$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- Refreshing mix of marine notes with bergamot and cedarwood that smells like a sea breeze
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Ocean
Hair Type: Normal, All Hair Types, Dry
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free, Silicone-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Conditioning, Basic Cleansing, Shine Enhancing, Moisturizing
Net weight: 16.5 fl oz (US)
Features: Lightweight, Nongreasy, Humidity Resistance
TCIN: 89170297
UPC: 812154038514
Item Number (DPCI): 063-00-5122
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid
Shipping details
Estimated ship dimensions: 8.2 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are there silicones in this product?
submitted by Sam - 8 months ago
A: It lists like it as silicone free under "highlights" drop down
submitted byHeather - 6 months agoA: Hi Sam, Thanks for reaching out about our Native Ocean Timber Moisturizing Shampoo While we would love to help you here, we ask that you please contact us at support@ntaivecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 8 months agoBrand expert
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Guests are saying
Guests have mixed feelings about this shampoo. Many appreciate its pleasant scent, sleek packaging, and how it leaves hair feeling soft and clean. However, some guests have reported issues with hair dryness, lack of lather, and concerns about hair loss. The shampoo is noted for its clean ingredients and suitability for various hair types, though it may not be ideal for those with specific hair care needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 207 reviews
effectiveness: 2.31 out of 5
quality: 2.25 out of 5
value: 2.44 out of 5
25% would recommend
16 recommendations
A bit too harsh for me
3 out of 5 stars
Tillan - 15 days ago
originally posted on nativecos.com
It strips my hair more than I’m used to, but probably not more than most normal brands. I have dry natural coily hair that needs more moisture. Even after pairing this with the matching conditioner, it didn’t do what I hoped it would. But it would work well in others’ routines if they have more oily hair or a good leave-in to use after showering (which I don’t have yet).
What a difference!
5 out of 5 stars
Thumbs up graphic, would recommend
Ellen - 2 months ago
I initially bought Native shampoo for its safe ingredients. But I've reaped a big bonus. I immediately noticed I no longer saw hair in the shower drain, or in my brush. After 8 months I now no longer have sparse hair in spots where you could see through to my scalp--I have grown and kept a full head of hair. I either had an allergy, or all the silicone in other shampoos weighed my hair down, and I will never switch shampoos again. As for dryness, using the moisturizing conditioner makes all the difference. I wash first, the use the conditioner, leave it till I'm done showering then rinse at the end.
Drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 3 months ago, Verified purchaser
In love with the scent but it makes my hair so dry
1 reply from Native Team team - 3 months ago
Hi Hannah, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
Smells good but hair feels extra dry.
2 out of 5 stars
Thumbs down graphic, would not recommend
tyv - 4 months ago, Verified purchaser
The scent is great and I like the ingredients, enough for my kids to use it. I would not recommend Native’s shampoo, though. It is very drying and made mine and my family’s hair feel crunchy.
1 reply from Native Team team - 4 months ago
Hi There, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Dryness of scalp - 5 months ago
This shampoo gave me a darn drift and made my hair very dry
1 reply from Native Team team - 4 months ago
Hi there. Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further.
NICE Lather
5 out of 5 stars
EmilyS - 6 months ago
originally posted on nativecos.com
For this product, I will say, a little goes a long way! I've tried more natural shampoos before but i've haven't seen somthing foam so well. The scent is also wonderful and my hair seams a lot less dried out, compared to my previous shampoo brand.
Smells and feels great
5 out of 5 stars
BillalAA - 6 months ago
originally posted on nativecos.com
Hair feels cleaner after one use and doesn’t feel thick from all the unnecessary ingredients
(no review title)
5 out of 5 stars
PatriciaT - 6 months ago
originally posted on nativecos.com
Smells great and leaves hair feeling nice and clean! Love it.
Fresh, clean scent.
5 out of 5 stars
Thumbs up graphic, would recommend
Great deal - 8 months ago
I'm glad I purchased this shampoo. It's scent is clean and invigorating. Great value for the price.
