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Kellogg's All-Bran Breakfast Cereal - 18.6oz
$5.29 ($0.28/ounce)
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About this item
Highlights
- Crunchy high-fiber cereal simply made with wholesome wheat bran; A delicious part of any balanced breakfast
- Enjoy by the bowlful, with yogurt and fruit, and as the base for your favorite savory dishes, desserts, and bread recipes
- Low fat; Good source of 8 vitamins and minerals; Excellent source of fiber; Low sodium
- A travel-ready food; Makes a tasty snack at work, afternoon pick me up at school, or late night treat
- Includes 1, 18.6-ounce box of ready-to-eat All-Bran Cereal; Packaged for freshness and great taste
Description
Greet your morning with Kellogg's All-Bran, a delicious, low-fat breakfast cereal made with simple, wholesome ingredients. A healthy, family-favorite cereal, Kellogg's All-Bran Original is made to enjoy by the bowlful. Each serving provides a good source of 8 vitamins and minerals, is an excellent source of fiber and contains no artificial colors or flavors. A travel-ready food, Kellogg's All-Bran is an ideal companion for lunchboxes, after-school snacks, and busy, on-the-go moments. Just add your favorite dairy or nut-milk or enjoy as a crispy treat straight from the box. Kellogg's All-Bran, the goodness of a simple grain.
Serving Size: 0.666 cup
Serving Per Container: About 13
Amount 2/3 Cup (41g) of Cereal:
Calories: 120
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 95mg4%
Total Carbohydrate 32grm12%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 9grm0%
Added Sugars 8grm16%
Protein 5grm5%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 4.6mg25%
Potassium 330mg6%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 190
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 170mg7%
Total Carbohydrate 41grm15%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 18grm0%
Added Sugars 8grm16%
Protein 11grm17%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 4.6mg25%
Potassium 620mg10%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
wheat bran, sugar, malt flavor, contains 2% or less of salt, vitamins and minerals: niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.6 Ounces
TCIN: 54445255
UPC: 038000198410
Item Number (DPCI): 231-00-0741
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.3 inches length x 7.6 inches width x 2 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: I want to order 6 boxes of Kellogg's All Bran Cereal and have them shipped to me for free. The website only lets me order 2 boxes. How can I order 6 boxes?
submitted by Nancy Dimsdale - 4 months ago
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Guests are saying
The reviews reflect a mix of nostalgia and disappointment regarding the All Bran cereal. Many guests appreciate its high fiber content and versatility in recipes, particularly for making bran muffins. However, there are significant concerns about changes in taste and texture, with some guests expressing dissatisfaction over the new formulation. Despite these issues, the cereal remains a staple for many, valued for its health benefits and ability to aid digestion.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 190 reviews
quality: 4.88 out of 5
taste: 4.44 out of 5
value: 4.38 out of 5
60% would recommend
5 recommendations
1 out of 5 stars
3 October, 2025
originally posted on wkkellogg.com
Disgusting All-Bran
Sadly, your new All-Bran formula is deeply unpleasant and disgusting. Breakfast has become a revolting experience. I do not know why you saw fit to change it from the old recipe which I have enjoyed for decades. I have consigned my very large new packet to the bin, and will look around for a replacement product.
1 out of 5 stars
5 September, 2025
originally posted on wkkellogg.com
Awful new version - 0/5 from me
Bought on Monday without know of any changes to the product but could immediately tell the difference. It’s simply awful now. I’ll stop buying until it’s bank to the old version
5 out of 5 stars
25 August, 2025
originally posted on wkkellogg.com
ALL BRAN is ALL GOOD 4 YOU!
[This review was collected as part of a promotion.] I buy this brand regularly and am completely satisfied with this product in regards to a healthy and nutritious choice.
1 out of 5 stars
13 August, 2025
originally posted on wkkellogg.com
(no review title)
Too much sugar and salt and not enough fiber. Don’t waste your money.
5 out of 5 stars
8 August, 2025
originally posted on wkkellogg.com
Great breakfast
Best bran cereal, lovely with hot milk and left for a few minutes.
