$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Waterproof Mascara: this volumizing and lengthening mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Waterproof Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .23 fl oz (US)
Features: Non-Clumping, Waterproof, Non-Flaking
TCIN: 12911987
UPC: 071249148792
Item Number (DPCI): 052-04-0414
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g787117, isododecane, aqua / water, cera alba / beeswax, disteardimonium hectorite, carnauba / carnauba wax, paraffin, alcohol denat, allyl stearate/va copolymer, va/vinyl butyl benzoate/crotonates copolymer, propylene carbonate, oryza satina starch, rice starch, polyvinyl laurate, pegppg 17118 dimethicone, butylene glycol, 2 oleamdo 13 octadeceandol, polyparaben, sodium laureth sulfate, phenoxyetranol, capryyl glycol, dimethconol, sodium dna, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77266/ black 2], fil# b15497/6
Shipping details
Estimated ship dimensions: 7.02 inches length x 2.51 inches width x 1.18 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4706 reviews
easy to apply: 4.13 out of 5
easy to remove: 3.82 out of 5
long lasting: 3.61 out of 5
quality: 3.49 out of 5
value: 3.48 out of 5
57% would recommend
666 recommendations
Bummer - not what it used to be!
1 out of 5 stars
Tj1115 - 2 days ago
originally posted on lorealparisusa.com
Not the same formula. Its a clump, dried up mess. No longer purchasing as I tried several tubes recently - qll garbage.
Dissappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Magda - 2 days ago, Verified purchaser
This is not green. Looks black when on. I am really disappointed.
Change in product such a disappointment
1 out of 5 stars
Loyalnomore - 5 days ago
originally posted on lorealparisusa.com
I have used this product for decades and I am so sad you decided to change the formula. I went store to store for months buying up the old mascara formula and have now finally ran out. This is such a disappointment. The new formula makes my eyes tear and clumps the lashes together. This had never been the case in the past. My hope is your team will realize their error and bring back the old formula. Until then I am on to find a replacement..,
Poor product
1 out of 5 stars
Unhappy Customer - 7 days ago
originally posted on lorealparisusa.com
I’ve been a loyal user of your Voluminous Mascara for many years, particularly in the shade Blackest Black. However, I’ve noticed a change in the formula recently. Over the past three weeks, I’ve purchased the mascara three times, thinking that the formula in my previous bottles may have dried out. However, I am still experiencing the same issues: the mascara has become clumpy and is much more difficult to wash off. I’ve never encountered these problems with this product before and it’s been a staple in my routine for decades. I was always asked what mascara do you use or are your lashes real. Not anymore. Could you let me know if there has been any recent change to the formula? If so, bring back the original formula.
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Britney - 9 days ago, Verified purchaser
- Skin tone: Medium
- Hair color: Blonde
- Eye color: Hazel
My go to mascara for the past 15 years. Great coverage and dark. Lasts all day.
Works but burgundy looks black
4 out of 5 stars
Thumbs up graphic, would recommend
LashQueen - 11 days ago
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Brown
It does lengthen lashes and has a smooth creamy formula that doesnt flake or feel crusty but the deep burgundy looks black.
Disappointed in quality of new formula
1 out of 5 stars
AlainaS - 12 days ago
originally posted on lorealparisusa.com
I’ve been wearing this mascara for 20+ years and it was always my favorite and my go-to. Recently it feels like the formula has changed. It smudges, flakes, and now it’s very difficult to wash off. I thought I made a mistake and bought the waterproof, but it’s the original. I liked how easy it used to wash off without makeup remover. Now even with makeup remover, it’s not completely gone. Very disappointing.
1 reply from LeCare team - 9 days ago
Hi there! Thank you for reaching out to us about the Voluminous Original Washable Bold Eye Mascara. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
This is The Worst Mascara Now
1 out of 5 stars
AliThor - 15 days ago
originally posted on lorealparisusa.com
For the love of God, PLEASE bring back the old formula. This is absolutely now the WORST mascara. It is a clumpy Mess. I have bought this mascara for over a decade, and it WAS the best. This decision to change the formula is worse than those who changed Coca-Cola to New Coke in the 80s. You have to be hemorrhaging customers.
