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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 2 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 3 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 4 of 4
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 1 of 4
$19.99 when purchased online
Target Online store #3991

About this item

Highlights

  • New look, same great formula; packaging may vary
  • LENGTH AND LIFT: Award-winning, bestselling double-sided mascara and lash primer designed to work together to deliver ultimate length and lift. Infused with Jojoba esters.
  • 2-IN-1 PRIMER AND MASCARA: Built-in primer creates an even base that enhances the mascara's lash-lengthening performance.
  • MADE WITHOUT: Parabens, PEGs, Fragrances, Silicones.
  • CLEAN CONSCIOUS™: Cruelty-free, Ophthalmologist Tested, and EWG Verified formula.
  • SAFE FOR MOMS: We formulate with toxicologist-audited ingredients for your skin to skin care.

Description

This double-ended mascara + primer elevates your lashes with buildable length and eye-opening lift. Fortified with Jojoba esters, the primer coats your lashes with an even base to help enhance the mascara's lash-lengthening performance. Then the black mascara and fine-toothed wand separate, define and lengthen your lashes to gravity-defying heights.

How to Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.

Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance

Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Mascara Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

Lash Primer Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid.
Suggested Age: Adult
Health Facts: No Fragrance Added, Nonylphenol Ethoxylate Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Butylparaben-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Industry or Government Certifications: EWG Verified
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Lash Primer and Mascara in One, Built-In Brush, Ophthalmologist Tested
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.

Shipping details

Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.3 out of 5 stars with 3181 reviews
effectiveness: 3.85 out of 5
quality: 3.9 out of 5
value: 3.66 out of 5
82% would recommend
1498 recommendations

Very poor quality

1 out of 5 stars
Thumbs down graphic, would not recommend
Cin - 6 days ago, Verified purchaser
  • Skin type: Normal
  • Skin tone: Medium
If I could give this a negative rating I would. Worthless. Primer does not even apply and mascara flakes within hours.
1 reply from The Honest Company team - 4 days ago
Hi Cin! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Clean beauty

5 out of 5 stars
Thumbs up graphic, would recommend
Lcgrant - 7 days ago, Verified purchaser
  • Skin type: Normal
  • Skin tone: Medium
  • Skin concern: Aging, Sun damage, Pores
  • Eye color: Brown
  • Hair color: Brunette
This mascara works great, and I love it even more knowing it’s clean and non-toxic—especially since it’s used near my eyes.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Perfect Except I Need Brown

4 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 11 days ago, Verified purchaser
  • Hair color: Brunette
  • Eye color: Blue
  • Skin concern: Redness
  • Skin type: Normal
  • Skin tone: Light
I have used this mascara for a few years. I love it. It’s clean/nontoxic, which is why I started using it. It works wonderfully at lengthening my lashes, and it washes off easily, which are reasons I have been a faithful customer. But I wish they made a brown one. I learned with colour analysis that I should be wearing brown mascara, so I’m disappointed I don’t have that option with my brand
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Weighed down lashes

1 out of 5 stars
Thumbs down graphic, would not recommend
Karimo - 14 days ago, Verified purchaser
  • Skin tone: Medium
  • Skin type: Combination
  • Hair color: Black
  • Eye color: Hazel
Gave me lengths but weighed down my lashes so they couldn’t hold a curl at all despite using a high-end lash curler before and after (in effort to fix the curl). May work for others but not for me.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Clumpy

2 out of 5 stars
Thumbs down graphic, would not recommend
Christy - 24 days ago, Verified purchaser
I found this formula to badly clump, and I didn’t like that the applicator was too flexible - it made it difficult to apply.
effectiveness: 2 out of 5
quality: 2 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Highly recommended

5 out of 5 stars
Thumbs up graphic, would recommend
Mama22busyboys - 1 month ago, Verified purchaser
  • Skin type: Combination
  • Skin tone: Light
  • Eye color: Brown
  • Hair color: Brunette
I’v been using this mascara for years- I love it!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

best mascara I've tried

5 out of 5 stars
Thumbs up graphic, would recommend
Rabatratta - 1 month ago, Verified purchaser
  • Skin concern: Sensitivity
I was looking for a “clean” mascara due to an allergy and this one rates 100/100 on the Yuka app. Most mascaras feel heavy to me, but I can’t even tell I’m wearing mascara with this one. Definitely sensory friendly and doesn’t make my eyes itchy. I honestly didn’t expect much in terms of how it would make my lashes look, but I’m pleasantly surprised at how wispy and long they look! Not at all clumpy and the wand seems to evenly coat every lash. I’d definitely recommend this mascara! I just wish it came in brown.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Great mascara

5 out of 5 stars
DR - 1 month ago
originally posted on The Honest Company
Image
Great product. Not clumpy and gives you nicely defined long lashes look. Love this product.
Did you find this review helpful?

