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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Waterproof Mascara: this volumizing and lengthening mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Waterproof Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .23 fl oz (US)
Features: Non-Clumping, Non-Flaking, Waterproof
TCIN: 12911987
UPC: 071249148792
Item Number (DPCI): 052-04-0414
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787117, isododecane, aqua / water, cera alba / beeswax, disteardimonium hectorite, carnauba / carnauba wax, paraffin, alcohol denat, allyl stearate/va copolymer, va/vinyl butyl benzoate/crotonates copolymer, propylene carbonate, oryza satina starch, rice starch, polyvinyl laurate, pegppg 17118 dimethicone, butylene glycol, 2 oleamdo 13 octadeceandol, polyparaben, sodium laureth sulfate, phenoxyetranol, capryyl glycol, dimethconol, sodium dna, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77266/ black 2], fil# b15497/6

Shipping details

Estimated ship dimensions: 7.02 inches length x 2.51 inches width x 1.18 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO, Alaska, Hawaii, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 4326 reviews
62% would recommend
569 recommendations
value: 3.66 out of 5
long lasting: 3.71 out of 5
easy to apply: 4.23 out of 5
easy to remove: 3.91 out of 5
quality: 3.63 out of 5

Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Acne,
    Dark circles,
    Redness
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • My go-to mascara!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    desertpanda - 4 days ago, Verified purchaser
    There are so few black-brown mascaras out there- this is probably one of the best ones. My lashes are naturally straight and this mascara holds the curl all day! It can flake off a bit but I have pretty oily lids, otherwise it’s a very good mascara.
    long lasting: 3 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    Just buy black

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 4 days ago, Verified purchaser
    The lengthening factor was great, but I couldn’t see any of the burgundy color as expected.
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi there! Thank you for reaching out to us about your experience with the Voluminous Mascara, in Deep Burgundy shade. We know this can be frustrating when you do not get the color results you were expecting. We hope that you will continue to explore our products with confidence in the future.
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    HORRIBLE NEW FORMULA!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Olivia - 4 days ago, Verified purchaser
    I have used this mascara for over 20 years. This new formula is TRASH! I thought I mistakenly bought the waterproof one because it wouldn’t come off. Now I either have to use makeup remover or wash my face multiple times in the shower and it comes off in flakes. It’s always very wet when you put it on also. I hate that! I prefer the dryer old formula. And this new one doesn’t make my lashes full and voluminous like the old one. Extremely disappointed and won’t be buying again unless they change it back.
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 5 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    The new formula is awful!!!

    1 out of 5 stars
    - 9 days ago
    originally posted on lorealparisusa.com
    I hate hate hate the new formula. I’ve used this mascara for over 20 years and will be finding a new mascara asap. Why change a good thing?
    3 guests found this review helpful. Did you?

    Used to be the GOAT

    1 out of 5 stars
    - 10 days ago
    originally posted on lorealparisusa.com
    Let me start off by saying the new formula is absolute garbage. I went to go buy a new tube and noticed the gold band and I was immediately like on no because usually new packaging indicates a formula change. My biggest con is that it is SO HARD to get off and every time I remove it I also remove several of my lashes and there is still mascara left on my lashes (no I did not get the waterproof). I’m so disappointed because I’ve used this for years and I have no idea who thought it would be a good idea to change a formula people love. I will be looking for other mascaras now and will likely not purchase another L’ORÉAL mascara.
    3 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Blue
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Red
  • Infectious Mascara -- Burgundy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    jdj479 - 11 days ago
    What did I dislike? I disliked the oozing and swelling this mascara caused on my eyelid. I liked nothing. I am not happy with product. Do not recommend. ** I must note that this is the SECOND time I bought and tried this mascara. Same thing happened to both. Bad product. **
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi there. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    value: 1 out of 5
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    2 guests found this review helpful. Did you?

    Fine but impossible to remove

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    helloeveryone - 13 days ago, Verified purchaser
    I liked this mascara fine when it was on. I bought it because it was one of the few that comes in waterproof in a "blackish brown color". But it was absolutely impossible to get off. It didn't come off with eye makeup remover at all and I also tried micellar water. I've used a million different mascaras and this was the hardest to remove!
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi there! Thank you for reaching out to us about the Voluminous Mascara, in the 365 Waterproof Black Brown sahde, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
    easy to remove: 1 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 3 out of 5
    quality: 4 out of 5
    3 guests found this review helpful. Did you?

