JuJuBe Classic Diaper Backpack - Black

I don’t think this backpack is worth the price. We’ve used it for a couple months and the tags of the zippers are already ripping making it so inconvenient to use.

Absolutely love my diaper bag!!! So much space and a good quality diaper bag!

[This review was collected as part of a promotion.] All the pockets really keep your organized and easy to find anything you can tell a lot of hard work went into these! We love it

Couldn't decide between this and the Deluxe Diaper bag so ordered them both in black. The Deluxe diaper bag is much lighter and larger and I liked that the wipes holder was inside the front pocket instead of taking up one of the side bottle holders. I have a 5 year old, 2 year old and newborn so I'm always carrying multiple water bottles. The Classic does have nicer finishes and seemed like a good quality backpack (as in thicker, heavier material) but I need the extra space of the Deluxe. When packed, the Deluxe was lighter, more comfortable and had room to spare. I did like that the Classic had more pockets and a separate large pocket in the back that could hold a laptop but it was tight when the main compartment was full. The top front pocket on the Deluxe is larger and a good size for a "mom pocket" to hold wallet, phone, sunglasses and lip gloss. It also has a more secure zipper closure versus the magnetic closure of the top front pocket on the Classic. I was willing to pay the much higher price for the Classic if I just loved it but could not justify keeping it for a slightly nicer look over the better functionality, feel and much lower price of the Deluxe. The Classic might be a better choice for moms with one, maybe two kids, or those looking for a commuter bag but I returned this bag.

I am pleasantly surprised with this bag. It’s gorgeous, has comfortable straps, and I love the organizational pockets. I spent forever choosing a new diaper bag and Im really happy with my purchase.

[This review was collected as part of a promotion.] My daughter is having her second baby and the girls will be 25 months apart…so, two in diapers. She wanted a new diaper bag to be on the go with two. She’d selected this and when it arrived was just delighted with all of the space, pockets, design and a bag that Dad can feel comfortable carrying, too!

I went through several other diaper bags before I bought this one. This bag is superior. So many compartments to keep the bag organized, comfortable shoulder straps and the perfect size. 10/10 recommend.

good material and lightweight, lrob the best backpack from jujube but the beige color is not the same as shown, it is way darker outside

Really nice diaper bag, but all of the zippers stick! From the first time I opened them, they stick and are super difficult to close and open because it looks like there’s too much fabric they’re getting stuck on. Makes it hard to use easily.

Boring and blah style, much like many of the other sad beige bags on the market. Strongly dislike the floppy look. Will go back to all my old BFFs.

Not the 2.0 bags i was hoping for from jujube. More like a puffer jacket. Super disappointed

Obsessed with the opening on this bag, and the added features! 10/10 would recommend to anyone who needs to be hands free but still spacious enough to pack for multiple kiddos!

I take this backpack with me everywhere on-the-go! All of the different pockets really help to keep me organized. The easy-access wipe pocket, quick-reach cell phone pocket, and trolley sleeve are also LIFESAVERS! Plus, this color is beautiful and so different from any other backpack I've previously owned! 10/10 would recommend!

This is my second JuJuBe bag from their new collection and oh my god. This thing is phenomenal. It’s larger than the BRB and the BFF, which is great for two kids! The guissets make it great for opening it 3/4 of the way or fully like a piece of luggage. The padded handle is comfy and very on trend.

I'm so happy with the design of this bag! It has a pocket for everything.

Perfect for parents on the go! It's very well-designed, keeping all my baby's essentials organized and easily accessible. There are so many versatile compartments and pockets for storing diapers, snacks, drinks, extra clothes, as well as my personal items like wallet, keys, and phone. My favorite is the easy-access wipes pocket, plus the main compartment opens completely flat, which makes locating items a breeze. The adjustable and contoured shoulder straps are very comfortable, while the trolley sleeve and stroller straps offer versatile carrying options. Overall, this is an excellent choice for parents looking for a stylish and functional diaper bag that can keep up with their busy lifestyle.

I’m loving my JuJuBe Classic Diaper Backpack! There are many compartments, yet it is spacious. I love that it opens flat like a suitcase, makes packing so easy. Also very easy to clean since it’s stain resistant and machine washable. Will definitely look to JuJuBe for my next purchase.

I recently ordered the Classic Diaper Backpack, and I am absolutely thrilled with my purchase. This bag truly checks all the boxes and has exceeded my expectations in every way. The classic backpack silhouette is both stylish and functional. Whether I'm using it for school, work, or a night out on the town, this backpack always looks great. The large Mommy Pocket is incredibly convenient, with an attached zippered front pocket for quick-grab items like my hand sanitizer, lip balm, and breath mints. The main opening unzips pretty wide, revealing two slip pockets, a springy key leash, and a hidden zipper pocket. I also love the side bottle pockets, which keep drinks easily accessible. But the real game-changer is the stowaway Tech Pocket in the top. It's perfect for storing my iphone and airpods. This backpack is also incredibly comfortable to wear thanks to the padded shoulder straps. A HUGE PLUS: It is machine-washable! I no longer have to worry about spills or stains ruining my backpack because I can simply toss it in the washing machine. Overall, I couldn't be happier with my new Classic Backpack. It's the perfect bag for any occasion, and its durability and functionality make it worth every penny. I highly recommend this backpack to anyone in need of a reliable, stylish, and affordable option.

I've always loved JuJuBe bags and was ecstatic to discover their new line at Target! The number of storage pockets is simply fantastic and helps me keep all of my essentials organized. The stain-resistant fabric has already proved useful after accidentally spilling iced coffee all over the bag this morning... great way to start my day! The padded straps make it super comfortable to carry around, even when fully loaded. This bag has truly been a lifesaver and keeps me perfectly organized while on the go. I cannot recommend more highly!!!

Stylish, great material, and has a place for everything. I have gotten so many compliments on this bag already!