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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 2 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 3 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 4 of 4
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 1 of 4

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 0.27 fl oz: Paraben-Free, No Fragrance Added, Thickening, Volumizing

22 Questions
$19.99

Pack Size1 pk

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara + lash primer
  • Ultimate length and volume
  • Ophthalmologist Tested
  • Cruelty free
  • EWG Certified

Description

This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.

Made With:
Jojoba Esters

Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil

How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.

Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Claims:
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Suggested Age: Adult
Health Facts: No Fragrance Added, Nonylphenol Ethoxylate Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Butylparaben-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Industry or Government Certifications: EWG Verified
Awards: People Magazine Best of Beauty Awards
Features: Lash Primer and Mascara in One, Built-In Brush, Ophthalmologist Tested
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mascara - water (aqua/eau), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499),lash primer - water (aqua/eau), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid

Allergens & Warnings:

Caution: Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Shipping details

Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.077 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this Honest Beauty mascara with primer that Target sells EWG verified?

submitted by kate - 3 years ago
  • A: Hi K2graphics! Thanks for reaching out here and great question! Our Extreme Length Mascara is EWG verified. We hope this helps!

    submitted byHonest Product Expert - 3 years ago
    Brand expert
  • A: Hi K2graphics! Thanks for reaching out here. Great question, we're happy to share that our Extreme Length Mascara is EWG Verified. We hope this helps!

    submitted byThe Honest Company - 3 years ago
    Brand expert

Q: is it waterproofis it waterproof?

submitted by Debbie - 3 years ago
  • A: Hey Debbie, Great question! The Honest Beauty Extreme Mascara 2 in 1 is not waterproof. However, it is long lasting! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi Debbie! Thanks for reaching out here. Our Extreme Length Mascara is not waterproof. We hope this helps.

    submitted byThe Honest Company - 3 years ago
    Brand expert

Q: Will this look okay on a natural blonde

submitted by patty C - 4 years ago
  • A: Hello patty C! Thanks for reaching out here! The Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer looks great on all hair shades. We hope this helps!

    submitted byThe Honest Company - 4 years ago
    Brand expert
  • A: Hello Patty C, the Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer looks great on all hair shades. It gives amazing volume without clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Kona mom - 6 years ago
  • A: Thanks for reaching out! To confirm, our Extreme Length Mascara + Lash Primer is not a tubing mascara. Thank you!

    submitted byHonest Product Expert - 6 years ago
    Brand expert
  • A: Hi Kona mom! Our Honest Beauty Extreme Length Mascara + Lash Primer is not a tubing mascara. The primer and mascara work together to give you beautiful length, volume, and definition to your lashes. Hope this helps!

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Q: Is this mascara good for sensitive eyes? I heard it is a hypoallergenic mascara.

submitted by Kiara - 9 months ago
  • A: Hi Kiara! Thank you for reaching out here! Our Mascara is made with clean ingredients great for sensitive eyes. Of course, with any allergy or sensitive concerns, we always recommend contacting your physician when introducing a new product into your routine, as they know your medical history best and could provide valuable insight. We hope this helps!

    submitted byThe Honest Company - 9 months ago
    Brand expert

Q: What shade does this come in. Is it the darkest out of the white primer mascaras?

submitted by Vivian - 1 year ago
  • A: Hi Vivian! Thank you for reaching out here! Our Extreme Length 2-in-1 Mascara is only available in one shade. We hope this helps!

    submitted byThe Honest Company - 1 year ago
    Brand expert

Q: Is it safe to use while you’re pregnant or breastfeeding

submitted by Curious - 1 year ago
  • A: Hi Curious! Thank you for reaching out here! Honest Beauty products are safe to use as directed during pregnancy and nursing. However, we always recommend that you check with your healthcare provider as they know you and your health history best. We hope this helps!

    submitted byThe Honest Company - 1 year ago
    Brand expert

Q: Is this mascara/primer gluten-free?

submitted by Linda - 2 years ago
  • A: Hi Linda! Thank you for reaching out here! In regards to our Extreme Length Mascara as of this time, we do not actively test for the presence of gluten and to the best of our knowledge do not use ingredients derived from sources that contain gluten, but it is always great to review our ingredient list with your physician due to differences in everyone's body allergens. We hope this helps!

    submitted byThe Honest Company - 2 years ago
    Brand expert

Q: What is the amount of mascara and primer per unit? It says .81 ounce but it isn't clear what that refers to. the full size mascara is .20 and .07 primer. I would like to know the amount in mini size

submitted by JR - 2 years ago
  • A: Hi JR! Thanks for reaching out here. We apologize for any confusion, but we do not have a mini Extreme Length Mascara. We hope this helps. Thank you.

    submitted byThe Honest Company - 2 years ago
    Brand expert

Q: Is the mascara fragrance free?

submitted by Sunshine - 2 years ago
  • A: Hi Sunshine! Thanks for reaching out here! Yes, our Extreme Length Mascara is fragrance free. We hope this helps!

    submitted byHonest Product Expert - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This mascara has garnered a loyal following for its clean ingredients and effectiveness in lengthening and defining lashes without causing irritation. Many guests appreciate its dual-ended design, featuring a primer that enhances the mascara's performance. While some have experienced clumping and flaking, the overall sentiment leans towards satisfaction, especially for those with sensitive eyes. It's a versatile choice for everyday use, providing a natural look that many guests love.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 3182 reviews
    effectiveness: 3.84 out of 5
    quality: 3.9 out of 5
    value: 3.65 out of 5
    82% would recommend
    1523 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 July, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin concern: Uneven skin tone, Sun damage
    • Skin type: Dry
    • Skin tone: Medium

    makes lashes straighter

    dry. made my lash lift nonexistent, which i would have never thought possible for a mascara.
    sarahs
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase
    • Hair color: Auburn
    • Skin type: Normal
    • Skin tone: Light

    The most amazing lash extension, non-toxic mascara

    Love this mascara! I wish I found it years ago!! Use the primer first to get long lashes
    CONTAINS BHT
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    4 May, 2026
    originally posted on The Honest Company
    Image

    Great but need a brown option

    I love this mascara but I need a brown. Black is just to severe on us lighter skin toned girls. PLEASE make a brown!
    Js
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 March, 2026Verified purchase

    Good mascara for occasional use and EXTREME atopic dermatitis

    I have very bad atopic dermatitis on my eyes and I cannot wear eye makeup anymore. But I can get away with wearing this on occasion, without irritation. It is lash lengthening, defines my lashes well, and does not smudge once dry. I don't think it is waterproof and that's great for me (because of the irritation) but it does not run nor smudge, despite it being non-waterproof.
    1 reply from The Honest Company team - 5 months ago
    Hi Chastity, thank you so much for sharing your experience. We are so glad to hear this worked well for you, especially with sensitive skin around the eyes. It means a lot to know you were able to wear it comfortably without irritation and still get the length and definition you were looking for. We truly appreciate you taking the time to share this!
    Chastity
    quality: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 March, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination, Dry
    • Skin concern: Sensitivity
    • Eye color: Hazel
    • Hair color: Black

    Great for Sensitive Eyes

    I have sensitive eyes and this is the ONLY mascara that I can comfortably wear!
    Anna B
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026Verified purchase
    • Skin concern: Sensitivity, Aging
    • Skin tone: Light
    • Hair color: Auburn
    • Eye color: Hazel
    • Skin type: Combination

    My favorite mascara

    I’ve been using this for nearly 10 years. I have sensitive eyes and it’s about the only thing that doesn’t irritate them. I prefer a natural look and have long lashes to begin with, so my needs are different from some people, but this will always be my go to.
    Lsmith
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 January, 2026Verified purchase

    Flakes and imposible to wash off?

    Goes on too wet and clumps lashes together. Flakes off throughout the day but also is impossible to wash off even with makeup remover. I have black all over my face but my skin started being irritated from rubbing too much. Some of the worst mascara I've ever used.
    Stretches
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    10 January, 2026
    originally posted on The Honest Company
    Image

    Dried out extender side ( white color)

    This duo mascara the white part which is the extender was dried and the only part is still good is the black color. This is brand new and bought the 2 pack. For the price this is very disappointing
    Maria
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    8 January, 2026
    originally posted on The Honest Company
    Image

    Great Mascara!

    It’s nice to have a product that lives up to its promise. I really like this mascara and it’s EWG approved, too!
    Laurie H.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Aging
    • Hair color: Red
    • Eye color: Blue

    (no review title)

    It’s a great mascara. Love it!
    Sharron
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on The Honest Company
    Image

    Perfect Lashes

    No clumps, no smears, just simple natural length! Perfect!
    KJM
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 November, 2025Verified purchase

    Not worth the price

    Clumps and flakes. Lashes look disastrous. The only plus is that it is easy to wash off and doesn’t irritate eyes.
    Cheesequeen
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 November, 2025Verified purchase

    Great for sensitive eyes!

    This is the only mascara that does not cause eye irritation! I’ve tried them all! It looks fantastic and does not flake or smear after wearing all day!
    Kimchi
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Oily
    • Skin concern: Acne, Aging
    • Eye color: Brown
    • Hair color: Brunette

    Lengthening and defining without clumps

    Great mascara! I still try other expensive mascaras and always go back to this one
    ahudsy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2025Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Black

    Primer is useless & gross

    Really wanted to like this since it’s EWG Skin Deep certified. I tried a different “clean” brand (Honeybee Gardens) but gave it away because it gave me raccoon eyes and I missed the return window. I had high hopes for the Honest white primer helping the black mascara stick better to my lashes. The primer is too thick & gloppy. It looks & feels like Elmer’s Glue. It takes the curl out of my lashes. Recurling after the primer is messy and not effective. The mascara does lengthen, but it’s hard to see without a curl. The spool part of the wand is too long and hard to maneuver and the mascara comes on thick. Combing out the clumps puts specks of mascara on my eyelids & browbone. I still end up with raccoon eyes by the time I leave the office. In the plus side, it didn’t give me any itching or rashes. Still, I plan to return this and try an eyelash serum or water-based tubing mascara.
    A Lisa
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 September, 2025
    originally posted on The Honest Company
    Image

    The Only Mascara you need for Life

    Best Mascara, I always had itchy eyes wearing mascara, but after finding this I do not have that problem anymore. It works better that all the other mascaras I wore in the past. It makes your lashes full land defined, it really work and it is affordable.
    S.I.Mael
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    20 September, 2025
    originally posted on The Honest Company
    Image

    Still good for reactive ones

    Iv used honest mascara since the company made it way back. I have extremely sensitive skin. This doesn’t seem to bug it. No idea if the formula has changed up a bit, maybe it has. Still the only mascara I can venture to use but I don’t love it as much as I used to.it flakes more now and I get raccoon eyes but I’m greatful that at least I can have a little something for my eyes with my incredibly hard sensitivity I deal with. Hope they don’t mess with to many ingredients and keep it real:)
    L.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Light

    Good

    Have used this for years and like it. I like the primer aspect
    K
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2025Verified purchase
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Light
    • Eye color: Blue

    Clean ingredient mascara

    My favorite mascara. Clean, great ingredients & long lasting.
    Sandy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 July, 2025
    originally posted on The Honest Company
    Image

    Twice the deal!

    You get conditioner and mascara in one. I love it and it lasts for a long time. And makes my lashes look long
    Connie
    2 guests found this review helpful. Did you?

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