1 reply from LeCare team - 13 days ago
Hi AliThor.. Thank you for reaching out about Voluminous Original Washable Bold Eye Mascara. We are sorry to hear this mascara fell short of your expectations, and was clumpy. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
So sad product changed
1 out of 5 stars
Jade - 19 days ago
originally posted on lorealparisusa.com
I used to LOVE this mascara and have used it over 20 years and they recently changed the formula and now It won’t wash off and irritates my eyes. Why change an amazing product and fix what’s not broken!?! 😢
1 reply from LeCare team - 13 days ago
Hi Jade. There ! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products, we will pass this information to our production and development teams. We hope that you will continue to try ans use our products with satisfaction in the future.
Change in formula is awful
2 out of 5 stars
Thumbs down graphic, would not recommend
Cheryl - 19 days ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
The formula change is awful. As other reviews noted, I first thought I had purchased a faulty tube as I’ve used this product for years with amazing consistency. Nope. New formula comes out of the tube gloopy, leaves clumps on lashes, doesn’t wash off easily with regular make up remover, a total disappointment!
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi Cheryl! Thank you for reaching out about L'Oreal Paris Voluminous Mascara. We are sorry to hear about your experience. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation.
Horrible
1 out of 5 stars
karamia - 20 days ago
originally posted on lorealparisusa.com
This new 15x formula is horrible. Please bring back the 5x or 7x Original voluminous mascara. When I first learned those were discontinued I went everywhere and bought up all the old formuIa mascara I could find. Alas, I have used them up no si I have tried a few other L'Oreal mascaras and none of them comes close to what I used for many, many years. I agree with the other reviewers that this is not the same mascara, only "improved." I am tired of throwing away money on trying to find a mascara that works for me.
1 reply from Consumer Care Center team - 15 days ago
Hi there! Thank you for reaching out about our Voluminous Original Washable Bold Eye Mascara. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our products to be a perfect match for you!
What happened??
2 out of 5 stars
Thumbs down graphic, would not recommend
jrrodriguez - 23 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
I remembered this mascara was great, so I picked it up again after a few years. I wish I hadn't! It burns my eyes and made my vision fuzzy.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there, jrrodriguez! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Don’t like the new mascara at all but if you don’t
2 out of 5 stars
Trese - 25 days ago
originally posted on lorealparisusa.com
The old stuff was much better. I hope I can still get it. You should bring it back.
1 reply from Consumer Care Center team - 21 days ago
Hey there! Thank you for your feedback on our Voluminous Waterproof Mascara, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Disappointed in new formula
1 out of 5 stars
Jessica - 29 days ago
originally posted on lorealparisusa.com
I’ve been getting this mascara for years and they changed the formula. The new one is essentially waterproof, not washable. Super disappointed. Feel a little tricked. They already have a waterproof mascara, why make the washable one also waterproof? When I try and wash this stuff off it’s nearly impossible. Always have makeup leftover on my eyes, even when I’ve done a couple of washes.
1 reply from Consumer Care Center team - 26 days ago
Hi there! Thanks for reaching out regarding our Voluminous Original Washable Bold Eye Mascara! We are so sorry to hear you were having difficulties removing the mascara. We suggest using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love the results.
Irritates Skin
2 out of 5 stars
Thumbs down graphic, would not recommend
D - 1 month ago, Verified purchaser
Pros: Doesn't clump, doesn't flake, adds volume Con: Irritates skin at the lash line so much it cannot be used again
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear about the experience you had with Voluminous Mascara, in the 360 Waterproof Black. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET.and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Go back to the original formula
1 out of 5 stars
Steph1108 - 1 month ago
originally posted on lorealparisusa.com
The “New look” with the gold band around the top is awful. Go back to the original formula. The new one does not work the same & I’ve used the original one fir at least 20 years
1 reply from Consumer Care Center team - 1 month ago
Hi Steph1108 ! Thank you for sharing your feedback about our Voluminous Original Washable Bold Eye Mascara and we apologize that you did not see the results you were expecting. We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance.
