JuJuBe Classic Diaper Backpack - Taupe

I bought this for my second baby based on what I learned from first’s diaper bag (UPPAbaby Changing Backpack). I love the outer pockets on the side and that it’s machine washable. I just wish JuJuBe had information on its website about the company’s sustainability/ethical sourcing policies.

Was just given this bag as a Valentine gift and it's beautiful! This is not my first Jujube bag, but it is the first one without the key clip in the front Mommy pocket. That's a feature I loved and wished this had! Otherwise this bag is beautiful and I can't wait to switch over to it.

[This review was collected as part of a promotion.] I love this bag so much. The layout is fantastic. It has so many pockets, and lots of space which is great since I have six young kids. The only thing that I have found to be so disappointing is how the fabric is holding up. It scratches fairly easily and shows stains well. I've owned this bag for several months and have done my best to keep it clean but it's definitely showing signs of wear. If this came in a slightly tougher fabric or subtle pattern that would be awesome. I was really hoping this would be my last diaper bag I'd have to purchase, and maybe I'll make it last long enough to get through my last baby but it is starting to look a little worse for wear.

good material and lightweight, lrob the best backpack from jujube but the beige color is not the same as shown, it is way darker outside

[This review was collected as part of a promotion.] I am usually obsessed with my JuJuBe bags but was really disappointed receiving this backpack. The color and material is great, however, I was expecting the material to be a little thicker… The backpack doesn’t hold up its shape either which made the bag look sloppy instead of how it’s portrayed in the photos. I was expecting the backpack to be a little more stiff, holding its shape to give that classy look. I do love all of the pockets, but for the price, you was expecting much more.

Finally! A bag large enough for two kids in diapers! So many bags aren't big enough for when you're carrying two sets of everything: diapers, clothes, snacks. The backpack straps are padded. Haven't used the trolley pass yet but when it comes to travel, this will likely be another great feature. Super happy with my purchase.

I’m loving this diaper bag. I love that it’s so versatile and how much it’s able to hold! It’s a little bigger than I had imagined, but in a good way. It’s also so very comfortable to carry. We are going to start potty training soon, so a diaper bag may not be a much needed in the future, but I live that I can also just use this more myself, or for travel, with the luggage strap. I feel like I’m going to be using this bag for many years to come.

Boring and blah style, much like many of the other sad beige bags on the market. Strongly dislike the floppy look. Will go back to all my old BFFs.

Not the 2.0 bags i was hoping for from jujube. More like a puffer jacket. Super disappointed

Obsessed with the opening on this bag, and the added features! 10/10 would recommend to anyone who needs to be hands free but still spacious enough to pack for multiple kiddos!

I take this backpack with me everywhere on-the-go! All of the different pockets really help to keep me organized. The easy-access wipe pocket, quick-reach cell phone pocket, and trolley sleeve are also LIFESAVERS! Plus, this color is beautiful and so different from any other backpack I've previously owned! 10/10 would recommend!

This is my second JuJuBe bag from their new collection and oh my god. This thing is phenomenal. It’s larger than the BRB and the BFF, which is great for two kids! The guissets make it great for opening it 3/4 of the way or fully like a piece of luggage. The padded handle is comfy and very on trend.

I'm so happy with the design of this bag! It has a pocket for everything.

Perfect for parents on the go! It's very well-designed, keeping all my baby's essentials organized and easily accessible. There are so many versatile compartments and pockets for storing diapers, snacks, drinks, extra clothes, as well as my personal items like wallet, keys, and phone. My favorite is the easy-access wipes pocket, plus the main compartment opens completely flat, which makes locating items a breeze. The adjustable and contoured shoulder straps are very comfortable, while the trolley sleeve and stroller straps offer versatile carrying options. Overall, this is an excellent choice for parents looking for a stylish and functional diaper bag that can keep up with their busy lifestyle.

I’m loving my JuJuBe Classic Diaper Backpack! There are many compartments, yet it is spacious. I love that it opens flat like a suitcase, makes packing so easy. Also very easy to clean since it’s stain resistant and machine washable. Will definitely look to JuJuBe for my next purchase.

I recently ordered the Classic Diaper Backpack, and I am absolutely thrilled with my purchase. This bag truly checks all the boxes and has exceeded my expectations in every way. The classic backpack silhouette is both stylish and functional. Whether I'm using it for school, work, or a night out on the town, this backpack always looks great. The large Mommy Pocket is incredibly convenient, with an attached zippered front pocket for quick-grab items like my hand sanitizer, lip balm, and breath mints. The main opening unzips pretty wide, revealing two slip pockets, a springy key leash, and a hidden zipper pocket. I also love the side bottle pockets, which keep drinks easily accessible. But the real game-changer is the stowaway Tech Pocket in the top. It's perfect for storing my iphone and airpods. This backpack is also incredibly comfortable to wear thanks to the padded shoulder straps. A HUGE PLUS: It is machine-washable! I no longer have to worry about spills or stains ruining my backpack because I can simply toss it in the washing machine. Overall, I couldn't be happier with my new Classic Backpack. It's the perfect bag for any occasion, and its durability and functionality make it worth every penny. I highly recommend this backpack to anyone in need of a reliable, stylish, and affordable option.

I've always loved JuJuBe bags and was ecstatic to discover their new line at Target! The number of storage pockets is simply fantastic and helps me keep all of my essentials organized. The stain-resistant fabric has already proved useful after accidentally spilling iced coffee all over the bag this morning... great way to start my day! The padded straps make it super comfortable to carry around, even when fully loaded. This bag has truly been a lifesaver and keeps me perfectly organized while on the go. I cannot recommend more highly!!!

Stylish, great material, and has a place for everything. I have gotten so many compliments on this bag already!