Future-Proofing Travel - by Caroline Bremner (Paperback)

About the Book

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.

Book Synopsis

How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?

Future-proofing Travel offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact, delivering measurable results while safeguarding the future of travel.

You'll learn how to:
- Implement governance frameworks supporting emissions reduction and responsible tourism
- Leverage expert insights on consumer demand for greener, experiential travel
- Apply strategic models for digital transformation and green innovation
- Assess financial impact and ROI of sustainable initiatives
- And learn from real-world examples such as Airbnb, Marriott, TUI and Intrepid Travel

Equip your organization to lead with informed leadership and purpose, balancing growth with stewardship in a rapidly changing market.

Themes include: Sustainable travel, industry transformation, governance, ROI, leadership, data-driven decision making, digital innovation

Review Quotes

"A must-read for anyone in the travel sector! Caroline provides a masterful, yet easy-to-follow exploration of how AI is revolutionizing every aspect of the travel industry, from personalizing experiences to streamlining operations."-- "Shaon Talukder, CEO & Founder, Geotourist."

"Caroline Bremner leaves no stone unturned; the book sets out the harsh realities that the global travel and tourism industry has to face up to, both in respect of balancing tourism demand and forecasted growth against the backdrop of global climate challenge. It also points to the challenges and importantly the opportunities that new technologies bring that if embraced and adopted well will be to the benefit of all, the destination, the business' and the traveller."-- "Mark Crothhall, Chief Executive, Scottish Tourism Alliance"

"Caroline Bremner reinforces the immense responsibility every tourism leader bears in safeguarding the future of travel, demonstrating that the time for superficial solutions has long passed. Her belief is clear: what we need now is bold, unified action to align growth with sustainability and equity, ensuring we deliver on promises made."-- "Anita Mendiratta, Founder & President, ANITA MENDIRATTA & Associates"

About the Author

Caroline Bremner is a global travel thought leader with 28 years worth of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.