Hair started to fall out
1 out of 5 stars
Thumbs down graphic, would not recommend
CD player - 8 months ago
This item was a horrible purchase I had been using native for 4 months. I had bought a new bottle and once I used it my hair started to fall out in strands more than usual. I used a different shampoo and conditioner and my hair started to not fall out in strands anymore in the shower. I now have bald spots on the sides of my forehead. I hope this message keeps you aware from this purchase.
1 reply from Native Team team - 8 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 8 months ago, Verified purchaser
Left my hair feeling greasy and gross
1 reply from Native Team team - 8 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Native moisturizing - 9 months ago, Verified purchaser
I started using this shampoo maybe a month ago? It seemed fine after a few uses but then suddenly my hair very recently started becoming weird after using this. Idk what happened but it's been leaving white stuff in my hair like tiny white dots and flakes? And in the back of my hair in the middle it feels like my hair was still wet even tho the rest was dry so weird. I wouldn't recommend this shampoo. My old shampoo would never leave my hair like this I'm gonna have to stop using this one which sucks cos I don't even have my old shampoo anymore so I'm gonna have to buy it again. Waste of money and I almost forgot, this shampoo also made so much of my hair fall out it's actually scary. Do not recommend this don't buy it please it'll ruin your hair. I'm really upset
1 reply from Native Team team - 8 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
My Grandson Loves It
5 out of 5 stars
BrendaS - 9 months ago
originally posted on nativecos.com
I bought it for my grandson, he thought smell was great
Do not buy! Leaves residue
1 out of 5 stars
Thumbs down graphic, would not recommend
MKG - 9 months ago, Verified purchaser
Do not buy this product. After about a month of use, my hair started to get crunchy, almost like doll hair. I couldn’t curl it because it would get stuck in the iron. My stylist said it was due to oil buildup from my Native products. I ended up having to do clarifying treatments and cut off my ends to clean it up. Not worth the hype!
Not a great shampoo.
2 out of 5 stars
Thumbs down graphic, would not recommend
NerdMom - 10 months ago, Verified purchaser
I swear my hair started falling out after using this shampoo. The smell is really good but that's it. That's all this brand really has going for it is their scents. My hair didn't feel as clean as it should have and I started losing more than I normally do. I feel duped after seeing the commercials about how natural it is...
Disappointed
1 out of 5 stars
JaneT - 10 months ago
originally posted on nativecos.com
I love using native as a deodorant but I thought I would give the Native shampoo a try. I love the smell but I have been using the native shampoo for 2weeks and I cannot use this shampoo anymore. The shampoo cause massive dandruff and makes my head super itchy to the point where my scalp bleeds. I am also losing more hair than I normally would when I wash my hair which is shocking. I never had a shampoo do this to me and I won’t be using this shampoo again. Don’t buy this product people.
New Native user - I-m hooked
5 out of 5 stars
PamC - 11 months ago
originally posted on nativecos.com
I currently use Native shampoo, conditioner, body wash, toothpaste, and deodorant. You could say I’m hooked! I highly recommend all the products I’ve used. The scents all last a long time. I really like that they’re not dyed - a small thing, I know, but I don’t like fake coloring. I’m also attracted to the clean look of the bottles. They are a little more expensive than most - but I’ve learned in my 30-something years that, generally speaking, you get what you pay for. I believe Native proves this. I highly recommend their products.
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
Larab - 11 months ago, Verified purchaser
Dried my scalp and made it super itchy. I don’t have any allergies so this was very weird.
Do not use if you have oily hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
Krispin - 1 year ago
The shampoo smells really nice but it doesn’t leave my hair feeling clean. My hair can be very oily, so I need a shampoo that will clean my hair thoroughly, and this shampoo doesn’t deliver. I do not recommend if you have oily hair, my hair looked clean for maybe 12 hours after showering that day. After not washing my hair for ONE day, my hair looks like I haven’t showered for 3. Terrible product.
Lasting fragrance
5 out of 5 stars
JesusO - 1 year ago
originally posted on nativecos.com
I absolutely love the Ocean & Timer smell! �⏳ It's like taking a refreshing stroll along the beach, with the scent of the ocean breeze filling the air. It has this calming effect, It's perfect for creating a relaxing atmosphere or even for a little self-care moment. I highly recommend it! ✨