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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 2 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 3 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 4 of 4
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 1 of 4

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters

$19.99

Pack Size1 pk

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • New look, same great formula; packaging may vary
  • LENGTH AND LIFT: Award-winning, bestselling double-sided mascara and lash primer designed to work together to deliver ultimate length and lift. Infused with Jojoba esters.
  • 2-IN-1 PRIMER AND MASCARA: Built-in primer creates an even base that enhances the mascara's lash-lengthening performance.
  • MADE WITHOUT: Parabens, PEGs, Fragrances, Silicones.
  • CLEAN CONSCIOUS™: Cruelty-free, Ophthalmologist Tested, and EWG Verified formula.
  • SAFE FOR MOMS: We formulate with toxicologist-audited ingredients for your skin to skin care.

Description

This double-ended mascara + primer elevates your lashes with buildable length and eye-opening lift. Fortified with Jojoba esters, the primer coats your lashes with an even base to help enhance the mascara's lash-lengthening performance. Then the black mascara and fine-toothed wand separate, define and lengthen your lashes to gravity-defying heights.

How to Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.

Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance

Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Mascara Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

Lash Primer Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid.
Suggested Age: Adult
Health Facts: No Fragrance Added, Propylparaben-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Butylparaben-Free, Formaldehyde Donor-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Thickening, Volumizing, Lengthening
Industry or Government Certifications: EWG Verified
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Lash Primer and Mascara in One, Built-In Brush, Ophthalmologist Tested
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

lash primer - water (aqua/eau), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid, mascara - water (aqua/eau), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499)

Allergens & Warnings:

Caution: Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Shipping details

Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This mascara and primer duo has garnered positive feedback for its ability to lengthen and define lashes while being gentle on sensitive eyes. Many guests appreciate its clean ingredients and the convenience of having both products in one tube. While some have experienced issues with clumping and flaking, the overall performance, including long-lasting wear and easy removal, makes it a favorite among those seeking a natural look without irritation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3192 reviews
    effectiveness: 3.84 out of 5
    quality: 3.9 out of 5
    value: 3.66 out of 5
    82% would recommend
    1501 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2025Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Black

    Primer is useless & gross

    Really wanted to like this since it’s EWG Skin Deep certified. I tried a different “clean” brand (Honeybee Gardens) but gave it away because it gave me raccoon eyes and I missed the return window. I had high hopes for the Honest white primer helping the black mascara stick better to my lashes. The primer is too thick & gloppy. It looks & feels like Elmer’s Glue. It takes the curl out of my lashes. Recurling after the primer is messy and not effective. The mascara does lengthen, but it’s hard to see without a curl. The spool part of the wand is too long and hard to maneuver and the mascara comes on thick. Combing out the clumps puts specks of mascara on my eyelids & browbone. I still end up with raccoon eyes by the time I leave the office. In the plus side, it didn’t give me any itching or rashes. Still, I plan to return this and try an eyelash serum or water-based tubing mascara.
    A Lisa
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2025
    originally posted on The Honest Company
    Image

    The Only Mascara you need for Life

    Best Mascara, I always had itchy eyes wearing mascara, but after finding this I do not have that problem anymore. It works better that all the other mascaras I wore in the past. It makes your lashes full land defined, it really work and it is affordable.
    S.I.Mael
    Did you find this review helpful?
    3 out of 5 stars
    20 September, 2025
    originally posted on The Honest Company
    Image

    Still good for reactive ones

    Iv used honest mascara since the company made it way back. I have extremely sensitive skin. This doesn’t seem to bug it. No idea if the formula has changed up a bit, maybe it has. Still the only mascara I can venture to use but I don’t love it as much as I used to.it flakes more now and I get raccoon eyes but I’m greatful that at least I can have a little something for my eyes with my incredibly hard sensitivity I deal with. Hope they don’t mess with to many ingredients and keep it real:)
    L.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Light

    Good

    Have used this for years and like it. I like the primer aspect
    K
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2025Verified purchase
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Light
    • Eye color: Blue

    Clean ingredient mascara

    My favorite mascara. Clean, great ingredients & long lasting.
    Sandy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 July, 2025
    originally posted on The Honest Company
    Image

    Twice the deal!

