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Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz

Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz - image 1 of 4
Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz - image 2 of 4
Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz - image 3 of 4
Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz - image 4 of 4
Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz - image 1 of 4
$8.49 when purchased online

About this item

Highlights

  • Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
  • Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
  • Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
  • Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 76466137
UPC: 041554578607
Item Number (DPCI): 052-07-0342
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients: 62015752 aqua/water/eau, styrene/acrylates copolymer, propylene glycol laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate fil#0238371/1

Allergens & Warnings:

May contain: ci 77266/black 2

Shipping details

Estimated ship dimensions: 5.56 inches length x 1.83 inches width x 0.52 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 1422 reviews
52% would recommend
122 recommendations
quality: 3.1 out of 5
easy to remove: 4.07 out of 5
value: 3.28 out of 5
easy to apply: 3.83 out of 5
long lasting: 3.4 out of 5

KVD dupe with minor flaws

4 out of 5 stars
ash - 3 days ago, Verified purchaser
I initially tried this liner as a substitute for KVD tattoo liner. This formula doesn’t dry out as quick as KVD, however it is not smudge resistant. It never fails to leave a mark on my eyelid (my eyelids are slightly hooded.) It is easy to wipe off, but then I’m left with patchy eyeliner.
long lasting: 2 out of 5
quality: 3 out of 5
easy to apply: 5 out of 5
value: 4 out of 5
easy to remove: 4 out of 5
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Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Dry, dry, dry!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jaclyn - 17 days ago
    Dry!!!! Does not apply well.
    1 reply from Maybelline Consumer Care team - 15 days ago
    Hello there! We are so sorry to hear about experience with our Hyper Easy Liquid Pen Eyeliner - Black. We would like to help you the best way we can! Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Redness,
    Pores
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Best drugstore eyeliner

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kenzie W - 2 months ago
    This is my favorite drugstore eyeliner- I absolutely love it and have repurchased it multiple times. I’m not exaggerating when I say I wear eyeliner every single day and yet this brush lasts me months. If it ever does get dried out, I run the tip under some water and put the cap on and shake it. It’ll regain its pigment! The only thing I’d say I dislike about this eyeliner is the way the actual product is designed. I don’t care for the angular shape since you have to put the lid on in a specific way or else it’ll push back the bristles. Other than that, it’s great!
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Sensitivity
  • Eyeliner

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lemon - 3 months ago, Verified purchaser
    Smooth and easy to apply
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Uneven skin tone
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Best liquid eyeliner ever

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jpb95621 - 3 months ago, Verified purchaser
    After watching a makeup tutorial, I decided to give liquid eyeliner a try after 30+ years and saw high reviews for this one. It did not disappoint. The pen is easy to hold and the tip smooth and easy to control depending how thin or thick a line you're seeking
    Did you find this review helpful?

    Personal info

  • Skin type:
    Dry
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin concern:
    Dullness,
    Uneven skin tone
  • Skin tone:
    Medium
  • Not a great option

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Targetshopper12 - 4 months ago
    Good jet black color but smudges off very easily giving you panda-like eyes
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there. We are so sorry to hear the Hyper Easy Liquid Pen Eyeliner did not last as expected. We appreciate your honest feedback to share with our teams. We would like to recommend our fade, smudge, and sweat-resistant formula of the TattooStudio Liquid Ink Eyeliner. We hope you will try it out and continue using Maybelline with great satisfaction in the future!
    long lasting: 2 out of 5
    value: 2 out of 5
    quality: 2 out of 5
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Leaks everywhere!

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Alexlovescoffee - 4 months ago, Verified purchaser
    I really liked this liner to make thin strokes to fill in my brows. Sadly you’ll get 1 weeks use out of it before it starts pouring out like crazy & leaking. I kept it in a plastic bag to not leak all over my other stuff. Then I’d wipe it off prior to using it, but the leaking became so insane it would drip on my face while using it.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there! We are so disappointed that our Hyper Liquid Eyeliner did not meet your expectations and began to leak. We know that this can be frustrating and we would like to help you as best we can. Please call us at 1- 800-944-0730 between the hours of 9am and 5pm est we will gladly assist you.
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Eye color:
    Blue
  • Hair color:
    Auburn
  • Waste of money and time.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dham12 - 4 months ago, Verified purchaser
    This is absolutely terrible eyeliner. It’s watered down and has almost no color. I ended up throwing it away because I had to do 5-6 coats before you could even see it. Utter waste of money.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there! We are so sorry to hear of your experience with our Hyper Easy Liquid Pen Eyeliner in Pitch Brown. We are so sorry to hear our formula was not as expected. We truly appreciate you letting us know about this issue! Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
    easy to remove: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Dullness,
    Pores
  • Skin type:
    Dry
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Eye color:
    Brown
  • nice and slim eyeliner pencil

