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$8.99When purchased online
About this item
At a glance
No Synthetic Fragrance
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12911985
UPC: 071249669020
Item Number (DPCI): 052-04-0450
Origin: Made in the USA or Imported
Description
L’Oreal Paris Voluminous Original Volume Building Black Brown Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg- 17/18 dimethicone, 2-oleamido- 1,3- octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/ chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 7.09 inches length x 2.53 inches width x 1.18 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Guam (see also separate entry under GU), Northern Mariana Islands, APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.1 out of 5 stars with 3650 reviews
67% would recommend
465 recommendations
long lasting: 3.86 out of 5
value: 3.85 out of 5
easy to remove: 4.07 out of 5
quality: 3.8 out of 5
easy to apply: 4.38 out of 5
Personal info
Hair color:
Brunette
Skin type:
Normal
Skin tone:
Light
Not green
1 out of 5 stars
Would not recommend
Sarah - 3 days ago
This “green” just looks black on the lashes, grey on a q-tip. Some green sparkles if you hit the light just right, but that is pretty useless for lashes.Not worth it.
Personal info
Skin type:
Normal
Hair color:
Brunette
Skin concern:
Dark circles
Skin tone:
Light
Eye color:
Green
dont get
2 out of 5 stars
Would not recommend
dont get - 12 days ago
was not green, smelt horrible, just looked black, very clumpy
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara, we are sad to hear that the color was not the shade you had hoped for and you had lots of clumping. We will share this information with the rest of our team, and we hope that you continue to explore our products with satisfaction in the future.
Personal info
Skin type:
Normal,
Dry
Skin tone:
Light
Eye color:
Green
Skin concern:
Sensitivity
Hair color:
Blonde
Love color mascara
5 out of 5 stars
Would recommend
KLove - 19 days ago, Verified purchaser
Been using this brand mascara for years. Stays on all day, and washes out easily with face cleanser and water. I love the burgundy color for my blond lashes Not too dark, not to light.
Personal info
Eye color:
Blue
Skin type:
Dry
Skin tone:
Medium
Hair color:
Brunette
I have been using this since HIGHSCHOOL!!
5 out of 5 stars
Would recommend
Lyndsey - 23 days ago
HOLY GRAIL since I was in highschool. I’ve tried high end brands and many other drug store brands and this is one of the only ones that doesn’t smudge on my eye lid or lower lash line. It seems to stay put all day and it doesn’t go on clumpy. Love this stuff!!
Clumpy and gooey
1 out of 5 stars
Kate57 - 28 days ago
originally posted on lorealparisusa.com
I haven't even had this new one open for very long but it is a gooey, clumped mess. Hard to put on evenly. Very disappointed!!!! Wish there was a way to get it replaced by something better.
1 reply from Consumer Care Center team - 27 days ago
Hi there! Thanks for using our Voluminous Waterproof Mascara. We understand how frustrating it can be when a mascara clumps, and we apologize for this. We strive to provide the highest quality products for our consumers and want to know when something does not meet your expectations. Based on the information you shared, we recommend checking out our our Instant Telescopic Lift Washable Mascara. This lengthening mascara offers instant lift & volume and up to +5MM visible length for up to 36-hour wear. You can check it out here: https://tinyurl.com/2gbjqral. We hope this product exceeds your expectations!
Personal info
Skin type:
Combination
Skin tone:
Medium
Hair color:
Brunette
Eye color:
Brown
Skin concern:
Aging
Favorite Mascara
5 out of 5 stars
Would recommend
G106 - 29 days ago, Verified purchaser
I have tried all kind of mascaras- from expensive high to lesser priced- this is a go to favorite that always comes through with thick lashes that do not flake or melt into my skin- it's very easy to remove and does not tug lashes out when cleaning like some others do
Best mascara I have ever used!
5 out of 5 stars
Would recommend
Sierra - 1 month ago, Verified purchaser
This is the Best mascara I’ve ever used. Without the primer, it still adds decent length and thickness, but with the primer it looks like a subtle pair of extensions. In my attached pics I am not using the primer (I usually save it for nights out, etc). I am lucky to have decent lashes, but you can see how much volume/length these give with just one coat and no primer. I have tried almost every drugstore brand and several expensive brands and nothing comes close to L’Oréal Voluminous mascara. Plus, it’s a fraction of the cost of the more expensive brands.
Personal info
Hair color:
Auburn
Skin tone:
Light
Eye color:
Hazel
Skin type:
Normal
Love love love
4 out of 5 stars
Would recommend
Oh - 1 month ago, Verified purchaser
I loved the blue Mascara a lot. Only down side is it is a little clumpy, I guess because you need multiple layers to see the blue color. But I love it.
