New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
essence  Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz - 2 of 4essence  Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz - 3 of 4essence  Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz - 4 of 4
essence  Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz - 1 of 4

essence Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz

$3.99

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Tinted gel brow formula
  • Contains tiny fibers that fill in gaps to create more full, defined and sculpted brows
  • Gives brows soft, flexible hold.
  • Leaves no residue
  • Doesn't stiffen or flake
  • Perfectly sized fiber brush shapes and tames to brow perfection
  • Achieve a natural, fluffy brow look
  • All day wear

Description

Just a few swipes of essence Make Me Brow Eyebrow Gel Mascara is all you need to tame and control unruly eyebrows and set them for all-day wear. The tinted gel formula contains tiny fibers that fill in gaps to create more full, defined and sculpted brows without residue. The perfectly sized fiber brush shapes and tames to brow perfection, achieving a natural brow look for all day wear!
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Vegan, Preservative-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Product Form: Brush-On
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Filling
Net weight: .12 fl oz (US)
TCIN: 86754938
UPC: 4059729255440
Item Number (DPCI): 052-03-4239
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients: aqua (water), alcohol denat., vp/va copolymer, carbomer, glycerin, tropolone, butylene glycol, cellulose, caprylyl glycol, 1,2-hexanediol, galactoarabinan, hydroxyacetophenone, sodium hydroxide, ci 77007 (ultramarines), ci 77491 (iron oxides), ci 77492 (iron oxides), ci 77499 (iron oxides), ci 77891 (titanium dioxide).

Shipping details

Estimated ship dimensions: 0.5 inches length x 0.72 inches width x 3.5 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this eyebrow gel suitable for sensitive skin?

submitted by AI Shopping Assistant - 16 days ago
  • A: Yes, it is fragrance-free, vegan, and preservative-free, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: How does this product ensure all-day wear?

submitted by AI Shopping Assistant - 16 days ago
  • A: The gel formula provides a soft, flexible hold that keeps brows in place throughout the day.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What type of brush does this product use?

submitted by AI Shopping Assistant - 16 days ago
  • A: It features a perfectly sized fiber brush that shapes and tames brows effectively.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What age group is this eyebrow gel recommended for?

submitted by AI Shopping Assistant - 16 days ago
  • A: This product is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What is the main purpose of this eyebrow gel?

submitted by AI Shopping Assistant - 16 days ago
  • A: The eyebrow gel is designed for shaping and filling in brows for a defined look.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Related Categories

Guests are saying

This brow gel has received positive feedback for its ability to enhance eyebrow appearance, providing a natural look while filling in sparse areas. Guests appreciate its easy application and the variety of shades available, making it suitable for different hair colors. Many find it a great alternative to high-end products, offering good hold and color without clumping. However, some guests noted issues with the applicator and drying time, suggesting a need for careful application.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 580 reviews
    easy to apply: 3 out of 5
    easy to remove: 3.86 out of 5
    long lasting: 2.57 out of 5
    quality: 2.43 out of 5
    value: 3.29 out of 5
    25% would recommend
    8 recommendations
    3 out of 5 stars
    24 September, 2025Verified purchase

    Too wet

    This is far too wet for my brows. It makes it difficult to apply with any precision and I end up having to wipe a lot off.
    NoCones77
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 August, 2025Verified purchase

    Nah

    Clumped, application was not smooth - do not recommend.
    ckron79
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 2 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2025Verified purchase
    • Hair color: Black
    • Eye color: Brown

    Good Brows

    I like using this product to fill in my brows. The color is on point. It lasts all day.
    Candice
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2025
    originally posted on essence.eu/catrice.eu/inao.eu

    (no review title)

    It shapes my eyebrows so well and makes them look sleek! Great formula
    reiny7439
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 January, 2025Verified purchase

    Nope

    Waste of money Comes out clumpy, can’t use it properly.
    MJ
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2025
    originally posted on essence.eu/catrice.eu/inao.eu

    volumizing

    l am so happy about the mascara
    kell
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 November, 2024

    Do not recommend

    The brush applicator hold too much product. The mascara is very wet and does not dry quickly which can cause a bit of a mess on application. Will not be buying again
    Shopper
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    29 October, 2024Verified purchase
    • Eye color: Hazel
    • Skin tone: Light
    • Hair color: Brunette
    • Skin concern: Pores, Dark circles, Uneven skin tone, Aging, Cuticles, Blackheads, Acne
    • Skin type: Combination

