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Sponsored

L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color

L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color  - image 1 of 4
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L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color  - image 4 of 4
L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color  - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2, anti-brass conditioner with direct dye 1102469: aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2, shimmering developing crème 437013 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13, shimmering lightening crème 1113465: aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol disterate, polyquarternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4

Shipping details

Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, United States Minor Outlying Islands, Northern Mariana Islands, APO/FPO, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Alaska, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 201 reviews

Wasn't impressed.

2 out of 5 stars
Hair mom - 6 days ago
originally posted on lorealparisusa.com
Definitely not platinum. After an hour is still orange.
Did you find this review helpful?

Terrible

1 out of 5 stars
Thumbs down graphic, would not recommend
Abby - 1 month ago
It fried my baby hair in 4 min and the rest of my hair was still dark. I do not recommend this to anyone 😭😭😭😭😭😭my hair is not brittle at all either
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! We are so sorry to hear this happened with your L'Oréal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 1-877-813-0432 for assistance. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Does not work

2 out of 5 stars
Thumbs down graphic, would not recommend
Sophiao230 - 1 month ago
It did not work on my hair and I had light pink.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

No!

1 out of 5 stars
Bw72472 - 4 months ago
originally posted on lorealparisusa.com
I have med brown hair with grays. I’ve been wanting to transition to gray and everyone says to highlight, so I bought this for that purpose. It shows that it will lift even dark brown to a platinum blonde . So I was excited. I followed the directions and this turned my hair a horrible brassy pinkish brown. I can’t believe it’s so bad!! I spent over 13 for it.
4 guests found this review helpful. Did you?

Do not purchase

1 out of 5 stars
Thumbs down graphic, would not recommend
Tsum tsum - 4 months ago
Disliked everything the color it just damaged my natural color. The information provided it’s false. Very disappointed
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! Thank you for your feedback on the Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner. We are sad to hear that you did not like the results you had. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Love ❤️ 😍 💖 ❣️ 💕

5 out of 5 stars
Rivriv - 5 months ago
originally posted on lorealparisusa.com
I absolutely love ❤️ this bleach 😍 ❤️ 💕 ♥️ 💖 no damage and nice blonde even on really dark hair!!
3 guests found this review helpful. Did you?

Awful

1 out of 5 stars
Angie - 7 months ago
originally posted on lorealparisusa.com
Done exactly as instructed on virgin roots. I’m a natural base 6 and used the conditioning end product given and not happy. Please supply me with a toner or refunfd
4 guests found this review helpful. Did you?

The only one for me.

5 out of 5 stars
Nancy - 10 months ago
originally posted on lorealparisusa.com
I have been using a version of this color through the years (it's changed a few times). When I moved, I went from city water to well water, and my stylist said kiss that white hair goodbye. They have always tried to get me to do color with them, but I am a licensed cosmetologist, so I do my own. Well it's been about 20 years and it's still super white each time!
8 guests found this review helpful. Did you?

Not impressed....so brassy

3 out of 5 stars
Blondie - 10 months ago
originally posted on lorealparisusa.com
I am a natural blonde and have used L'Oreal dye before (usually natural or ash) and was shocked at how brassy and yellow this made my hair, despite following the directions exactly. Wish it would've turned out like picture and not a bright yellowish white.
1 reply from Customer Care team - 9 months ago
Hi there! Thank you for your feedback on the Hyper-Platinum-Advanced-Lightening-System-Bleach. We are sad to hear that you have some yellowing and brassiness. We suggest usieng our Power Toner, Long Lasting Anti Brass Toner. This tone Eliminates brass and adds cool tones to reduce unwanted warmth and yellowing that can happen after bleaching. This will also leave your hair softer, smoother, and shinier. We hope you give it a try!
1 guest found this review helpful. Did you?

Best ever

5 out of 5 stars
GagaKat - 10 months ago
originally posted on lorealparisusa.com
Best lightening product on the market! Always my “go-to”! Only wish that the original conditioning treatment was included or put back on the market!
3 guests found this review helpful. Did you?

