JuJuBe Classic Diaper Backpack - Black

Bought this for a baby shower gift and everyone loved it! Great style and quality!

I don’t know if they changed the zipper design as the zippers on mine look different than the pictures. But I bought this bag shortly before my due date (11/17/25) and after using a week, the zipper handles/clasps (not sure what they’re called) started breaking. I literally had to tie them in knots so I could pull the zipper closed. It happened on almost all of the zippers. For price, I expected much better quality.

I received this as a gift at my baby shower . I’ve been using it on average once a week for 9 months now and have washed it maybe 3-4 times . It’s completely falling apart - ripped seams - which started around the 6 month mark . I Was really excited for the organizational aspect of it having multiple compartments but due to it being very low quality and not lasting long at all, I would not recommend it .

[This review was collected as part of a promotion.] JuJuBe diaper bags are the best! I always get many compliments on mine and I bought this bag for my sister-in-law and know it’ll be well loved! Great storage space & love the full zip down for easy access to main compartment items.

[This review was collected as part of a promotion.] Recently did a warranty claim for the previous version of the Classic Diaper Bag as the seams was wearing. Ordered the new Classic Diaper Bag, but was disappointed to find out that there have been some design updates – one of them being the removal of the flap to the side pocket that they had on the previous version. It was the perfect pocket for wipes and that flap made it incredible easy to access. Quite disappointed they decided to remove that.

[This review was collected as part of a promotion.] The classic diaper bag provides style and functionality with a sleek look. The weight is prefect without feeling too heavy and the fabric is machine washable and durable against every day wear.

I don’t think this backpack is worth the price. We’ve used it for a couple months and the tags of the zippers are already ripping making it so inconvenient to use.

[This review was collected as part of a promotion.] Love this diaper bag, bought for my niece. She will love it.

Absolutely love my diaper bag!!! So much space and a good quality diaper bag!

[This review was collected as part of a promotion.] All the pockets really keep your organized and easy to find anything you can tell a lot of hard work went into these! We love it

Couldn't decide between this and the Deluxe Diaper bag so ordered them both in black. The Deluxe diaper bag is much lighter and larger and I liked that the wipes holder was inside the front pocket instead of taking up one of the side bottle holders. I have a 5 year old, 2 year old and newborn so I'm always carrying multiple water bottles. The Classic does have nicer finishes and seemed like a good quality backpack (as in thicker, heavier material) but I need the extra space of the Deluxe. When packed, the Deluxe was lighter, more comfortable and had room to spare. I did like that the Classic had more pockets and a separate large pocket in the back that could hold a laptop but it was tight when the main compartment was full. The top front pocket on the Deluxe is larger and a good size for a "mom pocket" to hold wallet, phone, sunglasses and lip gloss. It also has a more secure zipper closure versus the magnetic closure of the top front pocket on the Classic. I was willing to pay the much higher price for the Classic if I just loved it but could not justify keeping it for a slightly nicer look over the better functionality, feel and much lower price of the Deluxe. The Classic might be a better choice for moms with one, maybe two kids, or those looking for a commuter bag but I returned this bag.

I am pleasantly surprised with this bag. It’s gorgeous, has comfortable straps, and I love the organizational pockets. I spent forever choosing a new diaper bag and Im really happy with my purchase.

[This review was collected as part of a promotion.] My daughter is having her second baby and the girls will be 25 months apart…so, two in diapers. She wanted a new diaper bag to be on the go with two. She’d selected this and when it arrived was just delighted with all of the space, pockets, design and a bag that Dad can feel comfortable carrying, too!

I went through several other diaper bags before I bought this one. This bag is superior. So many compartments to keep the bag organized, comfortable shoulder straps and the perfect size. 10/10 recommend.

good material and lightweight, lrob the best backpack from jujube but the beige color is not the same as shown, it is way darker outside

Really nice diaper bag, but all of the zippers stick! From the first time I opened them, they stick and are super difficult to close and open because it looks like there’s too much fabric they’re getting stuck on. Makes it hard to use easily.

Boring and blah style, much like many of the other sad beige bags on the market. Strongly dislike the floppy look. Will go back to all my old BFFs.

Not the 2.0 bags i was hoping for from jujube. More like a puffer jacket. Super disappointed

Obsessed with the opening on this bag, and the added features! 10/10 would recommend to anyone who needs to be hands free but still spacious enough to pack for multiple kiddos!

I take this backpack with me everywhere on-the-go! All of the different pockets really help to keep me organized. The easy-access wipe pocket, quick-reach cell phone pocket, and trolley sleeve are also LIFESAVERS! Plus, this color is beautiful and so different from any other backpack I've previously owned! 10/10 would recommend!