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Gain Original HE Concentrated Liquid Laundry Detergent - 2 of 4Gain Original HE Concentrated Liquid Laundry Detergent - 3 of 4Gain Original HE Concentrated Liquid Laundry Detergent - 4 of 4
Gain Original HE Concentrated Liquid Laundry Detergent - 1 of 4

Gain Original HE Concentrated Liquid Laundry Detergent 100 Loads - 132 fl oz: Spill-Resistant Lid, Paraben-Free, Bleach-Free, Odor Control

$15.99 ($0.12/fluid ounce)

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About this item

Highlights

  • Experience America's #1 scent with this original scent laundry detergent.
  • Time-release capsules provide a long-lasting scent that activates as you move.
  • Works as an effective odor fighting detergent to remove smells at the source.
  • Provides a great clean that is effective even in cold water washes.
  • The foundational first step for the complete Gain Scent-Layering System.

Description

"Immerse your laundry in the beloved fragrance of Gain Original, America’s #1 Fabric Care Scent. This premium liquid laundry detergent is engineered for those who believe a great clean should also be a great sensory experience. The iconic Original Scent is a vibrant blend of sun-kissed citrus and delicate florals, evoking the warmth of a bright, blooming garden with every load. More than just a standard cleaner, this is the foundation of the Gain scent experience, designed to leave a lasting impression on your fabrics and create a signature freshness for your home.

The Science of Long-Lasting Freshness
The secret to Gain's amazing, long-lasting scent lies in its advanced fragrance technology. This is not a fragrance that simply washes away. The formula is engineered with time-release scent capsules that embed deep into fabrics during the wash cycle. These tiny, powerful microcapsules are designed to protect the fragrance, and then break with the friction of movement as you go about your day. This technology transforms your clothes into a personal, wearable source of freshness, releasing bursts of the Original Gain scent long after laundry day is over.

A Powerful Clean with Odor Defense
While famous for its fragrance, this is still a powerful laundry detergent designed to deliver a brilliant clean. The formula uses a robust system of surfactants to lift away dirt and oils from fabrics, ensuring your clothes are thoroughly cleaned. It also functions as a powerful odor fighting detergent. Instead of just masking unwanted smells, the Odor Defense system is designed to ""Fight the Funk"" by targeting and neutralizing the residues that cause tough and musty odors at their source. This dual-action system removes what you don't want and leaves behind the amazing scent you do.

The Foundation of Your Scent-Layering Routine
For those who truly want to ""Sniff the Difference,"" this original scent laundry detergent is the essential first step. Gain is designed as a complete system where each product builds upon the last. Use this detergent to create the base layer of clean and fragrance. Then, for the ultimate, multi-week scent experience, layer on Gain Fireworks Scent Boosters, Gain Fabric Softener, and Gain Dryer Sheets in the matching Original scent. This creates a symphony of fragrance that is truly your own and elevates your entire laundry routine.

Includes one 177 fl oz jug of Gain Original Liquid Laundry Detergent."
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, sport, Hot Water Detergent, Cold Water Detergent, Warm Water Detergent, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Wool, Silk, Suede, Leather
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 93248129
UPC: 030772226346
Item Number (DPCI): 003-08-0057
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.66 inches length x 9.25 inches width x 5.74 inches height
Estimated ship weight: 9.22 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this gain the original scent without extra boost ? I hope

submitted by catlover - 8 months ago

  • A: The 144 ounce does not state aroma boost is it the original scent?

    submitted bycatlover - 8 months ago

  • A: Yes, Gain + Aroma Boost Original Scent Liquid Laundry Detergent does have the extra boost that allows for more scent noticeability. If you're looking for Gain Original Scent Detergent without the Aroma Boost, we recommend Gain Original Powder Detergent.

    submitted byGain - 7 months ago
    Brand expert

Q: We usually use fragrance free detergent for sensitive skin!How would this work?

submitted by MikeS - 1 year ago

  • A: All of our products have been tested to be safe when used as directed. However, there is a scent to this detergent.

    submitted byGain - 1 year ago
    Brand expert

Q: Is this product vegan? (Not tested on animals and does not contain any animal ingredients/secretions)

submitted by Redrabbit08 - 2 years ago

  • A: There are no animal by-products in our laundry detergents or scent boosters. We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete. We are a proud supporter of #BeCrueltyFree. We have invested more than $470 million in developing non-animal testing methods and have advocated for their approval by policy makers around the world. Today, we use more than 50 non-animal alternatives, half of which were invented or co-invented by P&G. We will continue working with partners like the Humane Society International and the People for Ethical Treatment of Animals (PETA) to promote the development of new alternatives and advocate for their public use and adoption to eliminate animal testing.

    submitted byGain - 2 years ago
    Brand expert

Q: hey wish..gw is incorporated w2ax

submitted by q - 2 years ago

  • A: We'd love to help you with your inquiry. Please call us at (800) 888-4246 so we can ensure we're on the same page and getting you the correct information.

    submitted byGain - 2 years ago
    Brand expert

Q: Is this septic safe? if so, why?

submitted by Major Gain - 3 years ago

  • A: Yes, Gain has been tested to ensure it's safe for septic systems.

    submitted byGain - 3 years ago
    Brand expert

Q: can you handwash using this?

submitted by crysrene - 3 years ago

  • A: Yes, you can use this detergent to handwash your clothes.

    submitted byGain - 3 years ago
    Brand expert

Q: Is this compatible with HE machines?

submitted by Dj - 7 years ago

  • A: Gain Liquids and Powders are formulated to provide ideal cleaning and freshness in any type of machine, so it is safe for whatever machine you own.

    submitted byGain - 7 years ago
    Brand expert

Q: The consistency for this was very thin, liquidy, very different from past Gains I have bought. Did anyone else notice this?

submitted by MrsR - 7 years ago

  • A: We haven't made any recent changes to the formula, so you should see the same consistency that you're used to. However, if the liquid was stored in somewhere extremely hot (such as a hot car, or in direct sunlight), it may cause the liquid to become thin. It should return to it's normal thickness at room temperature, and work just fine. If there's anything we can do to help further, you can always give us a call directly at (800) 888-4246.

    submitted byGain - 7 years ago
    Brand expert

Q: Does this work as a cold water detergent?

submitted by bellabluerose - 8 years ago

  • A: It sure does! Be sure to check the care tag on your clothes to determine what temperature water you should use.

    submitted byGain - 8 years ago
    Brand expert

Q: Is Gain septic safe?

submitted by Lily - 8 years ago

  • A: Rest assured that Gain is safe for septic systems, Lily!

    submitted byGain - 8 years ago
    Brand expert
See all questions (10)

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Guests are saying

Gain original liquid laundry detergent is highly praised for its fresh and long-lasting scent, effective stain removal, and ability to leave clothes feeling soft and clean. Guests appreciate its concentrated formula, which means a little goes a long way, making it a great value for everyday laundry. The detergent works well in various washing conditions and is gentle on fabrics, making it suitable for families with kids and pets.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 11782 reviews
    cleans effectively: 4.77 out of 5
    quality: 4.74 out of 5
    scent: 4.8 out of 5
    value: 4.6 out of 5
    91% would recommend
    520 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 June, 2026Verified purchase

    gain liquid detergent

    love this product its been my favorite since the fist time ive used it level clothes bright fresh scent and good quality 👌
    Sandra
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase

    (no review title)

    what like about gain now the have softer and it smells amazing.
    Linda Burgos
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    Gain detergent

    I like the way it cleans and the scent is great. I prefer it over others. I got my sister to switch to Gain. I wish the cost would be lower.
    Patty
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on influenster.com
    Image

    Leaves cloth soft

    [This review was collected as part of a promotion.] I have to say that this one only last me less than 2 days. My whole family was in loved, the smell is really nice and last for a while. Packaging is green vibrant and stands out from others. Leave clothes soft and smelling great.
    JoseR
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on influenster.com
    Image

    Fragrance, effectiveness and accessibility

    [This review was collected as part of a promotion.] The second Gain detergent I have at home and I never get tired of saying that it has changed my life, its fragrance, efficiency and durability are the best of the best, I love to wash my clothes with it and feel the fragrance that lasts for days.
    DorkaT
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on influenster.com
    Image

    Works

    [This review was collected as part of a promotion.] Gain original liquid laundry detergent works great. It left clothes clean and smells great, I would definitely recommend this product if you’re looking for a detergent
    JohnM
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on influenster.com
    Image

    Unbeatable fress that lasts for days!