50

5 out of 5 stars
nita70 - 11 months ago
originally posted on lorealparisusa.com
I had about 5 inches of white roots and the rest was brown hair dye so I removed the hair dye by stripping it then used absolute platinum and now my hair is beautiful I had to use 4 boxes of the hair dye to get it the white I wanted i'm very satisfied with the results my hair is a beautiful platinum blonde every one says it's so beautiful and I love braiding it, my hair is quite long.I would recommend this to everyone I give it a 5 star!!!
2 guests found this review helpful. Did you?

Incredibly happy with this product.

5 out of 5 stars
Birdie28 - 1 year ago
originally posted on lorealparisusa.com
It is amazing. Mousy brown to gorgeous blonde. Instructions are clear— make sure to mind the times in instructions closely. Saves a ton of money being able to do my own hair at home!! I get a lot of compliments on the color too!!
8 guests found this review helpful. Did you?

Way too yellow not accurate result

2 out of 5 stars
Dogslovekat - 1 year ago
originally posted on lorealparisusa.com
The color result on the box shows no yellow or orangy brassiness. My hair prior was a match to one of the before pictures and it is very brassy now. I am hoping Loreal will provide me with a toner product with blue and/ or purple components to rectify this result.
2 guests found this review helpful. Did you?

My go-to for years!

5 out of 5 stars
Thumbs up graphic, would recommend
Alyse B - 1 year ago, Verified purchaser
I’ve used this exact one for years and love it. I’m naturally blonde but my hair has been getting darker as I’ve gotten older. Everyone is amazed that I don’t go to a salon to achieve the platinum color. Saved me thousands of dollars. I personally leave mine in for almost the full hour. I found if I wash even 10 minutes early, it is more yellow than platinum. Everyone’s hair is different though so be sure to do the test strand it recommends.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Excellent!

5 out of 5 stars
Thumbs up graphic, would recommend
Alyssa Hall - 1 year ago
Amazing! Wow, I cannot believe how well it pulled my dark hair. Seems better than anything I’ve bought at Sally’s! No crazy smell either!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Love my color

5 out of 5 stars
Thumbs up graphic, would recommend
Argo777777 - 1 year ago, Verified purchaser
Easy to use. Long lasting color. Beautiful shine.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Disappointing

2 out of 5 stars
Thumbs down graphic, would not recommend
Target Marget - 1 year ago
I'm a natural blonde but frequently lighten up strands here and there. I used to use L'oreal Preference 9.5 and would get great results. Someone back then told me they started with a purple base to ensure minimal brassiness. For some reason, I can't get their products to produce the same results now. I've tried three different items/colors and can't help but wonder if they've changed the basic formula.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We thank you for your feedback and we would love to speak with you directly to help find some products to assist you with your concerns. Please call us directly at 1-833-856-7325, Monday - Friday from 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
effectiveness: 2 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?

Feria Extreme Platinum-Lifts!

5 out of 5 stars
Thumbs up graphic, would recommend
Taralb - 1 year ago, Verified purchaser
This stuff lightened my hair quite a bit and the anti-brass conditioner is nice too!! The picture with my neck turned is the after using the bleach a second time and the second pic with my head down is with my hair wet after using it the first time!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
8 guests found this review helpful. Did you?

Doesn't lighten as the reference photos.

1 out of 5 stars
Noemi - 1 year ago
originally posted on lorealparisusa.com
I got 2 of these boxes hoping for it to get as light as it claimed. Not even close. My hair is extremely orange/brassy. The bottom half of my hair was already bleached but since I didn't have the money to get the much needed touch up I decided to do it on my own since it would have fallen into the same color as my bleached hair... I'm super disappointed, I had high hopes for this since my virgin hair was dark and medium brown hair just like in the images shown on the box....
4 guests found this review helpful. Did you?

Love it

5 out of 5 stars
Thumbs up graphic, would recommend
Perfect - 1 year ago, Verified purchaser
I loved it, my hair came out exactly as I was hoping!
9 guests found this review helpful. Did you?

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