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Not Your Mother's Blonde Moment Purple Bonding Conditioner Tone and Repair Lightened Hair - 8 fl oz
$7.99 ($1.00/fluid ounce)
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About this item
Highlights
- Purple conditioner with pastel violet pigments that gently tone hair to help keep brass at bay and maintain lightened tones
- Ideal for blonde, silver, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more)
- Formulated with Bonding Technology to strengthen hair and smooth lifted cuticles, plus Quinoa to aid in hair color retention
- Brightens and strengthens lightened hair tones with each condition
- Sweet, sunny floral scent
- Sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan
- Safe for daily use
- After shampooing with Not Your Mother's Tone and Repair Purple Shampoo, apply conditioner generously and evenly to hair, working through to ends, then leave on for 2-3 minutes and rinse well
Description
Maintain brighter, stronger, and softer lightened tones with Not Your Mother's Blonde Moment Tone and Repair Purple Conditioner.
This dual-action purple conditioner gently tones and maintains brass-free hair. Formulated with Bonding Technology, this conditioner for blondes, lightened brunettes, and gray-haired beauties helps strengthen and smooth lifted cuticles, hydrate hair, detangle hair, and add hair shine, so you're left with visibly vibrant, stronger hair on the regular. This purple conditioner is made with pastel violet pigments that are safe for daily use and quinoa that aids in hair color retention.
This hair conditioner can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.
Thanks to its pastel violet pigments, this conditioner can be used every day to gently tone and maintain the work of Blonde Moment Tone and Repair Purple Shampoo. There's no overdoing it! Apply generously and evenly to hair, working through to ends. Leave on for 2-3 minutes, then rinse well.
This dual-action purple conditioner gently tones and maintains brass-free hair. Formulated with Bonding Technology, this conditioner for blondes, lightened brunettes, and gray-haired beauties helps strengthen and smooth lifted cuticles, hydrate hair, detangle hair, and add hair shine, so you're left with visibly vibrant, stronger hair on the regular. This purple conditioner is made with pastel violet pigments that are safe for daily use and quinoa that aids in hair color retention.
This hair conditioner can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.
Thanks to its pastel violet pigments, this conditioner can be used every day to gently tone and maintain the work of Blonde Moment Tone and Repair Purple Shampoo. There's no overdoing it! Apply generously and evenly to hair, working through to ends. Leave on for 2-3 minutes, then rinse well.
Scent: Scented, Floral
Hair Type: All Hair Types
Health Facts: Silicone-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Every Other Day
Package Quantity: 1
Beauty Purpose: Heat Protection, Damage Repair, Nourishing, Curl Enhancing, Beachy Waves, Moisturizing
Net weight: 8 fl oz (US)
Features: Lightweight, Leave In
TCIN: 52810859
UPC: 688047130579
Item Number (DPCI): 063-00-0363
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetearyl alcohol, cetyl alcohol, behentrimonium chloride, stearalkonium chloride, caprylic/capric triglyceride, propanediol, itaconic acid, arginine, panthenol, linum usitatissimum (linseed) seed extract, salvia hispanica seed extract, polyglyceryl-10 laurate, cetrimonium chloride, hydrolyzed quinoa, helianthus annuus (sunflower) seed extract, hydroxyethylcellulose, tetrasodium glutamate diacetate, butylene glycol, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, ext. d&c violet 2 (ci 60730).
Shipping details
Estimated ship dimensions: 1.78 inches length x 2.2 inches width x 8 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What hair types is this conditioner suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This conditioner is suitable for all hair types, including natural and color-treated blonde, silver, and light to medium-toned brunette hair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How does the conditioner help maintain hair color?
submitted by AI Shopping Assistant - 2 months ago
A: The conditioner uses pastel violet pigments and quinoa to gently tone hair and aid in color retention, keeping brassiness at bay.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the key ingredients in this conditioner?