Twice as long, fuller and curled eyelashes!

5 out of 5 stars
Asilartist - 1 month ago
originally posted on The Honest Company
Image
55 years old. My eyelashes had started to look less full and they always needed to be curled. Now, after a few weeks of use my eyelashes are literally twice as long as before, fuller, and they always look curled! I can't believe it. I just ordered 2 more because I am never using another mascara and primer--just this one! Definitely try it!
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Highly Recommend

5 out of 5 stars
Natalie - 2 months ago
originally posted on The Honest Company
Image
Love using this product. It lengthens lashes and does not irritate my skin.
Did you find this review helpful?

Dual ends

4 out of 5 stars
Thumbs up graphic, would recommend
Nixon - 3 months ago
  • Hair color: Blonde
  • Skin type: Dry
  • Eye color: Hazel
  • Skin tone: Light
I really like that it has two ends with one side being a primer and the other the mascara. I also like that it’s a clean beauty brand.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
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This mascara is a must try!

5 out of 5 stars
Kim - 3 months ago
originally posted on The Honest Company
Image
Majority of the time I don’t even use the primer, don’t need it. Doesn't smudge or run and coats lashes beautifully. Wish it was available in brown. Love this mascara!
Did you find this review helpful?

Love it!

5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 4 months ago
  • Skin tone: Light
  • Hair color: Brunette
  • Skin type: Combination
  • Skin concern: Acne
  • Eye color: Hazel
It’s the natural makeup look I love! This is my everyday mascara, especially for work and I love it. It adds the wanted volume to my lashes for the whole day.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Ok. Would not re-purchase

3 out of 5 stars
Thumbs down graphic, would not recommend
MIMom - 4 months ago
  • Eye color: Brown
  • Skin tone: Light
  • Skin type: Combination
I love that this mascara is so clean in terms of ingredients! However, the performance/quality is lacking. The formula clumps easily on my lashes and also flakes after only a couple hours of wear. The color is a nice black, but I probably would not repurchase. I also do not love the brush/wand. If the wand had real bristles instead of silicone, it may help with the clumping. For $20, I will keep looking for another clean mascara.
1 reply from The Honest Company team - 4 months ago
Hi MIMom! We’re sorry to hear you had this experience with our PRODUCT, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
effectiveness: 3 out of 5
quality: 3 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?

Kind disappointed

1 out of 5 stars
Caitlyn T. - 4 months ago
originally posted on The Honest Company
Image
The primer and mascara seemed dried out and flaky. I'm not sure what happened because when I first tried this mascara, I LOVED IT. So strange.
1 reply from Honest Company team - 4 months ago
Hi there! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
1 guest found this review helpful. Did you?

Didn't like it

1 out of 5 stars
Clean Makeup Gal - 5 months ago
originally posted on The Honest Company
Image
I thought this was gloppy and hard to use. Will not even use what I purchased. Please bring back serum infused lash tint. It really worked
Did you find this review helpful?

So smooth and long lashes

5 out of 5 stars
Jackie - 5 months ago
originally posted on The Honest Company
Image
I’m obsessed with this mascara. I’ve been searching for a while for a new one that’s clean and washed off easy but does not compromise on length/ has some glamour too it and goes on smooth. This is the winner I absolutely love it.
1 guest found this review helpful. Did you?

Great deal

5 out of 5 stars
Thumbs up graphic, would recommend
Smithmomma34 - 5 months ago, Verified purchaser
Honestly works better than a lot of $30 primer/mascaras i have.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

FAVORITE MASCARA

5 out of 5 stars
Thumbs up graphic, would recommend
em - 5 months ago
  • Skin type: Normal
  • Skin tone: Light
  • Hair color: Blonde
  • Eye color: Blue
This is my all-time favorite mascara! My eyelashes look so long and pretty, and the mascara lasts all day! When it comes time to take it off, it is very easy & gentle on my lashes.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Look no more!

5 out of 5 stars
Floriann - 5 months ago
originally posted on The Honest Company
Image
I have been struggling to find a mascara that won’t burn my eyes and this is it. It even has a conditioning brush to put on which helps separate and lengthen my lashes before using the mascara side. I love the 2 in one- The mascara never burns and stays on throughout the day then easily removed with the fabulous makeup wipes! It’s great knowing I am using products without all the junk that actually works!
1 guest found this review helpful. Did you?

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