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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz
$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Johnson's Baby Mild Pink Moisturizing Lotion with coconut oil for dry, delicate baby skin
- Gentle & mild baby lotion nourishes & moisturizes to help maintain baby's healthy-looking skin
- Hydrating lotion enriched with the naturally derived ingredient coconut oil for delicate baby skin
- The hypoallergenic formula of this baby lotion is 100% gentle & free of dyes, parabens & phthalates
- Pediatrician- & dermatologist-tested, the lotion is perfectly pH-balanced for baby's delicate skin
- Johnson's Pink Baby Body Lotion is gentle enough for babies & is suitable for the whole family
- Designed with input from parents like you, baby body lotion can be used to help moisturize baby’s has dry skin
- Baby lotion can be used as part of a regular skin care routine by massaging into skin after a bath
Description
Nourish your little one's skin with Johnson's Pink Baby Lotion with coconut oil. Gentle enough for babies and suitable for the whole family, this pink baby lotion with the naturally derived ingredient coconut oil hydrates baby's dry, delicate skin. The lotion is specially formulated to moisturize to help maintain baby's healthy-looking skin. Dermatologist- and pediatrician-tested, the improved formula of this pink baby body lotion is designed with input from parents like you. It is hypoallergenic, free of parabens, phthalates and dyes and is 100% gentle and mild. Johnson's Baby Lotion can be used as part of a regular skin care routine by massaging into skin after a bath or any time baby has dry skin.
Scent: Coconut
Number of Pieces: 3
Suggested Age: 1 Year and Up
Health Facts: Hypoallergenic, Sulfate-Free, Contains Coconut Oil, Dye-Free, Paraben-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive, Combination, Dry, Normal
Net weight: 27.1 fl oz (US)
Features: Pediatrician Tested, Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water*, glycerin*, isopropyl palmitate*, stearic acid*, cetyl alcohol*, cetearyl alcohol*, cocos nucifera (coconut) oil*, glyceryl stearate*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate*, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, *naturally-derived ingredients
Allergens & Warnings:
SAFETY TIP: KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 2.1 inches length x 4.63 inches width x 9.41 inches height
Estimated ship weight: 1.87 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what does it smell like?
submitted by Rita - 2 months ago
A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.
submitted byJohnson & Johnson - 2 months agoBrand expert
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Summary of reviews
The recent changes to the baby lotion formula have left many guests disappointed, as they miss the original lightweight texture and classic scent that made it a family favorite for years. While some guests appreciate the moisturizing properties, the new formula has been criticized for being greasy, difficult to rub in, and lacking the nostalgic fragrance. Many guests are calling for a return to the original formula, which they found to be more effective and pleasant to use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1886 reviews
quality: 3.54 out of 5
value: 3.73 out of 5
63% would recommend
66 recommendations
I’m not a fan of this new formula
2 out of 5 stars
Momusingbabylotion - 24 days ago
originally posted on johnsonsbaby.com
I have purchased this baby lotion for myself for the past 20 years and for my babies as well. I recently ran out of my old formula bottle and purchased a new one. I was shocked at the difference. It makes my skin itch, the smell is not pleasant and it does not soak in like it used to. I’m so bummed. I will have to look for another option now.
Great for FACE!
5 out of 5 stars
SherriN - 1 month ago
originally posted on johnsonsbaby.com
I absolutely love Johnson's with coconut oil! Barely a smell, even better! I put it on every a.m. and I don't want to smell like a baby! Johnson's is great as a face cream, no harsh chemicals or making my face red. Just soft and healthy.
We love it!
5 out of 5 stars
April 2025 - 2 months ago
originally posted on johnsonsbaby.com
This is the most used product in our house! Perfect for mom and baby!
Amazing!
5 out of 5 stars
Cynthia 81 - 3 months ago
originally posted on johnsonsbaby.com
This is the only lotion I use on myself and my children. We all have sensitive skin and this works wonders.
prefer old formula, coconut oil was a bad call
1 out of 5 stars
customer_24 - 3 months ago
originally posted on johnsonsbaby.com
glad to see many others agree, but the older formula worked way better. the addition of coconut oil just makes it unable to use because it doesnt suite my skin (and apparently many others too) pls bring back the old formula, and the old fragrance. this is very hard to apply, its too thick and doesnt moisturize well either. i use a bunch of other johnsons baby products since birth as i have bery sensitive skin..the sudden change in formula is very upsetting.
1 reply from Consumer Care Center team - 3 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
HATE new baby lotion scent!
1 out of 5 stars
68cdv - 4 months ago
originally posted on johnsonsbaby.com
I hate the new baby lotion scent! Why mess with something that has been great for almost 100 years????!!!!!!!
Please bring back the original formula
1 out of 5 stars
Babyscent - 5 months ago
originally posted on johnsonsbaby.com
This “new” formula’s texture and consistency is similar to a sunscreen. It’s very difficult to apply and blend into the skin. I have been using Johnson’s pink baby lotion for over 30 yrs. on my skin and my babies. I’m definitely moving on to another product and brand unless you return the original formula.
1 reply from Consumer Care Center team - 5 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
Horrible Experience With Baby Lotion
1 out of 5 stars
Concerned Mother - 5 months ago
originally posted on johnsonsbaby.com
My 3 month old baby turned beet red and screamed bloody murder when I put this lotion on him. His skin is still red an hour later. I am very angry!
1 reply from Consumer Care Center team - 5 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
Baby lotion
5 out of 5 stars
Thumbs up graphic, would recommend
Olivia - 5 months ago, Verified purchaser
Good quality baby lotion I’ve been purchasing this lotion for five years not only do I use it on my kids, but on me as well leaves skin feeling soft. Price is not expensive and good quality.
Please bring back the old formula
1 out of 5 stars
dasjflkaf - 5 months ago
originally posted on johnsonsbaby.com
I will never give up on posting such comments for my life - but please please bring back the old formula as an option to people like me as it is VERY IMPORTANT for my life to be able to have access to that nostalgic smell that makes me happy and motivated especially during winter seasons. idc if you are even selling it at like, idk hundreds of dollars? I just need it.
yumm
5 out of 5 stars
ronnnyyy888 - 5 months ago
originally posted on johnsonsbaby.com
ooo girrlll I'm definitely not a baby but this lotion is the best! I love the smell and with sensory issues, I love how it's not too oily! favorite lotion.
Superior packaging
5 out of 5 stars
Al Igo - 5 months ago
originally posted on johnsonsbaby.com
Apparently, when we arrived at my sister in-laws to bunker down for hurricane Milton the bottle fell out of the diaper bag and was in the street for days. For nearly three days this bottle survived all kinds of nasty weather (mind you we were in the direct path of this storm, eye and all) and the bottle was not damaged and hardly moved. This same storm that destroyed buildings and trees couldn’t even open the cap. I like the lotion enough to begin with but I just gotta commend the packaging. The worst it suffered was some dirt that slipped through the cracks under the cap.
Love previous formula
5 out of 5 stars
Barbara - 8 months ago
originally posted on johnsonsbaby.com
Please bring back the previous formula. This new formula is just not as good. Give this new formula a different name, and bring back the previous with it's original name. Please please please.
Remove the coconut oil please
1 out of 5 stars
Jesse - 8 months ago
originally posted on johnsonsbaby.com
I am no longer buying this product because the coconut oil doesnt work well on my skin. I have been buying this lotion for years because its the only one that made my skin feel the best UNTIL the oil was added. PLEASE MAKE ONE WITHOUT COCONUT OIL.
1 reply from Consumer Care Center team - 8 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
Amazing!
5 out of 5 stars
Pau27 - 8 months ago
originally posted on johnsonsbaby.com
My all time favorite for my baby! I even use it for myself and it leaves our skin feeling so soft.
New Formula
1 out of 5 stars
alhl93 - 9 months ago
originally posted on johnsonsbaby.com
The new Formula on the pink baby lotion is awful. I've used this lotion for 20 years and now I'm looking for a new brand. The new formula when you spread it on makes your skin white then you have to rub and rub to get it to blend into the skin, then it feels tacky and clothes actually stick to it. Please go back to the original it was a much better product.
1 reply from Consumer Care Center team - 9 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
New formula
1 out of 5 stars
Marissa AZ - 9 months ago
originally posted on johnsonsbaby.com
Why would you change the formula of the baby lotion I’ve been using it since I had my first child at 17 . I’m now 44 . This has been our family go to for lotion adults and kids . Have you ever heard the term . Don’t fix what’s not broken . Please go back to original .
New Formula Baby Lotion Coconut Oil
1 out of 5 stars
Aging Gracefully - 9 months ago
originally posted on johnsonsbaby.com
I purchased the new formula of the Baby Lotion recently and am very disappointed. The addition of coconut oil to the formulary of the lotion gives the lotion an oily residue on my feet even post 12 hours of application and wearing socks. They need to go back to the old formula. I do not have any children, but use this product as part of my aging regimen for skin care, especially on my feet.
1 reply from Consumer Care Center team - 9 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
Love the smell it leaves
5 out of 5 stars
Dezzz24 - 9 months ago
originally posted on johnsonsbaby.com
My mom used this on us as baby’s 24 years ago and now I’ll be using this on my new born baby soon!
Great product
5 out of 5 stars
Winter23 - 10 months ago
originally posted on johnsonsbaby.com
I have purchased this product for quite some time now. It has such a unique smell that is unforgettable and always leaves the skin so soft!