Sponsored
IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - Ulta Beauty
$23.00 ($46.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- In just 1 hour: The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier.
- With continued use, it repairs the skin barrier to reveal healthier-looking skin.
- For up to 48 hours: The quick-absorbing formula with a rich cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
- In 2 weeks: Patented blend of ingredients that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
- Tested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.
- Dermatologist-Tested
- Suitable for Sensitive Skin
- Mineral Oil-Free
- Tested on All Skin Types
- Key Ingredients:
- Niacinamide: Helps even skin tone and reduce the look of fine lines and wrinkles
- Peptide-Lipid Complex: Helps improve elasticity, skin firmness & hydration; smooths the look of fine lines
- Squalane: Helps hydrate the skin and reinforce the skin moisture barrier
Description
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
Scent: Citrus
Trial/Mini/Travel Size: Yes
Health Facts: Contains Ceramides, Contains Hyaluronic Acid
Product Form: Cream
Beauty Purpose: Moisturizing, Anti-Aging, Wrinkle Reduction, Skin Tone Improvement, Hydrating
Recommended Skin Type: Combination, Dry, Mature, Normal, Sensitive
Net weight: .5 fl oz (US)
TCIN: 86127296
UPC: 3605972780119
Item Number (DPCI): 342-01-8721
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.64 inches length x 1.64 inches width x 1.42 inches height
Estimated ship weight: 1.587 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product safe for pregnant women?
submitted by Mike - 2 years ago
A: Hi there! While every ingredient we use in our products is evaluated for safety, we do not specifically test our products on women who are pregnant or nursing.IT Cosmetics ensures there is substantial information supporting the safety of our products when used as directed by consumers. However, as there could be certain ingredients that physicians may not recommend for use during pregnancy and nursing, we always recommend that you discuss this with your physician and follow their advice.
submitted byIT Product Expert - 2 years agoBrand expert
Q: The description says it's travel size, but also 2 ounces? Is it the .5 oz travel size or 2 ounces?
submitted by Caitlin - 3 years ago
A: Hi there! Confidence in a Cream is available in our regular 2 US fl. oz./60 ml - $52.00 and in travel size 0.5 US fl. oz/15 ml - $20.00. We hope this helps and you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
Q: Does this come sealed? Mine just arrived but the jar is not sealed?
submitted by ElleM - 8 months ago
Guests also viewed
$27.99($16.46/ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 6190 ratings
Highly rated
$11.49 - $25.99
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 4475 ratings
$15.49($9.11/ounce)
was $17.49 New lower price
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 2192 ratings
Discover more options
Related Categories
Guests are saying
The IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer is highly praised for its nourishing and hydrating properties, making it a favorite among guests with dry skin. Many appreciate its lightweight texture that absorbs quickly without greasiness, leaving skin feeling soft and smooth. The cream also offers subtle anti-aging benefits, enhancing skin radiance and health. Despite some concerns about recent formula changes, the overall sentiment remains positive, with many guests recommending it as an essential part of their skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 16151 reviews
23% would recommend
30 recommendations
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Rich, hydrating makeup skin-prep!
[This review was collected as part of a promotion.] Thick, cream cheese consistency that quickly absorbs into my skin! Perfect for my dry skin during the cooler months. Made my makeup glide on smoothly without patchiness- this is going to be my new makeup skin prep!
4 out of 5 stars
2 November, 2025
originally posted on influenster.com
Great moisturizer!!
[This review was collected as part of a promotion.] As someone with combination skin, I can sometimes find it difficult to find a moisturizer that is hydrating enough but yet doesn’t leave my skin feeling greasy. This is a great moisturizer! It is very nourishing and it sinks in nicely. It wears well underneath makeup too. I am really enjoying this! It is a bit pricey, but it is worth the splurge if you want to treat yourself.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Love It
[This review was collected as part of a promotion.] This moisturizer is so rich and creamy. Applying this to face, especially when it’s feeling a little dry is so luxurious. The moisturizer feels a little thick going on, but once you start sweeping it on, it feels weightless. There is a bit of a lemon scent to it, but it is not overpowering. It is very gentle on my skin and didn’t clog my pores. My skin looks and feels great.
3 out of 5 stars
2 November, 2025
originally posted on influenster.com
Great product, not for combination skin type
[This review was collected as part of a promotion.] I love a multi use product. Anti aging is a must for me! I have combination skin. This has little to no fragrance. This is a very thick cream and unfortunately made my face feel extremely oily, even in the dry parts.
