EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleCelebrate Black History MonthBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz

Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz - image 1 of 4
Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz - image 2 of 4
Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz - image 3 of 4
Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz - image 4 of 4
Gerber Good Start Gentle Non-GMO Powder Infant Formula - 12.7oz - image 1 of 4
$18.79 when purchased online

About this item

Highlights

  • Gerber Good Start gentle formula is designed with HMO and Comfort Proteins that are easy to digest
  • Stage 1 baby food contains a blend of DHA, prebiotics and probiotics
  • This Gerber gentle formula is modeled after the complete nutrition and gentleness of breast milk
  • Gerber Good Start formula establishes your baby’s digestive health to promote gut health

Description

Gerber Good Start GentlePro Powder Infant Formula is modeled after the nutrition and gentleness of breast milk. This Gerber baby formula includes Comfort Proteins, which are small, easy-to-digest proteins. DHA, prebiotics and probiotics provide the same components found in breast milk. This Gerber formula promotes digestive health. Made with non-GMO ingredients, this Gerber baby food promotes brain and eye development and contains no artificial growth hormones. This Gerber Stage 1 baby formula powder is for ages 0-12 months. Packaged in a recyclable container and easy to store.
Contains: Soy, Milk
Base Ingredient: Hydrolyzed Protein
State of Readiness: Mix
Form: Powdered
Baby Formula Focus: Easy to Digest, Brain Development, Eye Development
Dietary Needs: Gluten-Free
Package Quantity: 1
Age Stage: Infant
Capacity: Total Volume Prepared: 90.0
Net weight: 12.7 Ounces
Beverage container material: Metal
TCIN: 14229998
UPC: 050000216673
Item Number (DPCI): 007-09-0101
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.1grm0%
Sodium 27mg0%
Total Carbohydrate 11.2grm0%
Protein 2.2grm0%
Water 133grm0%
Potassium 108mg0%
Vitamin A 3000%
Calcium 67mg0%
Iron 1.5mg0%
Vitamin D 750%
Vitamin E 20%
Biotin 4.4mcg0%
Chloride 65mg0%
Copper 80mcg0%
Iodine 12mcg0%
Magnesium 7mg0%
Manganese 15mcg0%
Niacin 1050mcg0%
Pantothenic Acid 450mcg0%
Phosphorus 38mg0%
Selenium 3mcg0%
Vitamin B12 0.33mcg0%
Vitamin B6 75mcg0%
Zinc 0.8mg0%
Vitamin C (Ascorbic Acid) 10mg0%
Inositol 6mg0%
Choline 24mg0%
Linoleic Acid 900mg0%
Folic Acid (Folacin) 15mcg0%
Riboflavin (B2) 140mcg0%
Thiamine (B1) 100mcg0%
Vitamin K 8mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whey protein concentrate (from milk, enzymatically hydrolyzed, reduced in minerals), vegetable oils (palm olein, soy, coconut, and high oleic safflower or high-oleic sunflower), lactose, corn maltodextrin, and less than 2% of: potassium hydroxide, calcium chloride, potassium phosphate, calcium phosphate, sodium citrate, sodium citrate, choline bitartrate, 2 -o-fucosyllactose (a source of prebiotic), m. alpina oil (a source of arachidonic acid [ara]), c. cohnii oil (a source of docosahexaenoic acid [dha]), magnesium chloride, taurine, nucleotides (cytidine 5'-monophosphate, disodium uridine 5'-monophosphate, adenosine 5'-monophosphate, disodium guanosine 5'-monophosphate), inositol, ferrous sulfate, alpha-tocopheryl acetate, mixed tocopherols, ascorbyl palmitate, citric acid, zinc sulfate, niacinamide, calcium pantothenate, l-carnitine, copper sulfate, vitamin a acetate, riboflavin, thiamine mononitrate, pyridoxine hydrochloride, manganese sulfate, potassium iodide, folic acid, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12, b. lactis cultures, soy lecithin.

Allergens & Warnings:

Contains: milk and soy. This formula is not intended for treatment or management of allergy. Do not use microwave to warm formula. Serious burns may result. Do not use if outer or inner seal is damaged.

Gerber

Infant & toddler
Size Height (in) Height (cm) Weight (lbs)
Newborn (NB) 17-21in 43.2-53.3cm 5-8lbs
0-3M 21-24in 53.3-61cm 8-12lbs
3-6M 24-26in 61-66cm 12-16lbs
6-9M 26-28in 66-71.1cm 16-20lbs
12M 28-30in 71.1-76.2cm 20-24lbs
18M 30-32in 76.2-81.3cm 24-28lbs
24M 32-34in 81.3-86.4cm 28-32lbs
2T 32-34in 81.3-86.4cm 28-32lbs
3T 34-38in 86.4-96.5cm 32-35lbs
4T 38-40in 96.5-101.6cm 35-39lbs
5T 40-44in 101.6-111.8cm 39-43lbs

All Sizes in Inches Unless Otherwise Stated

Kids/Toddler measuring guide

Use the tips & visuals in this guide to make taking your child's body measurements easy-peasy.

