$5.99 when purchased online
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Which mascara is both waterproof AND smudge proof?
submitted by Kim - 2 years ago
A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Which shade is darker: brownish black or dark brown?
submitted by Battenbergs - 3 years ago
A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO
submitted byMaybelline Consumer Care - 3 years agoBrand expertA: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is it easy to wash off
submitted by Please help - 6 years ago
A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!
submitted byMaybelline Consumer Care - 6 years agoBrand expertA: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
Q: Is this product cruelty free or vegan?
submitted by chealse - 2 months ago
A: Hi Chealse. Thank you for reaching out to Maybelline regarding the Great Lash Volumizing & Lengthening Mascara. This mascara is not vegan. Maybelline, a brand of L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing. For more information, please click here: http://tinyurl.com/ukl3sw8.
submitted byMaybelline Consumer Care - 2 months agoBrand expert
Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?
submitted by Shannon165 - 1 year ago
A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!
submitted byMaybelline Consumer Care - 1 year agoBrand expert
Q: Is this cruelty free?
submitted by Cathy - 2 years ago
A: Hi Cathy, the L’Oréal Group, which includes Maybelline, is always attentive to respecting the personal choices of its consumers throughout the world and therefore offers a very wide range of products to meet their diverse beauty needs. L’Oréal does not use any ingredient from rare or endangered animal species, nor any ingredient of porcine, bovine or ovine origin; except lanolin (which is taken from live sheep). We use derivatives of raw materials of animal origin in restricted quantities, such as honey, beeswax, lanolin, as well as fish derivatives and poultry egg derivatives.
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Can you use this for your brows?
submitted by Emmy18 - 4 years ago
A: Hi Emmy! Yes, you can definitely use our Maybelline Great Lash Mascara on your eyebrows, and many people do! Hope this helps.
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: Can I use it on eyelash extensions?
submitted by T - 5 years ago
A: Hey there, our Maybelline Great Lash Mascara was not tested on eyelash extensions. Therefore we are unable to guarantee what your results will be. We hope this was helpful.
submitted byMaybelline Consumer Care - 5 years agoBrand expert
Q: Is GL waterproof mascara smudge proof?
submitted by 1workngirl - 5 years ago
A: Hi there! Yes, this waterproof mascara will provide you with smudge-proof, great-looking lashes! Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: What are the ingredients?
submitted by Sue - 7 years ago
A: Here are the ingredients for the Great Lash Washable Mascara; Water/Aqua|Beeswax/Cera Alba|Ozokerite|Shellac|Glyceryl Stearate|Triethanolamine|Propylene Glycol|Stearic Acid|Sorbitan Sesquioleate|Methylparaben|Quaternium-15|Quaternium-22|Simethicone|Butylparaben|May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)|Titanium Dioxide (CI 77891)|Ultramarines (CI 77007)|Mica
submitted byMaybelline Consumer Care - 7 years agoBrand expert
This product is featured in a recent Target Finds story
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62% would recommend
216 recommendations
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This used to be my every day brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
DeniabilityDisappointed - 4 days ago, Verified purchaser
I used to use this every day, but moved on to something else. Still a good, solid option
Personal info
Skin tone:
Light
Hair color:
Brunette
Eye color:
Brown
Skin type:
Normal
My go to!
4 out of 5 stars
Thumbs up graphic, would recommend
Tellie Tubby - 14 days ago, Verified purchaser
I love this mascara and think it is really good for what you pay for. If you’re really into makeup you might want to opt for something higher quality but if you’re the type to just slap on some mascara and call it a day- this one is pretty solid. The only thing to be weary of is if it’s a hot day there may be some residue on your under eyes. Never been enough of an issue for me to switch out from buying this mascara though.
Amazing
5 out of 5 stars
Lea - 15 days ago, Verified purchaser
Makes my blue eyes pop. Not clumpy.
Best mascara
5 out of 5 stars
Britt1234 - 1 month ago
originally posted on maybelline.com
Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
Personal info
Skin type:
Combination
Skin tone:
Light
Hair color:
Blonde
Eye color:
Green
I like this mascara! Easy to purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
Keystonegirl - 1 month ago, Verified purchaser
Nice mascara and looks great!
Something Changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Mindy W - 1 month ago
This used to be one of my favorite mascaras and the price you couldn't beat. The formula must have changed though. This product doesn't give very good coverage and lacks luster on my eyelashes. Wouldn't purchase this again.
Great Mascara and Good Price
5 out of 5 stars
djs mom - 1 month ago
originally posted on maybelline.com
I have been wearing Great Lash for over 35 years. I use both the washable and waterproof. Love it. But it is hard to find the dark brown color.
Clumpy and doesn't spread
1 out of 5 stars
JojoCanada - 2 months ago
originally posted on maybelline.com
I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
1 reply from BEC team - 1 month ago
Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
Great mascara
5 out of 5 stars
Habbie1904 - 2 months ago
originally posted on maybelline.com
Buy this regularly, love it, no clumps, no flakes. Easy to take off.
What the? Tube dried out/seems empty right after opening.
1 out of 5 stars
Thumbs down graphic, would not recommend
Hmm - 2 months ago, Verified purchaser
I thought it would be fun to try blue mascara since I have not worn any in a couple of decades. FIRST USE there was not enough mascara on the wand to even put a decent application on. The tube was basically empty. Who knows if this has been sitting in some warehouse for ages or if it was never adequately filled in the first place. Very irritating that I wasted my money on this!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are sorry to hear about the experience you had with Maybelline Great Lash Washable Mascara. We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M- F 9:00am – 5:30pm ET for assistance and provide the reference #29469144. Looking forward to speaking with you!