    [This review was collected as part of a promotion.] Unbeatable fress that lasts for days! ⭐⭐⭐⭐⭐ Gain Original liquid detergent is an absolute essential in the laundry room. If there is something that defines this product, it is its aroma: that perfect blend of floral notes and citrus touches that completely transforms the experience of washing clothes. What stands out the most: Addictive fragrance: Leaves sheets, towels and clothes with a spectacular and super durable clean smell. Great cleaning power: Removes everyday stains effortlessly, keeping colors vivid. Practical design: Its dosing cap (like the one seen in the image.png) allows you to use the exact amount without wasting a drop. If you are looking for a detergent that not only cleans thoroughly, but also perfumes your clothes incredibly from the first moment, Gain is a safe bet. Totally recommended!
    MichellA
    Did you find this review helpful?
    4 out of 5 stars
    18 June, 2026
    originally posted on influenster.com
    Image

    Long lasting 👃

    [This review was collected as part of a promotion.] So I have always loved Gain detergent. They smell amazing and the scent does linger on the clothing even long after it’s been washed. I do love stays smelling fresh for a long time. A little goes goes a long way which I enjoy as well. The only downside is I wish they offered a little cleaner not so much synthetic fragrance. That would be so nice. 😊
    DelilahD
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on influenster.com
    Image

    Love this smell

    [This review was collected as part of a promotion.] I mean, what can I say about gain? It’s gain the number one brand it works well of course it smells amazing of course gain and one other brand are the only two brands that I use and that I trust gets my clothes clean keep them smelling good. Keep them soft and works in cold water. No complaints here.
    KindraH
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on influenster.com
    Image

    Long lasting fresh smelling deodorant

    [This review was collected as part of a promotion.] This is a solid choice for everyday laundry because it cleans well and leaves clothes smelling fresh for a long time. The scent is strong and recognizable, which many people enjoy, and a little goes a decent way per load. it works well in both cold and warm water and handles regular dirt and odors without an issue. the only downside is that the fragrance can be a bit overpowering for some people, but overall it’s a reliable detergent with a long lasting clean smell.
    AnnaE
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on influenster.com
    Image

    Makes clothes clean, soft and has a great scent

    [This review was collected as part of a promotion.] This liquid laundry detergent from Gain is a must-have if you want your clothes to be clean, soft, and smell nice! It's easy to use and compact to store on the shelves.
    DarynaK
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on influenster.com
    Image

    Detergent cleans and removes stain amazingly

    [This review was collected as part of a promotion.] Best laundry detergent I have ever used! Leaves clothes fresh for days! Cleans and removes stains from clothes perfectly! A little detergent goes a long way!
    KathyJ
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on influenster.com
    Image

    Smells really good

    [This review was collected as part of a promotion.] This smells amazing! Easy to pour out. The dosage seems to work really well for the amount of clothes. The scent lasts unlike some other kinds. It makes my clothes feel soft and comfy.
    CASEYE
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    The best

    [This review was collected as part of a promotion.] I absolutely love Gain. It doesng break my family skin. It smells amazing. It cleans the clothes so well. To me, it gets all the basic stains out. It isnt over watery. It is easy to rinse out especially in the washer.
    CourtneyD
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    Moonlight Breeze will always be a house favorite.

    [This review was collected as part of a promotion.] Moonlight Breeze will always be a standout scent! This detergent doesn't give us any skin issues, and it performs even better than the standard Gain formula.
    KristenM
    Did you find this review helpful?
    4 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    Fresh-smelling clothes that last all day

    [This review was collected as part of a promotion.] Gain Original Liquid Laundry Detergent cleans everyday laundry well and leaves a strong, long-lasting fresh scent. The scent is strong without being overwhelming, and it does a great job removing everyday dirt and odors. A little goes a decent way, so you don’t need to overuse it for normal washes. Overall, it’s a good choice if you want clothes that smell very fresh after washing. Great value for the price and a favorite for anyone who loves scented laundry products.
    StacyP
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    Fresh and clean

    [This review was collected as part of a promotion.] This is my go to laundry detergent. Smella super fresh and clean that lasts all-day on your clothes. You don't have to use much to get your clothes clean. Definitely recommend.
    BrandiM
    Did you find this review helpful?
    4 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    Amazing

    [This review was collected as part of a promotion.] Smells great and it washed even better than the other ones I’ve tried. The only thing I would recommend is to use a little bit of scented bead if u want stronger smells
    JaleehaH
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
    Image

    It smells very good, it leaves the clothes soft and clean

    [This review was collected as part of a promotion.] I loved this detergent the smell is super pleasant and soft. I was washing and it gave me a lot and it fits me for other washes. It leaves no residue since it dissolves well and the clothes are soft. I arrive in very good condition and fast.
    DianelisL
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on influenster.com
    Image

    Smells good

    [This review was collected as part of a promotion.] Wish they would bring back apple mango tango but the original is the og and still smells amazing. Works well with HE machines and you really don't need alot to get your clothes clean and smelling fresh for weeks.
    BreyonaS
    Did you find this review helpful?

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