Innovating Innovation - by David Morey (Hardcover)

Book Synopsis

#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership

Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America's leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.

Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey's first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.

Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to "think different," to become a change leader, to go the "wrong" way to get to the right places.

After reading this new battlefield manual for innovation, you will:

• Learn the Disruptive Periphery Concept and how it can give you the tools to help your business
• Discover a practical marketing-centric focus applied to innovation
• Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience

From the Back Cover

"The battlefield manual for change leadership." Jerry Wind, The Wharton School

Review Quotes

"A must-read book. It is the new primer for how to win." Jerry Wind, The Lauder Professor Emeritus, The Wharton School

"Anyone who thinks about change should read this book." Elliot Stein, Chairman of Acertas, LLC and Senturion Forecasting, LLC.

"In today's highly competitive and turbulent business and political environment, if you don't lead change you will be changed. David Morey teaches the way to true change-leadership." Scott Miller, Founder and CEO, Core Strategy Group

"Most market-leading companies only innovate around the edges, because they have a core fear of change. David Morey totally understands this and can help you unlock the creativity it takes to truly invent the future." Fran Tarkenton, NFL Hall of Fame QB and Serial Entrepreneur

"This dynamic new book by David Morey builds on his earlier pioneering work on insurgent strategies for business. It is a practical how-to manual for achieving innovation that will turbo-charge your business and propel it to a new level of success." John McLaughlin, former Acting Director and Deputy Director of CIA.

Praise for CREATING BUSINESS MAGIC: "A solid, sparkling argument that imagination empowers the real magician inside us all." David Copperfield, Magic Legend "This book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins." Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back "Voila--a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets." Pat Mulhearn, CEO, NorBelle, LLC "Creating Business Magic is a masterpiece in corporate strategy and creativity!" Tan Sri Datuk Lim Ewe Jin, Chairman, Lejadi Group, Ltd "Creating Business Magic is 'absofrigginlootely' a must read for all disruptors, underdogs, and those willing to take the road less traveled." Craig R. Helsing, former BMW Corporate Executive