$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount 1 Cup (38g):
Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (caseins(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), salt, turmeric extract, spirulina extract, vegetable juice(a) (for color). (a) adds a trivial amount of sugar.
Contains: Milk
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.67 inches width x 10.3 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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3.5 out of 5 stars with 1487 reviews
49% would recommend
703 recommendations
Gross, expensive cereal
1 out of 5 stars
Thumbs down graphic, would not recommend
lookingforcovers - 10 days ago
The amount of cereal this contains for the price is actually laughable. And it’s not even good. I guess it’ll last the same amount as a normal cereal box because it’s so bad you won’t want to get seconds
So bad!
1 out of 5 stars
Thumbs down graphic, would not recommend
Needs No Sugar Products - 15 days ago, Verified purchaser
This is awful! It has a very off-putting taste.
Not worth the cost.
1 out of 5 stars
Thumbs down graphic, would not recommend
FurballOwner - 18 days ago, Verified purchaser
It worth the end result.
Not worrh the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
FurballOwner - 18 days ago, Verified purchaser
The end result wasn’t worth the cost.
Get this!
5 out of 5 stars
Thumbs up graphic, would recommend
Deanna - 28 days ago, Verified purchaser
This is so good!! Reminds me of honeycombs!
A Low Carb Dream Come True
5 out of 5 stars
Thumbs up graphic, would recommend
ChristinaR915 - 1 month ago, Verified purchaser
This is a 100% real not sponsored review! I am so mad at myself for not trying Magic Spoon cereal sooner. This cereal is amazing! I LOVED cereal prior to going low-carb and really missed it. I hesitated trying Magic Spoon because of mixed reviews and price, I finally gave in and I’m glad I did. I will be a customer for life.
Over priced and low value
1 out of 5 stars
Thumbs down graphic, would not recommend
Krt - 1 month ago, Verified purchaser
Tastes nothing like smores so disgusting just like the other cereals by this brand
Favorite Magic Spoon
5 out of 5 stars
Thumbs up graphic, would recommend
GigiRonnie57 - 1 month ago, Verified purchaser
I am addicted to this cereal! Great blueberry taste. Takes me back to my Boo Berry childhood. I throw in about a1/4 cup fresh blueberries with unsweetened vanilla almond milk. Yum! Perfect for breakfast, lunch, dinner or a late night snack. Don't ever stop carrying this, please!
Very yummy but...
4 out of 5 stars
Thumbs up graphic, would recommend
ttmiller - 2 months ago
This was surprisingly very good! I tasted a few pieces before having a bowl with milk and was shocked by how good it was! So I had a small bowl with a little milk and was so excited to be eating cereal again! That was until about 30 minutes later when the effects of the allulose kicked in! All I have to say is, if you’re having some constipation issues, this is your go to! Don’t worry about pills or otc liquid laxatives, just have a bowl of this! Pretty sure I lost that 10 pounds I was looking to lose! Stay home, make no plans, and have a bowl of this!!!
Taste
1 out of 5 stars
Thumbs down graphic, would not recommend
KGHP13 - 2 months ago, Verified purchaser
Did not taste like smores. It's more like coffee, maybe. Did not care for it.
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
alrule - 2 months ago
This stuff is so awful. And what people don’t realize is that eating this stuff is so bad for you. If you are doing keto just to lose weight it won’t last. Do it to be healthy and stop eating this processed food
Good ingredients, okay taste.
4 out of 5 stars
Mazzi - 2 months ago, Verified purchaser
Oddly enough, when milk was put into the cereal it doesn’t really have much of a peanut better taste.
Bitter
2 out of 5 stars
Thumbs down graphic, would not recommend
Maggie - 2 months ago
Tastes chemically and bitter. Definitely not a swap for the sugary alternative. Also not very much in the bag at all, so not good value either. Will not buy again
Immediately NO
1 out of 5 stars
Thumbs down graphic, would not recommend
MysticMama - 2 months ago, Verified purchaser
This stuff is gross. I keep wondering what is wrong with folks palettes who say this tastes good does keto or whatever diet this cereal is tailored to mess with your taste buds? Everything from the texture to the actual taste is not good. It tastes like what I’d imagine cardboard with good coloring and old playdough would taste like. Oh and it’s expensive!!!
Yum!
5 out of 5 stars
Thumbs up graphic, would recommend
Shortstuff - 2 months ago, Verified purchaser
This is amazing! I’m on diet restrictions and never thought I could have cereal again. The macros on this are great and the taste is fantastic!
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Shortstuff - 2 months ago, Verified purchaser
I love Magic Spoon and I generally love all things smores flavored, but I couldn’t make it past a few bites of this. They leaned into the toasted/smoky flavor way too much and it tasted burnt.
Pretty good
5 out of 5 stars
Thumbs up graphic, would recommend
Mrsaduhon - 2 months ago, Verified purchaser
It taste pretty good for a keto cereal. But there aren't many servings
Decent but costly
4 out of 5 stars
Thumbs up graphic, would recommend
Mrsaduhon - 2 months ago, Verified purchaser
Decent. This isn't cocoa puffs so to expect that is not realistic. I've had other keto cereals and this one is definitely not the worst of them. Price point is a little too hight especially considering the amount you get
Pretty good
4 out of 5 stars
Thumbs up graphic, would recommend
Morasha - 3 months ago, Verified purchaser
I like it, it taste like a protein cereal not extremely sweet but still good enough to eat. the after taste is a little odd but nothing intolerable. it’s kinda salty but i don’t really mind that. i use it to meet my protein goal (mix it with yogurt for a yummy meal)
Don't do it
1 out of 5 stars
Thumbs down graphic, would not recommend
CoolCat - 3 months ago, Verified purchaser
Terrible. Anyone who says this is good is a liar. The fruit loops flavor is way better. I'm curious if they even had someone taste it before they agreed to manufacture and distribute them.