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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Fruity Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)See 1 deal for this item

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Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
  • High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
  • Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
  • Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 Cup

Serving Per Container: About 5

Amount 1 Cup (38g):

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrates(a)), sweetener blend (allulose, monk fruit extracts(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), salt, turmeric extract, spirulina extract, vegetable juice(a) (for color). (a) adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.31 inches length x 7.71 inches width x 2.12 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 9 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 9 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 5 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 11 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 11 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

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4.3 out of 5 stars with 10565 reviews
quality: 3.53 out of 5
taste: 3.16 out of 5
value: 2.57 out of 5
48% would recommend
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5 out of 5 stars
2 July, 2026
originally posted on Magic Spoon
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Cereal for diabetes

My hubby loves this cereal to have to eat for his diabetes. It's tasty, low carbs and low sugar.
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5 out of 5 stars
1 July, 2026
originally posted on Magic Spoon
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Delicious Breakfast or Snack

I absolutely love this Cereal for Breakfast or a Sweet Snack. Perfect add to a snack bowl or just to grab a handful to get you over the 2pm hump. Really does taste like Froot Loops if that is what you're looking for.
Lori H.
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5 out of 5 stars
27 June, 2026
originally posted on Magic Spoon
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So good

As an adult, this is guilt free cereal. Will buy again. 10 of 10. Thanks for using Allulose too, not diarrhea inducing garbage.
Jonathan T.
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4 out of 5 stars
26 June, 2026
originally posted on Magic Spoon
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Fruity cereal

It tastes as described, fruity. Love the 0g sugar, 4g carbs and 13g protein. It's a delicious and healthy way to start my day. However, Fruity is not my favorite flavor, Lemon Cake is. I need that flavor to come back!!!
Patricia L.
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1 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2026

false advertising

how is this 4g net carbs? 15g carbs - 1g fiber = 14 net carbs. not 4. this is false advertising
Emily
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
20 June, 2026Verified purchase

(no review title)

there are way better protein cereals out there
M B
quality: 3 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
19 June, 2026
originally posted on Magic Spoon
Image

My favorite magic spoon cereal flavor.

This just takes me back to childhood. I have this as a dessert and love the flavors very much. Out of the 3 different magic spoon cereals I have tried, this was my favorite. Would Magic Spoon ever consider doing small travel packs/boxes like other cereal brands offer with a single serving size? Box says five 1 cup servings per box, but even when I measure the cereal I seem to only get 4 1/2 cups. They should fix this issue, but the cereal itself is perfect as is!
Melanie M.
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5 out of 5 stars
19 June, 2026
originally posted on Magic Spoon
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Obsessed

Love this cereal! Tastes great and guilt free! Very happy I can get protein this way!
Alisyn M.
Did you find this review helpful?
1 out of 5 stars
18 June, 2026
originally posted on Magic Spoon
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Fruity

I think it is the worst flavor you have drop it , bring back strawberry & hot chocolate
Elinore A.
Did you find this review helpful?
5 out of 5 stars
16 June, 2026
originally posted on Magic Spoon
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So good

I ordered the fruity cereal in the past and it was ok, my recent order it seems like the recipe changed a little and it is amazing now. I love the fruity flavor, this will definitely be in my bundle order in the future. So glad they improved the recipe!
Briana H.
1 guest found this review helpful. Did you?
5 out of 5 stars
15 June, 2026
originally posted on Magic Spoon
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Really good

Was p!easantly surprised the taste held through the entire bowl as.did.the texture.
Felice Y.
Did you find this review helpful?
5 out of 5 stars
9 June, 2026
originally posted on Magic Spoon
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consistent

This has been in my monthly order every month at least 1.
Thomas R.
Did you find this review helpful?
5 out of 5 stars
9 June, 2026

(no review title)

Tastes like Trix cereal. Was very nostalgic eating this and definitely wanted a second bowl. Gets a little stuck in your teeth after eating.
1 guest found this review helpful. Did you?
4 out of 5 stars
8 June, 2026
originally posted on Magic Spoon
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The best of the bunch.

This was my favorite out of all of the cereals. I have tried from Magic Spoon. Still left an odd aftertaste. I’m assuming due to the sweetener.
Jessica K.
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5 out of 5 stars
8 June, 2026
originally posted on Magic Spoon
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I hope it does all that is promised.

Great product. Hopefully it will deliver on the promises.
Conrad D.
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5 out of 5 stars
6 June, 2026
originally posted on Magic Spoon
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Better than the sugared stuff

This is so sweet, fruity, and delicious. The crunch is perfect and the protein makes me feel full. Finally, I can eat like a kid and an adult at the same time.
Jennifer W.
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1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2026Verified purchase

Magic Spoon Peanut Butter

This cereal does not taste good. It tastes really bland. The texture is a little odd. For the price and amount given, not worth your money in my opinion.
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
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5 out of 5 stars
5 June, 2026
originally posted on Magic Spoon
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Awesome option-

This is my weekday go to cereal. It’s also in my mind your best one.
Benjamin J. F.
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5 out of 5 stars
5 June, 2026
originally posted on Magic Spoon
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Very good

I think this is their best cereal by far. I really enjoy eating this and with highly recommend it!
Robb R.
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5 out of 5 stars
2 June, 2026
originally posted on Magic Spoon
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The Best

I Love Every Cereal You Have to Offer without feeling Guilty 👍🏼👍🏼👍🏼
Lyda H.
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