$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Royal Blue Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12053859
UPC: 041554533064
Item Number (DPCI): 052-07-0218
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1535 1 aqua/water/eau, cera alba/beeswax/cire dabeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, synthetic fluorphlogopite, silica, quaternium-15, calcium aluminum borosilicate, quaternium-22, butylparaben. [+/-may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77289/chromium hydroxide green, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77510/ferric ammonium ferrocyanide, ci 77510/ ferric ferrocyanide]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.58 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6960 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.15 out of 5
long lasting: 3.52 out of 5
quality: 3.5 out of 5
value: 3.68 out of 5
63% would recommend
270 recommendations
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Apple - 3 days ago, Verified purchaser
Waterproof and long lasting !!!!!!! I use it to cover my forehead grey hair lines and it stay as is all day rain or shine !!!!!!!
Watery
2 out of 5 stars
Thumbs down graphic, would not recommend
Watery - 17 days ago
I have straight lashes and wanted a natural-looking mascara that doesn't clump, so I bought a clear mascara. However, it was falsely advertised — it weighs my lashes down and doesn't work, even if I curl them. Please reconsider if you're looking for a good clear mascara for straight lashes.
My forever favorite
5 out of 5 stars
Thumbs up graphic, would recommend
EW - 19 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
I've been using this mascara for decades. Never disappoints. Super easy to wash off. I've tried others, high end brands and I always come back to this mascara.
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Yulik - 27 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Blue
Perfect mascara- royal blue color 👌🏻
No go
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
This used to be a good mascara. Now I put it on and it doesn't dry and it's not waterproof.
1 reply from Maybelline Consumer Care team - 30 days ago
Hi there Karen! We appreciate you taking the time to share your feedback on the Great Lash Volumizing and Lengthening Mascara. We're sorry to hear it didn't meet your expectations. We will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Your Guide Girl
5 out of 5 stars
Thumbs up graphic, would recommend
your girl - 1 month ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin concern: Dark circles
- Skin type: Normal
I’ve been bouncing around from clear mascara to clear mascara, but this one is my favorite I recommend it to all my friends. It literally last well over 6 months. Now my lashes are naturally curled and already a dark brown so when I apply it, it seems like I am wearing mascara. But I just love this mascara so much and had to leave a review😊🩷
Awful reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Melanie89 - 1 month ago, Verified purchaser
Like some other reviewers, I had a pretty bad reaction to this mascara. I do have sensitive skin in general, but I’ve never had issues like this with any other eye makeup. Went straight into the trash after one use, which is a shame since I liked the brush and lack of clumps.
Great buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 1 month ago, Verified purchaser
Easy online shopping and easy pick up in store.
Eye Inflamation
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 2 months ago, Verified purchaser
Every time I buy this I end up with an eye issue. Others in this type didn’t seem to bother me but I liked the brush. Don’t know if they differ but I sure took note on it and will not buy again.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! We are so sorry to hear about your experience with our Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
:)
5 out of 5 stars
Thumbs up graphic, would recommend
S - 2 months ago, Verified purchaser
- Skin concern: Sensitivity, Acne, Aging
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
Works great!!! Will repurchase!
It's been around for years for a reason!
5 out of 5 stars
Thumbs up graphic, would recommend
Leesie1977 - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
Can't go wrong with great lash!
A great addition to your makeup products
4 out of 5 stars
Thumbs up graphic, would recommend
Samma77 - 4 months ago
Maybelline New York Great Lash mascara has been a go-to for me because it’s affordable and lasts a long time. It coats my lashes beautifully, giving them a nice lift and definition without clumping. I love how it enhances my dark features, making my eyes stand out effortlessly. The only drawback is that after a while, some residue tends to fall near my eyes, creating a bit of a raccoon-eye effect. You have to be careful when wiping it away so you don’t mess up the rest of your makeup. That said, it’s still a solid-performing mascara that delivers great results for the price. If you’re looking for a budget-friendly option that does the job well, this one’s worth trying!
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
sassy1017 - 5 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
Love the color and it lasts
Stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Happy Shopper - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Been using for decades. Stays put unless you get something oily on it because it does remove with oil, therefore, it will also smudge with oil.
Dont bother
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosa - 7 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
It makes my lashes look darker but that’s about it. I would not recommend it. There are better options out there even for this price
1 reply from Maybelline Consumer Care team - 6 months ago
Hello Rosa, thank you for contacting us regarding the Maybelline Great Lash Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We invite you to browse our selection of other mascaras and hope you find one that better suits your needs.
BLUE MASCARA
5 out of 5 stars
PATTY G - 7 months ago
originally posted on maybelline.com
i LOVE THIS COLOR, BEEN WEARING THIS MASCARA 25 YEARS
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Riley - 7 months ago, Verified purchaser
Worst thing ever made lash loss and made lashes fall down more than lift up after 15 mins my lashes looked normal again! Hate this product
multi use mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
paola - 7 months ago
love this clear mascara!! i use it as a primer before applying my regular black mascara and its great to not overly dry your lashes, making them less easy to break. I also use it as a brow gel, it works really well for shaping them easily. I prefer this clear mascara over a brow gel because it isn’t sticky.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Jane - 7 months ago
I disliked the product because it was WAY to liquidity and it literally does nothing for your lashes. ( I bought the product a few months ago so I don’t know if they changed the product)
1 reply from Maybelline Consumer Care team - 7 months ago
Hi Jane, we appreciate you sharing your experience with the Maybelline Great Lash Mascara. We're sorry it wasn't what you hoped for. We're always working to improve our products, so your feedback is really helpful.
Did it change?
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 8 months ago
- Eye color: Green
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
I have bought this for years and opened a new bottle this past week. One use landed me in the ER. did something change? My eyes swelled shut and my checks swelled up as well. Bummer to spend Thanksgiving in the ER getting steroids 💀
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there. We are sorry to hear about the experience you had with your recent mascara purchase. We would like to speak with you directly about it. Please give us a call@ 800-944-0730 9 AM to 5:30 PM ET M – F for assistance. It would be helpful if you could have the product available when you call.