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Kaitlin - 4 months ago, Verified purchaser
    Precise lines but the cap is impossible to open. Definitely not arthritis friendly. It’s also a darker brown that expected; almost looks black
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there. Thank you for sharing your feedback about the Hyper Easy Liquid Pen Eyeliner. We are happy to hear you liked the application with this product. However, we understand how disappointing it may be when it is difficult to open a product. We appreciate your time to share these valuable comments as they will be passed to our product development teams. We hope you will continue using Maybelline with great satisfaction in the future!
    long lasting: 2 out of 5
    easy to apply: 4 out of 5
    value: 4 out of 5
    easy to remove: 4 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Poor pigment - barely there brown

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    T - 4 months ago, Verified purchaser
    I keep wanting to like this eyeliner in the color brown but the pigmentation is barely there. The eyeliner rin black is amazing but the brown one needs to be worked on.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hello there! We wanted to express our gratitude for your feedback on the Maybelline Hyper Easy Liquid Pen Eyeliner. We truly value our customers' opinions and suggestions as they help us improve the quality of our products and services. We want you to know that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback. We appreciate it!
    easy to remove: 5 out of 5
    quality: 2 out of 5
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Dries out very quickly!!

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    L - 5 months ago, Verified purchaser
    I really liked it at first because of how easy it was applying but after only 4 DAYS it started to dry out! I feel like I just wasted my money. I’m very disappointed.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi There! Thanks for reaching out and sharing your experience with our Maybelline Hyper Easy Liquid Pen Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    easy to apply: 4 out of 5
    quality: 3 out of 5
    long lasting: 4 out of 5
    easy to remove: 4 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Favorite eyeliner!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mrs B - 5 months ago, Verified purchaser
    Absolutely my favorite eyeliner! It doesn't clump my lashes when applying. Goes on smoothly. Wish there was a bit more per applicator. Overall love it!
    Did you find this review helpful?

    Personal info

  • Eye color:
    Blue
  • Not a fan

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    gb - 6 months ago
    Not hyper easy, harder to use and keep even and nice than any other I’ve had
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi there. We are so sorry to hear the Hyper Easy Liquid Eyeliner did not perform as well as expected. We appreciate your time to reach out and share this valuable feedback with us. We invite you to view our Eye Makeup Tutorials located on our direct website for application tips and tricks. We hope you will continue using our products with great satisfaction in the future!
    easy to remove: 4 out of 5
    value: 2 out of 5
    quality: 2 out of 5
    easy to apply: 1 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jj1987 - 6 months ago, Verified purchaser
    On some of the eyeliners I have purchased, the tip frays a bit but that’s just how it’s made. Love it otherwise
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Hazel
  • Hair color:
    Grey
  • Skin tone:
    Light
  • Brown is LIGHT

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Potsdam_gal - 7 months ago, Verified purchaser
    The brown didn’t show up at all! I’ve had the black in the past and it worked great.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there! We are sorry to hear the Hyper Easy Liquid Pen Eyeliner did not perform as you had expected. Your input helps us improve our brand and create products that meet the needs and desires of our customers. Thank you for taking the time to reach out. We hope you continue to explore our other products in the future!
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    worked great at first...

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    RW - 8 months ago, Verified purchaser
    Loved the thin precise line was able to make, but after only several days, cover stayed off by mistake and now it doesn't work. Seems it dried up...
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi there! Thank you for reaching out to us about the Hyper Easy Liquid Pen No-Skip Eyeliner. We are sad to hear that the Felt Tip dried out on you. We know that this can be frustrating and we will share your feedback with the rest of our teams and we hope that you will continue to explore and try our products with satisfaction in the future.
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Finally found perfect liner but cannot use because

    2 out of 5 stars
    Pixielu - 9 months ago
    originally posted on maybelline.com
    I absolutely loved this eyeliner the first few times I used it. But suddenly, the bristles on the became so messed up from putting the cap on, I couldn’t use it anymore? I thought it was a fluke and purchased another one. The same thing happened. I’ve purchased about 20 eyeliner pens and finally found the one I loved. Then I couldn’t use it because of the cap messing up the tip of the pen. Very disappointed. I wish they could fix this flaw in, it would be the best ever :(
    1 reply from Consumer Care Center team - 9 months ago
    Greetings! We appreciate your feedback regarding the Hyper Easy. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback.
    10 guests found this review helpful. Did you?

    So smooth

    4 out of 5 stars
    hollymel1 - 10 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The eye pen glides super smooth and the pigment is definitely there but it’s not my preferred eyeliner compared to what I’ve used in the past. I’m also not a fan of the brown.
    1 guest found this review helpful. Did you?

    Love it

    5 out of 5 stars
    ninoskam3 - 10 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This eyeliner is everything super easy to apply I got the brown color which it looks amazing I think i found a favorite eyeliner now 😍
    2 guests found this review helpful. Did you?

    Liquid Liner

    5 out of 5 stars
    kimberlyaube86 - 10 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I absolutely love the way this was made it makes it super easy to apply a winged liner having it in the shape of a pencil. It’s creamy and goes on easy.
    Did you find this review helpful?

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