1 out of 5 stars
31 July, 2025
originally posted on wkkellogg.com
Disaster
The title "Original" is a lie. Kelloggs have destroyed Allbran. It tastes all pasty now. I am 62 and have eaten Allbran since I was 16 but this morning I opened a new box and it has totally changed and tastes like a cheap, low quality alternative. I shall now simply buy bran from a health food shop. I am sure that there are many old Allbran consumers who will feel the same.
1 out of 5 stars
29 July, 2025
originally posted on wkkellogg.com
Uneatable
I have eaten and enjoyed Kellogs All Bran for 50 years, but your new product is revolting and I have switched to an alternative.
3 out of 5 stars
21 July, 2025
originally posted on wkkellogg.com
Disappointed!
I have used this product for 50 years – and something has changed in the last year. It turns to mush within 10 seconds of pouring milk. Not sure if they’ve changed the recipe, but I do feel they have. Very disappointing!!
1 reply from Consumer Care team - 3 months ago
I'm sorry to learn that your cereal turns to mush within 10 seconds. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
24 May, 2025
originally posted on wkkellogg.com
Obscene amount of sugar. They keep adding more and
I started eating this cereal many years ago to keep me regular. I didn’t mind the bland taste at all. It worked and I fell good starting my morning with it. Then a few years back, I started to notice that they had increased the amount of sugar in it and kept increasing the amount to a whooping 9 grams per I/3 of a cup!!! That is soooo much sugar. I hate that I can no longer eat it because now it is extremely unhealthy. The one cereal that was actually good for you, has turned into a threat to your health. It is ok that it doesn’t taste sweet. It’s not supposed to. For crying out loud, can there be some cereals left out there that do not give everyone diabetes??????
3 out of 5 stars
27 March, 2025
originally posted on wkkellogg.com
Suspicious new ingredient needs to be identified!
I had been eating Kellog's All-Bran Original cereal for decades. Then I noticed Kellogg's started listing in tiny print on the label that it has added a "bioengineered" ingredient. Not specifying it raises a red flag. I will no longer buy this product until Kellogg’s identifies it!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2025Verified purchase
Why would you change this?
These used to have a pleasant, moderately strong taste of wheat and malt; that flavor is now only a faint whisper. Spoiled the family-favorite bran muffin recipe we've been making since the 1990s. We won't be buying this again unless something changes.
1 out of 5 stars
4 December, 2024
originally posted on wkkellogg.com
Taste awful! Not the same as the old All Bran
I used to love All Bran. I saw them in the store the other day and I couldn't remember why I haven't bought them in years. I bought and box and was excited to eat them. What a disappointment! They taste awful!!
1 reply from Consumer Care team - 11 months ago
We hear and value your comments about our Kellogg's® All-Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
21 July, 2024
originally posted on kelloggs.com
Something disappointing has happened to All Bran
I was so looking forward to my All Bran this morning. Not had in a while. I looked into it because I knew it has been changed. It is truly awful. It tastes unpleasant and takes so long to eat now I will be late for work if I have it tomorrow. Never again.
1 out of 5 stars
13 March, 2024
originally posted on kelloggs.com
Tastes like cardboard
Just bought 2 boxes. Will never buy again. Tastes like cardboard. Usually buy bran buds which I really enjoy, but have not been able to find them lately. Will be looking for a better replacement.
1 out of 5 stars
8 January, 2024
originally posted on kelloggs.com
Texture and taste changed
I used to eat this regularly in my breakfast but now the texture has completely changed and this has made this "absolutely buy" product into "never buy".
5 out of 5 stars
28 December, 2023
originally posted on wkkellogg.com
Great cereal but always out of stock at store
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?
5 out of 5 stars
28 December, 2023
originally posted on kelloggs.com
Great cereal but always out of stock at store
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?
2 out of 5 stars
9 November, 2023
originally posted on wkkellogg.com
This has changed!
I used to love this cereal but now it has clearly changed in taste and texture. It is now little shreds with absolutely no good taste. I will not be buying anything his again and would not recommend it. Maybe the buds will be tastier?
2 out of 5 stars
9 November, 2023
originally posted on kelloggs.com
This has changed!
I used to love this cereal but now it has clearly changed in taste and texture. It is now little shreds with absolutely no good taste. I will not be buying anything his again and would not recommend it. Maybe the buds will be tastier?
5 out of 5 stars
28 July, 2023
originally posted on kelloggs.com
To Sheel
You probably bought All Bran Buds. They still have the original.