    You get conditioner and mascara in one. I love it and it lasts for a long time. And makes my lashes look long
    Connie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 July, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Very poor quality

    If I could give this a negative rating I would. Worthless. Primer does not even apply and mascara flakes within hours.
    1 reply from The Honest Company team - 4 months ago
    Hi Cin! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
    Cin
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 July, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Aging, Sun damage, Pores
    • Eye color: Brown
    • Hair color: Brunette

    Clean beauty

    This mascara works great, and I love it even more knowing it’s clean and non-toxic—especially since it’s used near my eyes.
    Lcgrant
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2025Verified purchase
    • Hair color: Brunette
    • Eye color: Blue
    • Skin concern: Redness
    • Skin type: Normal
    • Skin tone: Light

    Perfect Except I Need Brown

    I have used this mascara for a few years. I love it. It’s clean/nontoxic, which is why I started using it. It works wonderfully at lengthening my lashes, and it washes off easily, which are reasons I have been a faithful customer. But I wish they made a brown one. I learned with colour analysis that I should be wearing brown mascara, so I’m disappointed I don’t have that option with my brand
    Jessica
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 June, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Eye color: Hazel

    Weighed down lashes

    Gave me lengths but weighed down my lashes so they couldn’t hold a curl at all despite using a high-end lash curler before and after (in effort to fix the curl). May work for others but not for me.
    Karimo
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 June, 2025Verified purchase

    Clumpy

    I found this formula to badly clump, and I didn’t like that the applicator was too flexible - it made it difficult to apply.
    Christy
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Brunette

    Highly recommended

    I’v been using this mascara for years- I love it!
    Mama22busyboys
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025Verified purchase
    • Skin concern: Sensitivity

    best mascara I've tried

    I was looking for a “clean” mascara due to an allergy and this one rates 100/100 on the Yuka app. Most mascaras feel heavy to me, but I can’t even tell I’m wearing mascara with this one. Definitely sensory friendly and doesn’t make my eyes itchy. I honestly didn’t expect much in terms of how it would make my lashes look, but I’m pleasantly surprised at how wispy and long they look! Not at all clumpy and the wand seems to evenly coat every lash. I’d definitely recommend this mascara! I just wish it came in brown.
    Rabatratta
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2025
    originally posted on The Honest Company
    Image

    Great mascara

    Great product. Not clumpy and gives you nicely defined long lashes look. Love this product.
    DR
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 June, 2025
    originally posted on The Honest Company
    Image

    Twice as long, fuller and curled eyelashes!

    55 years old. My eyelashes had started to look less full and they always needed to be curled. Now, after a few weeks of use my eyelashes are literally twice as long as before, fuller, and they always look curled! I can't believe it. I just ordered 2 more because I am never using another mascara and primer--just this one! Definitely try it!
    Asilartist
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    15 May, 2025
    originally posted on The Honest Company
    Image

    Highly Recommend

    Love using this product. It lengthens lashes and does not irritate my skin.
    Natalie
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2025
    • Hair color: Blonde
    • Skin type: Dry
    • Eye color: Hazel
    • Skin tone: Light

    Dual ends

    I really like that it has two ends with one side being a primer and the other the mascara. I also like that it’s a clean beauty brand.
    Nixon
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2025
    originally posted on The Honest Company
    Image

    This mascara is a must try!

    Majority of the time I don’t even use the primer, don’t need it. Doesn't smudge or run and coats lashes beautifully. Wish it was available in brown. Love this mascara!
    Kim
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2025
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Acne
    • Eye color: Hazel

    Love it!

    It’s the natural makeup look I love! This is my everyday mascara, especially for work and I love it. It adds the wanted volume to my lashes for the whole day.
    Amanda
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2025
    • Eye color: Brown
    • Skin tone: Light
    • Skin type: Combination

    Ok. Would not re-purchase

    I love that this mascara is so clean in terms of ingredients! However, the performance/quality is lacking. The formula clumps easily on my lashes and also flakes after only a couple hours of wear. The color is a nice black, but I probably would not repurchase. I also do not love the brush/wand. If the wand had real bristles instead of silicone, it may help with the clumping. For $20, I will keep looking for another clean mascara.
    1 reply from The Honest Company team - 8 months ago
    Hi MIMom! We’re sorry to hear you had this experience with our PRODUCT, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
    MIMom
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

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