Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that whiten naturally and gently without peroxide. the activated charcoal also works to polish and clean, whiten, remove surface stains and freshen breath. But buckle-up, there's more goodness: hello contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no SLS/sulfates, and no gluten. As if that weren't enough magic for one tube, hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). We're serious about being friendly, and about what goes into our paste.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Contains activated charcoal as an ingredient.
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Great minty flavor that I haven't found with other toothpastes. It feels like I just left the dentist and it does help whiten, especially with coffee stains. I bought the small travel size one as I was hesitant to try the product but ended up ordering the bigger sized one because I liked it so much.
I’m never using a different toothpaste again. My husband and I noticed our teeth were whiter after the first use. As a vegan, it’s very hard to find toothpaste that actually works and doesn’t taste like garbage. This stuff tastes great, feels great, and is easier to rinse out than normal charcoal toothpastes. My one complaint is that it makes my bathroom a mess when I accidentally flick my toothbrush bristles or forget to turn my vibration off before pulling it out of my mouth. Lesson learned the first time though, and now I’m more careful. Also, this is much cheaper than most natural/vegan toothpastes, so that too makes up for the mess.