$23.99 when purchased online
Target Online store #3991
About this item
Highlights
- Keratin-infused to strengthen damaged hair
- Can be used daily to detangle and protect before heat styling
- Enhances body and prolongs color
- Sulfate and paraben free
Description
It's a 10 Miracle Shampoo plus Keratin will leave hair silky, shiny and ultra-soft. Keratin strengthens and fortifies damaged hair, while the gentle formula cleans every strand for brilliant shine. It won't damage hair with harsh sulfates or sodium chloride, and it'll protect hair from heat styling, environmental damage and color fade while enhancing shine. It's lightweight and paraben-free for maximum bounce with every use.
Scent: Fresh
Hair Type: All Hair Types
Health Facts: Paraben-Free, Dye-Free, Aluminum-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Net weight: 10 fl oz (US)
TCIN: 14645015
UPC: 898571000372
Item Number (DPCI): 063-00-2728
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water/eau), sodium cocoyl isethionate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, cocamide mea, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance/parfum, decyl glucoside, keratin amino acids, hydrolyzed keratin, di-ppg-2 myreth-10 adipate, peg-55 propylene glycol oleate, polyquaternium-10, polyquaternium-7, panthenol, camellia sinensis leaf extract, propylene glycol, butylene glycol, helianthus annuus (sunflower) seed extract, cinnamidopropyltrimonium chloride, glycerin, tetrasodium edta, citric acid, hydroxyisohexyl 3-cyclohexene carboxaldehyde, butylphenyl methylpropional, linalool, citronellol, hexyl cinnamal, alpha isomethyl ionone, methylchloroisothiazolinone, methylisothiazolinone.
Shipping details
Estimated ship dimensions: 1.73 inches length x 2.61 inches width x 7.05 inches height
Estimated ship weight: 0.78 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have Eczema. Is it safe ?
submitted by Me - 8 months ago
A: Hi there! We do recommend checking out the label information tab to ensure there aren't any ingredients that would flare your eczema before purchasing. Thank you for your interest!
submitted byTarget Brand Expert - 7 months ago
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair soft, shiny, and healthy. Guests appreciate its lightweight formula that nourishes without weighing hair down. However, some have experienced issues such as hair breakage and scalp irritation. Despite the price being a concern for some, many guests feel it is worth the investment for healthier hair. Overall, it shows potential for revitalizing damaged hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 117 reviews
effectiveness: 3.57 out of 5
quality: 3.57 out of 5
value: 3.07 out of 5
41% would recommend
29 recommendations
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Kd - 7 months ago, Verified purchaser
It makes my hair feel so soft, shiny, and healthy!
Do it!
5 out of 5 stars
Thumbs up graphic, would recommend
Becca - 1 year ago
My hair recently has a lot of breakage and is very fragile and damaged. I naturally have very fine hair (but a lot of it) and this shampoo brought the life back to it. It feels so healthy and nourishing without weighing my hair down. It’s a little pricey so that’s my only con, but overall it’s the best shampoo I’ve tried and is actually helping to heal my hair.
Made my hair fall out in clumps!
1 out of 5 stars
Thumbs down graphic, would not recommend
BFL - 1 year ago, Verified purchaser
I’ve been struggling with my dry thin hair for years and I thought I found the holy grail shampoo until my hair started falling out in clumps. I read a few reviews saying that happened but you don’t think it’ll actually happen to you. Take my advice and don’t go anywhere near this shampoo!
Noticed a difference after one use
5 out of 5 stars
Thumbs up graphic, would recommend
Livi - 2 years ago
I've used the leave in treatment in past and forgot how good thier line is. I have dry bleached hair and I noticed how soft and lightweight my hair felt after just one use. I will stick to this shampoo from now on.
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Ddbtk - 2 years ago, Verified purchaser
Didn’t quite like the smell and it made my hair feel dry and tangled.
It's a 10 shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Cheri - 2 years ago, Verified purchaser
I love that I can purchase this product at Target!
Itchy scalp
2 out of 5 stars
Thumbs down graphic, would not recommend
Daisymay - 2 years ago, Verified purchaser
I always hear about how this brand is good so I was excited to try it, however it would leave my scalp really itchy. At first I thought maybe I was washing my hair thoroughly but my mom tried it as well and said it left her scalp really itchy as well
It’s an 11
5 out of 5 stars
Thumbs up graphic, would recommend
LaceDubs - 2 years ago
I've struggled adjusting to the water in our new home. I've tried countless moisturizing shampoos and conditioners that either leave my hair feeling like straw or with a heavy film. I finally reached for It's a 10 because they're products have never failed me in the past. I could tell as is was still in the shower rinsing it out of my hair (you know the feeling?) I'd made the right choice. FINALLY my hair feels and looks like my hair again! Silky and shiny without any added weight.