Dry and clumpy
1 out of 5 stars
Susan - 1 month ago
originally posted on lorealparisusa.com
I have used the L’Oréal washable mascara for, at least, 20 years. I got asked what brand mascara I used. I have long lashes and the original worked well. However, the formula has changed. WHY?? I have bought 2…thinking the first one was a fluke. No, it wasn’t! It is very thick and comes out of the tube very clumpy! It is nothing like the original formula! It doesn’t come off easily with makeup remover…I actually thought I had bought the waterproof, but no! My eyelashes actually feel not soft, but stiff! I’m going to have to find a new mascara, I won’t continue to use this. I’m loyal to a brand, but not L’Oréal anymore!!
1 reply from Consumer Care Center team - 1 month ago
Hi Susan. there ! Thank you for giving Voluminous Original Washable Bold Eye Mascara a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We will be sharing your feedback with the rest of our team and hope that in the near future we create a product that better suits your needs.
Very disappointed in the new mascara
1 out of 5 stars
Susan - 1 month ago
originally posted on lorealparisusa.com
I have used the L’Oréal original wash off mascara for, at least, 20 years. I bought the new one, and it is NOT the same as the original. It comes out of the tube in big clumps and seems dry. It does not go on like the original. It doesn’t come off at night with makeup remover as the original did. There is still mascara there and my lashes feel stiff even after removing it, or trying to! I have long lashes and have always loved L’Oréal, I’ve bought 2 tubes of the new formula it thinking the first was just a fluke, but no. I do NOT like it at all.
1 reply from Consumer Care Center team - 1 month ago
Hi Susan ! Thank you for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that you don't love this product and that you had some clumping. Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Bring back the old formula
1 out of 5 stars
Taytay - 1 month ago
originally posted on lorealparisusa.com
As many previous reviewers have stated: 1. I have used this mascara for over 15 years. I’m not sure if the formula changed when the packaging changed, however, I will be throwing away the Package of three that I purchased, and trying to find a “Washable“; Non-flaking; Non-clumping mascara. The mascara does not come off with water, and even with eye makeup remover it is difficult to remove. The new mascara clumps and breaks off, I have actually lost some eyelash length. Why the formula needed to be altered, is beyond me. Unfortunately, after 15+ years, I will be researching and purchasing a new brand of mascara.
1 reply from Consumer Care Center team - 1 month ago
Hi Taytay! Thank you for using our Voluminous Original Washable Bold Eye Mascara. Thank you for your feedback and we are disappointed to hear that this mascara did not leave you with the results you expected. We will share this information with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
Doesn't appear at all green. Looks black on lashes
3 out of 5 stars
Thumbs down graphic, would not recommend
Eliza - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin tone: Light
Dislike: the color. It doesn’t appear on the lashes green at all. It looks like a normal, black mascara. I tried looking at my lashes in direct sunlight and various lights around my house and it never even shimmered slightly green. It just looks black on your lashes. I’m happy it’s not some neon green, but I was hoping it was more like the simulated image on the packaging (which I didn’t notice it specified “shade simulated” on the photo until I had the product). Likes: It coats well and washes off easily. It does not seem to flake when wearing. At least I can wear it like normal, black mascara so it isn’t a waste.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello! We appreciate you sharing your experience on the L'Oreal Paris Voluminous Washable Mascara in the shade 960 Deep Green. We're sorry to hear the green tint wasn't as noticeable as you expected. We're glad you found the formula coats well, washes off easily, and doesn't flake. Thanks for trying it!