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Milani Keep It Full Glossy Plumping Balm - 0.07oz
$13.99
ColorBisou
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 1% Maxi-Lip™-- clinically proven to increase lip volume after 4 weeks of daily use
- Infused with mango seed butter + apricot, pomegranate, & Kalahari melon oils
- 100% felt lips were hydrated, nourished & instantly smoother*
- 100% saw a clinically measured increase in lip moisture after 1 application*
- 93% felt all-day hydration & saw smoother looking lips over time*
- *Based on consumer perception survey & clinical testing
- Vegan, cruelty-free & made in Korea
Description
Turn shine & volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort & a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter & a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Gloss
Color Palette: Medium Tones
Product Form: Stick
Sustainability Claims: Cruelty-Free
Beauty Purpose: Plumping, Moisturizing
Net weight: .07 Ounces
TCIN: 92173620
UPC: 717489003209
Item Number (DPCI): 052-00-9445
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
diisostearyl malate, polyglyceryl-2 triisostearate, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, hydrogenated polyisobutene, microcrystalline wax/cera microcristallina/cire microcristalline, hydrogenated castor oil, synthetic wax, methyl lactate, punica granatum seed oil, mangifera indica (mango) seed butter, prunus armeniaca (apricot) kernel oil, citrullus lanatus (watermelon) seed oil, palmitoyl tripeptide-1, ethylhexyl palmitate, tribehenin, sorbitan isostearate, synthetic fluorphlogopite, lactic acid, dehydroacetic acid, rosin, barium sulfate, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850).
Shipping details
Estimated ship dimensions: 0.5 inches length x 0.5 inches width x 4.57 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This lip product offers a delightful combination of hydration, color, and a subtle plumping effect, making it a versatile addition to any makeup routine. Guests appreciate its creamy texture, beautiful shades, and sleek packaging, which allows for easy application on the go. While some noted the plumping effect could be more pronounced, the overall comfort and glossiness make it a favorite for everyday wear. It's an affordable option that delivers quality results, perfect for enhancing natural beauty.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 227 reviews
easy to apply: 5 out of 5
easy to remove: 4.8 out of 5
long lasting: 4.2 out of 5
quality: 4.5 out of 5
value: 4 out of 5
80% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Redness, Cuticles, Pores, Sensitivity
- Hair color: Brunette
- Eye color: Green
smooth and shiny
love the shine, the color is perfect
5 out of 5 stars
25 September, 2025
originally posted on Milani
Excellent Product
[This review was collected as part of a promotion.] The product goes on smoothly and feels good on ones lips. It feels moisturizing and doesn’t feel sticky. It does what it says it will, and stays on. The color is pretty as well. I recommend this product.
4 out of 5 stars
25 September, 2025
originally posted on Milani
Balm meets Gloss
Gloss meets lip balm in this slim-lined product. Goes on like a balm and looks like a gloss. Lips are shiny with a bare hint of color(Hazel). Moderate staying power thst is great alone or over a lipstick.
5 out of 5 stars
21 September, 2025
originally posted on Milani
Very Glossy and Beautiful Colors
Comfortable to wear, perfect amount of gloss and color. The colors are appropriate for any setting or occasion. Apply it very lightly because if you press too hard it will smush. I have Truffle and Lana, will probably be buying bisou and some other shades later on down the line.
5 out of 5 stars
6 September, 2025
originally posted on Milani
Great!
[This review was collected as part of a promotion.] I have a few colours and they are all very pretty and can be built up and it doesn’t settle into the lip lines and I can feel the pumping. Just feels a bit minty but it doesn’t hurt. Love it!
1 out of 5 stars
6 September, 2025
originally posted on Milani
Not very plumping.
Didn't like this product at all. Didn’t notice a difference.
5 out of 5 stars
4 September, 2025
originally posted on Milani
Plumping lip gloss
[This review was collected as part of a promotion.] I highly recommend the Keep It Full Glossy Plumping lip gloss!! It does plump my lips and it's non sticky.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
Your lipa stay hydrated for a long time
Great and very moisturizing
5 out of 5 stars
23 August, 2025
originally posted on Milani
Smells so good, looks so good, plump not overwhelm
[This review was collected as part of a promotion.] Feels like butter not sticky. Love the color & shine
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
- Skin type: Dry
- Skin tone: Light
Best lip gloss
This plumping lip balm is one of the best I have ever gotten and it is so easy to bring on the go. It is very glossy and pretty I love the color moi!
4 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Sensitivity, Redness
- Hair color: Red
Shiny smooth and glossy
A friend of mine uses this and recommended it to me. The Moi color is so pretty and shiny and goes on my lips so smooth but a little sticky after it’s applied. The color doesn’t stay on long and I didn’t notice any plumping effects. I would not recommend for the price.
4 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Redness, Aging, Dark circles
- Skin tone: Light
- Eye color: Green
Almost perfect
I got the shade moi and I love it. I think it’s a dupe for the Makeup by Mario lip plumping serum (with slightly better packaging). My complaint is it didn’t seem to last long at all. It ran out in about 2 weeks after using it 2-3 times a day.
5 out of 5 stars
5 June, 2025
originally posted on Milani
Best Gloss Balm Pen Ever!
Best gloss balm pen ever! I love everything about these! The colors formula hydrating packaging everything is wonderful! Love Milani!
5 out of 5 stars
3 June, 2025
originally posted on influenster.com
10/10
[This review was collected as part of a promotion.] Loved it , it’s not a strong plumper but works perfect for me cause I go big lips, the texture is really soft, the feeling is not strong, and the scent is very gentle
5 out of 5 stars
30 May, 2025
originally posted on Milani
Great color great product
I bought this thinking wow what a cute shade little did I know it was going to match my lips exactly and make them look so beautiful and plump recently got a lip flip and i can not stress enough how hydrating this plumper is.
5 out of 5 stars
28 May, 2025
originally posted on Milani
Pure excellence
I bought this 1 week ago. It is perfection. Makes my lips feel like silk. Looks incredible. Doesn't sting.
1 out of 5 stars
30 April, 2025
originally posted on Milani
(no review title)
I have been using the Milani plump lip balm for 2 months, and I have not seen any results????
5 out of 5 stars
28 March, 2025
originally posted on Milani
Best Balm I Have Discovered
Best product ever!!!!I discovered this by accident a few months ago and now it is my favorite lip product. I am very fair, but my favorite color is jam, as it can be applied either lightly or heavily for a richer look. It is never too opaque or dark, no matter how much you apply. It makes the lips feel amazing as it lends a cooling effect to dry parched lips.
4 out of 5 stars
19 March, 2025
originally posted on influenster.com
Love the feel of this lippie!!!
[This review was collected as part of a promotion.] A very soft, creamy and pigmented lippie! I got the color Jam Mauve and its a little too dark for me but I'm going to order one in a lighter color. The plumping effect is light and feels cooling.
5 out of 5 stars
4 March, 2025
originally posted on Milani
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and more plumper. That was my main reason for purchasing because I do not want lip fillers and prefer natural aging. I am 36 years old and these are perfect for me; they are sleek and slender and I can throw them in my makeup bag, my purse, my small Gucci or my gym bag for a touch up. I just low how the application looks initially though; such a beautiful gloss finish. Milani kills the lip game and of course, you can’t beat the price point. Love you Milani for affordable AND luxury cosmetics!