Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Fruity Protein Breakfast Cereal - 7oz

$7.19 ($1.03/ounce) reg $8.99
Sale save $1.80 (20% off)
FlavorFruit

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
  • High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
  • Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
  • Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: About 1 Cup

Serving Per Container: About 5

Amount :

Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein~, whey protein concentrate~), sweetener blend (allulose, monk fruit extract~), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin~ (from chicory root and/or agave), natural flavor~, salt, turmeric extract, spirulina extract, vegetable juice~ (for color). [~adds a trivial amount of sugar.]

Allergens & Warnings:

Contains a bioengineered food ingredient., Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.13 inches length x 7.52 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 7 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 7 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 4 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 9 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 9 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This cereal offers a unique blend of flavors that many guests find reminiscent of their childhood favorites, such as fruit loops and cookie crisp, while being a healthier option. Guests appreciate the high protein content and low sugar, making it suitable for various dietary needs. However, some have noted issues with texture and consistency, as well as concerns about pricing and portion sizes. Overall, it provides a satisfying and guilt-free breakfast experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10446 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    765 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026

    Disgusting

    What did I like? Nothing. What did I dislike? Everything. This is the most disgusting thing I’ve ever put in my mouth. They’re like boring Cheerios covered in a chalky dust that vaguely tastes like disgusting peanuts. And it’s stupid expensive.
    Carman
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Magic Spoon
    Image

    I love it

    It reminds me of the cereal I had as a child, but not as sweet and much more satisfying.
    Shirley B.
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on Magic Spoon
    Image

    My favorite!

    I love the fruity flavor. Tastes like my childhood.
    Patrick H.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    Great Taste.

    Love this cereal. Just wish to eat healthy didn’t come with a price. As a diabetic, this cereal is great but at $9 a box is greed!
    Panda825
    quality: 4 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Magic Spoon
    Image

    Tastes just like fruit loops!

    closest thing I have ever tasted to fruit loops without all the sugar!
    priya p.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026Verified purchase

    Disappointing

    Tasted awful
    Nicole
    quality: 4 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    3 May, 2026
    originally posted on Magic Spoon
    Image

    Yum Yum

    This cereal is Full of flavor I was so excited that there is a cereal I can enjoy being a diabetic
    Debbie J.
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on Magic Spoon
    Image

    Fruity and loving it!!!

    I love this one the best it’s like having cherries in the morning
    Ferdinand R.
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on Magic Spoon
    Image

    All your products

    Me being diabetic this product doesn’t affect me whatsoever love the taste. Please don’t ever stop making this product. I’m forever grateful. Thank you so much.
    Ferdinand R.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026

    (no review title)

    when I opened the box all of the cereal was stuck together and tasted wet. Sad with my purchase.
    Sophie
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Magic Spoon
    Image

    Tastes just like you remember

    This is, in my opinion, THE best Magic Spoon flavor. It tastes just like the big, not so healthy, name brand version. I love to eat it as a snack or in a bowl of milk.
    Meghan T.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Magic Spoon
    Image

    Tastes like fruity pebbles

    Very good. Both me and my husband approve and would recommend.
    Gina W.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026

    ultra-processed reality

    It's not complete junk food but it's a highly engineered food product, not a whole-food staple like eggs, Greek yogurt with berries, or plain oats..It's VERY low fiber (many varieties have 0–2g fiber per serving) Also- it's already VERY overpriced but then hou will get a bag half filled..we are being ROBBED
    truthshopper
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    (no review title)

    Despite the cost…I would buy this cereal 100x over! Our son has TD1 and this cereal keeps him in range! No spikes like all other cereals out there.
    Monique
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 April, 2026
    originally posted on Magic Spoon
    Image

    Cereal

    I like the Fruity one the best. It is even better than Fruit Loops. But the portions are small and the actual expense is way too high. I cannot afford to be on a Subscription
    Cathy R.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 April, 2026
    originally posted on Magic Spoon
    Image

    Fruity

    This was great loved it. it was better then expected, Super happy.
    Robert W.
    Did you find this review helpful?
    3 out of 5 stars
    22 April, 2026
    originally posted on Magic Spoon
    Image

    Not Bad

    These were okay and tasted very fruity. But I found myself wanting bowl after bowl, which made me wonder what is in them, since low carb foods usually don't make me want to binge eat them.
    Tom J.
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Magic Spoon
    Image

    Holy moly

    I think this is their best work. I probably couldn’t tell the difference between Froot Loops and this blindfolded. A huge recommend for any fans of fruity cereals, it won’t disappoint.
    Ryan P.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026

    love

    perfect
    Not a pillow beware
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on Magic Spoon
    Image

    Great flavor

    This was an unexpected surprise I enjoyed very much
    Terrie O.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy