$8.29 when purchased online
Target Online store #3991
About this item
Highlights
- Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil: Delivers intense color that lasts all day for natural or dramatic eye makeup looks; Waterproof Eyeliner is suitable for sensitive eyes and contact lens wearers
- Tested to Last All Day: Ophthalmologist, dermatologist and allergy tested creamy gel formula was specially designed to last up to 24 hours; Highly concentrated pigments of the gel eye liner intensifies your eye makeup for a lasting impression
- Shades to Match Your Every Look: Gel pencil eyeliner available in 10 super-saturated shades ranging from Smooth Charcoal to Lustrous Saphire
- Flawless Looks Made Possible: Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look you're going for
- Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Achieve winged drama with Maybelline New York’s Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil for a lasting impression with intense color. The waterproof eyeliner sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. Intensify your eye makeup and get bold liner looks with the highly concentrated pigments found in the gel eyeliner. The oil-free and smudge-proof formula is ophthalmologist, dermatologist and allergy tested. The eye liner is safe for sensitive eyes and contact lens wearers. Available in two classic highly pigmented colors from the classic blackest black eyeliner to the classic brown eyeliner.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Micellar Water, Sulfate-Free
Color Finish: Smooth
Color Palette: Dark Tones
Product Form: Gel
Beauty Purpose: Defining
Net weight: .11 Ounces
Features: Built-In-Brush Application, Waterproof, Long Lasting, Smudgeproof
TCIN: 12067837
UPC: 041554220186
Item Number (DPCI): 052-07-2191
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, polypropylsilsesquioxane, ceresin, isododecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silylate, disteardimonium hectorite, disodium stearoyl glutamate, cyclomethicone, propylene carbonate, candelilla cera/candelilla wax, caprylyl glycol, silica, aluminum hydroxide, alumina, calcium sodium borosilicate, calcium aluminum borosilicate, tin oxide, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77891/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 19140/yellow 5 lake, ci 42090/blue 1lake, ci 77510/ferric ammonium ferrocyanide], fil# d38512/8' '
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.71 inches width x 1.18 inches height
Estimated ship weight: 0.09 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this gel liner have a matte finish?
submitted by Vdon75 - 3 months ago
A: Hi there, Vdon75! Thank you for reaching out about our Eye Studio Lasting Drama Gel Eyeliner. This liner does not have a matte finish. We hope this is helpful! XOXO
submitted byMaybelline Consumer Care - 3 months agoBrand expert
Q: Is the second "brown" color option supposed to be "Expresso"? There's no number or anything in the description to tell.
submitted by Angie C - 4 years ago
A: Hi there! Thanks for your interest in our Eye Studio Lasting Drama Gel Eyeliner! We appreciate you bringing this to our attention, the shade you are referencing on site has been discontinued and is no longer available on site for purchase. If you are looking for a brown shade, try our 952 Brown Eye Studio Lasting Drama Gel Eyeliner. Please give us a call should you need any further assistance!
submitted byMaybelline Consumer Care - 4 years agoBrand expert
Q: Is this Gel eyeliner CRUELTY-FREE? Preservative-Free??
submitted by Cristal - 6 years ago
A: Hi Cristal! Maybelline, a brand of L’Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Sustainability section.
submitted byMaybelline Consumer Care - 6 years agoBrand expert
Q: Is this self sharpening
submitted by BOBBI - 7 years ago
A: Hi there! Our Eyestudio Lasting Drama Waterproof Gel Pencil Eyeliner can be sharpened with any cosmetic sharpener. We hope this helps!
submitted byMaybelline Consumer Care - 7 years agoBrand expert
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Guests are saying
The new formula of the eyeliner pot has received mixed feedback from guests. While some appreciate its long-lasting matte finish and ease of application, many express disappointment over the formula change, noting it has become dry and difficult to blend. The absence of popular colors like espresso has also frustrated loyal users. Despite these concerns, the product remains a favorite for its staying power and versatility in creating various looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 555 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.58 out of 5
long lasting: 4.04 out of 5
quality: 4.24 out of 5
value: 4.5 out of 5
77% would recommend
75 recommendations
New formula eyeliner gel
1 out of 5 stars
Tweet - 8 days ago
originally posted on maybelline.co.uk
Bought the tattoo gel liner so awful threw it in the bin. Why have maybelline spoilt what was the best gel eyeliner on the market!! Don’t waste your money
Stays in place and easy to apply
5 out of 5 stars
Rain and humid area - 18 days ago
originally posted on maybelline.com
Easy to apply eyeliner! Able to stay in place in rainy and humidity conditions. I have hooded eyes and it does not smear once set in a minute or so. Like any brush, I clean after use. I love it!
