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Sponsored

It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz

It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz - image 1 of 4
It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz - image 2 of 4
It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz - image 3 of 4
It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz - image 4 of 4
It's a 10 Miracle plus Keratin Sulfate Free Shampoo- 10 fl oz - image 1 of 4
$23.99 when purchased online

About this item

Highlights

  • Keratin-infused to strengthen damaged hair
  • Can be used daily to detangle and protect before heat styling
  • Enhances body and prolongs color
  • Sulfate and paraben free

Description

It's a 10 Miracle Shampoo plus Keratin will leave hair silky, shiny and ultra-soft. Keratin strengthens and fortifies damaged hair, while the gentle formula cleans every strand for brilliant shine. It won't damage hair with harsh sulfates or sodium chloride, and it'll protect hair from heat styling, environmental damage and color fade while enhancing shine. It's lightweight and paraben-free for maximum bounce with every use.
Scent: Fresh
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Net weight: 10 fl oz (US)
TCIN: 14645015
UPC: 898571000372
Item Number (DPCI): 063-00-2728
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water/eau), sodium cocoyl isethionate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, cocamide mea, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance/parfum, decyl glucoside, keratin amino acids, hydrolyzed keratin, di-ppg-2 myreth-10 adipate, peg-55 propylene glycol oleate, polyquaternium-10, polyquaternium-7, panthenol, camellia sinensis leaf extract, propylene glycol, butylene glycol, helianthus annuus (sunflower) seed extract, cinnamidopropyltrimonium chloride, glycerin, tetrasodium edta, citric acid, hydroxyisohexyl 3-cyclohexene carboxaldehyde, butylphenyl methylpropional, linalool, citronellol, hexyl cinnamal, alpha isomethyl ionone, methylchloroisothiazolinone, methylisothiazolinone.

Shipping details

Estimated ship dimensions: 1.73 inches length x 2.61 inches width x 7.05 inches height
Estimated ship weight: 0.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 110 reviews
52% would recommend
21 recommendations
value: 2.92 out of 5
effectiveness: 3.5 out of 5
quality: 3.5 out of 5

Do it!

5 out of 5 stars
Thumbs up graphic, would recommend
Becca - 5 months ago
My hair recently has a lot of breakage and is very fragile and damaged. I naturally have very fine hair (but a lot of it) and this shampoo brought the life back to it. It feels so healthy and nourishing without weighing my hair down. It’s a little pricey so that’s my only con, but overall it’s the best shampoo I’ve tried and is actually helping to heal my hair.
effectiveness: 5 out of 5
value: 4 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Made my hair fall out in clumps!

1 out of 5 stars
Thumbs down graphic, would not recommend
BFL - 6 months ago, Verified purchaser
I’ve been struggling with my dry thin hair for years and I thought I found the holy grail shampoo until my hair started falling out in clumps. I read a few reviews saying that happened but you don’t think it’ll actually happen to you. Take my advice and don’t go anywhere near this shampoo!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Noticed a difference after one use

5 out of 5 stars
Thumbs up graphic, would recommend
Livi - 7 months ago
I've used the leave in treatment in past and forgot how good thier line is. I have dry bleached hair and I noticed how soft and lightweight my hair felt after just one use. I will stick to this shampoo from now on.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Not for me

1 out of 5 stars
Thumbs down graphic, would not recommend
Ddbtk - 7 months ago, Verified purchaser
Didn’t quite like the smell and it made my hair feel dry and tangled.
effectiveness: 3 out of 5
quality: 3 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

It's a 10 shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Cheri - 1 year ago, Verified purchaser
I love that I can purchase this product at Target!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Itchy scalp

2 out of 5 stars
Thumbs down graphic, would not recommend
Daisymay - 1 year ago, Verified purchaser
I always hear about how this brand is good so I was excited to try it, however it would leave my scalp really itchy. At first I thought maybe I was washing my hair thoroughly but my mom tried it as well and said it left her scalp really itchy as well
1 guest found this review helpful. Did you?

It’s an 11

5 out of 5 stars
Thumbs up graphic, would recommend
LaceDubs - 1 year ago
I've struggled adjusting to the water in our new home. I've tried countless moisturizing shampoos and conditioners that either leave my hair feeling like straw or with a heavy film. I finally reached for It's a 10 because they're products have never failed me in the past. I could tell as is was still in the shower rinsing it out of my hair (you know the feeling?) I'd made the right choice. FINALLY my hair feels and looks like my hair again! Silky and shiny without any added weight.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Amazing!!

5 out of 5 stars
PinkDesigns - 1 year ago, Verified purchaser
This stuff is heaven in a bottle & it smells SOOOO good!!
Did you find this review helpful?

