$8.49 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Cinnamon Roll.
- High Protein: Packed with 12g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
Spice up your bowl with our Cinnamon Roll flavor. We took your childhood favorite cereal and reinvented them with healthy, grown-up ingredients. If you missed eating sugary cereal, pour a bowl of Cinnamon Roll and taste well, none of the difference.
MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. It’s the ultimate healthy (and delicious!) option.
HIGH PROTEIN: Packed with 12g of protein per serving, a bowl of Cinnamon Roll keeps you full, satisfied, and ready to conquer the day.
ONLY 4G NET CARBS & KETO-FRIENDLY: With only 4g net carbs per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
ZERO GRAM SUGAR: Our unique and natural blend of allulose and monk fruit tastes just like “regular” sugar, but has almost zero glycemic impact and calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial. Just the good stuff.
MORE THAN BREAKFAST: Pour a bowl for a filling breakfast, afternoon snack, or a midnight treat. Basically, whenever your cereal cravings strike.
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. It’s the ultimate healthy (and delicious!) option.
HIGH PROTEIN: Packed with 12g of protein per serving, a bowl of Cinnamon Roll keeps you full, satisfied, and ready to conquer the day.
ONLY 4G NET CARBS & KETO-FRIENDLY: With only 4g net carbs per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
ZERO GRAM SUGAR: Our unique and natural blend of allulose and monk fruit tastes just like “regular” sugar, but has almost zero glycemic impact and calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial. Just the good stuff.
MORE THAN BREAKFAST: Pour a bowl for a filling breakfast, afternoon snack, or a midnight treat. Basically, whenever your cereal cravings strike.
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount 1 cup (37g):
Calories: 140
% Daily Value*
Total Fat 7grm9%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 150mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 12grm23%
Vitamin D 0mcg0%
Calcium 35mg2%
Iron 2mg10%
Potassium 25mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein (adds a trivial amount of sugar), whey protein concentrate (adds a trivial amount of sugar)), sweetener blend (allulose, monk fruit extract (adds a trivial amount of sugar)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, natural flavor (adds a trivial amount of sugar), inulin (adds a trivial amount of sugar)(from chicory root and/or agave), cinnamon (adds a trivial amount of sugar), salt.
Allergens & Warnings:
Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.Contains: Milk
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 87252120
UPC: 850002887433
Item Number (DPCI): 231-13-0617
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.875 inches length x 7.625 inches width x 10.125 inches height
Estimated ship weight: 0.605 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.0 out of 5 stars with 1999 reviews
taste: 2.55 out of 5
quality: 3.09 out of 5
value: 2.09 out of 5
32% would recommend
67 recommendations
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Leah - 19 days ago, Verified purchaser
I personally did not like the taste. Bag seems small but it's definitely filling.
Target sends expired food, explains why it was on sale
1 out of 5 stars
Thumbs down graphic, would not recommend
Me - 2 months ago, Verified purchaser
Target sent me 10 boxes of expired cereal. Me and my large family are so angry
Must Buy!
5 out of 5 stars
Thumbs up graphic, would recommend
foodiecrave - 3 months ago, Verified purchaser
We are big fans of Cinnamon toast crunch when we were growing up so it's nice to see these healthier alternatives being available to adults now we can't handle all the sugar. It doesn't have the same crunch but the flavoring is still great.
Taste was repulsive
1 out of 5 stars
Thumbs down graphic, would not recommend
Sofie - 3 months ago
Taste was horrible. I was very disappointed because the fruity flavor is soo good!
Ughhhh
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 3 months ago
tried this flavor because i loved the fruity one, and oh my god this was so horrendous. taste like burnt cereal and cardboard
Awful bitter flavor not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Concerned mom - 3 months ago, Verified purchaser
Awful bitter flavor, taste like medicine. Bad after taste. Had 2 spoons full and couldn’t finish the bowl. High cost, awful flavor.
Sticky Cinnamon Cardboard
1 out of 5 stars
Thumbs down graphic, would not recommend
Elle - 3 months ago
Tastes like cardboard sprinkled with cinnamon, and it leaves and awful texture stuck in my teeth. And for this price? Do not recommend, will never buy again.
Zero stars
1 out of 5 stars
Thumbs down graphic, would not recommend
AliReviews - 3 months ago
I got a free sample of this cereal and having a few pieces, I threw out the rest as it was disgusting. Everything about it tastes chemically artificial and leaves a disgusting aftertaste, which is kind of a vomity taste, so a big no thank you. I'm no stranger to artificial sweetners and I would rather eat a spoonful of Sweet N'Low over eating this chemical garbage. I question the taste buds of the positive reviews. There are better options out there. I'm just glad I didn't pay for the sample, because this stuff is expensive. Too expensive to taste this bad.
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
Lola Bee - 4 months ago, Verified purchaser
The worst. Nothing about the cereal is pleasant. This is the worst flavor ever. It taste like cardboard, lightly dusted with cinnamon and sugar. I’ve had to force myself to eat this to not waste $10, but I’m so close to throwing the rest away. Get the fruit loops one, that one is so much better than this nasty flavor.
Taste burnt
2 out of 5 stars
Thumbs down graphic, would not recommend
Cole - 4 months ago, Verified purchaser
It taste like burnt cereal. The fruity flavor is better
Meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Margar94 - 5 months ago
Ehh… the taste is ehh.. wouldn’t buy it again
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
TheKraft - 5 months ago, Verified purchaser
Cinnamon is over powering
Buy it now
5 out of 5 stars
Thumbs up graphic, would recommend
curlyswirly - 5 months ago, Verified purchaser
My favorite, I eat this every morning. Has a crunch and delicious taste. I love it !
Do not even bother
1 out of 5 stars
Thumbs down graphic, would not recommend
BrittA - 6 months ago, Verified purchaser
This is the most awful tasting cereal I have ever tasted. I couldn’t get past the first bite. For nearly $9 I was hoping for way better
Gross aftertaste
3 out of 5 stars
Thumbs up graphic, would recommend
Blondie1212 - 7 months ago, Verified purchaser
I have tried other flavors in this cereal and none were like this one. There’s a very pungent earthy after taste. For the price you pay for the cereal it’s not worth the risk. Stay away
My new favorite cereal!
5 out of 5 stars
Thumbs up graphic, would recommend
SC - 7 months ago, Verified purchaser
Loved this. Will be buying again! Great flavor & texture. Lower sugar than regular cereal and more protein. Only thing I don’t love is the price.
Bad taste
1 out of 5 stars
Thumbs down graphic, would not recommend
MK - 7 months ago, Verified purchaser
I have tried the peanut butter one (undeniably the best one) and the fruity one good one. I had high hopes for the cinnamon roll but the after tastes is BAD, it tastes like chemicals to me. The initial tastes of it when it first hits is like cinnamon but there is some that over powers it and you can also smell it too. I regret buying it but the money has been spent so it is what it is. I don’t leave reviews often but I feel people need to be warned!!
Tastes bad
1 out of 5 stars
Thumbs down graphic, would not recommend
- 8 months ago
I like Magic Spoon cereals but this one is pretty bad. There’s some ingredient that is much more pronounced in this flavor than the other flavors. I’m not sure how this even made it out of testing. I usually don’t mind finishing something that’s not that good, but this is too bad to grind through.
New fav
5 out of 5 stars
Thumbs up graphic, would recommend
AM - 8 months ago, Verified purchaser
A bit pricey but love the taste.
Buyer beware!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kayla - 8 months ago
I am not one to leave reviews - but this was quite literally terrible. I should’ve listened to the previous reviews before purchasing! YUCK! Try the fruity flavor. It’s much better.