5 out of 5 stars
2 November, 2025
originally posted on itcosmetics.com
Lightweight but packs a punch
I have been using this cream for years and love it! People never believe how old I am (61) and think that my use of IT creams is making a difference. I wear it daily under makeup and it keeps my makeup from creasing and keeps my skin hydrated.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Anti aging moisturizer
[This review was collected as part of a promotion.] I was excited to try this product. It is thicker than I expected. It goes on smooth and is easy to rub into my skin. It doesn't have a strong scent. Even though I think it's a bit thick, it doesn't feel thick once it's on.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
All-star winter moisturizer
[This review was collected as part of a promotion.] I’ve used this moisturizer on and off for a number of years. I have combination skin that gets drier in the cold months, so I tend to return to this cream in the fall and winter. It’s a nice, heavier moisturizer that has never irritated my skin. It’s plumping and very soothing, especially if you have skin that is a little chapped from the wind or going too hard with exfoliation. A jar lasts me a really long time because it’s thick and a little goes a long way. If you have oily skin, I think this product would be too heavy so I definitely recommend it for dry skin, in dry climates or in the winter months only. I don’t know that I’ve ever seen big impact on reducing fine lines, but I look to other actives for that and not my moisturizer that seals all my skincare in at the end of my routine.
4 out of 5 stars
2 November, 2025
originally posted on influenster.com
Good day time moisturizer for dry skin
[This review was collected as part of a promotion.] This is a good, everyday moisturizer. I have very dry skin, and I would use it as a day cream. If you have normal or oily skin, it would probably make a good night cream. The packaging feels nice and heavy, and there isn’t much of a scent. I like it overall!
5 out of 5 stars
2 November, 2025
originally posted on itcosmetics.com
Truly THE BEST moisturizer for my aging skin. I've
Truly THE BEST moisturizer for my aging skin. I've used it for several years and just recently discovered my source no longer sells IT products. For a month or so, I relied on another brand. NO COMPARISON. My skin was not as soft, smooth or hydrated. IT Confidence in a Cream Moisturizer proved once again, IT is the one for me.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Buttery soft feel on my face and softens my wrinkl
[This review was collected as part of a promotion.] I love this product! Super smooth feel on my face, no smell, seems to lighten my wrinkles. The small container makes it easy to travel with as well.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Perfect!
[This review was collected as part of a promotion.] I honestly thought this was going to be a heavy moisturizer, but it isn't. Has a light fragrance, but its not bad at all. I put it all over my face, and pairs nicely with the other It cosmetics moisturizer I have. It's great alone, and I focus on my eyes and my frown lines. I can't recommend this enough!! Worth every penny, and I'm 39. A great moisturizer is and will be your best friend!!
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Works great
[This review was collected as part of a promotion.] Nice creamy blend and texture, rubs into skin nice and can tell the difference right away. Smells pleasant, and made with quality ingredients. Packaged up nicely.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Great hydrating
[This review was collected as part of a promotion.] This hydrated moisture is so light on the face and feels so good. I've been doing it for days now and it's already shown a how now and improvement in my skin. It came in my cute little package and it actually smells pretty good. Really enjoying these two products!
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Excellent hydrating moisturizer
[This review was collected as part of a promotion.] I’ve been using the Confidence in a Cream moisturizer for a few days and it really does leave my skin feeling smoother and more hydrated. It’s rich without being heavy, and sinks in nicely. My skin looks more plump and healthy, especially in the morning. An excellent everyday moisturizer if you want hydration with that soft, glowy finish.
5 out of 5 stars
2 November, 2025
originally posted on itcosmetics.com
Love this product . It is my go to !!
Love the way my skin feels after applying this product . It is my everyday go to and helps my dry skin so much !!
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
I recommend it for use
[This review was collected as part of a promotion.] The cream has a very pleasant texture, absorbs quickly, and leaves no marks on clothing. It has a pleasant, unobtrusive scent. It's suitable for all skin types, even the most sensitive. If you want to prolong your youth, use this cream at the first sign of wrinkles, as it eliminates the main signs of aging and restores the skin barrier.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
It Cosmetics Confidence In A Jar
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] the texture of the It is definitely point my new holy grail moisturizer without question it hits all the marks. Hydration overload nice mild scent non irritating to all skin types. Beautifully package in a nice glass jar. Highly recommended.
4 out of 5 stars
2 November, 2025
originally posted on influenster.com
So Hydrating & Makes Skin So Smooth
[This review was collected as part of a promotion.] I really like this cream! Especially for this time of the year when dry skin is the bane of my existence. This works as both an AM & PM cream if your skin does tend to be on the drier side. It applies so seamlessly and makes my skin feel so smooth, which makes it also great as a thicker base for makeup. It smells fresh and clean, and I personally love that it is a cream that is “thicker” if you will. I will continue to use this in the AM & I will rotate it into my pm routine!
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Great concealer
[This review was collected as part of a promotion.] Loveeeee this combo! Great moisturizer base and I have already heard great things about IT-cosmetic. Esp the concealer. You can assume how static I am to review it. I love that it’s light and not heavy but has full coverage. It melts and doesn’t feel like it’s sitting on top. I would buy this!
5 out of 5 stars
1 November, 2025
originally posted on influenster.com
Quality
[This review was collected as part of a promotion.] Confidence in a Cream lives up to its name—this moisturizer feels instantly pampering, like a silky comfort blanket for the skin. Rich without being greasy, it delivers that plump, smooth, ‘well-rested’ look that makes you want to skip foundation. With each use, skin looks a little more firm, hydrated, and radiant. It’s a confidence boost in a jar—simple as that.