submitted by AI Shopping Assistant - 2 months ago
A: The conditioner contains Bonding Technology, pastel violet pigments, and quinoa, which help strengthen, tone, and retain hair color.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Can this conditioner be used daily?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the conditioner is safe for daily use, allowing you to maintain vibrant, brass-free hair regularly.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the conditioner have any scent?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the conditioner has a sweet, sunny floral scent, adding a pleasant fragrance to your hair care routine.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Can both the Shampoo and Conditioner be used daily or every other day?
submitted by Michel - 7 years ago
A: I just have to say I'm not a professional but I only use purple shampoo once a week when I wash my hair other from that I use sulfate-free dry shampoos.
submitted bySully - 7 years ago
Q: Is the conditioner suppose to have a purple tint to it? I bought mine & only the shampoo is like that. Just making sure.
submitted by Thania - 7 years ago
A: Thania - Blonde Moment Treatment Conditioner has a pastel violet pigment.
submitted byNYM Team - 7 years agoBrand expert
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Guests are saying
This purple conditioner is designed specifically for blonde, silver, or highlighted hair, effectively toning down brassiness while providing hydration and nourishment. Many guests have praised its ability to leave hair feeling soft, smooth, and manageable. The pleasant scent and luxurious texture enhance the overall experience, making it a staple in hair care routines. While some guests noted minimal effects on toning, the majority found it to be a valuable addition to their hair care regimen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 375 reviews
effectiveness: 3.24 out of 5
quality: 3.55 out of 5
value: 3.15 out of 5
70% would recommend
68 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Keeps me ashy
This is by far one of the best purple conditioners I’ve used. At first I was skeptical given how non-pigmented it is. However I was so pleased with just how much it cooled off my hair. I prefer a dark ash blonde/light ash brown for my hair and usually salons leave it too warm. This conditioner fixes that significantly. The scent is also good and it leaves my hair very soft. I’ll be keeping this one in rotation whenever I get my hair lightened.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Hard pass
Not my favorite. The pigment is so light that it doesn’t do anything for your hair to tone it and my hair feels drier after using it. I had high hopes but there are much better options out there if you’re looking to tone and bond boost (hint: Eva NYC purple toning mask is fantastic)
1 reply from NYM Team team - 4 months ago
Hi Rita! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
Made curls dry and tangled
To be fair it did help tone down the orange in my hair. The downside was the smell, and how dry it made my hair. I used both the conditioner and the shampoo, the smell was not pleasant. I ended up washing my hair with the one I usually use the Curl Definition. My curls are still dry and tangled but at least the brassy orange is toned down. Won’t be using again. I’ll still to the pink bottle ones for now on.
1 reply from NYM Team team - 6 months ago
Hi Sassy! we are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further!
5 out of 5 stars
7 June, 2025
originally posted on NYM
Double Purple
Used with the purple shampoo, this conditioner maintains and subtly enhances the tint to gray hair in between treatments with the purple mask.
4 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2025Verified purchase
Pretty good
My hair gets sun bleached every summer so the lengths of my hair are pretty brassy. This conditioner smells really good and is also very moisturizing! I liked it. And it did tone/even out the brass from what I can see.
3 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2025Verified purchase
Its ok
It is pigmented but it is not the same as their mask. I had some brass in my hair this product subtle helped.
1 reply from NYM Team team - 11 months ago
Hi Sara! thank you for sharing your experience with us. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team. They’re here to assist you on your hair care journey and ensure you have a delightful experience!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2024Verified purchase
Horribly overpriced and leaves my hair more tangled than it was
Would never buy this again. No real scent either.
1 reply from NYM Team team - 1 year ago
Hi Kitty! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further!
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2024Verified purchase
Purple conditioner
Helped keep my hair fresh and less brassy! Used with the purple shampoo!
5 out of 5 stars
21 June, 2024
originally posted on NYM
Don’t walk, RUN!
I was absolutely BLOWN away. With frequent bleaching damage dryness is expected, but my hair has never been softer! I’ve tried so many different purple conditioners I would 100% recommend to my blonde girlies it’s very repairing!
5 out of 5 stars
28 April, 2024
originally posted on NYM
A dream.
Love this stuff, works great for a no-poo wash, too. Definitely working to keep brassiness down. Have repurchased many times and will continue for as long as I'm blonde.