Amazing!!
5 out of 5 stars
Thumbs down graphic, would not recommend
PinkDesigns - 2 years ago, Verified purchaser
This stuff is heaven in a bottle & it smells SOOOO good!!
Meh.
2 out of 5 stars
Thumbs down graphic, would not recommend
Amr - 3 years ago, Verified purchaser
Did nothing to my hair. Just a basic shampoo with probably high pH. Smells nice and texture is nice and lightweight. But didnt really do anything for my thick coarse hair. I dont think it’s worth it for the price. Also the pump broke immediately after first use.
Not good for Keratin treated hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 3 years ago
I tried this product after a keratin treatment. This cleaned out my hair of the entire treatment with 1 wash. I continue to use it to see if my hair would get better with time. It got worse. My hair turned into a ball of frizz. It got very hard to manage. I could dry my hair with a hair dryer or use the flat iron and it would go back to frizzy right after. Do not waste your money
Didn't change hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Shop4hair - 4 years ago, Verified purchaser
I have coarse hair, I have my entire life. I also color my hair. I was excited to try this product. It did not change the texture for me. I tried the shampoo, conditioner and leave in treatment. I’m bummed.
Don't do it.
1 out of 5 stars
Thumbs down graphic, would not recommend
Christiigrey - 4 years ago, Verified purchaser
Nope. Here I was, thinking the more I spend the better the result. Didn’t happen here. Never again. Made my hair super frizzy.
MAKES HAIR FALL OUT.
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 4 years ago, Verified purchaser
This shampoo has caused my hair to fall out and become thin. I used to have nice semi-thick hair and now it’s falling out. I would see a bunch of hairs like 10 pieces of hair on my bed every morning, during the day on my clothes, and this has never happen to me before. Only started when I used this shampoo. This shampoo is terribly expensive and it just makes your hair worse.
Nothing particularly great. Definitely not bad.
3 out of 5 stars
Thumbs down graphic, would not recommend
shterna - 4 years ago
The shampoo was nice, i liked how it lathered and i believe that this brand really is great... Not purchasing again or giving five stars because there was nothing stand out about it, and when I went to shower, my hair was SO HEAVY! Washing my hair became an actual arm workout, and showers are too stressful as it is.
LOVE
5 out of 5 stars
Thumbs down graphic, would not recommend
Dee Hans - 4 years ago, Verified purchaser
Best Shampoo EVER!!!
Wonderful silky soft hair
5 out of 5 stars
Thumbs down graphic, would not recommend
Ssknox321 - 5 years ago
Beautiful Product that leaves your hair silky soft without frizz
Worth the purchase
5 out of 5 stars
Thumbs up graphic, would recommend
- 6 years ago, Verified purchaser
Love it! Leaves my hair silky and I don't need a conditioner because I wash my hair at night then style in the morning after the natural oils have reproduced.
I decided to try a heat protection styler from a cheaper brand and I'm very pleased with the combo so far.
Woah what a difference!!
4 out of 5 stars
Thumbs up graphic, would recommend
Lnicole93 - 6 years ago
Ok. So I just finished drying my hair and I thought..I have to go write a review. Normally after I dry my hair, it’s so frizzy to the point where I’m like..there is no way I’m stepping outside like this! And I end up straightening it (which perpetuates hair damage and future frizziness). I used this product in combination with the its a 10 daily conditioner and just a tiny bit of the it’s a 10 miracle leave in...and my hair looks great after just a blow dry! That never happens to me! I don’t even have to style it! That’s going to be a game changer for me! Now I don’t have to damage my hair with a straightener to make it look good. The only issue is that It’s pretty pricy for the amount that you get. I cheated a little bit and washed my hair with 2 pumps of another waaayyyy cheaper natural shampoo first to get most of the dirt and oil out and then just used 2 pumps of the It’s a 10 shampoo to finish off the clean. That way I’m using less than half of what I normally would have to. But honestly really impressed with the product. It will save me time and spare my hair the damage!
(no review title)
2 out of 5 stars
Thumbs down graphic, would not recommend
LisaofBedford - 6 years ago, Verified purchaser
Not really impressed. I haven't noticed any change in my hair and it's pretty expensive.