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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz
$4.99
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About this item
Highlights
- Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
- 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
- Safe for Newborns: Gentle formula made for delicate baby skin
- Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
- Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
- For Whole Family: Gentle enough for babies, suitable for kids and adults too
- Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
- Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness
Description
Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water*, glycerin*, isopropyl palmitate*, stearic acid*, glyceryl stearate*, cetyl alcohol *, cetearyl alcohol*, cocos nucifera (coconut) oil*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate *, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, titanium dioxide* *naturally-derived ingredients' '
Allergens & Warnings:
SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.Shipping details
Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product contain alcohol
submitted by Iris - 1 year ago
A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.
submitted byJohnson & Johnson - 1 year agoBrand expert
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Guests are saying
The recent changes to the pink baby lotion formula have left many guests disappointed, particularly regarding the new scent and texture. While some appreciate the addition of coconut oil, others find it causes irritation and does not absorb well. Many guests fondly remember the original formula for its nostalgic scent and effectiveness, making it a cherished product for both babies and adults. The desire for the classic formula remains strong among long-time users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 2725 reviews
quality: 3.52 out of 5
value: 3.8 out of 5
61% would recommend
31 recommendations
5 out of 5 stars
5 December, 2025
originally posted on influenster.com
Best of the Best
[This review was collected as part of a promotion.] Johnson & Johnson, one of the top brands in the industry!! For me, it’s one of my favorite baby lotions. Application is easy and leaves baby smelling so good and skin SO soft. Honestly, I even use it on my hands, especially during the brittle cold winters. I love J&J because I’ve never had issues with them and I’m never left feeling worse after application, no nasty residue.
4 out of 5 stars
5 December, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] I absolutely love this product because it absorbs so well into your skin. The texture is smooth. Makes your hands smooth. It works within 10 minutes of putting it on and isn’t greasy.
1 out of 5 stars
5 December, 2025
originally posted on johnsonsbaby.com
Don’t fix what isn’t broken
Bring back the original Baby lotion that has been a staple for generations.
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
My baby skin love this🥰
[This review was collected as part of a promotion.] I absolutely love this Johnson’s Baby Lotion! The texture is super soft and absorbs quickly without leaving any greasy feeling. It has a gentle, fresh scent that isn’t overwhelming, and it keeps skin moisturized all day. I really like that it’s made with aloe and vitamin B5—my baby’s skin stays smooth, hydrated, and irritation-free. It’s also hypoallergenic and dermatologist-tested, which gives me extra peace of mind. Perfect for babies, kids, and even adults with sensitive skin. Highly recommend!
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
keeps my little one’s skin moisturized all day
[This review was collected as part of a promotion.] Great lotion with amazing SkinFeel and overall Feel. It absorbs quickly without leaving residue, and keeps my baby’s skin soft and hydrated. Love the gentle scent and smooth Absorption.
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
Sensational baby cream and its aroma.
[This review was collected as part of a promotion.] Thank you Influenster and Johnson & Johnson for getting this product as a complimentary in exchange for my honest review. I used it twice a day and the ingredients are very gentle and never irritated my skin. I used frequently during the days and noticed changes in my skin I really like it because it’s fresh and will last, leaving my babies with a lovely, soft scent. I really recommend this product for your little ones, it is safe and hydrates your baby’s skin.
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
Must have!
[This review was collected as part of a promotion.] Thank you @influenster and @johnsonsbaby for the free product for an honest review!! Im normally not intrested in baby power-like scents but this lotion is AMAZING! The texture is smooth and non greasy like other brands! I've used it for a few weeks to make sure there's no negative effects on my son and I have ZERO complaints!!! The size of the bottle for the price is remarkable! Definitely more bang for your buck as they say! @influenster #complimentary @johnsonsbaby #JohnsonsBaby
1 out of 5 stars
3 December, 2025
originally posted on johnsonsbaby.com
TERRIBLE!!!!
