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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz
$4.99
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About this item
Highlights
- Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
- 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
- Safe for Newborns: Gentle formula made for delicate baby skin
- Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
- Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
- For Whole Family: Gentle enough for babies, suitable for kids and adults too
- Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
- Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness
Description
Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water*, glycerin*, isopropyl palmitate*, stearic acid*, glyceryl stearate*, cetyl alcohol *, cetearyl alcohol*, cocos nucifera (coconut) oil*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate *, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, titanium dioxide* *naturally-derived ingredients' '
Allergens & Warnings:
SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.Shipping details
Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product contain alcohol
submitted by Iris - 1 year ago
A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.
submitted byJohnson & Johnson - 1 year agoBrand expert
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Guests are saying
The recent changes to the pink baby lotion formula have left many guests disappointed, particularly regarding the new scent and texture. While some appreciate the addition of coconut oil, others find it causes irritation and does not absorb well. Many guests fondly remember the original formula for its nostalgic scent and effectiveness, making it a cherished product for both babies and adults. The desire for the classic formula remains strong among long-time users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 2691 reviews
quality: 3.52 out of 5
value: 3.8 out of 5
61% would recommend
31 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2025Verified purchase
terrible baby lotion
terrible quality skin gets dry and irritated. I would to return but its opened already
5 out of 5 stars
27 November, 2025
originally posted on influenster.com

gentle and effective hydration for baby
[This review was collected as part of a promotion.] This baby lotion has been very effective for my little one’s skin. I love that it lasts a long time and can last me several months. Its texture is light yet creamy, perfect for hydrating without leaving a greasy feel. It also relaxes my baby before bedtime, which is a big plus in our nightly routine. The packaging is very cute, and the scent is soft and pleasant. Highly recommended!
5 out of 5 stars
27 November, 2025
originally posted on influenster.com

So creamy feeling
[This review was collected as part of a promotion.] So soft and creamy. The dispenser is great and you can turn the top and it locks into place so baby can’t squirt it accidentally. It leave skin so nice and soft and has a slight scent that isn’t even noticeable. I know it’s for baby but I love using it on myself.
1 out of 5 stars
27 November, 2025
originally posted on johnsonsbaby.com
Miss the old smell, new formula sticky.
Been using this since my daughter was born and I do not like the new formula change. It leaves the skin feeling sticky and the smell is way different. Will be moving to a new brand. I’m so sad because this smell is one of my favorites
5 out of 5 stars
26 November, 2025
originally posted on influenster.com

I love it!
[This review was collected as part of a promotion.] I love this cream because of its lightweight consistency. It’s super moisturizing, especially if you have sensitive skin. The pump works really well, which helps the product last longer. But most of all, it has a pleasant and soft scent!
4 out of 5 stars
26 November, 2025
originally posted on influenster.com

Beautiful aroma
[This review was collected as part of a promotion.] The container lasts quite a while because it's a good size, the cream smells beautiful and delicious, my baby's skin is left very smooth and moisturized, and it smells great for a long time.
1 out of 5 stars
26 November, 2025
originally posted on johnsonsbaby.com
AWFUL new scent
This new scent is AWFUL! It it not hypoallergenic with this strong of a scent.
5 out of 5 stars
26 November, 2025
originally posted on influenster.com

Soft, Smooth & Mama Approved
[This review was collected as part of a promotion.] This baby lotion has been perfect for keeping my baby’s skin soft and moisturized. It leaves a light, pleasant fragrance without being overwhelming. Her skin stays smooth and hydrated all day long, which I love. It absorbs quickly, isn’t greasy, and feels very gentle on her delicate skin. Definitely a product I’ll keep using!
5 out of 5 stars
25 November, 2025
originally posted on influenster.com

Moisturizes and protects from dryness, and it cont
[This review was collected as part of a promotion.] I love this product, the smell and moisture it provides is amazing.. I wouldn’t use another brand on my babies, it keeps my littles skin soft and protected with Aloe and Vitamin B5.. Thank you so much….
4 out of 5 stars
25 November, 2025
originally posted on influenster.com

