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Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation - 1 fl oz
$11.99 ($11.82/fluid ounce)
Color102
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage foundation that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air liquid makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with Maybelline foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing Super Stay Up to 30HR Lumi-Matte Foundation, Maybelline New York’s airy longwear foundation makeup designed for every and any occasion! This longwear, breathable foundation delivers up to 30HR of light as air coverage that feels super comfortable on skin. Infused with amino acids for a luminous matte finish. Lightweight formula adjusts to skin and resists sweat, water and transfer. Get the lumi-matte look: Matte with a hint of luminosity, and never look flat again! Available in 24 shades. Vegan formula. Non-comedogenic. Dermatologically tested for safety. Suitable for all skin types, even sensitive skin.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Semi-Matte
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Fair
Skin Undertone: Neutral
Beauty Purpose: Skin Tone Improvement, Color Correction, Brightening
Recommended Skin Type: Oily, Acne-Prone, Sensitive, Dry, Normal, Combination, Mature
Net weight: 1 fl oz (US)
Features: Sweat-Resistant, Lightweight, Dermatologist Tested, Non-Comedogenic, Long Lasting
TCIN: 92213930
UPC: 041554094909
Item Number (DPCI): 052-07-2337
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION:FLAMMABLE UNTL ERY KEEP AWAY FROM FLAMES AND HEAT.Shipping details
Estimated ship dimensions: 1.18 inches length x 1.18 inches width x 4.61 inches height
Estimated ship weight: 0.208 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Would you recommend this for someone with oily skin?
submitted by Rosa Passerini - 3 months ago
A: Yes but set with powder
submitted byFall2019 - 2 months ago
Q: is this a water based formula or silicone based?
submitted by nicolepapa - 9 months ago
A: I have found Silicone based
submitted byPrincessDiamonte - 9 months agoA: Hi there! Thank you for reaching out about our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.
submitted byMaybelline Consumer Care - 9 months agoBrand expert
Q: What shade matches the fit me foundation in shade 310?
submitted by Liz - 4 months ago
A: Hi there! Thank you for your interest in our Super Stay Lumi-Matte Foundation. If you use shade 310 in our Fit Me Foundation (matte or dewy), we recommend shades 220 and 250. Explore our full range of shades to find your ideal match. We hope you achieve your flawless finish with Maybelline! XOXO
submitted byMaybelline Consumer Care - 4 months agoBrand expert
Q: Is it waterproof? Going to a water park.
submitted by idxly - 4 months ago
A: Hi there, idxly! Thank you for reaching out about our Super Stay 30HR Liquid Lumi-Matte Foundation. Our foundation is not waterproof, but is long-lasting and matte full coverage. We hope this helps!
submitted byMaybelline Consumer Care - 4 months agoBrand expert
Q: IS THIS FOUNDATION SPF FREE
submitted by Loulou - 7 months ago
A: Hi there! Thank you for reaching out about our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. This formula does not contain SPF. We hope this is helpful!
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: What matches the maybelline 30 hour sun beige
submitted by Kim - 10 months ago
A: Hi there, Kim! Thank you for reaching out about our Superfluff Volumizing Eyebrow Gel. This easy, natural-looking eyebrow gel comes with a fluff brush that softly fills and fluffs every brow hair. Its innovative airy volumizing mousse formula diffuses onto hair for a soft, full look. Now, available in 6 natural shades, from Blonde and Soft Brown to Black Brown and Black. XOXO
submitted byMaybelline Consumer Care - 9 months agoBrand expert
Q: I am 235 pur beige in the fit me foundation. What shade would I be in this foundation?
submitted by FeliP - 5 months ago
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Guests are saying
The new foundation has received mixed feedback from guests, with many expressing disappointment over the formula change from the original. While some appreciate its lightweight feel and buildable coverage, others find it unsuitable for oily skin, leading to greasiness and breakouts. The shade range has also been a concern, with guests struggling to find a perfect match. Overall, it offers a matte finish and decent coverage, but may not meet the expectations set by its predecessor.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 796 reviews
easy to apply: 3.7 out of 5
easy to remove: 3.68 out of 5
long lasting: 3.39 out of 5
quality: 3.07 out of 5
value: 3.17 out of 5
50% would recommend
56 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
- Hair color: Black
- Skin tone: Light
- Skin type: Oily, Normal
- Skin concern: Dark circles
Perfect match
Perfect match for my daughter skin color we have been have been looking for her match a long time finally a win. She has tried either too dark or too light but this one is perfect.
1 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
- Skin tone: Medium
Whyyyy
Damaged Busted open. When I open my package it was over everything.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025
(no review title)
NOT MATTE AT ALL. Would not recommend if you're looking for something mattifying.
1 reply from Maybelline Consumer Care team - 10 days ago
Hello Deziree! Thank you for sharing your experience with our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. We truly appreciate your candid feedback and understand your disappointment when a product doesn't deliver the specific finish you're seeking. Our Lumi-Matte foundation is designed to offer a unique balance, aiming for a long-wearing, shine-controlling effect while still providing a luminous, fresh look rather than a completely flat matte finish. We understand that personal preferences for a matte appearance can vary, and your insights are incredibly valuable to us as we continuously strive to meet the diverse needs of our community.
