$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Butylparaben-Free, Paraben-Free, Contains Vitamin E, Contains Vitamin C, Contains Coconut Oil, Vegan, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810937
UPC: 3614226794444
Item Number (DPCI): 063-01-1202
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water/eau, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, parfum/fragrance, dicetyl phosphate, 2-methylresorcinol, ascorbic acid, ceteth-10 phosphate, m-aminophenol, steareth-200, xathan gum, sodium hydroxide, disodium edta, titanium dioxide, hydroxyethyl-3, 4-methylenedioxyaniline hcl, tocopheryl acetate, 4-amino-2-hydroxytoluene. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 2.4 inches length x 3.55 inches width x 6.66 inches height
Estimated ship weight: 0.518 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 1802 reviews
effectiveness: 3.33 out of 5
quality: 3.52 out of 5
value: 3.55 out of 5
55% would recommend
127 recommendations
Turned my hair black
1 out of 5 stars
Thumbs down graphic, would not recommend
Kassidy - 10 days ago, Verified purchaser
I got the medium golden brown and it turned my hair black. I don’t recommend at all.
Very temporary color
3 out of 5 stars
Thumbs down graphic, would not recommend
LKP1108 - 25 days ago, Verified purchaser
Very semi-permanent hair coloring system. Easy to create and apply. However, color begins to wash away/fade after 3 washes.
Great Quality! Love my hair after
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 1 month ago, Verified purchaser
Does a great job covering greys and makes my hair feel so soft.
Way too black!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ali - 1 month ago, Verified purchaser
I regret not paying attention to the bad reviews. I used to color my hair many years ago and now I decided to go back but it was for worse. I had a 7 hair color with some highlights and just wanted a color in between that doesn’t take out the highlights completely but what I got was a very dark black color like if i put a 2 or 3 color tone. I hoping to use some clarifying shampoo to get that color fade and actually go back to a salon! Make yourself a favor and don’t buy this product. Save some money and get your color done with a professional.
Very bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Dont waste your money - 1 month ago, Verified purchaser
The worst I ever tried
Does bot work on grays
3 out of 5 stars
Thumbs down graphic, would not recommend
ChelseaF - 2 months ago, Verified purchaser
Horrible for gray coverage
Best neutral brown
5 out of 5 stars
Thumbs up graphic, would recommend
ABens - 2 months ago, Verified purchaser
This brass free medium brown is the best neutral brown dye I’ve ever used. Highly recommend.
My go to box dye
5 out of 5 stars
Thumbs up graphic, would recommend
ChloeLP - 2 months ago, Verified purchaser
I've repurchased this box due for over 4 years in color 6. It's the perfect neutral brown color to match by slightly brassy sunkissed ends to my roots once spring rolls around and I've got a bit of unintentional balayage going on. I sometimes get a little bit of hairfall the first wash after coloring but other than that it is easy to apply and always goes on evenly! It fades slightly but lasts until my hair gets sunkissed throughout the summer again and it's time to color again in the spring. Please never change the color/formula <3
Very dark
3 out of 5 stars
Danielley - 2 months ago
Really easy process which I loved. Color is definitely darker (got light brown) than the box photo. Followed directions exactly. Definitely take this into consideration before picking your shade. Really nice smell
So shiny!
5 out of 5 stars
BBELL - 2 months ago
originally posted on Clairol
I've bought this product multiple times, this is the perfect product for first timers. This is great product, nonirritant, and bleach free.
very gppd
5 out of 5 stars
beth17 - 2 months ago
originally posted on Clairol
love natural instincts. I've been using this for a long time. never disappointed!
V26 Violet. Not a true color
1 out of 5 stars
Aantorie - 2 months ago
originally posted on Clairol
I purchased the V26 Violet. Rinsed hair for over 40 mins in shower before ran clear. Left dye on for 32 mins. My hair didn't get any violet at all. It's Black. Extremely disappointed and will be asking for a refund.
1 reply from Clairol team - 2 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts Bold V26; yet, we are truly saddened to learn that you did not get the results you hoped for. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Harry - 2 months ago, Verified purchaser
Worked great came out a little darker then expected but still satisfied with the results and my hair still feels soft
Great semi permanent ✨🙌
5 out of 5 stars
Foxy7 - 2 months ago
originally posted on Clairol
I love this range and I’ve been using this one recently as I wanted to warm it up a little and it’s working really well, it will only tone the greys as it’s a semi permanent but that adds to a more natural look. I find that the warmer tones lasts longer that the previous colours that I used by a couple of weeks more which means I can get away with a month before my greys start peeping through and the toned grey has faded. My only issue is that it’s so hard to get hold of and therefore has made it so much more expensive. Is this particular colour becoming discontinued?
Do NOT buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 2 months ago, Verified purchaser
Black, NOT brown!!!!!
Didt dye my hair the shade i wanted
1 out of 5 stars
Thumbs down graphic, would not recommend
Mano - 2 months ago, Verified purchaser
Horrible product. If you have brown/black hair it will not work or change your shade at all. It will remain same. Not even the lightest shade will do any magic
Terrible quality ! It was like expired or something
1 out of 5 stars
Thumbs down graphic, would not recommend
Bis - 2 months ago, Verified purchaser
Damaged, expired, left on for 45 minutes, and nothing !! What a waste
Dont waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Cc - 2 months ago
Thought I'd get a nice dark brown my hair is BLACK. I hate it and it's too dark for my face. I'm so sad about it smh don't waste your money
No No
1 out of 5 stars
Cstone - 3 months ago
originally posted on Clairol
My hair now has a lot of copper. Not a good look for me at all. Color chart is way off.
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Best dye I’ve ever used.
5 out of 5 stars
JohannaB - 3 months ago
originally posted on Clairol
9 - light blonde. My go to colour. I have fine hair and have to be careful when lightening. This was gentle enough but gave me a great even lift. Awesome tone too. Saves me sooo much time and money. 10/10!!