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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Fruity Protein Breakfast Cereal - 7oz: No Certified Synthetic Colors

9 Questions
$8.29 ($1.18/ounce) was $8.99
New lower price save $0.70 (8% reduction)

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At a glance

About this item

Highlights

  • 13g Complete Protein
  • 0g Total Sugars
  • 4g Net Carbs
  • No Artificial Ingredients

Description

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 150 calories, and no artificial ingredients.

Serving Size: 1 Cup

Serving Per Container: About 5

Amount 1 Cup (38g)

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrates(a)), sweetener blend (allulose, monk fruit extracts(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), salt, turmeric extract, spirulina extract, vegetable juice(a) (for color). (a) adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.875 inches length x 7.625 inches width x 10.125 inches height
Estimated ship weight: 9.65 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 11 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 11 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 4 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 7 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 1 year ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 1 year ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

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Guests are saying

The cereal offers a variety of flavors that guests enjoy, particularly the peanut butter and honey nut options, which are praised for their taste and nutritional benefits. Many guests appreciate the high protein content and low sugar, making it a guilt-free choice for breakfast or snacking. However, some flavors have received mixed reviews, with a few guests noting issues with texture and taste. Overall, it is a popular choice for those seeking healthier cereal alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10681 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    775 recommendations
    5 out of 5 stars
    14 August, 2026
    originally posted on Magic Spoon
    Image

    Great product.

    Missed out on cereal for too long. Soo happy Maguc Spoon popped up!
    Mark B.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 August, 2026Verified purchase

    (no review title)

    Tastes bland
    LB
    Did you find this review helpful?
    4 out of 5 stars
    12 August, 2026
    originally posted on Magic Spoon
    Image

    Fruity

    Not really my favorite but it’s definitely fruity worth a try
    Katherine W.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Great alternative cereal

    We love this cereal it feels like a healthier option for fruit loops plus protein!
    Addy Bar
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 August, 2026
    originally posted on Magic Spoon
    Image

    Just Ok

    Better flavor but it coats your teeth and leaves an aftertaste. Not worth the money.
    Sally C.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Yum!

    Tastes just like fruit loops!
    Ethan
    quality: 4 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2026
    originally posted on Magic Spoon
    Image

    Fruity cereal.

    Like it because I’m diabetic, doesn’t spike my sugar levels and it’s a great source for my protein. Does not taste like cardboard.
    Barbara K.
    Did you find this review helpful?
    5 out of 5 stars
    3 August, 2026
    originally posted on Magic Spoon
    Image

    improved since first try

    I first tried magic spoon several years ago, and I didnt like it much because the cereal stuck to my teeth. This is no longer the case. 10/10
    Cuhlainn S.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 August, 2026Verified purchase

    Chemical taste

    This is terrible! It has no crunch and is soft and kind of gummy that leaves a film on your teeth. I didn’t even put milk on it before I discovered how bad it is. I thought it had a chemical taste to it. It would probably be complete mush in milk. I threw a $9 box of cereal out after eating a few bites.
    Gramma932
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    29 July, 2026
    originally posted on Magic Spoon
    Image

    Taste is great, but..

    Tastes great! But.. It’s extremely expensive for what little you actually receive..
    Tad B.
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026
    originally posted on Magic Spoon
    Image

    Fruity Magic Spoon

    I think it's the best flavor Magic Spoon has to offer
    Christopher C.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on Magic Spoon
    Image

    Love!!!

    This is the best cereal in my opinion! It tastes exactly like froot loops do, except without all the nasty ingredientes in those! Only thing I would beware is the cereal does get stuck on your teeth a little bit after eating. Nothing terrible but that’s honestly the only downside to it. Apart from that is stays crunchy, tastes amazing and is quite filling!
    Sofia Q.
    Did you find this review helpful?
    5 out of 5 stars
    24 July, 2026
    originally posted on Magic Spoon
    Image

    Really good

    I love this cereal, the taste and texture are great and you really can't tell it's not sugar
    Kalie S.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on Magic Spoon
    Image

    Deserves All the stars!

    My husband would give this cereal hundreds of stars, all the stars. 5 stars, just doesn't seem like enough. It tastes amazing, like you are being naughty to eat it, but it's loaded with protein and none of the bad stuff! We usually order in bundles of 6 or 8 boxes, and the fruity cereal must be at least half of the order.
    Mary C.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on Magic Spoon
    Image

    Delicious but no sugar!

    Love the cereal and this variety. Outstanding. Look forward to it every morning.
    Nick A.
    Did you find this review helpful?
    1 out of 5 stars
    16 July, 2026Verified purchase

    Yea no

    I finished my bowl and threw the box away. No one should have to endure this in the name of protein.
    Happy Customer
    quality: 4 out of 5
    taste: 1 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    great

    great healthy cereal
    Cooolio
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2026

    Inedible Cereal

    (I tried the cocoa flavor). This tastes disgusting and extremely artificial. I could only take a few bites before I had to stop eating altogether. The protein flavor is extremely pungent and lingers in your mouth forever. The cereal isn't even crunchy either. Completely inedible in my opinion.
    Wheelie
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 July, 2026
    originally posted on Magic Spoon
    Image

    so good

    I have to stop from eating a whole box at once. if you can follow the cup/serving, you get like 5 bowls a week. But if you don't, you can do this box in about 2.5 days. I think these are the best flavor.
    John P.
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2026
    originally posted on Magic Spoon
    Image

    Wife and kiddo love them

    This is the favorite of my wife and kiddo. Not a fruity fan myself but they are so I buy them to make them happy.
    Matthew C.
    Did you find this review helpful?

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