Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz
$8.19
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The product has been a beloved choice for many families, cherished for its nostalgic scent and effective moisturizing properties. However, recent changes to the formula have left some guests disappointed, particularly regarding the new scent and texture. While many appreciate the gentle nature of the lotion, others long for the return of the original formula that has been a staple for decades. Overall, it remains a popular option for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 3100 reviews
quality: 2.92 out of 5
value: 3.03 out of 5
46% would recommend
120 recommendations
1 out of 5 stars
6 March, 2026
originally posted on johnsonsbaby.com
Inferior
Bought this and was surprised after using it that they changed the formula. I thought it was just new packaging. The new formula smells AWEFUL! I use this on my children and myself and will be returning it. My skin is actually irritated and feels as though it’s burning even after washing it off. The smell also did not come off after several washes. It’s overly fragrant and pungent . Very disappointed and will be discontinuing purchasing J & J products after decades of use.
1 out of 5 stars
6 March, 2026
originally posted on johnsonsbaby.com
WARNING NEW FORMULA SCENT BAD
**WARNING NEW FORMULA AND SCENT CHANGE** Classic Johnson and Johnson Pink Baby Lotion: The new formula is HORRIBLE. The smells is gross and the texture is watery and sticky. I have been using this lotion my entire life and I am sad to report that I will no longer be supporting this brand unless they publicly announce they will be bringing back the original formula. I have also informed my friends and family before they waste their funds on the products. I do not understand how anyone on their board agreed that the new formula was better. There is no way this was a team agreement. This classic line was loved for decades by millions and it was a product that stood the test of time. This is very disheartening. By the mass outrage all of social media, it is safe to say this was a big fail. Anyone looking to find a replacement product that smells the same can join the reddit threads and social platforms dedicated to this new change and help to find a new brand.
1 out of 5 stars
6 March, 2026
originally posted on johnsonsbaby.com
Bad new smell
The smell isn't good at all. It doesn't smell like it's for a baby, but a grown woman. Bring back the old smell!
2 out of 5 stars
5 March, 2026
originally posted on johnsonsbaby.com
Dont like the new formula!!
I’ve been using Johnson’s baby lotion for not only my kids but myself forever, it was literally my daily go to. I recently restocked on a bottle and noticed a huge difference, and I was immediately disappointed. This new formula doesn’t smell or feel the same. The product is watery and smells like a cheap store brand baby lotion. I really wish they would’ve done a separate “natural/free” line for those who preferred it and kept the original. My heart is broken.
1 reply from Consumer Care Center team - 4 days ago
We’re so sorry to hear you’re disappointed! We truly appreciate your loyalty. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
5 March, 2026
originally posted on johnsonsbaby.com
Hate the new and improved!
I hate the new and improved Johnson's baby lotion. I have been using this lotion daily for over 40 years. The new version feels horrible and oily on my hands. I do not like the feel of it at all. The new smell is bad and not appealing at all. I went around to multiple stores to find and buy all of the ones that hadn't been changed for a stick pike. I'm so sad that once the older no improved ones are gone, I will have to find and change to a new lotion😭
1 out of 5 stars
4 March, 2026
originally posted on johnsonsbaby.com
New formula Johnson and Johnson lotion horrible
Very disappointed the smell is too strong and very watery leaves my skin feeling very dry, I will not put this on my baby face as I’m scared it will break my baby face out 😩 my 7 year old said mommy what’s that smell it stinks !!!! Bring back the original smell !!!!!!!! I really want my money back cause this lotion will not be used a waste of money!!!!! P.S New lotion formula smells have my nose burning and left with a headache 🤕
1 out of 5 stars
4 March, 2026
originally posted on johnsonsbaby.com
Bring back the old formula
This new formula is horrible, smells awful and is greasy. Worst thing I ever used very disappointed. I have used J&J baby lotion for 40+ years. Please reconsider bringing back the old formula.
1 out of 5 stars
3 March, 2026
originally posted on johnsonsbaby.com
Not a good change in product
I have used the original baby lotion for years. I do not like the new formula or the feel or smell. Please bring back the original baby lotion! Why change something that is great! It went from great to yucky! Very disappointed....
1 reply from Consumer Care Center team - 5 days ago
Thank you for your loyalty with our product. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2026Verified purchase
New formula is HORRIBLE
New formula SUCKS its stinky & watery ugh disgusting!! Please bring back the original 😩😩
1 out of 5 stars
1 March, 2026
originally posted on johnsonsbaby.com
Horrible New Formula
Just bought baby lotion and noticed the new packaging with a new formula label. Let's just say it doesn't compare to the old formula. I don't like the new scent at all. It is too strong and it leave a flowery smell that lingers on my baby boys. The old formula left them smelling like baby. Also the new formula seems thinner and not as hydrating on the skin. Unless the old formula is brought back I will be changing to a different brand unfortunately.
1 out of 5 stars
1 March, 2026
originally posted on johnsonsbaby.com
AWFUL SMELL
AWFUL if I could give 0 stars I would. PLEASE bring back the old scent. I've been buying this lotion for years for my daughter's. The new scent smells more like flowery not like baby scent anymore. I will not be purchasing anymore.
1 reply from Customer Care Center team - 5 days ago
I’m truly sorry to hear that you’re disappointed with the new scent of the lotion. We understand how important familiar scents can be, especially when it comes to products you trust for your family. Your loyalty over the years means a lot. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
1 out of 5 stars
28 February, 2026
originally posted on johnsonsbaby.com
New Formula sucks!
I literally hate the new “formula”. I e been using Johnson and Johnson’s baby lotion for 33 years. Their new formula sucks!! It doesn’t smell good or work as well as the old formula. I will be changing brands. Such a shame. Don’t change what isn’t broken.
1 reply from Consumer Care Center team - 5 days ago
Thank you for being a loyal consumer of Johnson & Johnson Baby Lotion. We truly appreciate your continued trust and support. We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing to determine that the new scent is more loved than the previous scent! This lotion is easy to apply and provides enhanced moisturization compared to the previous formula. We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
28 February, 2026
originally posted on johnsonsbaby.com
New formula smells awful
This new scent is god awful. I've been using the OG baby lotion for decades for its classic scent, and I'm genuinely upset that you've decided to change it. It's much stronger and more floral, pungent even. I will not be buying this product anymore.
1 out of 5 stars
28 February, 2026
originally posted on johnsonsbaby.com
Yuck
I really do not like this new product. The smell is overwhelming and well thin. It is sticky after use. Being back the old formula PLEASE
1 out of 5 stars
27 February, 2026
originally posted on johnsonsbaby.com
Bring back the original formula
Ordered the lotion online and saw that it was a new label new formula. With hesitation I tried it to make sure it smelled the same. Can you say HORRIBLE! I mean it’s not bad but Please bring back the original it smells way better.. I’ve been using it for years and don’t think I’ll be purchasing anymore. The new formula is not it.
1 out of 5 stars
26 February, 2026
originally posted on johnsonsbaby.com
Horrible new formula
I don't like the new formula. Its watery, smells less like baby lotion and more flowery. I'm so upset as this has been my lotion for 20 plus years and signature scent. I will not be purchasing anymore.
1 reply from Consumer Care Center team - 11 days ago
Thank you for being a loyal user for over 2 decades! We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026
So stinky!!
Weirdly smells like a poopy newborn diaper. So smelly, weird sticky texture.
5 out of 5 stars
23 February, 2026
originally posted on influenster.com

My favorite lotion!
[This review was collected as part of a promotion.] This lotion is my go to daily lotion! It is perfect for all ages. The texture is extremely soft and light feeling on the skin. It absorbs right away so you don’t get any sticky feeling. My skin gets extremely soft and plump when I use this consistently!
1 out of 5 stars
23 February, 2026
originally posted on johnsonsbaby.com
Bring Back the Original Baby Lotion Scent
The new Johnson & Johnson Baby Lotion scent is a deterrent for my child now. My husband was turned off by the strong scent. It is so sad that the new scent deviated so far from the original. Now I have 4 bottles that will never be used.
1 reply from Consumer Care Center team - 11 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
1 out of 5 stars
23 February, 2026
originally posted on johnsonsbaby.com
Bring back the old ingredients
Please please bring back the old ingredients. I been using the same product for the last 30 years. The new ingredients is sticky and watery the time. It’s not moisturizing.