
Recommend
4 out of 5 stars
Dree - 18 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Bought a month ago and it works wonders for my bby
1 reply from Customer Care team - 17 days ago
Thank you for sharing your experience using our product, Dree! We appreciate your feedback! — Marcy, Enfamil Expert
Great for baby. And baby grows well with it.
5 out of 5 stars
Lycheeyummy - 18 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] It’s great for the baby with best ingredients. And it’s easy to make the milk with the products.
1 reply from Customer Care team - 17 days ago
Thank you for being part of the Enfamil family. — Tasha, Enfamil Expert
BEST FORMULA HIGHLY RECOMEND!
5 out of 5 stars
Alanna - 21 days ago
originally posted on Enfamil
Enfamil Enspire is a great formula that’s made to be as close to breast milk as possible. It has lactoferrin, which helps support the immune system, and important nutrients like DHA for brain development. It’s easy to digest and works well for babies with sensitive stomachs. It is on the expensive side, but for parents looking for a high-quality formula, it’s a good option.
1 reply from Customer Care team - 19 days ago
Thank you so much for sharing your feedback, Alanna! We appreciate that you have chosen Enfamil to help give your little one the best start in life. Thank you for being a part of our Enfamil family! — Abby, Enfamil Expert
Best formula
5 out of 5 stars
Dejaboo - 22 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this formula when my baby was 3 days old and it’s been the best. She finishes a can in a week she’s put on so much weight!
1 reply from Customer Care team - 19 days ago
We appreciate your feedback regarding our product, Dejaboo! Thank you for choosing Enfamil to help give your little girl the best start in life! — Tasha, Enfamil Expert
Easy on the comfort and stomach
5 out of 5 stars
- 22 days ago
originally posted on Enfamil
My son loves this brand we tried 8 diffrent kind until we finally tried this kind. Great for his stomach and he lives the flavor.
1 reply from Customer Care team - 19 days ago
We are so happy your little one is loving Enfamil. Thank you for taking time to let us know! — Marcy, Enfamil Expert
Not worth the money
1 out of 5 stars
Salinas12 - 23 days ago
originally posted on Enfamil
I bought this formula a month ago and my daughter had such a bad experience. She had constant diarrhea and got a bad rash. For a whole week I had to try different diaper rash creams to get rid of it.
1 reply from Enfamil Customer Care team - 23 days ago
Hi Salinas12! We’re sorry to hear your little one experienced on our Enfamil Enspire Optimum. We appreciate your feedback and would like to get a little more information about your baby’s experience on our formula. One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6596083. We look forward to speaking with you and seeing how we can help! Thanks! Jobare, Enfamil Expert
Love the packaging
4 out of 5 stars
Brooke - 24 days ago
originally posted on Enfamil
I bought this 3 weeks ago and it has worked great for my baby who had tummy issues when switching to formula from breast milk definitely helped her with switching over
1 reply from Customer Care team - 23 days ago
We are so happy you chose us to supplement feedings for your little girl, Brooke! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
Baby Approved
5 out of 5 stars
Sky25 - 24 days ago
originally posted on Enfamil
I purchased this after my baby was struggling with another brand. He loves the taste and experienced no fussiness or stomach issues. This is my new go-to formula.
1 reply from Customer Care team - 23 days ago
What a great review! Thanks so much for sharing your experience with us, Sky25! — Abby, Enfamil Expert
Love the texture of this formula
5 out of 5 stars
Mamabear - 26 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this for my son and he handles it well. I read am article that this one does not contain any lead or chemicals. I just wish that it came in bigger sizes for the price.
1 reply from Enfamil Customer Care team - 24 days ago
Hello Mamabear! We are glad to hear that you have been enjoying using our Enfamil Enspire Optimum! If you have any further questions, please give us a call at 1-800-222-9123, choose option 1, and reference #6587643. Thanks! - Nelpa, Enfamil Expert
The best
5 out of 5 stars
babyp - 27 days ago
originally posted on Enfamil
The only formula my breastfed baby would take once we started supplementing. Does not hurt his stomach at all
1 reply from Customer Care team - 25 days ago
Thank you for sharing your experience using our product, babyp! We appreciate your feedback! — Marcy, Enfamil Expert
Perfect formula for breastfeeding babys
5 out of 5 stars
Mom25 - 27 days ago
originally posted on Enfamil
My milk supply started dropping when I returned to work. I struggled to find a formula that was not harsh on my baby’s stomach, and mimicked my breast milk taste. This formula went above and beyond and hit every mark on my check list. We top off what decreased in my supply with this formula.
1 reply from Customer Care team - 25 days ago
We are so happy you chose us to supplement feedings for your little one, Mom25! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
I love it
5 out of 5 stars
adors mother - 29 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this after only breastfeeding and we absolutely love it
1 reply from Customer Care team - 26 days ago
We appreciate your feedback regarding our products! Thank you for choosing Enfamil to help give your little one the best start in life! — Tasha, Enfamil Expert
Smoothest powder
5 out of 5 stars
Mama - 30 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] The powder mixes so nicely into water. No lumps and less bubbles
1 reply from Enfamil Customer Care team - 26 days ago
Hello Mama! We are glad to hear that you have been enjoying using our Enfamil® Optimum™ Infant! If you have any further questions, please give us a call at 1-800-222-9123, choose option 1, and reference #6572235. Thanks! - Lovely, Enfamil Expert
The best formula on the market
5 out of 5 stars
RaeM - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I had my son prematurely and my milk supply never came in. Thank God for this formula! By his first well baby he was on track for his height and weight. He had zero issues with this formula. It was easy for him to digest and he had zero reflux.
1 reply from Customer Care team - 27 days ago
Thank you for telling us about your experience, RaeM. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Breastmilk
5 out of 5 stars
Sop1 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] This is by far the best formula I tired to my infant. He doesn’t cry or get gassy when he drink it, I would recommend to everyone.
1 reply from Customer Care team - 1 month ago
Thanks so much for sharing your experience with us, Sop1! — Tasha, Enfamil Expert
Recommend
4 out of 5 stars
Sheogorath94 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] It's pretty good...baby seems to like it alot no spit ups just smiles
1 reply from Customer Care team - 1 month ago
We at Enfamil are so glad you're a part of our family, Sheogorath94! Thanks for taking time to leave a review! — Tasha, Enfamil Expert