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Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz
$7.99
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About this item
Highlights
- Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo softens & quenches wavy & curly hair with moisture
- Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind
- With aloe vera as first ingredient, the hydrating shampoo features a refreshing blend of exotic hibiscus water, lush passion fruit & juicy watermelon
- Vegan shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
- Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair
- With aloe vera as first ingredient, shampoo helps keep curls moisturized & healthy-looking
- Moisturizing hair shampoo features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla
- Vegan shampoo with aloe vera & coconut water suitable for daily use on wavy & curly hair
Description
Looking for lightweight hydration? Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo with a moisturizing formula softens & quenches dry curls without leaving behind residue or heaviness. Ideal for wavy & curly hair, the daily shampoo features a unique blend with aloe vera & is infused with coconut water for moisturized curls & a healthy looking glow with every use. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Inspired by tropical ingredients, exotic hibiscus water, lush passion fruit & juicy watermelon are infused into this lightly moisturizing hair shampoo that helps to hydrate curls without residue or heaviness. Curls are left soft & touchable with body. The moisturizing shampoo also features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla. The hydrating shampoo is made with 100% aloe vera as the first ingredient to help your waves & curls look their best. When your curls look good, you feel good too. This hair shampoo provides lightweight hydration and is suitable for daily use on curly and wavy hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up with the Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner & the rest of the Lightweight Hydration routine for your best curls yet!
Scent: Floral
Hair Type: All Hair Types
Health Facts: Formaldehyde Donor-Free, Gluten-Free, Propylparaben-Free, Phthalate-Free, Dye-Free, Vegan, Formaldehyde-Free, Paraben-Free, Nonylphenol Ethoxylate Free, Butylparaben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration
Net weight: 13 fl oz (US)
Features: Lightweight, Rinse-Off
TCIN: 75563221
UPC: 052800675964
Item Number (DPCI): 063-00-1088
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocos nucifera (coconut) water, hibiscus abelmoschus flower/seed water, passiflora incarnata fruit extract, citrullus vulgaris (watermelon) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, polyquaternium-39, undecane, tridecane, sodium hydrolyzed potato starch dodecenylsuccinate, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, glycerin, hexylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance.
Shipping details
Estimated ship dimensions: 7.53 inches length x 2.73 inches width x 2.48 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have dry, color treated wavy hair with fine texture. I need a shampoo that will moisturize but now weigh it down. Is this shampoo a good option for me?
submitted by gk - 10 months ago
A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!
submitted byJohnson & Johnson - 10 months agoBrand expertA: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expertA: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!
submitted byBrand Answers Squad - 10 months agoBrand expert
Q: I have thin hair but it has been damaged by bleach & color. Will this still give enough moisture that my color treated hair needs?
submitted by olive - 9 months ago
A: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.
submitted byBrand Answers Squad - 9 months agoBrand expertA: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.
submitted byJohnson & Johnson - 9 months agoBrand expert
Q: How many shampoo uses in a bottle
submitted by Vicki - 10 months ago
A: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!
submitted byBrand Answers Squad - 10 months agoBrand expertA: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!
submitted byJohnson & Johnson - 10 months agoBrand expert
Q: my hair shows signs of being wavy but doesn’t look wavy. should i still use this?
submitted by claire - 1 year ago
A: Hi there! This product is suitable for all hair types so you can certainly use it!
submitted byBrand Answers Squad - 1 year agoBrand expertA: This product is suitable for all hair types!
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: I have color-treated hair, but my scalp is still quite oily. Is this product safe to use on colored hair while also help reduce the level of oiliness?
submitted by L - 5 years ago
A: Yes, this shampoo is safe for color-treated hair and is a great match for oily hair types!
submitted byJohnson & Johnson - 5 years agoBrand expertA: Yes! This shampoo is totally safe for color-treated hair and is a great match for oily hair types :)
submitted byBrand Answers Squad - 5 years agoBrand expert
Q: What is the main ingredient in this shampoo?
submitted by AI Shopping Assistant - 10 days ago
A: The main ingredient in this shampoo is 100% aloe vera, providing hydration for curls.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Is this shampoo suitable for color-treated hair?
submitted by AI Shopping Assistant - 10 days ago
A: Yes, this shampoo is safe for use on color-treated hair, maintaining its vibrancy.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Does this shampoo contain any sulfates or silicones?
submitted by AI Shopping Assistant - 10 days ago
A: No, this shampoo is formulated without sulfates, silicones, parabens, and other harsh chemicals.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What hair types is this shampoo ideal for?
submitted by AI Shopping Assistant - 10 days ago
A: This shampoo is ideal for wavy and curly hair, providing lightweight hydration and softness.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What fragrances are featured in this shampoo?
submitted by AI Shopping Assistant - 10 days ago
A: The shampoo features rich fragrances of flowering hibiscus, apple blossom, and soft vanilla.
submitted byAI Shopping Assistant - 10 days agoAi generated
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4.1 out of 5 stars with 1520 ratings
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its delightful scent and appealing packaging. While some guests appreciate its cleansing properties and lightweight feel, others have experienced dryness or difficulty in dispensing the product. The shampoo is noted for being suitable for various hair types, particularly fine and oily hair, making it a versatile choice for daily use. Guests recommend it for its affordability and effectiveness in maintaining clean, fresh hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2672 reviews
effectiveness: 2.95 out of 5
quality: 3.04 out of 5
value: 3.01 out of 5
45% would recommend
219 recommendations
5 out of 5 stars
19 October, 2025
originally posted on influenster.com
Finally Found Something That Works for My Dry Hair
I’ve been dealing with dry, dull hair for a while, and Maui Moisture completely turned it around. After just one use, my hair felt softer, smoother, and way more hydrated. It smells amazing and doesn’t have any harsh ingredients, which I love. Honestly, it feels like a treat every time I wash my hair! Plus the packaging is so cute! Has anyone tried this shampoo?
