$45.00 when purchased online
Target Online store #3991
About this item
Highlights
- Leaves hair hydrated and smooth with a soft finish and extra shine
- Achieve frizz free, less porous hair
- Infused with avocado oil & hyaluronic acid
Description
Matrix Food For Soft Rich Hydrating Treatment Mask infused with avocado oil + hyaluronic acid, replenishes hydration in even the driest & most porous hair, making it ideal for every wash. Provides 72 hours of moisture retention, 7x more moisture, 5x smoother hair *
*When used as a system of Food For Soft Shampoo, conditioner or mask, & oil versus non-conditioning shampoo
How To Use:
Following Food For Soft Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse.
*When used as a system of Food For Soft Shampoo, conditioner or mask, & oil versus non-conditioning shampoo
How To Use:
Following Food For Soft Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse.
Hair Type: All Hair Types
Product Form: Mask
Beauty Purpose: Softening, Shine Enhancing, Smoothing, Moisturizing
Net weight: 16.9 fl oz (US)
TCIN: 94708467
UPC: 884486507037
Item Number (DPCI): 342-03-4418
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.695 inches length x 3.695 inches width x 3.846 inches height
Estimated ship weight: 19.429 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 669 reviews
100% would recommend
1 recommendations
The BEST!
5 out of 5 stars
Thumbs up graphic, would recommend
StealMagnolis - 4 days ago
I am a huge fan of the food for soft hair line. I’ve had blonde highlights for decades and I use flatiron or curling wand couple of times a week. I’ve used so many different brands from very high end to drugstore, this line is by far the absolute best. I use the shampoo, mask, and hair oil. I wash my hair twice a week, this line keeps my hair incredibly soft and manageable without being greasy. It also smells divine. Highly recommend.
Add to the lineup
5 out of 5 stars
Brittany - 1 month ago
originally posted on http://www.ulta.com
I'm a fan of Matrix products in general. This is a solid product to add to your rotation. It smells great and added an extra shine and softness to my hair. I'm naturally oily so I had to be careful, but overall a good product.
I guess I'm the only person who doesn't love this?
2 out of 5 stars
Caroline - 2 months ago
originally posted on http://www.ulta.com
Was so excited about this bc i love the oil, but this mask left my hair dry and frizzy 😓
Obsessed
5 out of 5 stars
gabs - 2 months ago
originally posted on http://www.ulta.com
I have dry hair naturally so it needs all the tlc possible. This makes it so much easier and since I have wavy/curly hair they come alive. It's the hydration in my hair routine. Definitely recommend for my peeps with thick and course hair.
Didn't Work for My 4a–4b Hair
2 out of 5 stars
Maru - 2 months ago
originally posted on http://www.ulta.com
I love the Food for Soft shampoo and conditioner—every time I use them, my hair feels instantly soft and detangling is effortless (for reference, I have 4a–4b hair). Unfortunately, the treatment mask didn't deliver the same results. It didn't noticeably improve the softness or manageability of my hair. Compared to the regular conditioner, this just fell flat. I wouldn't recommend it.
MADE MY CURLS POP!
5 out of 5 stars
Bey Blue - 2 months ago
originally posted on http://www.ulta.com
I purchased this mask during Ulta's 21 days of Beauty abd finally used it. Baby, let me tell you my hair is so moisturized, shiny, and curls are popping! If you are struggling with moisture rentention, give this mask a chance. I have curly (4A) hair for reference. I think this mask would be perfect before getting braids/protective styles as well.
This mask saved my hair
5 out of 5 stars
Sabina - 2 months ago
originally posted on http://www.ulta.com
I love this product and recommend to anyone with dry hair like mine. Amazing
Great mask makes my hair so soft and shiny
5 out of 5 stars
Jackie - 2 months ago
originally posted on http://www.ulta.com
After using the mask I received a lot of compliments
Maybe buy maybe not
3 out of 5 stars
Nina - 2 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] I love other product from this brand but this product wasn't doing it for me. It made my hair actually dry instead of hydrating. I woke up with frizzy hair and it may just be my hair too. I do love the packaging and the amount of product that is in this small container. I also really love the smell it has.
Hydrating without weighing hair down
5 out of 5 stars
Danie - 3 months ago
originally posted on http://www.ulta.com
I have wavy coarse hair and live in South Florida. I love that I can use this hair mask every time I wash my hair! Most hair masks I can only use once a week and while they make my hair shiny, they don't make my hair this soft. I also love that it only takes 5 minutes. This keeps my hair frizz free for 2-3 days in South Florida in April with high humidity.
BEST HYDRATING HAIR TREATMENT MASK
5 out of 5 stars
Daisy - 3 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] I am very picky on the products I use on my hair. Ever since my hairdresser used Matrix on my hair, I LOVED it. I was able to try the liquid mask and it works wonders. Definitely worth the price and the packaging is so convenient. I would recommend adding it to your hair care routine for great results!! Leaves hair feeling smooth and smelling even better!!
Moisturizing
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] This product is super hydrating for my split ends. I have bleached my hair so much and this has helped tremendously. I use this product at least twice a week before i wash my hair and i see a difference
Hair Mask
4 out of 5 stars
M - 3 months ago
originally posted on http://www.ulta.com
The mask is very moisturizing for your hair. It smells good and is a thick consistency. The packaging is pretty sturdy and overall I think it's a good product.
I will buy this product again!!!
5 out of 5 stars
Tish - 3 months ago
originally posted on http://www.ulta.com
I love this product! Easy to use and easy to get out of container! Left my hair nice and smooth. Product works well!
Soft curls
5 out of 5 stars
Zenia - 3 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] I love how soft it my curls!!! My curls felt very hydrated and has a nice shine to it. I definitely needed it since I dye every so often. I will absolutely get this again
Great for dry, tangled hair
5 out of 5 stars
Sam - 3 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] My hair gets tangled easily and this mask really helped hydrate and soften my hair. It comes in a large container that I'll definitely last me a while and smells amazing. It was easily to apply and brush through my hair and rinse out as well. Would use again.
I would buy over and over
5 out of 5 stars
Ruth - 3 months ago
originally posted on http://www.ulta.com
[I received this product in exchange for my honest review] This mask is so great at taming my thing straight but very frizzy hair. After rinsing it makes my hair so silky and easy to brush my hair is normally very tangled but my brush just glides through effortlessly every time I use it. It smells nice in the jar not too strong I don't really smell anything lingering in my hair though. I would definitely purchase this to keep using weekly you get a lot in the jar for the price and quality.
Hydrating
5 out of 5 stars
Sara - 3 months ago
originally posted on http://www.ulta.com
Been using this for over a month 2x a week and i like it. I have dry curly hair and this rich creamy mask helps rejuvenate my curls. It smells heavenly and has a lot of product!
My hair feels wonderful and looks great
5 out of 5 stars
Leticia - 4 months ago
originally posted on http://www.ulta.com
I enjoyed using this it was very easy apply for 3-5 minutes while doing other things. It had a light scent but smelled great. After using my hair felt wonderful, very soft and looked great. I can't wait to see if it continues to improve with each useage.
This Blew Me Away
5 out of 5 stars
MarsGt5 - 4 months ago
originally posted on http://www.ulta.com
This blew me away! Cant stop touching my hair as it is softer and more hydrated than it's it ever been in my entire life…even better than when i walk out of the salon. I have dry high porosity damaged hair and you cant even tell right now. Seriously, i need a backup extra large size and a travel size ASAP. So good.