Fragrance Free Baby Wipes - 72ct - up&up™
$1.79 ($0.02/count)
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About this item
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Highly rated
$1.99 - $17.29
Lower price on select items
$20 Target GiftCard with $80 select baby gear
4.6 out of 5 stars with 8900 ratings
$1.79 - $17.29
Lower price on select items
$20 Target GiftCard with $80 select baby gear
4.4 out of 5 stars with 7195 ratings
Highly rated
$2.29 - $39.99
$20 Target GiftCard with $80 select baby gear
4.8 out of 5 stars with 16314 ratings
$2.59 - $28.99
$20 Target GiftCard with $80 select baby gear
4.6 out of 5 stars with 1692 ratings
Highly rated
$3.00 - $39.99
Select items on sale
$20 Target GiftCard with $80 select baby gear
4.8 out of 5 stars with 25402 ratings
Highly rated
$3.89 - $65.99
$20 Target GiftCard with $80 select baby gear
4.6 out of 5 stars with 11586 ratings
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4.5 out of 5 stars with 4920 ratings
Highly rated
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4.5 out of 5 stars with 9125 ratings
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Highly rated
$1.99 - $17.29
Lower price on select items
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Guests are saying
These wipes have garnered mixed feedback from guests, with many praising their moisture level, affordability, and gentle nature on sensitive skin. However, some guests have expressed concerns about the recent changes in formula and packaging, leading to issues like dryness and irritation. Overall, they are seen as a great value for families, especially for those with sensitive skin, but guests are hoping for improvements in quality and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 27551 reviews
gentle on baby: 2.96 out of 5
quality: 2.57 out of 5
softness: 2.89 out of 5
value: 2.91 out of 5
34% would recommend
5690 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2026Verified purchase
(no review title)
I’ve been purchasing these wipes since my baby was born and recently the last few boxes I’ve purchased they’ve been all brown and with a funky smell. They were good for the price and value but now I’m disappointed and will be going back to Millie moon wipes.
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
🧴 Up & Up Baby Wipes ⭐️⭐️⭐️⭐️⭐️
Parents- These are hands down the best baby wipes on the market. They’re thick enough that I don’t have to use more than 2, even for a messy diaper change, they don’t fall apart, and they're stretchy without tearing or becoming see through. We’ve had no issues with irritation, and I like that they’re unscented. They work so much better than all of the more expensive name brands out there- I've literally tried them all. We keep them in the diaper bag, car, around the house- and still bought them in between having babies in diapers just because we use them so much for other messes. Very reliable.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2026Verified purchase
Used to love this
Ingredient change? We used them for about a 1-1.5years. Everything was well until recently when we bought a new box. I thought it was just how we kept this particular pack of wipes because it didn't smell pleasant. It had this vanilla-like scent, but smelled spoiled. The more I opened new, unused wipes from the same box, we noticed it wasn't just that particular pack, but it was every pack of wipes from the box. These wipes were my favorite because of how thick, durable and soft it was, but not anymore because of the scent..
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
Favorite Wipes
My favorite wipes for my sensitive toddler. Best bang for your buck.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
MOLDY BABY WIPES
All these wipes have mold, very angry I used one on my newborn! Do not buy!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
(no review title)
good thickness and moisture
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
bad batch?
we usually get this and they're fine but something seems off about this batch that I got 1/2026. they turn dark brown within a few minutes of poking out of the bag. don't trust this brand anymore . 🤢
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
Moldy wipes!
Absolutely horrible! I'm not sure what's going on with these wipes but they are moldy! The entire box I bought is like this! I've seen a lot of people are having issues with these wipes. Target needs to do a recall
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
Discolored/dirty wipes!
Wipes are brown and discolored! I’ve bought two boxes now that are like this (boxes and wipe packs were sealed not broken). This is the extremely concerning! I’ve been buying these wipes for 9 years and never seen anything like this. Why is Target not saying anything about this? Do not use!
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
(no review title)
Very durable and gentle. Love them as they are so much better than other store brands.
1 out of 5 stars
24 January, 2026Verified purchase
Mold and dirty
I have always bought this brand and never had an issue but this past purchase, the wipes appear to be dirty and moldy.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
What is this smell!!!?
I am super disappointed with these wipes. They were my favorite and my child had no issues with them, but these smell disgusting and SOUR! My toddler gags every time I open the wipes. What a waste of money.
1 out of 5 stars
24 January, 2026Verified purchase
(no review title)
Umm these are moldy in the center have had 2 packs like that now
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026
Wipes had mold each wipe.
I’ve been buying these wipes for years and reselling went into buying the bigger box. I noticed that after the wipe container being opened it started turning brown at the tip of the wipe. I went to pull more wipes and they each had mold in them. Thank goodness, we only use them for daily cleaning and not on a baby. But these are for babies and each one of them having mold is a huge issue. I would not recommend buying the large box. Personally, the individual ones have never had mold in them.
1 out of 5 stars
23 January, 2026Verified purchase
Not my fav
Don’t cheap out! For fragrance free they have a funky unpleasant smell. Never buying again, I’ll keep to other ones.
1 out of 5 stars
23 January, 2026Verified purchase
(no review title)
I don’t know what has happened to the formula that you guys have used before but this is actually very scary and to think people are using these on babies as well.
5 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
(no review title)
Good iteam
1 out of 5 stars
23 January, 2026Verified purchase
(no review title)
Dislike it
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
(no review title)
Extreme discolored !!!! Yellow brown and black !!!!! Please remove from shelves there is something wrong with them!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
DISCOLORED AND DAMAGED
I am reporting a safety and quality concern involving up&up baby wipes refill packs purchased from Target (store brand). Multiple sealed packages contained wipes with visible yellow/tan discoloration and staining immediately upon opening. The wipes were packaged with a hard plastic lid and intact inner seal and were stored under normal household conditions. The issue occurred across multiple packages, suggesting a potential manufacturing, storage, or formulation defect. Because these wipes are intended for direct skin contact, including infant use, the discoloration raises concerns regarding possible contamination or chemical degradation. The product was discontinued from use immediately. Photographic evidence, receipt, and unused product have been retained.