Meh.

2 out of 5 stars
Thumbs down graphic, would not recommend
Amr - 2 years ago, Verified purchaser
Did nothing to my hair. Just a basic shampoo with probably high pH. Smells nice and texture is nice and lightweight. But didnt really do anything for my thick coarse hair. I dont think it’s worth it for the price. Also the pump broke immediately after first use.
quality: 2 out of 5
value: 2 out of 5
effectiveness: 2 out of 5
8 guests found this review helpful. Did you?

Not good for Keratin treated hair

1 out of 5 stars
Liz - 3 years ago
I tried this product after a keratin treatment. This cleaned out my hair of the entire treatment with 1 wash. I continue to use it to see if my hair would get better with time. It got worse. My hair turned into a ball of frizz. It got very hard to manage. I could dry my hair with a hair dryer or use the flat iron and it would go back to frizzy right after. Do not waste your money
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Didn't change hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Shop4hair - 3 years ago, Verified purchaser
I have coarse hair, I have my entire life. I also color my hair. I was excited to try this product. It did not change the texture for me. I tried the shampoo, conditioner and leave in treatment. I’m bummed.
value: 4 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
2 guests found this review helpful. Did you?

Don't do it.

1 out of 5 stars
Thumbs down graphic, would not recommend
Christiigrey - 3 years ago, Verified purchaser
Nope. Here I was, thinking the more I spend the better the result. Didn’t happen here. Never again. Made my hair super frizzy.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

MAKES HAIR FALL OUT.

1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 3 years ago, Verified purchaser
This shampoo has caused my hair to fall out and become thin. I used to have nice semi-thick hair and now it’s falling out. I would see a bunch of hairs like 10 pieces of hair on my bed every morning, during the day on my clothes, and this has never happen to me before. Only started when I used this shampoo. This shampoo is terribly expensive and it just makes your hair worse.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
8 guests found this review helpful. Did you?

Nothing particularly great. Definitely not bad.

3 out of 5 stars
shterna - 3 years ago
The shampoo was nice, i liked how it lathered and i believe that this brand really is great... Not purchasing again or giving five stars because there was nothing stand out about it, and when I went to shower, my hair was SO HEAVY! Washing my hair became an actual arm workout, and showers are too stressful as it is.
4 guests found this review helpful. Did you?

LOVE

5 out of 5 stars
- 4 years ago, Verified purchaser
Best Shampoo EVER!!!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Wonderful silky soft hair

5 out of 5 stars
- 4 years ago
Beautiful Product that leaves your hair silky soft without frizz
effectiveness: 5 out of 5
quality: 5 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?

Worth the purchase

5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 5 years ago, Verified purchaser
Love it! Leaves my hair silky and I don't need a conditioner because I wash my hair at night then style in the morning after the natural oils have reproduced. I decided to try a heat protection styler from a cheaper brand and I'm very pleased with the combo so far.
effectiveness: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?

Woah what a difference!!

4 out of 5 stars
Thumbs up graphic, would recommend
Lnicole93 - 5 years ago
Ok. So I just finished drying my hair and I thought..I have to go write a review. Normally after I dry my hair, it’s so frizzy to the point where I’m like..there is no way I’m stepping outside like this! And I end up straightening it (which perpetuates hair damage and future frizziness). I used this product in combination with the its a 10 daily conditioner and just a tiny bit of the it’s a 10 miracle leave in...and my hair looks great after just a blow dry! That never happens to me! I don’t even have to style it! That’s going to be a game changer for me! Now I don’t have to damage my hair with a straightener to make it look good. The only issue is that It’s pretty pricy for the amount that you get. I cheated a little bit and washed my hair with 2 pumps of another waaayyyy cheaper natural shampoo first to get most of the dirt and oil out and then just used 2 pumps of the It’s a 10 shampoo to finish off the clean. That way I’m using less than half of what I normally would have to. But honestly really impressed with the product. It will save me time and spare my hair the damage!
effectiveness: 5 out of 5
quality: 5 out of 5
9 guests found this review helpful. Did you?

(no review title)

2 out of 5 stars
Thumbs down graphic, would not recommend
LisaofBedford - 5 years ago, Verified purchaser
Not really impressed. I haven't noticed any change in my hair and it's pretty expensive.
effectiveness: 2 out of 5
2 guests found this review helpful. Did you?

Not my favorite

2 out of 5 stars
Thumbs down graphic, would not recommend
cctmft - 6 years ago, Verified purchaser
Makes my hair greasy and flat. Not my fav
1 guest found this review helpful. Did you?

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