Personal info
Skin type:
Dry
Skin tone:
Light
Eye color:
Green
Hair color:
Brunette
Skin concern:
Acne,
Uneven skin tone,
Redness
Blue doesnt show
2 out of 5 stars
Thumbs down graphic, would not recommend
ihateseaworld - 2 months ago, Verified purchaser
I do not recommend this- I had to add so many layers just to make it somewhat visible I was wearing mascara, and that’s with an eyelash curler. You can barely see the blue
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are disappointed to hear that you did not enjoy the results you had with the Great Lash Volumizing and Lengthening Mascara. We understand that this can be frustrating and we will share this feedback with the rest of our team. We hope that you will continue to try and use our products with confidence in the future.
Personal info
Skin type:
Combination
Skin concern:
Sun damage,
Pores,
Blackheads,
Dullness,
Redness,
Acne,
Sensitivity,
Uneven skin tone
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Medium
It's not the best, but it works
3 out of 5 stars
Thumbs up graphic, would recommend
rr444 - 2 months ago, Verified purchaser
The only reason I bought clear mascara was because I don’t have enough time to put on normal mascara and make it look good, so I just curl my lashes and swipe this on. Make sure to curl your lashes 3-4 times before swiping it on so it doesn’t turn your lashes flat. This doesn’t really lengthen or add volume, it just keeps your lashes separated. To be honest, I’d like it more if it could lengthen, keep your lashes curled, and give them volume.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for sharing your feedback on Great Lash Washable Mascara, Clear. We always welcome our customers' feedback and suggestions, as they are valuable tools to improve our services and products in any way that we can. Your comments have been shared with others in the company for consideration.
Best ever waterproof mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
Wvgal - 2 months ago, Verified purchaser
I have been using the waterproof one ever since it came out. It is the best I have ever used. It stays on. Never smudges. And it is the best ever at being waterproof. You should definitely buy if going to a happy or sad occasion and you think you are going to cry. Be sure to get the waterproof formula.
Personal info
Skin type:
Normal
Hair color:
Grey
Eye color:
Green
Skin tone:
Light
Skin concern:
Aging,
Sensitivity
My absolute Holy Grail mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
PDH - 2 months ago
I’ve been using this mascara since I was in my teens, which is many decades ago. Over the years I’ve tried many different kinds just because I thought I must be missing something. $6 mascara can’t be as good as the “all natural” “made in London” “endorsed by whoever” $50 mascaras. Well, this one is. I’ve tossed out a lot of horrible, expensive mascara. Great Lash goes on smoothly and easily makes my lashes long and thick with no clumping, no flaking and it lasts all day. Then it washes off without taking half my lashes with it. I’ve been using this mascara exclusively for a good twenty years. I’m glad the company realizes this one is perfect as is.
THE best
5 out of 5 stars
NECH - 2 months ago
originally posted on maybelline.com
Being using it for more than 30 years ago. Easy to wash off, very gentle with lashes. Will continue using it!
Personal info
Skin type:
Combination
Skin tone:
Light
Great formula but poor application
2 out of 5 stars
Thumbs down graphic, would not recommend
nala162836 - 3 months ago, Verified purchaser
If you have long lashes, they will clump very easily with this mascara. It is waterproof though, so the formula is great in that aspect. But it’s frustrating to apply.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for giving our Great Lash Mascara a try! We sincerely apologize that our product did not meet your expectations. Your comments will be passed along to others in our company. We hope you will continue to explore our products with complete confidence and satisfaction!
Absolute perfection!
5 out of 5 stars
Jenny123 - 3 months ago
originally posted on maybelline.com
This is my all time favourite mascara!! It defines each lash! If you like definition and no clumps, this is mascara is for you!!! Also, has become Very hard to find very hard to replace! Can’t find a mascara that compares to this one!! And it’s getting harder and harder to find. PLEASE don’t discontinue it.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Dark circles
Hair color:
Brunette
Eye color:
Brown
Okay for no makeup days
4 out of 5 stars
Thumbs up graphic, would recommend
Tvbeer - 3 months ago
No lengthing properties. Only coats lashes with clear product. Works best on top lashes. I use it when I go makep free but want my eyes to look awake.
HOLY GRAIL
5 out of 5 stars
Tabs00 - 3 months ago
originally posted on maybelline.com
THIS IS MY HOLY GRAIL! I have used it ever since I started wearing makeup, a decade ago. I rely on the waterproof formula. I get compliments on my lashes all the time — especially post pool/lake! Suddenly it’s off the shelves and I’m terrified to live without it!!!
DON’T DISCONTINUE! BEST MASCARA IN THE WORLD!
5 out of 5 stars
- 3 months ago
originally posted on maybelline.com
I have been buying and wearing this mascara for well over a decade. It is by far the absolute best mascara on the market. The wand shape and length are superior to any other mascara. The wand is what makes this mascara so great. No other brand or any of the other Maybelline mascara wands are shaped like this one. The formula doesn’t clump or flake. This mascara highlights every single lash from base to tip. Everyone asks me what mascara I use, and many also think I have lash extension. I hope to continue to find this mascara. I have been having a hard time finding it in stores these past few months. Please NEVER DISCONTINUE THIS MASCARA!! THIS MASCARA IS THE GOD OF ALL MASCARAS!