5 out of 5 stars
16 October, 2025
originally posted on influenster.com
Hydrating
The scent of this smells so good and the texture is so creamy!! The packaging is also so cute, and it makes my hair so smooth and hydrating! It’s WORTH!!
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
Perfect travel companion for your tropical vacatio
This was the perfect shampoo for our tropical vacation. It was hydrating and nourishing enough for constant dips in the pool and swims in the ocean. Our hair never felt dried out or tangled. The luxurious tropical smell was exactly what we wanted to make our vacation complete.
4 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
Its better than before
A long time ago, I tried the shampoo, and the results were basically new. My scout was constantly Sefik in buildup because it just wasn’t cleaning. But now I’m not sure if they changed their formula but my hair is softer and my scalp is clean. However, it does cause a little more hair shed, it could be because it’s new for me, but if it continues, I will not use anymore.
1 reply from Brand Answers Squad team - 6 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture !
5 out of 5 stars
27 September, 2025Verified purchase
Cleans the scalp well
Very gentle smells like flowers very lathering
1 reply from Brand Answers Squad team - 24 days ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
causes hair loss
like the smell and it makes my hair soft, but I also lose a lot of hair with this shampoo. i will not continue to use this product because of the hair loss it causes.
1 reply from Brand Answers Squad team - 24 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture !
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Good for fine hair
My favorite shampoo! The scent is mild and this + the conditioner has helped give a little bounce to my flat, fine hair. It's not working miracles, but it gives some life, which is a win for me
1 reply from Brand Answers Squad team - 1 month ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
2 out of 5 stars
2 September, 2025
originally posted on influenster.com
Not for me
This shampoo was not it for me. (It may work wonderfully for someone else though, my review is solely based on my experience with it) the smell was amazing, the texture was very thick and hard to get out the bottle, it did not clean my hair the way I expected it too; the packaging was quite adorable though.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
Good fresh clean scent worth the price
The smell and quality of this shampoo is great. It gives you a clean feeling after use. The product looks appealing displayed in the shower. This cost just a little more than the regular brand shampoos but i feel its worth it.
5 out of 5 stars
26 August, 2025
originally posted on influenster.com
Love the scent
I love the way this shampoo smells. It is a subtle scent and smells amazing. This makes my hair feel clean, smelling good and doesn't dry my scalp. The packaging is really nice also.
3 out of 5 stars
20 August, 2025
originally posted on influenster.com
Smells so good
Where do I start the packaging is super cute but I hate having to squeeze so hard to get anything out, the sent I absolutely love smells so good!! The effectiveness is good and for the price I think the value is worth it
3 out of 5 stars
18 August, 2025
originally posted on influenster.com
Drying
It is a very very cleansing shampoo that dried out my hair. It was left feeling like hay. Probably best for oily hair. I have fine thin loose curls for reference
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025
Great Stuff
This shampoo leaves my hair feeling healthy, strong, and does a great job of removing excess oil. It doesn’t leave my hair feeling completely dry and dead the way my old shampoo did. As far as the scent, it’s really nice and transports me to my happy place. I highly recommend this shampoo to anyone with thinner, straighter, and oily hair.
1 reply from Brand Answers Squad team - 3 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Works
Works for my wavy, low porosity hair. Hydrating and doesn't feel sticky. Great product for the price.
1 reply from Brand Answers Squad team - 3 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
4 out of 5 stars
23 July, 2025
originally posted on influenster.com
Fresh clean hair!!
Shampoo suitable for straight and wavy hair. Leaves hair fresh, non-frizzy and smelling good. Is silicone and sulfate free which is a must for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2025
Dryine
Smell is good. Left my hair extremely dry, frizzy and knotting easily. One time use for me.
1 reply from Brand Answers Squad team - 3 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2025Verified purchase
Must have!
Leaves my hair feeling soft & hydrated! Plus it smells amazing too!! Worth the price. I have wavy hair & it has helped make them more defined.
1 reply from Brand Answers Squad team - 4 months ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, Maui Moisture.
5 out of 5 stars
1 July, 2025
originally posted on influenster.com
feeling clean and refreshed.
I Love this, it smells amazing and makes my hair feel so soft and shiny! It doesn't make my hair feel greasy and washes out easily The packaging is nice and easy to use
5 out of 5 stars
20 June, 2025
originally posted on influenster.com
Amazing for low - porosity hair
I just found out that i have low - porosity hair & i switched my haircare routine. I honestly have been seeing the difference in my hair and how moisturizing i feels. I am in love with this product and i am excited to stock up on it!
4 out of 5 stars
19 June, 2025
originally posted on influenster.com
Decent
The smell is nice and tropical. The texture is smooth. Leave your hair clean and hydrated. There are cheaper alternatives but it's still affordable.