Amazing mascara
5 out of 5 stars
Would recommend
ar - 1 month ago
It´s not clumpy and very volumizing. I use carbon black waterproof. I recommend 1-2 coats and curling your lashes.
Personal info
Hair color:
Blonde
Skin tone:
Light
Eye color:
Hazel
Skin type:
Combination
Favorite!
5 out of 5 stars
Would recommend
Yeni - 1 month ago, Verified purchaser
Favorite mascara of all time!
Clumpy
2 out of 5 stars
Would not recommend
Ashley - 1 month ago
I've been buying this mascara religiously for at least twelve years and all of the sudden the past two times it's been so clumpy I can't use it. I returned the last one only to have it happen again. I'm very disappointed. I don't know if they've changed the formula or if old products are being distributed, but I'm going to go with another brand. Sad.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! Thank you for trying our Volum' Express® The Colossal® Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Personal info
Skin tone:
Medium
Skin type:
Oily
Smears
2 out of 5 stars
Would not recommend
KKS - 1 month ago
It smears easily and fallout happens when I apply it. Not sure what happened.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for trying our L'Oreal Paris Voluminous Mascara Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
A clumpy mess!
1 out of 5 stars
JoJoD - 1 month ago
originally posted on lorealparisusa.com
After a few uses the brush has become loaded with the mascara so it is impossible to use as my lashes are immediately clumped together and look horrible. Waste of money!
1 reply from Consumer Care Center team - 1 month ago
Hello JoJoD! Thank you for your feedback on our Voluminous-Original-Washable-Bold-Eye-Mascara ! We are sorry to hear that you found the formula clumpy. Before applying to your lashes, we would highly suggest wiping off any excess product from the applicator to get a smoother and clump-free application. In the meantime, we suggest you try our Voluminous Lash Paradise Mascara. Voluminous Lash Paradise Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness. Voluminous-Original-Washable-Bold-Eye-Mascara thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps. To view this product please check out the link provided https://tinyurl.com/yem53xe8. We hope you can enjoy this Voluminous Lash Paradise Mascara as much as we do!
Personal info
Hair color:
Black
Eye color:
Brown
Skin type:
Oily
Skin tone:
Medium
Mascara runs on oily skin
1 out of 5 stars
Would not recommend
Bean ey - 1 month ago, Verified purchaser
I don’t know if they’ve changed the formula but I’ve noticed that this mascara runs down my face for no reason. I have oily skin using this mascara is horrible
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! We are sorry to hear about the experience you had with our L'Oreal Paris Voluminous Mascara Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Personal info
Skin type:
Combination
Hair color:
Brunette
Eye color:
Brown
Skin tone:
Medium
BUY IT!!!
5 out of 5 stars
Would recommend
Melissa - 1 month ago, Verified purchaser
If your thinking about buying this, Do IT!! This is one of the best mascaras I have ever used the length and buildibility is insane!!! And it’s not too clumpy and really easy to apply !!!
Love this mascara.
5 out of 5 stars
mandy75 - 1 month ago
originally posted on lorealparisusa.com
This mascara is my go to when I don't feel like messing with false lashes. This mascara gives my lashes long stretched length and curl like I would if I'm waring falsies. Washes off completely at the end of the day.
Personal info
Skin tone:
Light
Hair color:
Brunette
Skin type:
Combination
Eye color:
Brown
10/10
5 out of 5 stars
Would recommend
Hair - 2 months ago
Made lashes look full. Love the color!
My go to mascara!
5 out of 5 stars
Ashley - 2 months ago, Verified purchaser
It takes a lot for me to find a product I like and to stick to it. This mascara is my absolute go to! I cannot rave about this product enough. I absolutely love what it does to my eyelashes
Best Mascara
5 out of 5 stars
Would recommend
MimiJo - 2 months ago, Verified purchaser
Applies well and lasts a long time.
AWFUL
1 out of 5 stars
Would not recommend
A - 2 months ago, Verified purchaser
This mascara is absolutely awful compared to the previous formula in the blue tube. DRY! Tried applying more than one layer and could barely see any on it was incredibly dry. Bumped a tiny amount on my eyelid and it smeared heavily. Not easy to remove without eye makeup remover which ruined my makeup I had already applied. Would never purchase again. Zero stars
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Voluminous Mascara, in the shade 395 Waterproof Carbon Black. We are sad to hear that this did not meet your expectations and was dry and smeared. We will share this feedback with the rest of our team and we hope that you can continue to explore our products in the future.