Mild
[This review was collected as part of a promotion.] Bigger than I expected but it’s a great formula nevertheless, very effective, good on sensitive skin and drys very quickly would recommend as it is very mild
5 out of 5 stars
25 November, 2025
originally posted on influenster.com

soft baby skin guaranteed every time
[This review was collected as part of a promotion.] We loved the Johnson baby lotion, that has coconut oil, aloe, and vitamin b5. It leaves my grandsons skin feeling soft and moisturied. You can tell he enjoys it also! It snells amazing and leaves a powdery soft scent to freshen up daily. Great for dry skin with 72 hour proven hydration. It did not leave my grandson’s skin with any added irritation, it only helped calm the skin. No added parabens or dyes. This is great for the whole family. The bottle was larger than similar brands so it was good value for the amount. The dispensing mechanism was flawless and easy to use. Overall, I am more than satisfied with this product and would Gladly use others from the Johnson’s trusted, classic brand.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Light scent, clean and pleasant
[This review was collected as part of a promotion.] I recently received a sample bottle of this lotion from Influenster, and I’ve been thoroughly impressed with its performance. Before using it on my baby, I tested it on myself to ensure there were no allergic reactions or sensitivity issues. The lotion applied smoothly, absorbed quickly, and left my skin feeling soft without any greasy residue. After confirming it was gentle on my skin, I used it on my baby as well. I’m pleased to share that it caused no irritation and kept my baby’s skin moisturized throughout the day. The scent is light, clean, and pleasantly subtle—ideal for individuals and babies who are sensitive to strong fragrances. The formula feels exceptionally gentle, and I appreciate how nourishing it is without being heavy. Overall, this lotion exceeded my expectations in terms of texture, fragrance, absorption, and skin compatibility for both adults and babies. I would definitely consider purchasing it in the future and recommending it to others looking for a mild, effective moisturizer.
1 out of 5 stars
24 November, 2025
originally posted on johnsonsbaby.com
New Formula
Just had to buy a bottle of the new formula was super watery and just did not moisturize my baby skin like the old formula does.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

perfection
[This review was collected as part of a promotion.] The perfect lotion does exist, and this is proof of it. I absolutely love this lotion; it has an incredible scent and a perfect consistency, ideal for my babies.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com

Love this lotion.
[This review was collected as part of a promotion.] This lotion's absorption is so good. It leaves the skin feeling smooth. I love the scent; it smells so good. I will always buy this brand of lotion and more from Johnsons
5 out of 5 stars
23 November, 2025
originally posted on influenster.com

Don’t think twice and get it you’ll kids will love
[This review was collected as part of a promotion.] I love this Johnson Baby lotion with aloe and vitamin B5. It’s smells amazing like pure heaven. It leaves my baby’s skin feeling soft. I love how it protects from dryness and strengthens skin. Also I love the ingredients and how it contains aloe and vitamin b5. I really recommend it.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com

Good!
[This review was collected as part of a promotion.] Very effective. Classic smell. Love it. Not too harsh on sensitive skin. Not too heavy. Very timid lotion. The consistency is very thin Not heavy and thick.
1 out of 5 stars
23 November, 2025
originally posted on johnsonsbaby.com
Awful
This new formula is awful. Can you bring the old one back. I have been using this since I was a child and am now an adult. It feels greasy and sticky and the smell is not the same. I will not be buying this new formula anymore
1 out of 5 stars
22 November, 2025
originally posted on johnsonsbaby.com
Great product no longer
I’ve been using baby lotion since my teenage years now in my 60s & this new formula stinks literally. It smells so bad I had to take it back, it makes me nauseous.The one product I could count on is no more.
4 out of 5 stars
22 November, 2025
originally posted on influenster.com

Baby approved
[This review was collected as part of a promotion.] The baby lotion smells pleasant. The consistency is nice not too thick or greasy. The value is great and should last a while. It helps keeps babys skin moisturized and soft.