5 out of 5 stars
2 January, 2024
originally posted on influenster.com
Bye bye brass
[This review was collected as part of a promotion.] This product worked really well at helping to tone down the brassiness of my hair. I didn’t use every wash but every few washes to replenish my balayage.
5 out of 5 stars
1 January, 2024
originally posted on influenster.com
No more frizz !!!
[This review was collected as part of a promotion.] It's honestly been a game-changer for my hair! I've been using the Not Your Mother's conditioner for a while now, and I'm really impressed with the results. It's super moisturizing and leaves my hair feeling incredibly soft and smooth. Plus, it smells amazing! I love how it helps to detangle my hair and reduce frizz, making it much more manageable. It's definitely become a staple in my hair care routine. If you're looking for a conditioner that delivers hydration and leaves your hair looking and feeling great, I highly recommend giving Not Your Mother's conditioner a try!
3 out of 5 stars
29 December, 2023
originally posted on influenster.com
It’s okay
[This review was collected as part of a promotion.] I don’t love this conditioner. I haven’t felt like it did much in the way of repairing, but it’s nice enough and softens my hair a little. I think it would be more useful for someone with shorter hair that doesn’t tangle easily. Still, when used with its matching shampoo I notice a subtle toning effect. Like the shampoo, the scent is not overwhelming or perfumey. Works well enough but just isn’t the conditioner for me.
5 out of 5 stars
28 December, 2023
originally posted on influenster.com
Soft wonderful hair
[This review was collected as part of a promotion.] I am a brunette who truly believes blondes have more fun. Well that also means more maintenance. When I go in to see my hairdresser she always comments on how my hair hasn’t turned that brassy yellow. That’s because I use this! Ever since I’ve started using this it keeps my blonde looking more fresh!
4 out of 5 stars
28 December, 2023
originally posted on influenster.com
moisturizing purple conditioner
[This review was collected as part of a promotion.] i want to start off by saying i very rarely use drugstore shampoo and conditioner because it just usually doesn’t work for my hair. i have super dry hair and normally drugstore products don’t supply me with enough hydrating to work that well. however, this conditioner was actually really good and i definitely liked it a lot! for the actual purple conditioner part i don’t know if it actually made my hair any brighter or if was brighter from the shampoo. either way, it was great to use combined with the purple shampoo. the conditioner wasn’t super thick but it wasn’t thin by any means and it did give my hair hydration! i personally like my conditioner to be a little bit thicker to help with detangling but for the price i would definitely use this again!
4 out of 5 stars
25 December, 2023
originally posted on influenster.com
Great for drug store conditioner!
[This review was collected as part of a promotion.] Since I have Platinum blonde hair, I use purple shampoo and conditioner all the time but mostly buy from my beautician (which is pricy). I’ve been wanting to try this brand as it gets great reviews online but I’ve never pulled the trigger. It is safe to say I will buy this, especially if I’m in a pinch and not near my stylist! The conditioner feels hydrating.
4 out of 5 stars
24 December, 2023
originally posted on influenster.com
Nice conditioner
[This review was collected as part of a promotion.] This is a nice conditioner to use with blonde hair. It was moisturizing and has a soft purple tint to just gently combat brassy or yellow tones in your hair.
5 out of 5 stars
20 December, 2023
originally posted on influenster.com
Amazing Product!
[This review was collected as part of a promotion.] This is an amazing conditioner! It helps tone my blonde highlights, while repairing my hair and allowing it to grow and become more healthy after the use of bleach. I highly recommend!
5 out of 5 stars
20 December, 2023
originally posted on influenster.com
A new staple
[This review was collected as part of a promotion.] I love this conditioner for my highlighted hair. This has refreshed the highlights I got months ago. I use this a couple times a week and it leave my hair looking beautiful and silky. I would recommend!
3 out of 5 stars
20 December, 2023
originally posted on influenster.com
It was ncie
[This review was collected as part of a promotion.] I liked it but it left my hair feeling a little bit greasy. I feel like that with every product I use by this brand though. I liked the scent and it was as really cute packaging