    Meh

    I did like the match of this product and the length that it added in some of the sparser areas. However, I don’t think the brow gel is thick enough. It was easily smeared because way too much product comes out the tube and it did not dry quickly.
    Corby
    quality: 2 out of 5
    long lasting: 2 out of 5
    value: 3 out of 5
    easy to remove: 5 out of 5
    easy to apply: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2024Verified purchase

    Ok formula, packaging shows incorrect color

    I liked the formula, really didnt notice any "fibers" like advertised, but the colors are backwards. The package color shows it as a warmer brown vs the "darker" brown one from this brand
    haileys
    quality: 3 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    14 July, 2024
    originally posted on Cosnova Essence US
    Image

    Bring back shade 03!

    I’ve been using this product for years now and it seems like they have done away with shade soft browny brows 03 and that is the perfect shade made for me. Essence bring this share back please! Product is great, works great, and lasts but giving 3 stars because the other shades do not work for me.
    User0736486
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 July, 2024Verified purchase
    • Skin type: Normal
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Hazel

    Dried up inside sucks

    Never got to try it. It was empty. I tried it on and it was dried up inside. I planned to take it back but my son got into my purse and he lost it. I couldn’t believe that it was dried out brand new and already dried. So check before you buy it.
    Di
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 April, 2024
    originally posted on essence.eu/catrice.eu/inao.eu

    Amazing

    I bought this product 2 months ago and it’s still working perfectly fine. The product is great for a natural look as my eyebrows are a bit faded at the end.
    Mia2004
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2024
    originally posted on Cosnova Essence US
    Image

    Favorite

    Been using this for over three years now and still by far my favorite out of the brow mascaras in yhe market. Does the job without compromising your wallet.
    Bam
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2024
    originally posted on Cosnova Essence US
    Image

    looks so natural on fine, blonde hair

    i have super fine hair so my brows can appear sparser than they truly are to the point where filling them in makes them look very fake. this stuff however works with what I have and looks very natural :-)
    canadagyal
    13 guests found this review helpful. Did you?
    5 out of 5 stars
    5 November, 2023
    originally posted on Cosnova Essence US
    Image

    Very easy to use; beginner friendly

    I'm a makeup newbie and I found this very easy to use. I didn't have to put any effort into it; I just pushed the spoolie along my brows and the product filled them in pretty well. I used one dip per brow, and I thought they looked pretty good. I own one high end and two other drugstore brand brow gels, and this is my favorite of all of them so far. It's possible that might be different if I were more skilled at makeup, since there are some amazing pictures of what people have done with the high end product. But I personally did not find that one easy to use.
    Sera
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    16 October, 2023
    originally posted on Cosnova Essence US
    Image

    Red heads not welcome

    I was so excited to try this out but there isn’t a color for redheads
    1 reply from the essence team team - 2 years ago
    Hi there - thanks for your feedback we will forward it to our team!
    Bozz
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 August, 2023

    You get what you pay for

    It made my brows look fuller however i dont think this product should be marketed as a gel as it barely held my eyebrows or gave them the gel look. Bottle is also really small.
    Isabel
    easy to apply: 4 out of 5
    quality: 3 out of 5
    easy to remove: 5 out of 5
    value: 3 out of 5
    long lasting: 2 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    13 March, 2023
    originally posted on Cosnova Essence US
    Image

    What happened to share 03 soft browny brows?

    This is my favorite brow product. I use shade 03, but it seems like it's being discontinued :(. I have dark brown hair, but the softer brown shade is perfect because it doesn't make my brows too dark and heavy. This product stays all day and is the only thing I need to fill in my brows for a daily makeup look. Essence, please bring back shade 03!
    KB
    17 guests found this review helpful. Did you?
    5 out of 5 stars
    28 February, 2023
    originally posted on Cosnova Essence US
    Image

    Disappointed but not with the product!

    I’ve used this product for years in the color soft browny brows #3,a perfect match for my hair and skin tone! I can’t believe that this color has been eliminated!! I’ve tried both browny brows,#2 and chocolate brows,#5 but both are very dark and unflattering!! So disappointed!!
    GeeW
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2023
    originally posted on Cosnova Essence US
    Image

    Excellent Alternative to Glossier Boy Brow

    This is an excellent alternative to Glossier Boy Brow, and I also prefer it over elf Wow Brow. There aren't too many fibers in this Essence version, and the shades don't lean too red!
    EJ
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy