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Guests are saying
The new Nivea Soft cream has garnered mixed feedback from guests, with many praising its lightweight texture, pleasant scent, and effective moisturizing properties. Guests appreciate its quick absorption and non-greasy feel, making it suitable for daily use on both face and body. However, some long-time users express disappointment over the formula change, longing for the original version. Overall, it remains a popular choice for those seeking hydration without heaviness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 12783 reviews
effectiveness: 4.16 out of 5
quality: 4.15 out of 5
value: 3.98 out of 5
80% would recommend
128 recommendations
1 out of 5 stars
18 October, 2025
originally posted on niveausa.com
Horrible New Formula
Why would you change your formula? I see you responded to a customer claiming needing to be sustainable? What? Sustainable means a trash product? No one is going to buy this new formula. It’s so inferior, cheap, oily, and gross. Vegetable oil? Seriously? Change it back because trust it won’t do well. You couldn’t make a sustainable product while keeping the formula quality high?
1 reply from Consumer Care team - 16 days ago
Hi Mila, Thank you for reviewing our NIVEA Soft Cream. We are listening and sharing your feedback about our new formula with our teams Our Consumer Care Team would like the opportunity to assist you with your latest purchase. Please retain the product for reference if possible. We're emailing you directly to request additional details and to share next steps.
1 out of 5 stars
17 October, 2025
originally posted on nivea.co.uk
New shaped pot, new ingredients, ruined product!
Have used this product for many years. Just purchased a new pot, shape changed, new vegan formula! Disaster, skin now feels tight and uncomfortable after application. Completely ruined the product, sadly time to move on with a different face cream ☹️
1 out of 5 stars
14 October, 2025
originally posted on nivea.ca
Nivea soft
I have been using this cream for over 30 years. The moment the new formulated cream came in contact with my skin I knew that this is a different cream. I My skin itched and burned, and I am very disappointed with my purchase. Why bother with a winning formula? The loyal customers will know the difference immediately and the brand will suffer from the stop of sales and the loss of loyalty customers. Change it back, please!
5 out of 5 stars
12 October, 2025
originally posted on niveausa.com
kept me glowy all day
i read the reviews and was like oh snap but i like the new formula, it adsorbed well after gently applying and worked well too, thank you Nivea! ❤️
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Awful
The new formula is horrible!
5 out of 5 stars
6 October, 2025
originally posted on niveausa.com
Fantastic!
[This review was collected as part of a promotion.] I got this product not long ago, probably a month or so and it is just Fab! I have oily skin but it still fits me perfectly as it makes my face almost look like glass skin. 10/10
1 out of 5 stars
5 October, 2025
originally posted on nivea.co.uk
Quite Upsetting
Thought I’d discovered a great moisturiser at an affordable price from a friend after I tried it. Then I bought some and it’s now a new vegan formula. It’s now not soft and is more like putting on sun cream. Basically it’s just a new product. I’ll just go back to the drawing board
1 out of 5 stars
25 September, 2025
originally posted on nivea.co.uk
Changed product
I have been using the big white pot of Nivea for years. It was a wonderful formula which kept my skin looking healthy and moisturised. Under my foundation it made my skin look radiant and people would ask what I used on my face. I've recently purchased a new pot but it is definitely not the same. It takes ages to rub in, then it feels extremely dry when it has absorbed - uncomfortable and unpleasant. My foundation looks craggy and matt. I'm not using it anymore because it doesn't have to same effect that it always gave my face. I'm sorry to say that if you've changed the formula maybe you should change it back because your sales will dive. I know a lot of people who use this cream who won't be buying it anymore. I shall be using something else too.
1 out of 5 stars
23 September, 2025
originally posted on nivea.ca
New Formula for Soft is Horrible!!!
Originally I thought I got a bad jar of Nivea Soft and came on here to see about sending it back-then I saw the reviews about a new formula and checked my jar. Yup it was the new formula that I had used. I didnt even notice the change on the package and buy a few at a time when it is on sale, so I was late to the news. I Completely agree with all the comments everyone has put: burns my skin, does not absorb, smells, leaves skin tight and not moisturized and the cream just feels ..not right. I am so dissapointed and have also been using this for as long as I can remember. I also remember Nanny having a metal tin of the original formula in the bathroom. But now after 20 years I will be trying to find another brand similiar to your old formula and not buying anymore Nivea products. From the little searches I have done I see there more than a few people looking and offering alternatives and advice of similar brands. Also I find it interesting that everyone who commented on how much they loved the new formula was a "Review Panel Member"...interesting.. Beyond disappointed!!! (also I did Not receive incentives for this review but had to click the box)
1 out of 5 stars
20 September, 2025
Hate new formula!
I’ve been using this face lotion for almost 2 years and am disappointed in the new formula. It has a stronger, different scent than the original formula and it’s wayyyyy thinner. I have really sensitive skin and this moisturizer has been my holy grail for so long.
1 out of 5 stars
13 September, 2025
originally posted on nivea.co.uk
New formula is terrible
I have used Nivea for years and now I’m needing to find a new body cream. I have one “old” tub left and I’m using it sparingly so it lasts as long as possible! Please please bring back the old formula.
1 out of 5 stars
8 September, 2025
originally posted on Nivea
Bring back the old formula
This new formula burns my skin, feels sticky and doesn’t rub in.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Nivea is the best
Excellent product. I love Nivea.
1 out of 5 stars
29 August, 2025
originally posted on nivea.ca
New formula is horrible
After using this cream for 15 years I am switching brands. I have been a loyal user the entire time, recommending it to my family and friends. The new formula is absolutely terrible. My skin hates it and makes me break out terribly. It burns my skin when applying and does not sink into the skin. This was the only product that has worked for my skin for many years. Extremely disappointed by this change and will not be purchasing any other Nivea products.
1 out of 5 stars
23 August, 2025
originally posted on nivea.ca
New formula is awful
Immediately after application, my skin feels tight and lacking moisture. The smell leaves something to be desired and all in all, it would be worthwhile to go back to the original formula if you’d like to keep your customers. I’m now searching fervently for a replacement from an alternate brand before I run out of my original formula tubs
2 out of 5 stars
20 August, 2025
originally posted on nivea.ca
New Formula Not Cutting It
I knew right away when I used the new formula (I didn't know it had changed yet), because of the way my skin felt a little while after applying. I felt my skin and wondered if I had actually put my morning cream on (thought I forgot because of how dry my skin felt). I'm very disappointed as I've used this cream for at least 25 years. I used the original formula and was so happy with the softer version Nivea came out with about 20ish or so years ago. I understand it's vegan and probably better for us in some way, but can you keep the old formula as well so we can choose if we want to use the vegan version?
1 out of 5 stars
19 August, 2025
originally posted on Nivea
Ingredient change was the worst
[This review was collected as part of a promotion.] Before the ingredient change, I used this moisturiser for years with no issues at all, it helped the dryness of my skin so much and softened my skin, impacting my skin incredibly. But now that there was an ingredient change, it has done nothing but dry up my skin making it feel like my skin was pulled back and also had burned my skin, every time I apply the moisturiser now, my skin burns and became extremely dry.
1 reply from NIVEA team - 1 month ago
Hi loe, thanks for getting in touch! We're so sorry to hear of you experience with the new formulation of the NIVEA Soft Cream. Please contact us by using the 'contact' button below. We'd love to assist with your experience with this product. Thanks, The NIVEA Team
1 out of 5 stars
12 August, 2025
originally posted on Nivea
Leaves a strange feeling
I don't like the new formula at all, it makes me feel like I have a plastic face mask on. I've used Nivea for 25 years, I'm changing to a new brand next time.
1 reply from NIVEA team - 1 month ago
Hi Mel, thanks for leaving us a review! We're so sorry to hear the new formulation of the NIVEA Soft Cream didn't work for you as expected. We have made some changes to the formulation of this product to be more sustainable. Please feel free to contact us by emailing us at anz.consumerservices@beiersdorf.com with details of your experience, we'd love to help in any way we can. Thanks, The NIVEA Team
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2025Verified purchase
Worst cream
If I ever buy Nivea it’s usually the blue tin but for summer I wanted something more lightweight so I bought this one. It’s terrible. I put this on after a shower and I wake up ashy, visibly ashy! Not to mention the scent is strong and powdery.
1 out of 5 stars
19 July, 2025
originally posted on nivea.co.uk
Disappointing change with Nivea Soft
I am really disappointed with the new vegan formula as it is leaving a sticky residue on my skin. Having used and loved the previous version, I now have to find something else to use, very sad.