Sponsored
Native Ocean Timber Moisturizing Shampoo - 16.5 fl oz
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- Refreshing mix of marine notes with bergamot and cedarwood that smells like a sea breeze
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Ocean
Hair Type: Normal, All Hair Types, Dry
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free, Silicone-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Conditioning, Basic Cleansing, Shine Enhancing, Moisturizing
Net weight: 16.5 fl oz (US)
Features: Lightweight, Nongreasy, Humidity Resistance
TCIN: 89170297
UPC: 812154038514
Item Number (DPCI): 063-00-5122
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 8.2 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are there silicones in this product?
submitted by Sam - 1 year ago
A: It lists like it as silicone free under "highlights" drop down
submitted byHeather - 11 months agoA: Hi Sam, Thanks for reaching out about our Native Ocean Timber Moisturizing Shampoo While we would love to help you here, we ask that you please contact us at support@ntaivecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 1 year agoBrand expert
Q: What is the primary scent of this shampoo?
submitted by AI Shopping Assistant - 20 days ago
A: The shampoo is infused with a cool and aromatic Ocean & Timber scent.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: What are the main benefits of using this shampoo?
submitted by AI Shopping Assistant - 20 days ago
A: The shampoo gently cleanses, replenishes moisture, and enhances shine for soft, healthy hair.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Is this shampoo vegan and cruelty-free?
submitted by AI Shopping Assistant - 20 days ago
A: Yes, the shampoo is both vegan and cruelty-free, ensuring ethical hair care.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 20 days ago
A: This shampoo is suitable for all hair types, including normal and dry hair.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Does this shampoo contain any sulfates?
submitted by AI Shopping Assistant - 20 days ago
A: No, this shampoo is free of sulfated surfactants, making it gentle on hair.
submitted byAI Shopping Assistant - 20 days agoAi generated
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its delightful scents and effective cleansing properties. Guests appreciate its natural ingredients and the way it leaves hair feeling fresh and manageable. However, some have experienced issues such as hair dryness and increased hair fall. Overall, it is a popular choice for those seeking a clean beauty product that smells great and offers a refreshing experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 249 reviews
effectiveness: 2.45 out of 5
quality: 2.3 out of 5
value: 2.4 out of 5
23% would recommend
21 recommendations
5 out of 5 stars
22 October, 2025
originally posted on nativecos.com
Refreshing scent.
Great scent especially for my sons and husband. They all love it.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 October, 2025Verified purchase
Poopy smell
This scent smells like straight up poop, was taking and shower and it smelled so bad that I pulled back the shower curtain to see if someone snuck in the bathroom and was taking a dump! 💩
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Smells Like Cheap Perfume
We love Native shampoo, but this scent is terrible. It smells like cheap perfume.
1 reply from Native Team team - 17 days ago
Hi HP, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Toxic!!! Too much toxic fragrance
The fragrance is insanely strong and it does not specify what type it is. While they market this as “clean” the amount of chemical fragrance in this product is toxic. Don’t waste your money it leaves your hair feeling sticky, weighed down and smelling like a plug-in!
1 reply from Native Team team - 16 days ago
Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
26 August, 2025
originally posted on nativecos.com
My New Favorite Shampoo
I love this shampoo! It’s great for my curly hair and the scent is wonderful! I’m always looking for products with less additives and sulfates and this hit the mark.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Native body wash
The smell is to die for! Beautiful packaging!
5 out of 5 stars
20 August, 2025
originally posted on nativecos.com
Scent Nutral
Good mens scent. But me and my girlfriend both share soap and she likes the scent too.
5 out of 5 stars
21 July, 2025
originally posted on nativecos.com
Love this scent. Ocean in the woods
Strong scent is awesome! It gives me a walk on the shoreline….in the woods
1 out of 5 stars
9 July, 2025
originally posted on nativecos.com
(no review title)
It was so horrible it smelled so bad it also made my hair fall and plus it didn't come with the deodorant and I payed for it in the bundle dont buy this 0 stars
5 out of 5 stars
2 July, 2025
originally posted on nativecos.com
Shampoo
I really like it and it makes your hair feel fresh.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025
DONT BUY IT
I used this product for about 2 or 3 weeks and my hair felt like straw and the amount of breakage was unbelievable. I did some research and Native has a lawsuit against them false advertising and potential contamination with PFAS chemicals.
5 out of 5 stars
26 June, 2025
originally posted on nativecos.com
Love this product!
I originally purchased this product for my husband as wanted a more “natural “ shampoo and conditioner. He seemed to like so then I tried the shampoo and really liked it. I have thick course?frizzy hair and I like the way it made my hair feel and how manageable my hair was. Since then I have added the matching conditioner and am very pleased with this product.
3 out of 5 stars
30 May, 2025
originally posted on nativecos.com
A bit too harsh for me
It strips my hair more than I’m used to, but probably not more than most normal brands. I have dry natural coily hair that needs more moisture. Even after pairing this with the matching conditioner, it didn’t do what I hoped it would. But it would work well in others’ routines if they have more oily hair or a good leave-in to use after showering (which I don’t have yet).
5 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2025
What a difference!
I initially bought Native shampoo for its safe ingredients. But I've reaped a big bonus. I immediately noticed I no longer saw hair in the shower drain, or in my brush. After 8 months I now no longer have sparse hair in spots where you could see through to my scalp--I have grown and kept a full head of hair. I either had an allergy, or all the silicone in other shampoos weighed my hair down, and I will never switch shampoos again. As for dryness, using the moisturizing conditioner makes all the difference. I wash first, the use the conditioner, leave it till I'm done showering then rinse at the end.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 March, 2025Verified purchase
Drying
In love with the scent but it makes my hair so dry
1 reply from Native Team team - 7 months ago
Hi Hannah, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
2 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2025Verified purchase
Smells good but hair feels extra dry.
The scent is great and I like the ingredients, enough for my kids to use it. I would not recommend Native’s shampoo, though. It is very drying and made mine and my family’s hair feel crunchy.
1 reply from Native Team team - 8 months ago
Hi There, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2025
Not good
This shampoo gave me a darn drift and made my hair very dry
1 reply from Native Team team - 9 months ago
Hi there. Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further.
5 out of 5 stars
27 December, 2024
originally posted on nativecos.com
NICE Lather
For this product, I will say, a little goes a long way! I've tried more natural shampoos before but i've haven't seen somthing foam so well. The scent is also wonderful and my hair seams a lot less dried out, compared to my previous shampoo brand.
5 out of 5 stars
12 December, 2024
originally posted on nativecos.com
Smells and feels great
Hair feels cleaner after one use and doesn’t feel thick from all the unnecessary ingredients
5 out of 5 stars
10 December, 2024
originally posted on nativecos.com
(no review title)
Smells great and leaves hair feeling nice and clean! Love it.