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L'Oreal Paris Féria 2 Pack/6.3 fl oz Each Multi-Faceted Shimmering Permanent Hair Color - Smokey Silver
New at target
$24.68 ($1.96/fluid ounce)
Value Bundle save $1.30 (5% off)
$25.98 when purchased separately
In Stock
Sponsored
About this item
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.3 fl oz (US)
Package Quantity: 2
TCIN: 95085778
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel: 1228575: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, toluene-2,5-diamine, edta, 1-naphthol, erythorbic acid, 4-chlororesorcinol, m-aminophenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl, 2-methylresorcinol, n,n-bis(2-hydroxyethyl)-p-phenylene-diamine sulfate, thioglycerin, bht f.i.l. # d223904/1, shimmering conditioning developer crème: 1190015: aqua/water, hydrogen peroxide, cetearyl alcohol, sodium salicylate, trideceth-2 carboxamide mea, phosphoric acid, ceteareth-25, tetrasodium etidronate, tetrasodium pyrophosphate, glycerin f.i.l. # d209747/4, aromatic shimmer serum: 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner: 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, acetic acid, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/8' '
Shipping details
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 64 reviews
effectiveness: 3.33 out of 5
quality: 3.25 out of 5
value: 3.4 out of 5
60% would recommend
15 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025
Why are you blue
Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷♀️
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Im Blue. We are so that your L'Oreal Paris Feria Multi Faceted Shimmering Hair Color in Smokey Silver didn't turn out the way you expected. We would like to assist you please contact us directly at 800-631-7348 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43092481. We look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2025Verified purchase
Love this product
Works as described. Color is true to description
1 out of 5 stars
21 March, 2025
Wrong item delivered
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2024Verified purchase
Doesnt work, damaged hair.
Literally did absolutely nothing! Besides dyeing my scalp 😒 (I’ve dyed my hair this red color before and it always takes, so idk what the heck this is about). The photo is my hair afterwards. Same exact color as when I started. On top of that my hair feels damaged. 😓
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Feria Permanent Hair. We are sad to hear that you did not see the results you expected with this hair dye. We will share this information with our production and development teams. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2024Verified purchase
Grey coverage
It’ easily covers grey
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2024Verified purchase
Permanent Hair Color.
Love it!!Looks great better than the Salon!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2024Verified purchase
Destroyed my roots
I used this to update the pink on the bleached parts of my hair, but it bleached my dark roots. No where did it say this contained bleach.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2024Verified purchase
Wrong Color and Itching Like Crazy!
I purhased Cool Amethyst (521) because I wanted my hair darker, but with color. I have medium brown hair with red undertones so I was expecting a darker outcome. My hair looks like I dyed it with Intense Deep Violet (V38) instead. I compared it to the amethyst box and it is a completely different color. Also my whole head is itching like crazy! I have never had this reaction after washing out the dye. Anywhere that gets touched by a strand of hair is itching and burning! My hands, face, neck, shoulders, and scalp are on fire!
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for reaching out to us about your experience with the Feria Permanent Hair Color, in the shade 521 Cool Amethyst. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the advocate this #31266247. We look forward to speaking to you.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2023Verified purchase
Better than the hair salon
I have been using "Downtown Brown" for years. After several bad experiences at fancy, overpriced hairdressers that just ended up turning my hair brassy, I tried the box. My hair is naturally dark brown, and it doesn't turn out exactly like the box, but I get a lot of compliments. The first time I used it, I only did the roots since I had my hair highlighted from the salon at that time. I have only used it on the roots since as well. If it's your first time with any hair color, I would do a sample first to see what it looks like on your hair.
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2023Verified purchase
LOVEEE
i love this it’s actually long lasting ive been in the pool,ocean,shampoo a lot due to rlly oily hair and it’s still even and a great color
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2022Verified purchase
10/10 recommend
I love this hair color! Very bright black and long lasting. I had dark brown hair before dying my hair, the first day I dyed it, it looked like a blue black in the sunlight, but after second wash it looks all black. 10/10 recommend. I’m very pleased with this product and will keep using it.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 May, 2022
hair dye
doesn't color very very weak and quality is not good
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi rad19. Thank you for reaching out to L'Oreal regarding the Feria R57 Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #21759424. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2022Verified purchase
Great Color 45 French Roast
I get more compliments with this hair color (45 French Roast). I have tried others and ALWAYS come back to this color.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2021Verified purchase
I GOT THE WRONG COLOR!
Definitely did not come out the color shown on the box. It’s like they mixed my box dye with a different color. I have dyed my hair many times and never have had this issue before. I followed the directions for timing.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Alex R, Thank you for sharing with us some feedback on our Feria Cool Amethyst. We are sorry to hear that this product did not leave you with the results in which you expected. We thank you for giving this product a try as we will be passing on your comments to others in our team. Let us help you pick the best product for your hair color needs! Call Loreal @ 800-631-7643 and provide reference # 19586657.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2021Verified purchase
Beautiful brown
I dye my hair at home and my go to brand has always been L’Oréal Feria. Leaves my hair soft and shiny every time. I’m very happy with the results.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2017Verified purchase
Thumbs up
Great shiny color. Lasts very well.
1 out of 5 stars
9 July, 2017Verified purchase
Deep Auburn = Basically Black with a hint of Red
I had my hair professionally bleached and dyed red (very similar to the shade on the model of the box). I can't make it to the salon for a while so I thought of updating my red in the meantime. The Deep Auburn shade made my hair unbelievably dark. It is basically black with a hint of red. I regret this purchase so much. Also, it dried out my hair a lot. Overall, a really bad experience and I will NOT be purchasing again.