    Horrible New Formulation

    1 out of 5 stars
    - 16 days ago
    originally posted on lorealparisusa.com
    Like many of the recent reviews, I have used this product for decades and can’t believe how horrible the new formulation is! I went out and bought makeup remover and still am ruining my lashes! PLEASE go back to the original product.
    4 guests found this review helpful. Did you?

    Doesn’t wash off like it used to

    1 out of 5 stars
    - 17 days ago
    originally posted on lorealparisusa.com
    Also used this mascara for 20 years and is my favorite because it is buildable and would easily all wash off with soap and water. Now I cannot get it all off without using eye makeup remover and even then still left with clumps all over my face and am pulling out eye lashes. Go back to your original formula please!
    4 guests found this review helpful. Did you?

    Agree With Others- Allergic Reaction

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 17 days ago, Verified purchaser
    I agree with others- seems like L'Oréal needlessly went with a new formula. I have been using this mascara for more than 10 years, and I had never experienced an issue. New formula cause burning and red lines on my top and bottom eyelids that would crust over. Extremely disappointed. Amazed this formula went to shelves.
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi there! We are sorry to hear about the experience you had with Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 1-800-322-2036 M-F 9:00 AM - 5:30 PM ET for assistance. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Did the mascara change??

    3 out of 5 stars
    - 17 days ago
    originally posted on lorealparisusa.com
    I have been using this mascara for years. With this last tube I bought, NOT WATERPROOF, the mascara is not coming off with soap and water. It flakes and irritates my eyes. I thought it was just me, but now I see from the reviews that others are having the same issues.
    6 guests found this review helpful. Did you?

    New Formula is Dreadful

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Megan - 18 days ago, Verified purchaser
    I agree with the other reviews. I have used this mascara for nearly 20 years and this new formula is absolutely horrendous. It comes out of the tube in a massive clump on the brush. It’s way too thick, so much so that you can’t apply it without spending a lot of time scraping it off the brush first. (See photo.) I’m so disappointed after being loyal to this mascara for so many years. Sadly I’ll be looking for a new brand now.
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    7 guests found this review helpful. Did you?

    Hard to remove and clumpy

    2 out of 5 stars
    - 19 days ago
    originally posted on lorealparisusa.com
    I came on here to see if I accidentally bought the waterproof mascara. I see that I did not and that the formulation has changed. It is hard to remove and clumpy. I have been using this mascara for as long as I can remember and now have to find a new one. :(
    3 guests found this review helpful. Did you?

    must have mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Andrea - 19 days ago, Verified purchaser
    I've been using this one as my everyday mascara for quite some time now, never disappoints
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Impossible to wash off

    1 out of 5 stars
    - 20 days ago
    originally posted on lorealparisusa.com
    The new formula for this product, in the tube with the gold band, simply will not wash off! I have trouble removing it even with makeup remover which I would normally use only with waterproof mascara. My already thin eyelashes are breaking with all the vigorous rubbing and I will not buy this again. Please go back to the old formula!
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Bad batch

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jennypenny - 20 days ago, Verified purchaser
    This picture is misleading....the old mascara I have used for years looks like this but when you actually buy it at the store it's a different package and the product is horrible. I have lost lashes using this mascara they need to go back to old Product. I can't imagine they are getting a lot of business selling this.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    3 guests found this review helpful. Did you?

    Bring back the old formula!!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jamie - 21 days ago
    I’ve used this for years and they changed the formula! Does not come off and does nothing for your lashes! I don’t know why they would change a favorite! If it isn’t broke do not fix it!
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected and you had some difficulty removing this mascara. We will share this information with our production and development teams, we suggest using our Eye Makeup Remover. This remover is a moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you give it a try.
    value: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    3 guests found this review helpful. Did you?

    New gold band original does not come off

    1 out of 5 stars
    - 23 days ago
    originally posted on lorealparisusa.com
    They changed the original non wateeproof. It is so hard to get off now, I am ruining my lashes. Too bad. The one with the gold band is awful.
    1 guest found this review helpful. Did you?

    Go back to the old formula

    1 out of 5 stars
    - 24 days ago
    originally posted on lorealparisusa.com
    After my most recent purchase of washable voluminous I am so disappointed. I even went and bought another tube thinking I got a bad batch. It will not wash off, eye remover just clumps it up, and I’m losing eye lashes. This has been my go to for years, but I will be changing!
    2 guests found this review helpful. Did you?

    New formula is dreadful

    1 out of 5 stars
    - 24 days ago
    originally posted on lorealparisusa.com
    Once you changed the formula the mascara clumps, flakes and is difficult to remove. Please go back to the original!!!! I’ve used for over 20 years and love the original!
    2 guests found this review helpful. Did you?

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