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
X - 29 days ago
- Skin tone: Light
I've been using this for YEARS! WHAT THE HECK HAPPENED?! It doesn't glide on and it's a pain! Come on Maybelline!!
Do not buy the new tattoo studio formula!!!
1 out of 5 stars
Kaylabeee - 1 month ago
originally posted on maybelline.co.uk
I (like many others in the reviews ) have been using this eveliner for 10+ years. The formula has always been the same until now and it was always the most perfect and best eyeliner available. Now the tattoo studio version is gritty and hard to blend. Everytime I use it my eyes have some kind of allergic reaction and I can’t even finish my makeup because my eyes are watering so bad. Little pieces of it chunk off and get into my eyes and feel dry and cakey and is very unflattering looking due to the fact that it just does not blend. It’s not buildable at all because if I try to touch up my makeup it just doesn’t layer or blend on top of the first application. I am so disappointed because I’m gonna have to look for something to replace an eyeliner I would have used forever and hopefully I can find something as good. But this new one isn’t even an option. I literally will not use it Even as a last resort, I’m currently scraping the bottom of my old formula one to avoid using this new one.
DO NOT BUY THE NEW FORMULA
1 out of 5 stars
Shniko45 - 1 month ago
originally posted on maybelline.co.uk
Maybelline! What have you done? I agree with the majority of reviews. I’ve used this product for years but the new formula is terrible. It’s gritty. It smudges and definitely doesn’t glide on like it used to. I have previously recommended but will not anymore and will be looking for an alternative
Gritty eyeliner
1 out of 5 stars
Salma - 2 months ago
originally posted on maybelline.co.uk
I have been wearing maybellines liquid eyeliner for over 20 years and then the gel eyeliner when it came out. Loved the product and now they have changed it to something that looks like shoe polish. It’s so gritty and thick. The old one slides on on the lid and the new black lid one is so thick I’m sooooo disappointed. Will have to find a new brand.
Terrible liner
1 out of 5 stars
Pigtail - 2 months ago
originally posted on maybelline.co.uk
I used to love the old liner, this one however in unusable, a complete waste of money. Very dry and just does not stay on. Please bring back the previous one.
Dry formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 2 months ago, Verified purchaser
Formula has changed and it is awful. It’s dry, clumpy and doesn’t glide the way it used to too. Please bring back the OR formula.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for reaching out about our Eye Studio Lasting Drama Gel Eyeliner. We're so sorry to hear you're unhappy with the new formula. We understand how frustrating it is when a beloved product changes. We appreciate you sharing your specific concerns about the dryness, clumpiness, and lack of glide. We'll definitely pass your feedback along to our product development team, as we're always looking for ways to improve. We value your loyalty and will consider your request for the original formula as we evaluate future product updates.
DONT BUY THE NEW TATOO VERSION! Waste of money!
5 out of 5 stars
Nickname - 2 months ago
originally posted on maybelline.co.uk
Omg, i have been using this gel eyeliner for so many years i cant count anymore. Im so angry that i had to waste my money for that new tatoo version. I tought i wasnt lucky with it and maybe something went wrong in production on that day as it was dry and it was not possible to apply it on my skin. So after a month i went to different shop to be sure im not getting the same batch. Of course , only tatoo version available, gave it another chance. Absolutely unhappy, wasted my money twice. The same dry thing im not able apply on my skin at all. Cant find any similar product to the old one. People here- help with suggestions please. Im desperate for new eyeliner .
The best gel eyeliner!
4 out of 5 stars
TD22 - 2 months ago
originally posted on maybelline.com
This is the absolute best eyeliner I have ever used. My daughters introduced it to me when they were teens, and 15 years later I have still never found anything comparable. That said, a huge change occurred in the brush which is not a good one… It’s too flimsy and constantly breaks. Not to mention that two of my favorite shades, espresso and charcoal, are no longer available. Please bring back the “in between“ shades, because nothing comparable exists!
The new one is awful!
1 out of 5 stars
Vikkilea - 3 months ago
originally posted on maybelline.co.uk
I am so disappointed that you have changed this it’s unusable, you can’t spread it, it all goes into a lumpy mess and won’t actually go on your eyes! Horrible product
Bring back the old formula
1 out of 5 stars
Cici - 4 months ago
originally posted on maybelline.co.uk
The new formula dries really fast and looks clotted when applied. I have used the old one for more than 10 years and now I have to find a new brand.
Bring back the original!
1 out of 5 stars
Kitty84 - 4 months ago
originally posted on maybelline.co.uk
Have tried this and the tattoo version and they are both absolutely dreadful. Have been using the original Lasting Drama one for so many years and it was amazing. I've been scouring the internet for that one, only to find it's been discontinued and all the reviews across all the retailers sits on your new ones are really terrible and I have to absolutely agree. Wondering if you've seen all these thousands of reviews saying the same thing, and if so? Why on earth would you not immediately bring back the old formula. Please Maybelline 😭 really really loved the original, and now I will have to look for a totally different brand.
Big mistake
1 out of 5 stars
Jojo1984 - 5 months ago
originally posted on maybelline.co.uk
I used the old one in a round pot for years, I recommend it to so many friends , I always had ppl asking me what eyeliner is that? I am now dreading to put make up on , will definitely look for another one
Awful
1 out of 5 stars
Sal8319 - 6 months ago
originally posted on maybelline.co.uk
Why would you change an amazing product!!! I've been using lasting drama for years and this new tattoo gel is absolutely shocking. It doesn't move its so dry!! It's like I've left the lid off for a week. Going to have to find a new product now. I'm so annoyed!!
Bring back the old formula!
1 out of 5 stars
bob123 - 6 months ago
originally posted on maybelline.co.uk
I have been using the gel liner for years and it was my absolute favourite eyeliner ever! The new version is awful, dry and flaky. Please bring back the old one.
(no review title)
1 out of 5 stars
Icckleme - 7 months ago
originally posted on maybelline.co.uk
Just another its awful review…just wondering if Maybelline are actually reading these reviews and are doing something about them…the product is so bad I can’t believe they’ve even put their mane to it…sort it please !!
Product such poor quality now
1 out of 5 stars
Luna - 7 months ago
originally posted on maybelline.co.uk
I came here to read the reviews and I'm so glad I did. I thought maybe I was unlucky and had bought a dud pot of Eyeliner. I have used this product for so many years and haven't found another like it that equalled its quality at an affordable price. When this product suddenly became discontinued and replaced with an alternative product, I believed it was just a design change in the packaging and presumed the product would stay the same but all the reviews saying what a poor alternative the tattoo gel liner is are 100% accurate. It doesn't stay put, the application is poor as the gel is so dry. The quality of this product now is of such a low standard that it is severely damaging my opinion of Maybelines brand as a producer of quality products. This is the second product of their's, that I use, to have gone downhill, the other being their Sky High mascara.
Where has this original liner gone?
1 out of 5 stars
holmesk - 7 months ago
originally posted on maybelline.co.uk
Can't find this in the shops anywhere. I bought the tattoo liner which seems to be the replacement but it is shocking! Just awful and doesn't come close to the original. Why did it change? The new one is so dry it doesn't apply properly. Bad move Maybelline!!
I miss the old one
5 out of 5 stars
Sarah2025 - 7 months ago
originally posted on maybelline.co.uk
I can't find this original one in shops I've used for yeeears. I bought the new tattoo gel liner and it is awful 😫😭 I'm going to have to search for a new brand for eyeliner