1 out of 5 stars
19 November, 2025Verified purchase
- Skin type: Normal
- Skin tone: Medium
(no review title)
Very Matte and not for sensitive skin. Broke my skin out really bad.
1 reply from Maybelline Consumer Care team - 15 days ago
We are sorry to hear about the experience you had with Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation . We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
1 out of 5 stars
18 November, 2025
originally posted on maybelline.com
Superstay Foundation New Formula Very Poor
Super Stay 30HR foundation was obviously reformulated - You will sell exactly ONE to every repeat customer. This formula is horrible.
4 out of 5 stars
17 November, 2025
originally posted on influenster.com
Recommended product
[This review was collected as part of a promotion.] The color did not match my skin perfectly because I should have gotten a lighter shade, but that was my fault. Love how the product glides on your face and easily blends with your skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
Refund or exchange needed
It was open and used !! Half empty
1 out of 5 stars
7 November, 2025
originally posted on maybelline.com
UNHAPPY ABOUT NEW FORMULA
Please bring back the ORIGINAL one.!!! This is thin and not a good matte. Used to love the OLD one. Very upset and disappointed. A lot of complaints already about new formula. We need the OLD ORIGINAL one back please please.
5 out of 5 stars
6 November, 2025
originally posted on maybelline.com
great coverege!
[This review was collected as part of a promotion.] hides pimples and dark sports really well as well as you can build up the coverage as much as you like for me it does get oily after about 8 hours of wear because i have oily skin but other than that its not cakey at all i love it so much definatley going to buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025
Be careful ordering pick up
Used product with safety seal broken
5 out of 5 stars
2 November, 2025
originally posted on maybelline.com
Semi-Matte Super Stay Works Wonders
Love this product. Always thought that I needed a high end product for my facial issues- hyperpigmentation , oily, and aging skin. The semi-matte foundation from Maybelline blends well, doesn’t settle in fine lines and provides lasting coverage. I am also looking at other Maybelline products
1 out of 5 stars
31 October, 2025
- Skin concern: Uneven skin tone, Sun damage, Aging
- Eye color: Green
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
Not eligible for return? It came already opened!!
Container was opened. Store shoppers need to be more observant.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Uneven skin tone, Dark circles, Redness, Dullness, Blackheads
- Skin type: Dry, Normal
- Skin tone: Light
- Eye color: Brown
Maybelline - 115
I really love this foundation, i could choose wehther i want to put alot of foundation or a small amount whichever way it was full coverage and when finished setting did not feel heavy on my skin. I like the texture because it was hydrating sort of and lightweight on the skin. However when i would wipe my lips with a napkin the up and down sides of my lips would wipe of some foundation evem after setting spray so i would be the whole day with my mouth area removed from my foundation.
5 out of 5 stars
25 October, 2025
originally posted on maybelline.com
30 hour
Great product I work a long day and need make up that stays with me
4 out of 5 stars
25 October, 2025
Stays
I was surprised how much I liked this. I have a problem with makeup settling into my pores and wearing off around the pores, looking patchy, but this did not seem to have that problem. It really did stay! Only caveat is that because it is semi matte it is a bit drying. I already have some flaky dry skin patches from starting my trentonin regimen again. This is a little drying to the skin.
1 out of 5 stars
25 October, 2025
originally posted on maybelline.com
LumiMatte is AWFUL! Bring Back Superstay Matte!
Maybelline, you don’t understand what you have done. Sometimes a foundation is more than makeup… it gives you the confidence to live a normal life. Your Superstay Matte foundation with the white cap enabled me to venture out of the house with confidence. It covered my facial scars and redness and STAYED PUT. I could make real connections with people and be present in conversations without being terrified that my foundation had slipped off the areas where I had lesions removed on my face. My career has improved because I no longer avoid public speaking and networking. I can go outside in the sun without being horrified that the bright light is exposing my scars. All that is gone now. This lilac cap version is absolute GARBAGE. It slides off in an hour. Covers nothing. I beg you - please bring back the old matte version! It was a miracle.
1 out of 5 stars
24 October, 2025Verified purchase
Used foundation
My item was open and used! And it says no returns accepted. This is unacceptable. The bottle was smeared of foundation how could they not know?
1 out of 5 stars
24 October, 2025
originally posted on maybelline.com
A DISGRACE
this new FORMULA is awful. I honestly cannot believe maybelline would do this to their customer base. I have used the old formula as my holy grail for 7 years. Only to find out when I went to go get a new bottle, they completely changed everything I and many other people loved about it. Used to give me a flawless finish but they changed the consistency from creamy to runny. This formula breaks down, creases, is really picky with primers, dries down weird. I have had elf products perform better than this new formula. It is sad because I am even combo skin, and this is simply just an awful product. They should have kept the old formula and made this in a new foundation if they wanted to do anything. PLEASE BRING BACK THE OLD FORMULA and quit trying to fix what is not broke.
1 out of 5 stars
19 October, 2025
originally posted on maybelline.com
Bring Original Matte Longwear
Idk what happened to the original Matte 30 hour Super stay!! Please bring it back. It had better coverage and didn’t crack or slide off my face.
5 out of 5 stars
18 October, 2025Verified purchase
- Skin tone: Light
- Skin concern: Acne, Dark circles, Redness
- Skin type: Oily
(no review title)
love this!! just enough coverage w/o being to heavy and turning cakey