Terrible!!! I have been using the original baby lotion for 30 years and it has always had a great smell and texture. This new bottle with the aloe and b5 is terrible, from the smell to the watery texture. Not sure who thought it was a bright idea to change the smell and texture, but it’s not. Bring back the original pink lotion please!!!!!!!!
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
Like it so much
[This review was collected as part of a promotion.] The new formula of Johnson’s Baby Lotion has really impressed me. It feels lighter than the older version but somehow keeps the skin moisturized for a much longer time. The lotion spreads easily, it absorbs quickly, and doesn’t feel sticky at all. My baby has slightly sensitive skin, and this lotion did not cause any redness or irritation. In fact, her skin felt smoother and calmer after just a few uses. The scent is mild and comforting, perfect for babies or even adults who prefer gentle fragrances. I also appreciate that Johnson’s improved the ingredients—more natural, cleaner, and safe for daily use. Whether it’s after bath time or before bed, this lotion has become a part of our routine. I would definitely buy it again.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] Omg, this new formula is so amazing. My baby skin is so much softer and I can’t forget about the famous scent. The scent lasts so much longer than what it used to last. This formula is almost like the old one.
1 out of 5 stars
2 December, 2025
originally posted on johnsonsbaby.com
(no review title)
I have always worn johnson and I just bought the "new formula" with aloe and vitamin B5 and i do not like it. I will not be purchasing this lotion anymore. The smell is changed and I am not a big fan. Bring back the old pink baby smell that we love.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Moisturizing
[This review was collected as part of a promotion.] My wife loves this lotion for our daughter she said it’s very moisturizing and soothing. And likes the fact it has buttoning b5 and aloe it’s not greasy and doesn’t leave a messy residue
1 out of 5 stars
2 December, 2025
originally posted on johnsonsbaby.com
No New Smell!
I just purchased a bottle and it smelled different. I didn't like it. I've been using Johnson's Baby Lotion for 50 years....why was it changed? Where can I get the original smelling lotion?
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Johnson’s Baby Lotion keeps my skin calm, soft, an
[This review was collected as part of a promotion.] Baby-soft isn’t just for babies Johnson’s Baby Lotion keeps my skin smooth, gentle, and hydrated all day. Nothing beats that classic Johnson’s Baby scent. My go-to for soft, calm skin.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Baby lotion
[This review was collected as part of a promotion.] Johnson’s Baby Lotion is light, gentle, and absorbs quickly without feeling greasy. It has a soft, clean scent and works well on sensitive skin, keeping it smooth and hydrated. Great for babies after bath time
2 out of 5 stars
1 December, 2025
originally posted on johnsonsbaby.com
No baby sent
I bought Johnson baby lotion for around 30 years and I used it every day even my first choice for my kids but I was unsatisfied with this bottle I was excited to smell that wonderful baby sent but it wasn’t there so I’m dissatisfied
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
It leaves my child's skin well hydrated and smells
[This review was collected as part of a promotion.] My little son is no longer a baby, but I love to keep putting the baby lotion on him because it leaves his skin very soft. I also like it a lot because it has vitamin B5 and Aloe Vera that makes your skin hydrated and not dry out or irritated. It is the perfect lotion to moisturize your skin and something else I love is its soft and fragrant aroma that the cream leaves after applying it. You can find it in several presentations but I really liked this presentation because it is the easiest way to open and close the lotion bottle.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Lotion
[This review was collected as part of a promotion.] I love this baby lotion! My skin feels so soft! I use it after my shower or bath!! My skin is really sensitive and this works for me! I need to get more! It’s gentle on any skin type!
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
It’s the best lotion for babies
[This review was collected as part of a promotion.] I have three children and from the first until now with my youngest baby the Johnson’s brand has been my favorite for the care of my children’s skin. Its texture and soft aroma leave my children’s skin hydrated and with a smell that makes you want not to take your nose off their skin. I love this brand and for me it is the best in all their products.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
This lotion is spectacular and smells super good
[This review was collected as part of a promotion.] I love its design and the new formula I like that it has a very rich smell and I love it I highly recommend it your design is very beautiful. It is very safe for the skin of our babies, I highly recommend them