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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.49 ($1.21/ounce) reg $8.99
Sale save $0.50 (6% off)
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About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: About 1 Cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein~, whey protein concentrate~), sweetener blend (allulose, monk fruit extract~), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin~ (from chicory root and/or agave), natural flavor~, salt, turmeric extract, spirulina extract, vegetable juice~ (for color).' '[~adds a trivial amount of sugar.]
Allergens & Warnings:
Contains a bioengineered food ingredient., Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.67 inches width x 10.3 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 5130 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
741 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Tastes Good
This cereal is expensive but does taste good and offers a nice ‘treat’ for breakfast or a pick me up.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Magical for Old Millennials Who Need Protein
I love a good bowl of cereal and feel better knowing that I get better ingredients with Magic Spoon. My fave is to mix the PB + Chocolate cereals together - it’s the best cereal combo!
5 out of 5 stars
28 December, 2025
originally posted on Magic Spoon
Great Cereal
Fruity is probably my most purchased flavor. Very good cereal. It's tied with Cocoa and Peanut Butter.
5 out of 5 stars
27 December, 2025
originally posted on Magic Spoon
Similar taste to Fruit Loops
This is the first flavor I ever tried. It is also one of the only flavors my local store stocks. Give this a try if you are trying to keep on a low carb diet. It is a nice treat, and it holds you over for several hours.
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
Fruity cereal
Just perfect! Great tasting! When you really have to pay attention to your sugar intake and always crave cereal... these just hit the spot!
5 out of 5 stars
22 December, 2025
originally posted on Magic Spoon
LOVE this cereal
I tell everyone who will listen about this cereal. It’s pretty close to froot loops in flavor, so that’s a win for me. I feel like I’m eating something “bad” and it’s a pretty protein heavy way to start the day.
4 out of 5 stars
19 December, 2025
originally posted on Magic Spoon
Yummy like fruit loops
I like this flavor but my favorite remains blueberry muffin! Yum! This is good too and reminds me of fruit loops except no guilt or sugar load on the backside. Hoorah!
5 out of 5 stars
15 December, 2025
originally posted on Magic Spoon
Yummy cereal
This cereal is delicious and healthy. It is high in protein & low in carbs & sugar. It's crunchy
5 out of 5 stars
15 December, 2025
originally posted on Magic Spoon
Great flavor
One of my favorite flavors. Wonderfully sweet and fruity. Reminds me of a childhood cereal but without the guilt or sugar overload
5 out of 5 stars
10 December, 2025
originally posted on Magic Spoon
The best cereal ever!
I absolutely love this cereal, I actually prefer it over the full sugar version it was made to replace.
5 out of 5 stars
6 December, 2025
originally posted on Magic Spoon
My favorite
Keeps my blood sugar low and they taste just like Fruit Loops
5 out of 5 stars
5 December, 2025
originally posted on Magic Spoon
My new favorite cereal
I thought one of the chocolate cereals would be my favorite, but nope, it's the fruity one! The taste is great and they don't get too mushy in milk. I've even snacked on these without any milk. ;-) I love that it's all natural and offers great flavor and texture - no need to eat the traditional sugary ones.
1 out of 5 stars
5 December, 2025
originally posted on Magic Spoon
Very disappointing
Has a chemical after taste which irritates your mouth.
5 out of 5 stars
2 December, 2025
originally posted on Magic Spoon
Love the fruity cereal
I have not been a breakfast eater and especially not with cereal but this one brings me back to my early days of Fruit Loops but only in a good way❣️
5 out of 5 stars
1 December, 2025
originally posted on Magic Spoon
Taste like frootloops
Was pleasantly surprised at the flavor and it’s definitely a favorite
5 out of 5 stars
28 November, 2025
originally posted on Magic Spoon
Better than the rest
Since I started eating magic spoon as a subscriber I have enjoyed the taste and satisfying flavor of this cereal, I am a diabetic and this cereal by having low carbs, I am able to eat a cup full every morning, which I do and sometimes for dinner when I have and appetite for regular foods. THANK YOU VERY MUCH!
2 out of 5 stars
22 November, 2025
originally posted on Magic Spoon
To sweet for me
I’m sure many will love it but it’s to sweet for my taste.
5 out of 5 stars
21 November, 2025
originally posted on Magic Spoon
5 stars.
This cereal actually tasted like a fruity cereal. Good job! Leaves film on teeth and gums. All your cereals do this.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Amazing
Best cereal I have ever had. Sooo delicious. The box isn’t big enough, but great taste, texture, nutritional value & ingredients. Highly recommend.
5 out of 5 stars
18 November, 2025
originally posted on Magic Spoon
Fun!
Reminds me of my childhood, also fancy the Blueberry and Birthday Cake!