Don’t have a fabric tape measure? Use a shoelace or pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Height

    Standing with feet together and back to a wall. Measure from floor to the top of the head.

  • Chest

    Have your child make airplane arms. Wrap tape measure around the fullest part of the chest, keeping it level & snug.

  • Waist

    With your child bending to one side, measure the point where the waist flexes naturally. Keep the tape level & comfortably loose.

  • Hip

    Have your child stand like a tall tree with feet together. Measure a level line around the fullest part of the hips & seat.

  • Inseam

    Take a pair of pants that fit your child well. Measure along the seam from crotch to leg opening.

Shipping details

Estimated ship dimensions: 4.72 inches length x 3.94 inches width x 3.93 inches height
Estimated ship weight: 1.01 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.6 out of 5 stars with 128 reviews
80% would recommend
5 recommendations
easy to prepare: 5 out of 5
value: 4.33 out of 5
quality: 4.4 out of 5
easy on tummy: 4.2 out of 5

Like formula HATE the scoop

2 out of 5 stars
Mari mom - 1 year ago
originally posted on gerber.com
I am not sure why they changed the scoop but it definitely wastes so much formula
3 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
- 1 year ago
originally posted on gerber.com
I love this formula and it is a great price but I also have a issue with the cups that come in the can they really do need to be smaller made like the blue ones in the 90% more cans an also I would like to ask if yall have any coupons for customers an if so how do I receive them ? Thanks Jamie
Did you find this review helpful?

Terrible Scoop

2 out of 5 stars
Leanna2121 - 1 year ago
originally posted on gerber.com
My complaint is that the scoop in the formula is terrible. It's to wide and when I go to make my baby a bottle, half of it misses the bottle because it's to wide.
1 reply from GERBER® team - 1 year ago
We value your feedback and would like to get info about your dissatisfaction. Please give us a ring at 1-800-255-2164, we're here 24x7.
2 guests found this review helpful. Did you?

My little one loves it!

4 out of 5 stars
bkrXOXO - 2 years ago
originally posted on gerber.com
My son is 7 months old, when he was born he was having issues using the bathroom. Enfamil was backing him up pretty bad. My parents used this formula on myself and my sister and suggested it. We haven’t had an issue since! My only complaint is it’s so hard to find in grocery stores.
3 guests found this review helpful. Did you?

New scoop

3 out of 5 stars
JasmineF - 2 years ago
originally posted on gerber.com
The new scoop does not fit in my Dr. Brown's small shape bottle opening. I loose lots of milk with my twins.
6 guests found this review helpful. Did you?

easy on tummy

5 out of 5 stars
smwolff - 3 years ago
We have been using this formula since our baby was 1 month old. We give him formula once in the evening, and the rest of his feedings he nurses. He took to this formula since day one and seems to be very gentle on his system. It's a bonus because I pump in the evening in place of nursing him, and this has allowed me to stack up breast milk
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 3 out of 5
7 guests found this review helpful. Did you?

Great standard formula BUT

4 out of 5 stars
Whoknows - 3 years ago
originally posted on gerber.com
I thought gerber took the stance that 100% partially hydrolyzed whey was best. Why only change the formulation in the 12oz cans? I'll tell you why: cut manufacturing costs bc primarily WIC recipients are getting this size. Why not produce in bigger cans then? Despite that I think it's a great formula in comparison to enfamil and similac's flag ship formulas (especially the "bare bones" ones. I'm glad they kept the 2'fl and probiotics.
6 guests found this review helpful. Did you?

Awesome!

5 out of 5 stars
- 3 years ago
originally posted on gerber.com
I’ve been buying this for my daughter and it has so many great benefits for your baby. I love it and the fact that it does so great on her little stomach.
3 guests found this review helpful. Did you?

N/A

5 out of 5 stars
- 3 years ago
I cannot honestly give you a review on this item(purchase), this was a gift to my granddaughter for my great-grandson. I can tell you, Target was the only store that carried this brand of Gerber Good Start.
value: 5 out of 5
1 guest found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
My fav - 4 years ago
We’ve tried a couple of formulas , by far this ones my favorite it’s less foamy , she’s never constipated and it has the special ingredient in it that’s closest to breast milk ! She rarely spits it up either
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
8 guests found this review helpful. Did you?

Not working for us

2 out of 5 stars
KimSig34 - 5 years ago, Verified purchaser
It is 3:20am. I started my 4 in a half week old on this formula this morning around 8am. He drank it with no issues and slept well, until the evening. He has had the worst smelling gas and became fussy to a point where he can’t sleep or stay asleep. Here’s to another struggling sleepless night with a fussy baby. He’s constantly moving and seems to be crawling up my body in discomfort as we hold him to try and calm and soothe him. He’s still passing gas so I can only assume that’s what is bothering him and keeping him awake. After reading the reviews, I was really hoping this Gentle formula would work for my baby. I liked the way it mixed, the consistency, smell and color. Unfortunately, it’s bothering my baby’s stomach and giving him bad gas. He smells like a stink bomb instead of a sweet newborn. For his sake, looks like it’s on to the next formula adventure until we find the right one.
quality: 2 out of 5
easy on tummy: 1 out of 5
easy to prepare: 5 out of 5
1 guest found this review helpful. Did you?

A lot of acid reflux

3 out of 5 stars
Thumbs down graphic, would not recommend
Mariher - 6 years ago
We purchased this formula after using similac which caused a lot of constipation. Once mixed, the formula is very thin and looks a lot like breast milk. Although it did help with constipation and my baby was able to have a bowel movement, it caused him a lot of acid reflux and he was spitting up and/or vomiting after almost every bottle, which smelled sour. Also something to note, his farts and poops smelled really bad and were dark green with this formula.
2 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
Rodri - 6 years ago
I have used this formula with all 3 of my boys. It is excellent they never have colic issues or any type of constipation problems.
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Easy on little tummies

5 out of 5 stars
Thumbs up graphic, would recommend
Tiara - 7 years ago
This was the 6th formula we tried for our newborn whom is 6 weeks. This is the only formula which hasn't caused bloating, diarrhea, vomiting, constipation and/rash. Cost about the same as the other brands. The only cons are the fact the bottle only last 1 hr after being prepared (the other big brand lasts 2hrs) and the fact that Gerber doesn't mail out coupons.
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
2 guests found this review helpful. Did you?

Amazing Formula!

5 out of 5 stars
NTRF - 7 years ago
originally posted on gerber.com
My little girl would never keep any formula down at all and was always getting constipated or have an upset tummy, we switched her to Gerber Gentle and she has not had 1 issue! No more upset tummy, comatipation, and no more throwing up!!!! Absolutely love Gerber and will continue to use it for all of my babies!
Did you find this review helpful?

Thank you Gerber!

5 out of 5 stars
Ang_Price - 8 years ago
originally posted on gerber.com
First and for most, thank you Gerber for making a formula that does not have Corn Syrup as an ingredient! My daughter is finally not constipated and is finally happy! Words cannot express my thankfulness!
Did you find this review helpful?

Awesome formula eva'

5 out of 5 stars
Deborah - 8 years ago
originally posted on gerber.com
My LO struggled for 2 months with other formulas. Just 2 weeks ago I changed to Gerber Good Start and gives huge different to my LO. I love Good Start sooo much. Awesome!! Deborah [This review was collected as part of a promotion.]
Did you find this review helpful?

Easy on babies tummy!!!

4 out of 5 stars
windivyan - 8 years ago
originally posted on gerber.com
We tried a few different types of formula, found that Gerber worked, but WIC in Northern NY doesn't pay for Gerber Gentle. We tried pretty much everything WIC approves and though we can't really afford Gerber on my husband's military paycheck, it's the only thing that has worked (Enfamil Newborn, Enfamil Gentlease, Enfamil AR and Nutramigen all didn't work...spit-up projectile or like cottage cheese, severe diaper rash, etc). Gerber...perfect for baby! I just wish the last scoop was easier to get out!
2 guests found this review helpful. Did you?

Works great for baby to go poop!

5 out of 5 stars
Turz87 - 8 years ago
originally posted on gerber.com
I bought this a week ago for my two month old who was having issues pooping on regular similac, similac spit up , and enfamil formula. My little one went form every other two days on pooping to everyday now and a much happier baby :)
Did you find this review helpful?

(no review title)

5 out of 5 stars
TAAH - 8 years ago
originally posted on gerber.com
My son was born under the birth weight and my breastmilk was not helping him grow as fast as his doctors wanted him too. We tried enfimil but he did not like the taste of it. It so happened we had a can of gerber good start gentle and he looked it. He has gained at least 1lb a week since being on the gerber formula. To bad it is not accepted by wic! [This review was collected as part of a promotion.]
1 reply from GERBER® team - 8 years ago
We're happy to hear that our GERBER GOOD START Gentle Infant Formula seems to be working well for your son. We have a limited number of coupons that we can send from our Gerber® Parents Resource Center. Please call us to check availability at 1-800-255-2164. We also encourage you to sign up at gerber.com for the MyGerber Journey which is a guided journey for parents that helps make early childhood nutrition simple. Your pediatrician may be able to write a prescription for Good Start formula that you can present at your WIC office, however, it is up to the WIC office to make the decision as to whether or not they accept and honor the prescription.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads