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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz

$8.19

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 3
Suggested Age: 1 Year and Up
Health Facts: Sulfate-Free, Paraben-Free, Dye-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 27.1 fl oz (US)
Features: Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, isopropyl myristate, cocos nucifera (coconut) oil, panthenol, aloe barbadensis leaf extract, cetyl alcohol, phenoxyethanol, potassium cetyl phosphate, carbomer, caprylyl glycol, fragrance, sodium hydroxide

Allergens & Warnings:

CAUTION: Keep out of reach of children. Avoid contact with the eyes. Gently rinse eyes with water in case contact occurs.

Shipping details

Estimated ship dimensions: 2.1 inches length x 4.63 inches width x 9.41 inches height
Estimated ship weight: 1.87 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: what does it smell like?

submitted by Rita - 1 year ago
  • A: It stinks. I hate it. Disagree with the change, I’d prefer the classic baby smell.

    submitted by6Pro - 2 months ago
  • A: I don’t like the smell and feel of it.

    submitted byVIZIO - 2 months ago
  • A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.

    submitted byKenvue - 1 year ago
    Brand expert

Q: What is the ph of this lotion?

submitted by New Hampshire - 11 months ago
  • A: The PH range is 5.1 – 5.9

    submitted byKenvue - 11 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The product has been a beloved choice for many families, cherished for its nostalgic scent and effective moisturizing properties. However, recent changes to the formula have left some guests disappointed, particularly regarding the new scent and texture. While many appreciate the gentle nature of the lotion, others long for the return of the original formula that has been a staple for decades. Overall, it remains a popular option for both babies and adults.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 3100 reviews
    quality: 2.92 out of 5
    value: 3.03 out of 5
    46% would recommend
    120 recommendations
    1 out of 5 stars
    6 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Inferior

    Bought this and was surprised after using it that they changed the formula. I thought it was just new packaging. The new formula smells AWEFUL! I use this on my children and myself and will be returning it. My skin is actually irritated and feels as though it’s burning even after washing it off. The smell also did not come off after several washes. It’s overly fragrant and pungent . Very disappointed and will be discontinuing purchasing J & J products after decades of use.
    JF99
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2026
    originally posted on johnsonsbaby.com
    Image

    WARNING NEW FORMULA SCENT BAD

    **WARNING NEW FORMULA AND SCENT CHANGE** Classic Johnson and Johnson Pink Baby Lotion: The new formula is HORRIBLE. The smells is gross and the texture is watery and sticky. I have been using this lotion my entire life and I am sad to report that I will no longer be supporting this brand unless they publicly announce they will be bringing back the original formula. I have also informed my friends and family before they waste their funds on the products. I do not understand how anyone on their board agreed that the new formula was better. There is no way this was a team agreement. This classic line was loved for decades by millions and it was a product that stood the test of time. This is very disheartening. By the mass outrage all of social media, it is safe to say this was a big fail. Anyone looking to find a replacement product that smells the same can join the reddit threads and social platforms dedicated to this new change and help to find a new brand.
    Krissy
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Bad new smell

    The smell isn't good at all. It doesn't smell like it's for a baby, but a grown woman. Bring back the old smell!
    homeschool4us
    Did you find this review helpful?
    2 out of 5 stars
    5 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Dont like the new formula!!

    I’ve been using Johnson’s baby lotion for not only my kids but myself forever, it was literally my daily go to. I recently restocked on a bottle and noticed a huge difference, and I was immediately disappointed. This new formula doesn’t smell or feel the same. The product is watery and smells like a cheap store brand baby lotion. I really wish they would’ve done a separate “natural/free” line for those who preferred it and kept the original. My heart is broken.
    1 reply from Consumer Care Center team - 4 days ago
    We’re so sorry to hear you’re disappointed! We truly appreciate your loyalty. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
    Jrob
    Did you find this review helpful?
    1 out of 5 stars
    5 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Hate the new and improved!

    I hate the new and improved Johnson's baby lotion. I have been using this lotion daily for over 40 years. The new version feels horrible and oily on my hands. I do not like the feel of it at all. The new smell is bad and not appealing at all. I went around to multiple stores to find and buy all of the ones that hadn't been changed for a stick pike. I'm so sad that once the older no improved ones are gone, I will have to find and change to a new lotion😭
    Sandra
    Did you find this review helpful?
    1 out of 5 stars
    4 March, 2026
    originally posted on johnsonsbaby.com
    Image

    New formula Johnson and Johnson lotion horrible

    Very disappointed the smell is too strong and very watery leaves my skin feeling very dry, I will not put this on my baby face as I’m scared it will break my baby face out 😩 my 7 year old said mommy what’s that smell it stinks !!!! Bring back the original smell !!!!!!!! I really want my money back cause this lotion will not be used a waste of money!!!!! P.S New lotion formula smells have my nose burning and left with a headache 🤕
    QueenA
    Did you find this review helpful?
    1 out of 5 stars
    4 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring back the old formula

    This new formula is horrible, smells awful and is greasy. Worst thing I ever used very disappointed. I have used J&J baby lotion for 40+ years. Please reconsider bringing back the old formula.
    Michelle4777
    Did you find this review helpful?
    1 out of 5 stars
    3 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Not a good change in product

    I have used the original baby lotion for years. I do not like the new formula or the feel or smell. Please bring back the original baby lotion! Why change something that is great! It went from great to yucky! Very disappointed....
    1 reply from Consumer Care Center team - 5 days ago
    Thank you for your loyalty with our product. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
    Sidney
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    New formula is HORRIBLE

    New formula SUCKS its stinky & watery ugh disgusting!! Please bring back the original 😩😩
    A
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    1 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Horrible New Formula

    Just bought baby lotion and noticed the new packaging with a new formula label. Let's just say it doesn't compare to the old formula. I don't like the new scent at all. It is too strong and it leave a flowery smell that lingers on my baby boys. The old formula left them smelling like baby. Also the new formula seems thinner and not as hydrating on the skin. Unless the old formula is brought back I will be changing to a different brand unfortunately.
    KimC16
    Did you find this review helpful?
    1 out of 5 stars
    1 March, 2026
    originally posted on johnsonsbaby.com
    Image

    AWFUL SMELL

    AWFUL if I could give 0 stars I would. PLEASE bring back the old scent. I've been buying this lotion for years for my daughter's. The new scent smells more like flowery not like baby scent anymore. I will not be purchasing anymore.
    1 reply from Customer Care Center team - 5 days ago
    I’m truly sorry to hear that you’re disappointed with the new scent of the lotion. We understand how important familiar scents can be, especially when it comes to products you trust for your family. Your loyalty over the years means a lot. We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
    Jen24
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on johnsonsbaby.com
    Image

    New Formula sucks!

    I literally hate the new “formula”. I e been using Johnson and Johnson’s baby lotion for 33 years. Their new formula sucks!! It doesn’t smell good or work as well as the old formula. I will be changing brands. Such a shame. Don’t change what isn’t broken.
    1 reply from Consumer Care Center team - 5 days ago
    Thank you for being a loyal consumer of Johnson & Johnson Baby Lotion. We truly appreciate your continued trust and support. We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing to determine that the new scent is more loved than the previous scent! This lotion is easy to apply and provides enhanced moisturization compared to the previous formula. We appreciate your feedback and have passed it along to the appropriate team.
    RoxAnn
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on johnsonsbaby.com
    Image

    New formula smells awful

    This new scent is god awful. I've been using the OG baby lotion for decades for its classic scent, and I'm genuinely upset that you've decided to change it. It's much stronger and more floral, pungent even. I will not be buying this product anymore.
    bringitbacknow
    Did you find this review helpful?
    1 out of 5 stars
    28 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Yuck

    I really do not like this new product. The smell is overwhelming and well thin. It is sticky after use. Being back the old formula PLEASE
    Dawngoo
    Did you find this review helpful?
    1 out of 5 stars
    27 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring back the original formula

    Ordered the lotion online and saw that it was a new label new formula. With hesitation I tried it to make sure it smelled the same. Can you say HORRIBLE! I mean it’s not bad but Please bring back the original it smells way better.. I’ve been using it for years and don’t think I’ll be purchasing anymore. The new formula is not it.
    Powderpuff48
    Did you find this review helpful?
    1 out of 5 stars
    26 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Horrible new formula

    I don't like the new formula. Its watery, smells less like baby lotion and more flowery. I'm so upset as this has been my lotion for 20 plus years and signature scent. I will not be purchasing anymore.
    1 reply from Consumer Care Center team - 11 days ago
    Thank you for being a loyal user for over 2 decades! We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
    MichelleD
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2026

    So stinky!!

    Weirdly smells like a poopy newborn diaper. So smelly, weird sticky texture.
    Gregis01
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on influenster.com
    Image

    My favorite lotion!

    [This review was collected as part of a promotion.] This lotion is my go to daily lotion! It is perfect for all ages. The texture is extremely soft and light feeling on the skin. It absorbs right away so you don’t get any sticky feeling. My skin gets extremely soft and plump when I use this consistently!
    SageB
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring Back the Original Baby Lotion Scent

    The new Johnson & Johnson Baby Lotion scent is a deterrent for my child now. My husband was turned off by the strong scent. It is so sad that the new scent deviated so far from the original. Now I have 4 bottles that will never be used.
    1 reply from Consumer Care Center team - 11 days ago
    We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
    Loyal Customer
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring back the old ingredients

    Please please bring back the old ingredients. I been using the same product for the last 30 years. The new ingredients is sticky and watery the time. It’s not moisturizing.
    cookie the pug
    Did you find this review helpful?

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